Problem Definition• Tea is among the leading foreign exchange earner for Kenya

today.• Kenya is the third largest tea producer in the world after

China and India. Ironically, Kenyan tea growers are poorly paid for their effort regardless of the returns gained from outside.

•Despite the measures being adopted and implemented to eliminate fraud by KTDA through introduction of automatic weighing balance that post data to a PDA that later is used to upload data to the servers, these measures may not fully address the agonizing problems that relate tea growing.

What are these major problems?

•Manual receipt- which may get lost and cannot easily be recovered• Tea owners not on ground.• High farming cost not reflecting yields• Lack of advice• Lack of good communication

 Introducing TrueTea

Fanikisha ukulima Wa majani chai

• TrueTea is a system that provides solutions to the above mentioned problems through the use current technology. It takes advantage of mobile technology where farmers can receive an sms confirmation upon submission of their tea to the collection centers.

• The system also can be implemented on a web platform where those growers with internet skills can access their accounts created for them by the KTDA Ltd. after registration as a grower.

How it Works

• The system is also out to reach those with phones that cannot support GPRS data. It can support a USSD support platform where farmers can request for automatic electronic receipt of their cumulative tea weighed.

• Send an sms confirmation to the farmer after tea collection is done and cumulative weight updated on the server.• Generate monthly reports for the farmer.• Generate yearly reports, graphs which the farmer can present to a

bank for proof of eligibility for a loan if need be.

VISUAL EXPERIENCE

AT TEA COLLECTION CENTER

FARMETR ‘S DEVICE

THE USSD SHORT CODE

Use prompts to access

• Loading..please wait

Applicable to majority of farmers who do nor use android smartphones

Potential benefits of TrueTea…

• Transparency about production records

• Motivating farmers• Improve the living standards• Portability to the horticultural sector

like flowers, green beans, avocados, onions, snow peas and others.

…to Factory.

•Will encourage farmers to venture into tea farming.(trust)• Plan on farmers education.• Ease communication to farmers tea

production concerning matters

To the county

• Increase revenue• Encourage tea farming• Assist in planning for investment in the tea sector• Own the idea to be rolled out.

To the Devs.. • Advertising• Job opportunities

What is the future of TrueTea?• To be rolled out in the following areas;• Coffee• Horticulture(marketing)-since there is no tight structure in this sector.•

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