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Cómo innovar y crear nuevos negocios con Smart Data
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Transcript of Cómo innovar y crear nuevos negocios con Smart Data
Xavier Capellades, Head of Beta Products
@xcapellades
#Innodata
Cómo innovar y crear nuevos
negocios con Smart Data
“Es como el sexo entre adolescentes: todos hablan continuamente de ello y nadie sabe realmente cómo funciona, pero como todos piensan que los demás ya lo están haciendo, ellos también dicen que lo hacen…”
Dan Ariely, Univesidad de Duke
Big Data:
Se manejará una gran variedad de fuentes
No es solo un problema de almacenar y tratar
grandes cantidades de datos.
In Spain…
144.000 antenas
800 M mobile events/day
200 M roaming events/day
21M clientes Movistar
800.000 roamers/day
• Tourism industry decisions based on
SURVEYS (low precision & reliability
and high cost)
• Tourism a huge industry:
• 5,7% GDP Spain with a direct total
contribution of EUR58bn in 2013*
• 12% average GDP in TEF footprint
• This industry is taking many
decisions that imply lot of money,
using indicators from surveys.
THE PROBLEM OUR AMBITION THE SOLUTION
Setting up a new methodology
for generating tourism indicators
built on top of digital data analysis,
to help tourism industry in
making more accurate and
actionable business decisions
Mobile network antennas and mobiles
are the new sensors that can give us
a lot of information about human
behaviour.
91% MOBILES are least than 1 meter
far from their owners 24h/day
Mobiles are revolutioning industries.
Tourism is one of the most impacted
ones. Is the new channel to connect
industry and tourists.
*Source: World Travel & Tourism Council
(WTTC)
PROBLEM VALIDATION
MARKET
INSIGHTS
SIZE THE
OPPORTUNITY
Public Private
Hotels
Airlines
Destinations: Government, Councils,
Cities, tourism
associations …
Smart Tourism
Merging data from Telefónica Móviles España (activities of
foreign handsets) and BBVA (data on electronic payments
by foreign cards) to show the possibilities that this kind of
studies can offer
Download the Big Data & Tourism Report at:
http://telefonicacatalunya.com/big-data-y-turismo/