Belen Hermosa - Global Innovation Day 2012
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Transcript of Belen Hermosa - Global Innovation Day 2012
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2012 © Belén Hermosa
…para gustos los colores…
Belén Hermosa
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2012 © Belén Hermosa
Diseñadores…el mito…
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2012 © Belén Hermosa
Packaging
Mobiliario
Textil
Calzado
Transporte
Producto
Servicio
Packaging
Editorial
Viviendas
Tiendas
Transportes
Animación
Tipografía
Señalética
Web
Exteriores
Joyas
MediosDigitales
DiseñadorIndustrial
DiseñadorGráfico
DiseñadorDe Interiores
DiseñadorDe Moda
DiseñadorMultimedia
DiseñadorDe Interacción
>Usuarios>Contexto>Función>Aspectos Ambientales>Estética>Coste>Tecnologías>Marca>Competencia>Normativa>Seguridad>Calidad>Valor percibido>Ergonomía>Patentes>Durabilidad>…
EXPERIENCIA DE USUARIO
La realidad…
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2012 © Belén Hermosa
El objetivo final…
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2012 © Belén Hermosa
Busco problemas…
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2012 © Belén Hermosa 2012 © Belén Hermosa
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2012 © Belén Hermosa 2012 © Belén Hermosa
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2012 © Belén Hermosa
...y además me meto en líos…
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2012 © Belén Hermosa 2012 © Belén Hermosa
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2012 © Belén Hermosa 2012 © Belén Hermosa
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2012 © Belén Hermosa
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2012 © Belén Hermosa
ENTENDERCREARPROBAR
¿Cómo se hace?
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2012 © Belén Hermosa
entender
ENTENDERCREARPROBAR
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2012 © Belén Hermosa
El Ciclo de Vida
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2012 © Belén Hermosa 2012 © Belén Hermosa
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2012 © Belén Hermosa
¿Dónde está el fin de vida?
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2012 © Belén Hermosa 2012 © Belén Hermosa
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2012 © Belén Hermosa
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2012 © Belén Hermosa 2012 © Belén Hermosa
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2012 © Belén Hermosa
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2012 © Belén Hermosa
¿Quién es el usuario?
2012 © Belén Hermosa
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2012 © Belén Hermosa
¿Cuál es el contexto?
2012 © Belén Hermosa
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2012 © Belén Hermosa
Búsqueda de oportunidades de mejora
INTERFERENCIAS:
-Actores
-Objetos
-Espacios
INCONGRUENCIAS
-Positivas (fomentar, aplicar a otros campos)
-Negativas (oportunidades de mejora)
+
+
Talleres de diseño empático
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2012 © Belén Hermosa
Talleres de diseño empático
CORTO PLAZO
MEDIO PLAZO
LARGO PLAZO
€€€ €€ €
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2012 © Belén Hermosa
¿Y si no conocemos al usuario?
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2012 © Belén Hermosa
Imagen tomada de: http://neuroliderazgo.wordpress.com/2010/08/12/las-neuronas-espejo/
Todos somos empáticos
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2012 © Belén Hermosa
Diseño para todos
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2012 © Belén Hermosa
Fuentes indirectas
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2012 © Belén Hermosa
Es fácil si conoces al usuario
2012 © Belén Hermosa
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2012 © Belén Hermosa
crear
ENTENDERCREARPROBAR
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2012 © Belén Hermosa
Entre todos es más fácil…
2012 © Belén Hermosa
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2012 © Belén Hermosa
Más allá del brainstorm…
…braindrawing…brainwriting…
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2012 © Belén Hermosa
Descontextualizar
2012 © Belén Hermosa
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2012 © Belén Hermosa 2012 © Belén Hermosa
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2012 © Belén Hermosa
probar
ENTENDERCREARPROBAR
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2012 © Belén Hermosa
Prototipaje
>Rápidos
>Sencillos
>Baratos 2012 © Belén Hermosa
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2012 © Belén Hermosa
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2012 © Belén Hermosa 2012 © Belén Hermosa
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2012 © Belén Hermosa
Prototipaje
2012 © Belén Hermosa
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2012 © Belén Hermosa
ENTENDERCREARPROBAR
Proceso Iterativo
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2012 © Belén Hermosa
resultado
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2012 © Belén Hermosa
Producto, servicio o proceso
que cumple los requerimientosde la empresa
y las expectativasdel usuario
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2012 © Belén Hermosa
Se entiende por si mismo…
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2012 © Belén Hermosa
designthinking
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2012 © Belén HermosaSegún Tim Brown (IDEO)
Usuarios(deseos)
Tecnología(factibilidad)
Negocio (viabilidad)
DesignThinking
Innovación emocional
Innovación en experiencia
Innovación funcional
Innovación de procesos
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2012 © Belén Hermosa
Involucrar a la masa…
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2012 © Belén Hermosa
yo
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2012 © Belén Hermosa
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2012 © Belén Hermosa
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2012 © Belén Hermosa 2012 © Belén Hermosa
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2012 © Belén Hermosa
Diseño �Arte
Diseño = Sentido Común
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2012 © Belén HermosaGracias!