Big Data, Smart Data | Arena Tech&Trends 2014 | Margarita Ollero
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Transcript of Big Data, Smart Data | Arena Tech&Trends 2014 | Margarita Ollero
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Infoxicados por el DATA
N=TODO
Marga Ollero
Head of Research & Insights
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Famoso BIG DATA
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Matthew Fontaine Maury Estados Unidos. 1806 – 1873 Marine y oceanógrafo
Long time ago…
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DIGITALIZACIÓN
¿Qué ha cambiado hoy
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INFORMACIÓN
TECNOLOGÍA
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No nos dejemos infoxicar
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Vamos dejando una huella digital
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1 ZB = bytes
2/3 del contenido digital del universo es creado por los usuarios
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Una gran oportunidad
N = TODO
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VOLUME VELOCITY VARIETY VERACITY
Las 5 V’s del BIG DATA
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BIG DATA
BIG VALUE
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Volumen ! interacciones
Velocidad ! tiempo real
Variedad ! medios OFF y ON
Veracidad ! interacción voluntaria
Valor ! optimización planificación
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El Reto del Futuro
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