Sapota Mapeto Staff Presentation.ppt
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Transcript of Sapota Mapeto Staff Presentation.ppt
8/8/2019 Sapota Mapeto Staff Presentation.ppt
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Sapota MapetoPromotion
19th July 2014 to 25th January
2015
1
Prepared by Marketing Division
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!"#$%&'(D
2
This is the third year of a 5 year Sponsorshipagreement which commenced in 2012. One of themajor commitments is Sports Equipment andSupporter Engagement.
In une 201!" T#$ %aunched the &rst Sapota$apeto 'romotion to engage with the fans andincrease the usage of S$S and S$S re(enue )y%e(eraging on the Super *eague sponsorship.
+ tota% of $,12"-!"-22.00 was )een raised for the/%u)s participating in the Super *eague. The)iggest recipient" ig u%%ets oot)a%% /%u)"managed to raise $,5"5"-!.00. The 201!promotion generated a tota% of -0!"2 S$Ss.
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&J)"*+,)S
!
• To increase usage of S$S
• To engage the foot)a%% fans in the sport with the T#$ S$S ser(ice and %et them participate)eyond just watching
• To create e3citement for the games andencourage supporters and a%% T#$ customers to)e part of the T#$ Super *eague
• To gi(e an opportunity for foot)a%% fans to he%ptheir teams &nancia%%y
• 4ri(e new su)scriptions
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SMS P%+"+($
•SMS will be charged at a premium rate of K40 with K28
(70%) going to the !"M# K$0 (2%) to the content
pro&ider ('lic) and K2 (%) to M*
•ho+e regi+tered la+t ,ear will not be re-uired to regi+ter
again
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P%+-)S
+*)M .%)/')("/'!(*+* Samsung *, 1 e(ery month
randed ,uvuelas 12 e(ery two wee6s
Megaphones Top three !
%epli3a erseysootballs
- e(ery two wee6s
!irtime 10 e(ery two wee6s
!6ard or 1007000
hit
,1 mi%%ion once7o8
8andsets e(ery two wee6s
*:Shirts 10 e(ery two wee6s
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P!%*+"+P!*+($ +( *8)P%&M&*+&(
"ll $ eam+ in the M Super .eague will be allocated a
+pecial code*
/an+ will be a+ed to SMS team code to $$ to regi+ter
on the databa+e for their team
" databa+e of fan+ will be created for all the team+ in the
league* hi+ databa+e can be u+ed for other mareting
acti&itie+*
/or e&er, incremental $0 SMS +ent# the fan will recei&e an
acnowledgement
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i%%ing Strategy Sept 2012 :
Sapota Mapeto SMS *rivia
• +fter registering for team of choice"supporters can p%ay tri(ia in either Eng%ishor /hichewa
• To p%ay in /hichewa" S$S ;<am)a= to 1515• To p%ay in Eng%ish" S$S ;Start= to 1515
• To stop p%aying in /hichewa" S$S ;*e6a= to1515
• To stop p%aying in Eng%ish" S$S ; Stop= to1515
• To p%ay" you chose one of the two answerspro(ided
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*)!M "&D)S
*)!M "&D) *)!M "&D) *)!M "&D)
"+,& '(+*)D /I>O I? @**ETS $+/O
$+/O
M*;
<!(D)%)%S
#O$+ *@E E+?*ES E+?*ES AE4 *IO#S *IO#S
S+;,)%S
S*%+#)%S SI*>EA *+#T<AE @#ITE4 T@ E'+/
E'+/
"8+#<!<! /,@ ,+AO#?+ ,+@ +IAOA#E +IA
M&!;) $O<+*E ,+$@B@ +AA+/,S ,+$@B@
+4$+A/ TI?EAS TI?EAS
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i%%ing Strategy Sept 2012 10
• /ustomers wi%% )e c%assi&ed accordingto how many S$Ss they send
"ategory = o SMSs ene>t
#yatwa 1071 Cee6%y &3turesDresu%ts
,awawa 2072 Cee6%y i3tures" resu%ts other statistics
$apeto !0 F Cee6%y &3tures" resu%ts"statistics" )rea6ing news
;evels o .ans
Parti3ipation
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11
/ompetition runs from 1th u%y 201 to25th anuary 2015.
+%% teams that participated in thepromotion %ast year sha%% maintain theircodes.
Gowe(er" codes for promoted teams areH•/hi6wawa @nitedH "#'
•,aronga @nitedH #!'
•+ir)one AangersH !+%
+mportant