(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
/ DM / Above the Line
INTRODUCTION
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
48 Sheet poster, used around events like The London Boat Show.Gold Campaign press award and D&AD nomination.
RNLI 48 SHEET POSTER
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
Used to highlight the dangers of swimming on a beach without Lifeguards.Ad-shells and local press.
RNLI BEACH LIFEGUARDS CAMPAIGN
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
DM piece to boat owners encouraging them to book a free sea check for their vessels.
RNLI SEA CHECK DM CAMPAIGN
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
DM piece to boat owners encouraging them to book a free sea check for their vessels.
RNLI SEA CHECK DM CAMPAIGN
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
To highlight Hiscox commitment to customer service when you need to claim.
HISCOX INSURANCE PRESS CAMPAIGN
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
HISCOX INSURANCE PRESS CAMPAIGNTo highlight Hiscox commitment to customer service when you need to claim.
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
HISCOX INSURANCE PRESS CAMPAIGNTo highlight Hiscox commitment to customer service when you need to claim.
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
Using long copy to tell incredible stories of how this car is built.
ROLLS ROYCE PRESS CAMPAIGN
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
ROLLS ROYCE PRESS CAMPAIGNUsing long copy to tell incredible stories of how this car is built.
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
ROLLS ROYCE PRESS CAMPAIGNUsing long copy to tell incredible stories of how this car is built.
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
Showing how a Garmin could save you money on fuel by giving you the best route.
GARMIN PRESS CAMPAIGN
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
GARMIN PRESS CAMPAIGNShowing how a Garmin could save you money on fuel by giving you the best route.
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
Using a range of digital marketing to invite consumers to ‘Come over to our house’ - ie, to switch to British Gas.
BRITISH GAS - HOUSE.CO.UK
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
BRITISH GAS - HOUSE.CO.UKUsing a range of digital marketing to invite consumers to ‘Come over to our house’ -
ie, to switch to British Gas.
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
To show how the Cotswolds truly is a place where you can really get away from it all.
COTSWOLD PRESS ADS
©2005 Rob AllnuttAA Service Centres3 mailer cover designs and 2 press adverts.
©2005 Rob AllnuttAA Breakdown RetentionDL 4pp leaflet and A5 4pp leaflet.
Rob Allnutt Rob Allnutt
Save a lot morenext year…
Front cover
Inside spread
Open Open
Open
Open
Front cover First reveal
Can you rescue me,cover my parts andgive me a service?
My mechanicmakes me feel small.
Can you help?
You already trust the AA to
repair your car at the roadside
and keep your motoring hassle-
free. Now you can rely on us to
look after your car’s servicing,
repairs, MOTs and tyres as well.
What’s more there’s an AA
Service Centre just around the
corner.
For further information,
please call us on 0800 085 2721
or visit www.theAA.com.
Service Centres0800 085 2721
www.theAA.com
Can you service my car and give meback my vroom?
MOT
Servicing
Repairs
Tyres
Guaranteed work
Open 7 Days a week
You already trust the AA torepair your car at the roadsideand keep your motoringhassle-free. Now you can relyon us to look after your car’sservicing, repairs, MOTs andtyres as well. For furtherinformation, please call us on0800 085 2721 or visitwww.theAA.com.
Service Centres0800 085 2721
www.theAA.com
Can you back up asolid repair with acast iron guarantee?
Can the AA repairmy confidence in mechanics?
Member get member mailing selling benefits of membership and incentivising take up. Communications designed to pick up on customer uncertainties when dealing with garages.
©2005 Rob AllnuttAA Breakdown RetentionA5 4pp leaflet and DL 4pp leaflet.
Lorem ipsum mini dolor sit
amet, erat consectetuer
adipiscing elit, sed diam
ummy nibh euismodnostrud
exerci quis tation tincidunt
ut laoreet dolore magna
adipiscing aliquam.
Erat volutpat Ut wisi enim
ad minim veniam, quis
exerci quis tation tincidunt
nostrud exerci quis tation
ullamcorper velit suscipit.
• Duis autem vel eum iriure
dolor in hendrerit
• vel illum dolore eu
feugiat nulla facilisis at
• Duis autem vel eum iriue
• Lorem ipsum dolor sit
illum vulputate qui velit
• Lorem ipsum dolor sit
illum vulputate qui velit
• vel illum dolore eu
Added peace of mind.24 hours a day.
Inside spread
Thank you for upgrading.Added peace of mind.24 hours a day, 365 days a year.Thank you for upgrading your membership with the AA.
Your new card, enclosed in this pack, will give you
additional peace of mind plus all the strengths that you’ve
come to expect from the AA:
The UK’s largest dedicated patrol force on call 24 hours a
day, 365 days a year
Satellite navigation so our patrols can find you quickly
The latest diagnostic equipment that helps us get around
8 out of 10 cars fixed on the spot
So wherever you go in the UK, you can be sure we’ll be
there to give you even more help just when you need it.
Open Open
Open Open
Your newcard maylook thesame…
Front cover
A gift tosay thankyou fromthe AA.
To say thank you forbeing a loyal member,we’re upgrading yourbreakdown cover for free.
Added peace of mind.To show you our gratitude for your
continued loyalty and custom, we’re
upgrading you to the next level of
membership, automatically and free
of charge.
As one of our most valued and
important customers, we feel this is
the ideal way to say thank you. Simply
take a look at the details in your
membership letter to find out more
about the upgrade you have been
awarded – then sit back and enjoy
added peace of mind at no added cost.
