Presentacion Start-UP 19-sept2013
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UP Universidad
de Palermo UP MBA
Presentación Start-UP 2013
Graduate School of Business
Prof: Claudio Darin
Buenos Aires, 19 de Septiembre de 2013
UP Universidad
de Palermo
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UP Universidad
de Palermo UP MBA
Próximos Pasos
• Enviar equipos por proyecto a [email protected]
• Registro en Udacity.com y en el curso de Steve Blank "How to build a Start-Up"
• Inicio del curso, realizar en las próximas dos semanas los módulos 0 y 1 (A y B)
• Próximo encuentro: 19 de Septiembre, venir con dudas, es una tutoría!
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UP Universidad
de Palermo UP MBA
Lesson 1: What We Now Know: Why startups are not smaller versions of large companies?
Lessons 1.5A & B: Business Models and Customer Development. How to test hypotheses
Temáticas Relevantes:
• Business Model Canvas
• www.steveblank.com
• Start-Ups are not smaller versions of Corporations
• Waterfall Development...far away from the Customer
• Customer vs Product Development
• Business Model and Customer Development as Key
• "Temporary Organization Designed to search for a repeatable and scalable business
model" (1.5A)
• Hipótesis y Tests: 1.5B (2) -> Product/Market Fit
• Minimum Viable Product and Pivoting
• https://docs.google.com/a/weboo.biz/previewtemplate?id=102mOZQmMxs0CslmNsPZ
5KCNQwAIh9rh4baYgT0VWNAA&mode=public
19/9
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UP Universidad
de Palermo UP MBA