Brief de Diseño-pre-procesos visualesJean Paul Brandt A.
Enfoques y concepciones de acercamiento
al universo y proyecto.
En primer lugar, pienso que es una gran ins-
tancia de interiorizarme en un tema diferen-
te que tiene mucho por donde ser atacado
desde el punto de vista del diseño, el calzado
artesanal chileno.
Por otro lado me llama la atención el hecho
de “fomentar” el nicho al cual estamos di-
rigiendo el proyecto y la relación que existe
entre distintas áreas como el calzado arte-
sanal y el diseño y como ambos se pudieron
fundir en una sola tendencia. El diseño de
calzado.
Aproximación al universo
También valoro mucho la significancia
y utilidad que este puede llegar a
tener al ser ejecutado, ya que es
más que una guía didáctica sobre la
producción artesanal de calzado, es
una herramienta que servirá para
indagar de manera interactiva y
concisa en este mundo de calzado,
ya que será de utilidad para conocer
una parte del universo de actuales
exponentes, procedimientos de gestión
y que a demás podrás dejar algo de ti
en esta herramienta (post).
Este proyecto, en lo personal,
aparte de servirme como un
“camino” o sistema metodológico a
seguir o de ser gestor del mismo o
como participar siendo un receptor
cultural respecto del tema. Pienso
que una vez realizado el proyecto
puede trascender más allá de los
fines por los cuales fue planeado,
pudiendo convertirse con el tiem-
po en un motor de iniciativa para
con las personas, vale decir, que
la gente se sienta efectivamente
motivada a realizar cosas.
Registros - impresiones - bitácoras
Grandes cantidades de materiales para la confección de calzado, plantillas, hormas, hebillas, etc. Expuestas todas en estantes como cualquier tienda, separadas por tipo, precio y su respectiva oferta.
Estante de plantillas de calzado de la tienda “Suelerias Don Alvaro”.
Variedades de productos por toda la tienda y en grandes cantidades. Posibles de encontrar no solo en una vitrina, estante o sección, sino que en toda la tienda.
Presentación de hormas de zapato.
Muro al costado de una tienda que es utilizado como “panel de informaciones”, allí se pueden encontrar datos, picadas,servicios, peticiones de personal, propaganda, etc.
Muro de una tienda de la calle Victoria.
Propaganda de denuncia distribuida por muros del secctor (calle Victoria) por parte de la “camara de comercio del cuero y el calzado” que fomentan y revalorizan el calzado chileno por sobre el importado.
Propaganda de denuncia de la “Cámara de Comercio del Cuero y
el Calzado”.
Variedad en formas de tapillas, cambian de acuerdo a su molde y materialidad.
Distintos modelos de tapillas.
Una tienda normal de suelas. Aparte de ser un punto de venta de materiales, también funciona como distribuidora y taller para la confección de calzado.
Suelería Don Alvaro, San Diego#1455.
Cantidades de materiales son rescatados desde su forma más primitiva hasta que formen parte de algun producto.
Cuero enrrollado.
Es valorable la cantidad de formas asociadas a un material en cuanto a su composición.
Fragmento de cuera en un PPP.
Infinidad de formas contenidas en un trozo de tela.
Fibras de telas en un PPP.
Fibras de cuero en un PPP.
Fue la toma de un primerisimo pimer plano de un trozo de tela de cuero sintético. En lo personal , encuentro notable la composición de la misma y las formas que estas nos ofrecen.
Pequeñisimas microfibras entrelazadas entre si, formando un todo.
Guión gráfico
Whow!
Sogas enrrolladas.
Serpiente Coral.
Propuesta de niveles tipográfico
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !”·$%&/()
Trebuchet MS
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Impact
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Cooper
Considerando parte del registro tipográfico rescatado, es apreciable que el desarrollo de estas se encuentran orientadas más a la tendencia “Urbano Popular” que implican trazos irregulares y formas más orgánicas. Formas simples y en el mayor de los casos “san serif”.Es por ello la selección tipográfico expuesta a continuación.Texto: Trebuchet. Se utilizará debido al cumplimiento de las apreciaciones anteriores. Más, su clara legibilidad.Titulares: Impact, Cooper, Antillanca, Mechada. Su relleno las hace ser fuentes imponentes, dignas de los titulates, sin embargo varían en cuanto a composición y rigidez.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !”·$%&/()
Antillanca
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !”·$%&/()
Mechada
Aplicaciones gráficas
Retículas
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Lorem Ipsum is simply dummy text of the printing and type-setting industry. Lorem Ipsum has been the industry’s stan-dard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentia-lly unchanged. It was popularised in the 1960s with the relea-se of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus
Lorem Ipsum is simply dummy text of the printing and type-setting industry. Lorem Ipsum has been the industry’s stan-dard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentia-lly unchanged. It was popularised in the 1960s with the relea-se of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus
Lorem Ipsum is simply dummy text of the printing and type-setting industry. Lorem Ipsum has been the industry’s stan-dard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentia-lly unchanged. It was popularised in the 1960s with the relea-
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survi-ved not only five centuries, but also the leap into elec-tronic typesetting, remai-ning essentially unchanged. It was popularised in the
Lorem Ipsum is simply dummy text of the printing and type-setting industry. Lorem Ipsum has been the industry’s stan-dard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centu-ries, but also the leap into electronic typesetting, remai-ning essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing soft-
Lorem Ipsum is simply dummy text of the printing and type-setting industry. Lorem Ipsum has been the industry’s stan-
Lorem Ipsum is simply dummy text of the printing and type-setting lley of type and scram-bled it ages, and s PageMaker
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Retículas