Check your
renewal letter
for full details
of your
upgrade.Front cover
Inside spread
But now it can do a lot more.
©2005 Rob AllnuttAA Breakdown AcquisitionA5 leaflet and envelope designs.
Rob Allnutt Rob Allnutt
Can I switch toone that does?
My current breakdown providerdoesn’t offer a free hire car…
Envelope
Cover
Targeted mailing at over 50’s highlighting competitive edge. Member retention mailing linking creative to above the line campaign.
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
To show the AA alternative to the back street garage or the main dealer.
THE AA SERVICE CENTRES 48 SHEET AD CAMPAIGN
©2005 Rob AllnuttAA Service Centres3 mailer cover designs and 2 press adverts.
©2005 Rob AllnuttAA Breakdown RetentionDL 4pp leaflet and A5 4pp leaflet.
Rob Allnutt Rob Allnutt
Save a lot morenext year…
Front cover
Inside spread
Open Open
Open
Open
Front cover First reveal
Can you rescue me,cover my parts andgive me a service?
My mechanicmakes me feel small.
Can you help?
You already trust the AA to
repair your car at the roadside
and keep your motoring hassle-
free. Now you can rely on us to
look after your car’s servicing,
repairs, MOTs and tyres as well.
What’s more there’s an AA
Service Centre just around the
corner.
For further information,
please call us on 0800 085 2721
or visit www.theAA.com.
Service Centres0800 085 2721
www.theAA.com
Can you service my car and give meback my vroom?
MOT
Servicing
Repairs
Tyres
Guaranteed work
Open 7 Days a week
You already trust the AA torepair your car at the roadsideand keep your motoringhassle-free. Now you can relyon us to look after your car’sservicing, repairs, MOTs andtyres as well. For furtherinformation, please call us on0800 085 2721 or visitwww.theAA.com.
Service Centres0800 085 2721
www.theAA.com
Can you back up asolid repair with acast iron guarantee?
Can the AA repairmy confidence in mechanics?
Member get member mailing selling benefits of membership and incentivising take up. Communications designed to pick up on customer uncertainties when dealing with garages.
©2005 Rob AllnuttAA Breakdown RetentionA5 4pp leaflet and DL 4pp leaflet.
Lorem ipsum mini dolor sit
amet, erat consectetuer
adipiscing elit, sed diam
ummy nibh euismodnostrud
exerci quis tation tincidunt
ut laoreet dolore magna
adipiscing aliquam.
Erat volutpat Ut wisi enim
ad minim veniam, quis
exerci quis tation tincidunt
nostrud exerci quis tation
ullamcorper velit suscipit.
• Duis autem vel eum iriure
dolor in hendrerit
• vel illum dolore eu
feugiat nulla facilisis at
• Duis autem vel eum iriue
• Lorem ipsum dolor sit
illum vulputate qui velit
• Lorem ipsum dolor sit
illum vulputate qui velit
• vel illum dolore eu
Added peace of mind.24 hours a day.
Inside spread
Thank you for upgrading.Added peace of mind.24 hours a day, 365 days a year.Thank you for upgrading your membership with the AA.
Your new card, enclosed in this pack, will give you
additional peace of mind plus all the strengths that you’ve
come to expect from the AA:
The UK’s largest dedicated patrol force on call 24 hours a
day, 365 days a year
Satellite navigation so our patrols can find you quickly
The latest diagnostic equipment that helps us get around
8 out of 10 cars fixed on the spot
So wherever you go in the UK, you can be sure we’ll be
there to give you even more help just when you need it.
Open Open
Open Open
Your newcard maylook thesame…
Front cover
A gift tosay thankyou fromthe AA.
To say thank you forbeing a loyal member,we’re upgrading yourbreakdown cover for free.
Added peace of mind.To show you our gratitude for your
continued loyalty and custom, we’re
upgrading you to the next level of
membership, automatically and free
of charge.
As one of our most valued and
important customers, we feel this is
the ideal way to say thank you. Simply
take a look at the details in your
membership letter to find out more
about the upgrade you have been
awarded – then sit back and enjoy
added peace of mind at no added cost.
Check your
renewal letter
for full details
of your
upgrade.Front cover
Inside spread
But now it can do a lot more.
©2005 Rob AllnuttAA Breakdown AcquisitionA5 leaflet and envelope designs.
Rob Allnutt Rob Allnutt
Can I switch toone that does?
My current breakdown providerdoesn’t offer a free hire car…
Envelope
Cover
Targeted mailing at over 50’s highlighting competitive edge. Member retention mailing linking creative to above the line campaign.
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
AA CONCIERGEAmusing ways that you can use the AA to help sort all your travel and leisure problems.
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
Part of the AA Membership marketing DM campaigns.
AA MEMBERSHIP RENEWAL DM
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
Whatever you forget, lose or run out of - make sure it’s not AA cover.
AA MEMBERSHIP RENEWAL DM
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
To promote the Road Tax For Life o!er when you buy a Proton.
PROTON DM CAMPAIGN
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
PROTON DM CAMPAIGNTo promote the Road Tax For Life o!er when you buy a Proton.
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
To show how much Eurostar care for their customers.
EUROSTAR AD CAMPAIGN
(m) 07595 586 328 (e) [email protected] Allnutt, Senior Copywriter
To show how much Eurostar care for their customers.
EUROSTAR AD CAMPAIGN
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