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SEO might appear very complicated and involved, but if you know what you are doing, it can be a very profitable experience. If you don't know what you are doing, you can lose a lot of money or customers. Don't worry, the tips listed

below can help you avoid this.

Make sure you're using analytics on your website. Analytics allow you to measure the traffic to your site. It'll tell you where people are located, the

browser they're using, how long they spend on the site, what they visit, and how they found the site. You can use this information to figure out what's drawing people to your website and allow you to use that to increase your

traffic.

Use the alternate text for your images as another spot to put your keyword phrase. This works very well because you give another keyword to be crawled by the engines but it allows you to hide it from your readers keeping your site

more reader friendly. Be careful though because it will still count towards keyword stuffing and you want to avoid that.

You should aim to get the CEO of your company to blog in order to get the most out of search engine optimization. Having the CEO blog can be a powerful

influence because this person is the main voice of the entire company. By having the CEO blog, your credibility will go through the roof, which will improve your

search engine rankings.

Try taking advantage of latent semantic indexing. What this does is it keeps track of synonyms that are associated with your site's keywords. So if somebody targets one keyword or key phrase, you can use synonyms around it to help the

search spiders better index and rank your page.

When using search engine optimization, a great tip is to link out to other related sites because search engines give more weight to sites that link to others.

Search engines also take into account whether these related sites are local to your city, state, or industry. You should have a "Resources" page that has lots of

keyword links to other sites.

When trying to fully optimize your search engine placement, it is a good idea never to publish the same article or blog post under two or more different URLs

on your site. Search engines look specifically for this strategy and penalize heavily for it, so do yourself a favor and keep all URLs, totally original.

In conclusion, this article should be a great aid in your search engine optimization. Here's the thing however; you have to adopt a consistent and

methodical approach. Once-off bursts of enthusiastic energy and effort won't cut it. Set aside a couple of hours every week for this crucial part of your

business.

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