1

Judit Fedák

Marta Iglesias

Laura Urzola

Zsófia Pongó

International Marketing

2

Overview• World’s largest social network.• Founded by Mark Zuckerberg (2004).• Over 500 million users.• 40 billion page views a month.• 19 min./day.• 6th most trafficked site in the US.• Top photo sharing site (4.1 billion photos).

3

4

• Pay per click.• It is like advertising that

other companies use, but is more targeted.

• Only people with likes in the products will shown the ad.

• Easier to find your potential customers through filters.

• Also, you can click that you “don´t like” the ad because is not interesting for you, the ad won´t appear again.

5

• Communicate with people• Announce meeting and events

Better idea of participants• Discussion topics• Multimedia use

Viral interaction Applications Cellphone

• Gives more information in a more readily format about an specific theme• Collection of ideas and comments• Find a job / find information about employee/employer• Sell and/or buy things in the “marketplace”• Connected with other social networks• Meet people / know more about their likes/dislikes, interests, personalities,

etc.• Play games• Participate in contests• Chat on Facebook• Collect money and create awareness for different causes

USES

YES• Same information for consumers but more readily

available• Reduced costs: make a group • Better communication between business and

consumer.• Better targeting on Facebook ads and also for

people who join different groups.• It generates a form of ‘Word-of-mouth’• Business profile and Social Ads

Is it efficient?

7

Thank you for your attention