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ANALYSIS OF 15 DIGITAL GRAPHICS TO PROMOT
O
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Emli Sande is has kept her album
very simple and plain, as she onl
picture of herself on the front cove
name in large front and then just t
cover name. As we can she has nany colours and stuck with her bl
white style.
Emili's songs are known to be
emotional and not very cheerful or
therefore by keeping her album co
and has not incorporated colours
the theme.
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This magazine has used two colours which are, yelloThis helps to focus on the front and what has been
the audience don't get distracted. The yellow writing i
information as it is in larger front and yellow is more
than white.
In the image Nicki Minaj, is standing in a certain posit
attract men, this also links in with the facial expression
she is dressed. The zip is
half way down showing the audience some skin and c
this is to be put there to catch the eyes of men. This is
the Male Gaze theory
by Laura Mulvey as shes put
herself to look a certain way so that men can be attr
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On the front cover we see the image of Drake, he is the main focus and we
know this because the cover is so simply and he is the only thing standing
out to us. The use of gold props helps to signify he is a rapper, also
representing his wealth and fame but this is shown to be conventional.
Drake is not giving direct eye contact to the audience, representing that he
may be ashamed of the things he has done, this also reflects upon the album
which may give the audience the idea that this album may not be a normalup beat fun album. This could link in well with the songs and the audience
may not be getting the normal expected stereotype album from drake
therefore they might think its not be as good. Take Care which again reflects
on the album and that it will be a deep and meaningful album. The name of
the album which does not stand out as much because Drake wants to bring
the audience more into the background of the digital
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In this magazine Emili has used dark clothing cre
emphasis her face this has been done in relation t
shadows have been used to create composition, wi
light and dark tones.
The hair colour Emili is rocking in this picture is blon
is 'My blonde ambition' therefor it relates to her hairs
has also bee done consciously as she is known for h
and it part of her image and own style
Once again in this magazine Emili's names is the larg
page and is also in italics, this is to also emphasis
targeted to the members of the public who are famili
it will be that her name is the first thing that will catch
draw them in.
There has been a use of Grey/ black and white backg
see that the black frame from outside the ma
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The layout of this Digi pack goes with the conventions of the Digipack. The cover has an image of the artist Katy Perry and her name.
Katy's image has been put directly in the middle of the front cover
and this has been to bring all attention on her. This is in relation with
the theory of Male Gaze by Laura Mulvey, as the way she is dressed
and positioned would make men attracted. In the bottom right corner
there is an advisory logo directing the viewers there is explicit content
on some of the songs.
The layout links in well with the artist and her music as it looks
feminine and joyful, which connects in with the whole
candy theme. This is portrayed on her CDs as one of
them is a doughnut with sprinkles on it and the other is a red and
white candy, which helps to link the whole package.
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Looking back at the pervious album and this, one we can see the resemblance and simila
such as she has again stuck with the black and white look. This shows that it is part of her
and not just a theme for one album. Once again Emili has just change the positioning of he
and the title of the album and has a different picture of herself.
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Black and white is used for Adele's
audience an understanding of her m
that her music is soft and calm and
emotion and black a white usually i
The pose Adele is making on this
though she is fed up and depresse
look as if she is upset. This signifies
meaningful and upsetting or 'she's sheart'. The close-up used on this im
emphasis on her expres
Her name is in a larger front and th
to attract the Adele fans and allow
start recognizing her and h
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The main colours used on this album is cream, black and
white.The front and the back on the panels used all these
colours in order to link the product together as one. The guys
costumes are mainly black, these colours are natural and helps
to show them out more from the rest of the background and lets
us fully focus on them.
The font used is the same throughout the album apart from the
sizes which differ. The Script is done in capital letters and bold
to emphasis the bands name to the audience and fans. The
name of the album is written small and thin, therefore bringing
less attention to the name and more on the image as it may
have more information and could link in with the album name.
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CHRIS BROWN F.A.M.E DIGIPAK
This album has small pictures of the artist himself, as thebackground and one big one confusing on his face in the
middle of the cover. The direct mode and the way he is
staring straight into the camera represents him and shows
the audience that he is confident, while having a straight
stern facial expression on indicating that this may be how
they artist is and is part of his personality, or the seriousness
of the album and may be a hint that the songs are more
serious rather than pop. It uses graffiti style of drawings
which references to the street and connotations of an
urbanized theme.
The front used is consistent throughout the album, the title
stands out with the full background, because of the use of
capitalized letters and large front. the front used for the title
is in sync with the graffiti style. The main colours used are
blue, white and yellow although there are many othermixtures amongst it
The background images like the main image, f
visuals of the artists an
style of hip hop genre a
clothing from what is sho
which again is commo
genre. As the album is v
eye catching it indicte
audience is
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INSIDE PANEL CD
Different colurs have been used for the
inside of the CD its just black and white
this creates a stronger contrast allowing
the imagine and front stand out, This
could denote another personality of the
artist, black and white conventionally
having connections of sophistication and
Chris Brown stylish. The long shot is
used to show audience his outfit and how
he's leant forward almost in Michael
Jacksons positions. This demonstrates
his relationship with MJ
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J.COLE-COLE WORLD THE SIDELINE STORY
The imagine is of the artist sitingon a bench looking directly into
the camera which is denoting
confidence. The use of long shot
allows the audience to see all the
of the artist, position, costume
etc. His positioning and facial
expression is relaxed and slightly
sympathetic. The costume of theartist is urbanized but also smart
at the same time inanition with
traces of wealth and success.
The front used is consistent through his digipak is similar to all of his other, however the ar
than the album name, this could have connections of the artist being well known and is usi
promote album.
The bac
of locke
interesti
allows th
the artis
carried o
theme th
his albuof the lo
jacket a
theme.
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JAY Z THE BLACK ALBUM
There is only on imageand that is very
obscured, the audience
doesn't see all of the
artists only the nose and
lips. The imagine is
saying what the albums
name is 'The Black
Album' almost everythingis black with slightly used
grey/white. His
positioning on the album
cover is very represented
of a person who is
confident to achieve big
things.The background of the album is all black, matching the imagine allowing the audience to fo
showing off his features. His outfit is urbanized which relates to the genre and the artists li
Using ccoverin
whole i
black c
shadow
address
though
eyes w
confide
front att
audienc
that wh
used.
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INSIDE PANEL CD
The CD is consistent throughout, continuing with the white and black, white front and black
background and the simplistic design. The plain black background can be a suggestive of J
subtle but high status which he obtains for example he doesn't need to show off with expen
objects and the plain background is quite representative of this.
Moreover the black can also me
where commonly the colours bla
represent wealth and class.
The record label is given along wit which promotes Jay Z and aga
white capitalized front. The capi
significant to Jay Z as it represe
individual and unique hip hop ar
capital letters are used for some
gives a sense of uniqueness.
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BACK COVER
The same typography is
used with the black
background which again
goes with the digipak
theme. The same
capitalized theme is used
which allows the
audiences to concentrateon the track names
rather than anything else.