Emprendedores sociales, Master Economia Social, Iberoamericana, Mondragon, Mexico

download Emprendedores sociales, Master Economia Social, Iberoamericana, Mondragon, Mexico

of 31

  • date post

    08-Sep-2014
  • Category

    Education

  • view

    1.578
  • download

    1

Embed Size (px)

description

 

Transcript of Emprendedores sociales, Master Economia Social, Iberoamericana, Mondragon, Mexico

  • SOCIAL ENTREPRENEURSHIP Mster en gestin de Empresas de Economa Social Universidad Iberoamericana Puebla Julio 2011 Dr. Aitor Lizartza Martin y Dr. Jose Mari Luzarraga Mondragon University alizmar@eteo.mondragon.edu jmluzarraga@eteo.mondragon.eduDr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Objetivos de la sesinBasado en el libroThe power of unreasonable people(J Elkington & P. Hartigan Harvard Business Press 2008)Nuestros objetivos son: Presentar una nueva generacin de emprendedores sociales Entender sus modelos de negocio y estilos de liderazgo Identificar oportunidades de mercado Averiguar los recursos financieron obtenidos Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • THE POWER OF UNREASONABLE PEOPLEHow Social Entrepreneurs Create Markets that Change the World (Harvard Business Press 2008) - Understanding what is a Social Entrepreneur - Classifying types of Social Enterprises - Identifying SE market opportunities - Tapping SE financial resources Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Understanding what is a Social EntrepreneurThe reasonable man adapts himself t the worldThe unreasonable man persist in trying to adapt the world to himself.Therefore, all progress depends on the unreasonable man (George Bernard Swaw, 1903) Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Social entrepreneurs are Innovative, Resourceful, Practical and Opportunistic, as any other entrepreneurs But What motivates social entrepreneurs is not doing the DEAL but achieving the IDEAL So they have a long term commitment with their projects Most Social entrepreneurs stumble across the opportunity to SERVE OTHERS Common inspiration is: You have to be the change you want to see in the world (Gandhi) Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Why are they unreasonable? BecauseThey Want to Change the WorldThey are insanely ambitiousThey are propelled by emotionsThey think they know the futureThey seek profit in unprofitable pursuitsThey ignore the evidenceThey try to Measure the UnmeasurableThey refuse to be made into SuperheroesThey are, well, unreasonable Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Characteristics of Successful Social entrepreneurs Try to shrug off the constraints of ideology or discipline Identify & apply practical solutions to social problems, combining innovation, resourcefulness, and opportunity Innovate by finding a new product, a new service, or a new approach to a social problem Focus-first & foremost-on social value creation and, in that spirit, are willing to share their innovations & insights for other to replicate Jump in before ensuring they are fully resourced Have an unwavering belief in everyones innate capacity, often regardless of education, to contribute meaningfully to economic & social development Show a dogged determination that pushes them to take risks that others wouldnt dare Balance their passion for change with a zeal to measure and monitor their impact Have a great deal to teach change makers in other sectors Display a healthy impatience Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • How they look like Nicholas Negroponte (MIT-medialab) Entrepreneur behind the One laptop per child project VIDEO: http://tinyurl.com/qkavho Dr. Govindappa Aravind Eye Hospital The largest Eye care medical Dr. Mohammed Yumus centre in the world Grameen Bank Nobel Price 2006 VIDEO: http://tinyurl.com/qb37rm VIDEO: http://tinyurl.com/dmbz9f Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Classifying types of Social EnterprisesTraditional classification:Model 1: Leveraged Nonprofit venturesModel 2: Hybrid Nonprofit venturesModel 3: Social Business VenturesSocial Enterprise from a wider perspective Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classificationModel 1: Leveraged Nonprofit ventures A public good is being delivered to the most economically vulnerable, who do not have access to, or are unable to afford, the service rendered Both the entrepreneur and the organization are change catalysts, with a central goal of enabling direct beneficiaries to assume ownership of the initiative Multiple external partners are actively involved in supporting the venture financially, politically, and in kind The founding entrepreneur morphs into a figurehead, in some cases for the wider movement, as others assume responsibilities and leadership Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classification Model 1: Leveraged Nonprofit ventures Bunker Roy Barefoot College http://tinyurl.com/ottmg8 N. Negroponte OLPC www.laptop.org http://tinyurl.com/5tfazuMother TeresaMissionaries of CharityVIDEO: http://tinyurl.com/d25chs Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classificationModel 2: Hybrid Nonprofit ventures Goods or services are delivered to populations that have been excluded or underserved by mainstream markets, but the notion of making a profit is not totally out of the question Sooner or later the founding entrepreneur or his/her team, typically develops a marketing plan to ensure that the poor or otherwise disadvantaged can access the product or service being provided The enterprise is able to recover a portion of its costs through the sale of goods & services, in the process often identifying new markets To sustain activities & address the unmet needs of poor or otherwise marginalized clients, the entrepreneur mobilizes funds from public, private, and/or philanthropic organizations in the form of grants, loans As mainstream investors & business enter the picture, even when they are not seeking mainstream financial returns, they push to become model 3 Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classification Model 2: Hybrid Nonprofit ventures Rick Aubry Rubicon Programs VIDEO: http://tinyurl.com/o4dd82Dr. Govindappa Martin FisherAravind Eye Hospital KickStart: www.kickstart.orghttp://tinyurl.com/qb37rm VIDEO: http://tinyurl.com/p7mep3 Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classificationModel 3: Social Business ventures The entrepreneur sets up the venture as a business with the specific mission to drive transformational social and/or environmental change Profits are generated, but the aim is not maximize financial returns for shareholders but instead to financially benefit low-income groups and to grow the social venture by reinvestment, enabling it to reach and serve more people The entrepreneur seeks out investors interested in combining financial and social returns The enterprises financing-and scaling- opportunities can be significantly greater because social business can more easily take on debt and equity Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classificationModel 3: Social Business venturesDr. Mohammed Yumus F. ArizmendiarrietaGrameen Bank Nobel Price 2006