PowerPoint Presentation
Goals
Overview of Countries
ISF World Seed CongressOverview
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Goals
Working with partners in several countries on customer outreach (Smart-Trade, Genotypic, Savia)
Assisting our partners in Spain and India in finding new clientele
Integrate new marketing channels
ISF World Seed Congress
Further Development of Established Markets
I wasnt sure how specific you wanted the goals to be, but these are very broad2
Goals
Researching relevant companies and contacting them
ISF World Seed Congress
Working with partners on customer outreach (Enterprise Saskatchewan)
Integrating new channels of marketing
Expand into New Markets
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Overview of CountriesIndiaBegan outreach to the Indian market in May of 2011
Two business visits, including the Indian Seed Conference
Have given 5 successful free evaluations, received very positive feedback on the results
First order for 14,000 tests will be finalized in the next few days
Secured business partner as a product distributor and full laboratory service provider
Some of our current and soon-to-be customers
Overview of CountriesIndiaFinalizing negotiations with Genotypic to become our local distributor and service provider
They have contacted over 600 companies from their Agri Database and have already received several positive responses
They expect 80,000-90,000 tests in the first quarter of 2013
www.genotypictech.comGoals
We estimate potentially reaching sales of over 500,000 tests a year
Strengthen current relationships (ISF Seed Congress)
Collaborate with Genotypic to continue outreach to grow customer base
Overview of CountriesItalySales began in Italy at the end of 2011Our first customer was gained through previous ISF Seed Congress in Belfast
Signed a contract with Smart-Trade early in 2012
Currently we have 3 customers, 2 of them through Smart-Trade
5-6 evaluations are in the pipeline
Have begun discussions with Parco Technologico Padano to a product distributor and local service provider
Estimate sales of $70,000-$80,000 in 2012
GoalIt is within our reach to dominate the Marker Assisted Breeding market in Italy by the end of next year, reaching over $150,000 in sales
www.tecnoparco.org
Overview of CountriesTurkeyCurrently have 3 customers in Turkey2 Full laboratory service1 Ready-to-use kits customer (Nano Lab Medical, one of our largest customers)
Obtained Nano Lab Medical as a customer during the third quarter of 2011. They found us through Seedquest
In contact with several other Turkish seed companies, one free evaluation underway with MayAgro Seed Corporation
Negotiating with Roche to be a distributor and service provider in Turkey. First purchase order for trial kits will be place in the next few days
Strategic market, about 20 large seed companies that are relevant
Expected potential of 300,000-350,000 tests can be sold with our current marker portfolio
Goal$80,000-$100,000 in sales in 2012
Overview of CountriesSpain
Partnership with Savia Biotech as distributor and local service provider
Working with the to strengthen our partnership and obtain new customers
Sales of approximately $50,000 this year
France
New customer- Technisem ($30,000-$40,000)
Continuing to work on outreach
GoalsContinue to build on our relationship with Savia Biotech
Continue researching and contacting new potential clients
Overview of CountriesUSA, Japan, Brazil, South Africa and ChinaWe are in contact with several companies that are helping us network to relevant seed and biotech companies
The intern has been helping us contact relevant companies in North America
Research and outreach
Meeting with delegates representing companies from each of these countries
ISF World Seed CongressGlobal event, great opportunity to network
Currently, we have 26 meetings and are in the process of giving a free evaluation
We are meeting with representatives from many different countries:
JapanFrance ChinaUSA BrazilCanadaItalyChileSpainKenya
Goals for ISFProvide 5 evaluationsGain 3-5 new customersStrengthen relationships with current customersDiscover new marketing channels and explore any new opportunities
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Summary Table with Sale Goals/Potential
Additional ProjectsDatabase of CompaniesWe are working to develop an organizational system to keep track of pertinent data to make this information readily available
Status of relationship
Contact information
Follow-up requirements
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