Study Of Study Of CONSUMER CONSUMER BEHAVIOURBEHAVIOUR
for A Financial Dailyfor A Financial Daily
Prepared by:Aftab Hathi
Roll No.: P1012
Organizational ProfileOrganizational Profile Business Standard is the country's most respected
business daily, launched in 1975 from Kolkata.
Published from 12 cities, and is circulated in more than 1400 towns across India with circulation close to 2,50,000 copies per day.
Headed by Mr. T.N. Ninan, perhaps India’s best-known business journalist, Business Standard has the country's best economic journalists and columnists working for it.
Product Profile Product Profile Business Standard Newspaper
◦ Supplements: The Strategist The Smart Investor BS Weekend.
Business Standard consist of Business News, Finance News , World Business, India Stock News, Indian stock market, India investments, Indian industry, Sensex, Nifty,
BSE, NSE, India Business, India Economy, India, share market, Corporate Result, Finance News .
Pricing StrategyPricing StrategyRs 3.5 from Monday to SaturdayRs 6 for the weekend supplement1200 annuallyOffer Price: Rs. 699 Along with a complementary
trolley bag.
Complementary BagComplementary Bag
Delivery chainDelivery chainThrough Coupon System
Sr. No.
Parameter Business Standard
The Economic
Times
Business Line
Financial Express
1. Price(One Year)
Cover Price: 1092
Subscription: 699
Cover Price: 1534
Cover Price: 1460
Cover Price: 1768
2. Stock Analysis
BS 200, good coverage
Good coverage
Good information
Good
3. News Business Business + General
Business + General
Business
4. Publication house
Own Bennett, & Coleman
The Hindu The Express Group
5. Pages (Average)
22-24 20-22 20-24 18-20
6. Color Pink Pink White Pink7. Updates No Weekly
UpdateNo No
8. Language Easy Moderate Hard Moderate9. Locations 12 cities 11 cities 14 cities 10 cities10. Market
Position2nd 1st 4th 3rd
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