7/27/2019 Quantum MCF Presentation
1/38
MCF - BrandingAugust 21, 2013
7/27/2019 Quantum MCF Presentation
2/38
MCF Logo
2013 Quantum Communications 2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
3/38
2013 Quantum Communications
MCF Logo
Rationale
The approach to this identity is to bring the MCF logo into modern times but keep it
elegant and professional. The existing identity is too boxy and old fashioned;
the combination of lines, curves, and colors in the new identity introduces a more
modern element to the logo.
A revamp of the existing blue, the color was chosen to inject life, freshness, and
modernity to the identity.The color represents hope, honesty, and a brighter future.
The symbol created is an abstract representation of the megaphone already present
within the existing identity.
The megaphone symbolizes the foundation as a media organization that aims to raise
the voices of embattled journalists, activists, and students who wish to promote welfare,
democracy, and unity in the region.
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
4/38
MCF
Existing Logo
ColorIconStripes
Bad Typography
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
5/38
MCF
Logo Sketches
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
6/38
7/27/2019 Quantum MCF Presentation
7/38
MCF
Logo
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
8/38
MCF
Color Variations
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
9/38
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
10/38
MCF
Business Card
2013 Quantum Communications 2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
11/38
MCF
Letterhead
2013 Quantum Communications 2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
12/38
MCF
Roll Up Banner
2013 Quantum Communications 2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
13/38
MCF
Backdrop
2013 Quantum Communications 2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
14/38
MCF
Compact Disk
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
15/38
MCF
Pins
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
16/38
MCF
3D Logo
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
17/38
MCF
Signage
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
18/38
MCF
Facebook Page
2013 Quantum Communications 2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
19/38
MCF
Media Institute
2013 Quantum Communications 2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
20/38
2013 Quantum Communications
MCF - Media Institute
Rationale
An extension of the above MCF logo, the words Media Institute are simply added in thesame blue and sans-serif font to distinguish between the two entities.
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
21/38
7/27/2019 Quantum MCF Presentation
22/38
2013 Quantum Communications
MCF - Media Institute
Logo
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
23/38
MCF - Media Institute
Color Variations
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
24/38
Media CommunicationFacilities
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
25/38
2013 Quantum Communications
Media Communication Facilities
Rationale
The approach to this identity was to keep it completely separate from the MCF identity,
but also be able to work harmoniously together. The choice of typeface and color are
different yet complementary. The symbol for the Media Communication Facilities was
created to highlight the importance of making connections and having a well-rounded
approach to communication.
This logo also uses a sans-serif modern typeface that is strong, bold, and expressive,emphasizing the core qualities of Media Communication Facilities.
The letters of the acronym are connected and encapsulated within a perfect circle,
which represents the global and holistic approach that this organization uses to service
its clients.
The red color represents energy, courage, and strength, reecting the importance of theorganizations work and the power it has to create change.
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
26/38
Media Communication Facilities
Sketches
7/27/2019 Quantum MCF Presentation
27/38
Option 02
Color Variations
7/27/2019 Quantum MCF Presentation
28/38
Option 02
Color Variations
Media Communication Facilities
Logo
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
29/38
Media Communication Facilities Logo
Color Variations
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
30/38
Media Communication Facilities Logo
Logo
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
31/38
Media Communication Facilities
Business Card
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
32/38
Media Communication Facilities
Letterhead
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
33/38
Media Communication Facilities
Roll Up Banner
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
34/38
7/27/2019 Quantum MCF Presentation
35/38
Media Communication Facilities
Pins
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
36/38
Media Communication Facilities
3D logo
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
37/38
Media Communication Facilities
Signage System
2013 Quantum Communications
7/27/2019 Quantum MCF Presentation
38/38
Media Communication Facilities
Facebook Page
2013 Quantum Communications
Top Related