Lorem Ipsum is simply dummy text of the printing and type-setting industry. Lorem Ipsum has been the industry’s stan-dard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentia-lly unchanged. It was popularised in the 1960s with the relea-
Lorem Ipsum is simply dummy text of the printing and type-setting industry. Lorem Ipsum has been the industry’s stan-dard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentia-lly unchanged. It was popularised in the 1960s with the relea-se of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus
Lorem Ipsum is simply dummy text of the printing and type-setting industry. Lorem Ipsum has been the industry’s stan-dard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentia-lly unchanged. It was popularised in the 1960s with the relea-se of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus
Lorem Ipsum is simply dummy text of the printing and type-setting industry. Lorem Ipsum has been the industry’s stan-dard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentia-lly unchanged. It was popularised in the 1960s with the relea-se of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus
Lorem ipsum
Lorem ipsum dolor sit
Lorem Ipsum is simply dummy text of the printing and type-setting industry. Lorem Ipsum has been the industry’s stan-dard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentia-lly unchanged. It was popularised in the 1960s with the relea-se of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and type-setting industry. Lorem Ipsum has been the industry’s stan-dard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentia-
Lorem Ipsum is simply dummy text of the printing and type-setting industry. Lorem Ipsum has been the industry’s stan-
Lorem Ipsum is simply dummy text of the printing and type-setting lley of type and scram-bled it ages, and s PageMaker including versions of Lorem
Lorem ipsum dolor
Lorem ipsum dolor
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Lorem Ipsum is simply dummy text of the printing and type-setting industry. Lorem Ipsum has been the industry’s stan-
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Modularización de la temática
Gestión de contenidos:
Los contenidos se dividirán en dos secciones:
- Estática: Donde se verán temas de historiao antecedentes, procesos y resultados.
- Dinámica: Información en constante actualización,producto de la participación o interacción retroactiva por parte del colectivoadministrador y el usuario.
Desarrollo:
Espacio “dual” donde, por un lado, se presente infor-mación relativa a la poduc-cióndel calzado, apoyada por textos, imágenes, gráficos de relación y videos. Por otro lado, una sección con información en constante generación y actualización, donde los usuarios sean participes en la creación de contenidos, compartiendo infromación, datos o expe-riencias.
A criterio de Punch.
Guía de producción de calzado
Sección estática
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem ipsum dolor sit ametLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem
Pienso que es necesario un elemento distintivo de cada sección, cosa de dificultar que el usuario se “pierda” dentro del sitio. Y así hacerlo más sencillo de navegar.
El elemento podría ser algo caracteristico del tema en cuestión, lo que sea. En este caso utilizé el fondo de tapillas, aprovechando que hablamos de la confeción de calzado.
Por otro lado, el tratamiento de imagenes cumple un papel fundamental en esta etapa, por lo cual, se debe ser muy meticuloso al momento de seleccionar o disponer de una.
Conociendo al colectivo
Sección estática
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem ipsum dolor sit amet
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem ipsum dolor sit ametLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem
Creo que en esta sección es importante que se haga una presentación del colectivo y más hayá de eso, una breve descripción de los participantes de este, pero no a modo de “vida y obra”, sino más bien a modo de “ficha técnica”.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
Lorem Ipsum when an unknown printer took raset sheets containing Lorem Ipsum y with desktop publishing software like Aldus Page-Maker including versions of Lorem Ipsum.
Barrio e insumos
Sección estática
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, wlishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem ipsum dolor sit amet
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En esta sección, encuentro de suma importancia la utilización y el tratamiento de imagenes de apoyo y referencia para la inducción u orientación del usuario por parte del colectivo. Sin mencionar el atractivo visual que y la facil lectura que induce.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, wlishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem ipsum dolor sit amet
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, wlishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem ipsum dolor sit amet
Lorem Ipsum is simply dummy text of the printing and typesetting indus-try. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, wlishing software like Aldus PageMaker including versions of
El blog
Sección dinámica
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
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La idea del blog es mantener un registro de distintos temas que se consideren de relevancia, en algun grado. Y que ademàs se encuentre en una constante actualización.En otra parte busca sostener una constante interacción con sus usuarios, de manera que ellos puedan ser un participante más del sitio e incitarlo a la vez, a hacer aportes de carácter informativo.
Por otro lado, pienso que el blog, más allá del apoyo visual en cuanto a tratamiendo de imagenes, debe ser lo más legible posible y de muy facil acceso. Es por eso que debe contar con una retícula simple y con el espacio suficiente de blancos, enlaces claros fáciles de encontrar y un menú a la vista y consecuente.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
Lorem ipsum
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
Lorem ipsum
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
Lorem ipsum
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and
Lorem ipsum
Menú
Fin
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