SM-Presentation.pptx

8/17/2019 SM-Presentation.pptx

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External Factor AnalysisSummary

Group 4 :

Amit Ranjan Gupta

Ashish Khandelwal

Bhupendra Malviya

Jagdish Agrawal

Mukunda Ramamurthy


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Introduction of !A" Brief #verview of Real state Industry #pportunities for Real state Industry

$hreats for Real state Industry !A" Analysis of %&! 'vt &td !A" Analysis of "ho(ha %evelopers )onclusion

Agenda


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&imitation of "*#$ Analysis• +ses only single level of analysis

• ,o weights to re-ect priorities

Advantage of !A"• $wo level of analysis "tudy of $hreats and #pportunities

"tudy of a(ility of the organi.ation to respond toa(ove factors

• !A" provides weighted score

External Factor Analysis Summary


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External Factor Analysis Summary (EFAS)

External

Strategic Factors Weight Rating

Weighted

Score Comments

1 2 3 4 5

1.00

Opportunities

Threats

Total Weighted Score


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Real Estate Industry Real estate contri(utes a(out / per cent to

India0s G%'1 $he total revenue generated in !233 stood

at +"% 4415 (illion1 $he housing shortage in ur(an and rural

India will (e around 6317 and 3817 millionunits respectively in 693: 1

Real state "ector

Residential )ommercial


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Residential Real Estate

"cenario

• A localised; fragmentedmarket presentsopportunities forconsolidation

• $here are few large;pan


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Commercial Real Estate

"cenario

• !ew large developers

with a pan


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Opportunities

Opportunities eig!t Comments

Increased !%I &imit 913/ • +pto 399 !%I allowed withGovt1 'ermission• !%I -ows for the period6936 stood at +"% 3;649

million• Minimum 39 Cectares for"er ice housing plots and/9;999 sD1 mts for otherprojects1

Increased 'er capitaincome

913 • %isposa(le income to investin real estate

Growing constant%emand

9198 • +r(ani.ation• Better Infrastructure

GovernmentInitiatives

9198 • Allocation of +"% 5>>million for Rural Cousing

!und• Rajiv Awas 2ojana


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"!reats

"!reats eig!t Comments

Cigh In-ation 919/ • Interest rate risk1• =change rate risk1• &ow savings1

&and AcDuisition (ill 913/ • Increased cost of project1• %eindustrialisation fear1

%irect $a= )ode 913/ • ,o ta= re(ate on CRA1• ,o ta= re(ate on home loaninterest1• Increased ta= on capital

gain1&iDuidity )runch 913/ • %@ ratio reDuirement of

(anks decreased to >?7 from/?71• ,ew loan dis(ursementguidelines from RBI to (anks1


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"!reats (Contd##)

"!reats eig!t Comments

'olitical Insta(ility 919/ • ,ew government1• Red $ape1• 'arties favouritism1

,on transparency of

pricing

9196 • ,o systematic way of

pricing1• ,o Regulator1• Multiple (rokers mark up1

$otal 3


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DLF LTD

External Factors Weight RatingWeighted

Score Comments

Opportunities

Increased FDI Limit 0.15 4.00 0.60NO FDI investment and higher alloed limits give o!!ort"nit# to raise $"nd in$"t"re

Increased !er ca!ita income andN%I c"stomers interest 0.10 4.00 0.40

&o!"lar in N%Is' (igh end residential !ro)ects ill *e good investmento!!ort"nities $or N%Is

+roing constant dem and 0.0, 4.00 0.36 &ro)ect over 53 -F is "nder e/ec"tion

+overnment initiative 0.0, 4.00 0.36 &resence in all over india !rovide o!!ort"nit# to

Threats

(igh In$lation 0.05 3.00 0.15 Interest rate ris' lo tendenc# to s!end mone#

Land ac"isition *ill 0.15 4.00 0.60 Land an is 314 -F as on e!t 2013 in 10 ma)or cities o$ India

Direct a/ code 0.15 3.00 0.45 a/a*le home loans ill disco"rage the investors

Li"idit# cr"nch 0.15 1.00 0.15 er# (igh De*t' De*t"it# %atio is 781

!olitical insta*ilit# 0.05 3.00 0.15 O!erational mostl# in !oliticall# sta*le regions

Non trans!arenc# o$ !ricing 0.02 3.00 0.06 &rice *ased on *"ilt "! area or s"!er *"ilt "! area are generall# mani!"lated

Total Scores 1.00 3.29

x

5 4 3 2 1

O"tstanding :verage &oor


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Shoha De!elopers

External Factors Weight RatingWeighted

Score Comments

Opportunities

Increased FDI Limit 0.15 3.00 0.45

100; o$ FDI s"*)ect to certain criterion *"t 60; alread# invested as !er 12


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!A" score shows that (oth %&! and "ho(ha%evelopers has average performance to thefactors in its e=ternal environment1

Conclusion


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"!an$ %ou

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