Foro Perú 2016 - 03. Martín Vela - Information Analytics
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Transcript of Foro Perú 2016 - 03. Martín Vela - Information Analytics
Information AnalyticsModelos Predictivos
Martín VelaSales Manager Perú & Ecuador,
Hitachi Data System
#79 in the 2016 FORTUNE® Global 500
US$3.4BINNOVATION BUDGET
Founded in 1910 US$90B FY15 950 subsidiaries 320,000 employees #1 worldwide for patents in big data analysis 10th largest global software developer
About Hitachi & HDS
EVERY BUSINESS IS UNDER PRESSURE
© Hitachi Data Systems Corporation 2016. All rights reserved.
NEW COMPETITION FROM DIGITAL DISRUPTORS
Customer Engagement With Brands and Channels
Customer
I want it easyI
want it personalized
I want it
where I want it
I want it
when I need it
I want it to be of value
Social Media
QR Code
Mobile and CMS
Across Touchpoints (Multi-Omni-Cross channel)
Ads
Service,Delivery
Online Payments
Web and Portal
CRM
Instore/Kiosk
Multiple Channels Multiple Screens Multiple DevicesMultiple IoT Technologies
Challenge
Speed
Apps
Analytics
Data
"Smartness" is being applied across the fabric of the work environment
MILLENNIALS
Accelerate Your Digital Transformation With the Right Data Foundation
DATA SOURCES Structured Data Unstructured Data IoT Data
Mobile
101100101010010101010011010101001001100101
DATA MANAGEMENT
Abstract
Automate Accelerate
Access
Data Independence
DATA MOBILITY
Any Cloud Any App
Anywhere Any Use
Data Access
DATA ANALYTICS
Data Driven Insight
DATA GOVERNANCE
Data Control
© Hitachi Data Systems Corporation 2016. All rights reserved.8
© Hitachi Data Systems Corporation 2015. All rights reserved.6
At the Beginning of a Data Revolution
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
40000
30000
20000
10000
EXA
BYT
ES O
F D
ATA
We are ONLY here!77% of data relevant to enterpriseswill be unstructured
40%Machine
Data
50XGrowth
DATA LANDSCAPE EVOLUTION
HUMAN DRIVEN
WEB LOGS
DOCUMENTS
SOCIAL
MACHINE DRIVEN
SATELLITE IMAGES
BIO-INFORMATICS
M2M LOG FILES
SENSORS
VIDEO
AUDIO
BUSINESS DRIVEN
OLTP
I.T. MUST MANAGE, GOVERN AND ANALYZE MORE DATA WITH MORE COMPLEX RELATIONSHIPS IN REAL TIME AT SCALE
1X 10X 100X
BIG DATA TODAY
BIG DATA TOMORROW
Prediction
Big Data Today and Tomorrow
BIG DATA – WHAT IS IT?
© Hitachi Data Systems Corporation 2015. All rights reserved.10
Big Data Offering
How I can make possible the Big DataLake Area
Analytics
All L
akes
Inte
grati
ons
ETL
laye
r and
Inte
grati
on
Hardware need a Scale-out or hyper-converged techniques
Data Visualization
Some Customers With Big Data Strategies
Gracias.