San Martin en Movimiento

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Inversiones e innovaciones industriales2010-2011

Inversiones e innovaciones industriales 2010-2011

978-987-24720-2-3

En su superfi cie se genera el 2 por ciento de la fuerza industrial del país; el 5 por ciento del PBI nacional y se calcula que el 12 por ciento del producto bruto bonaerense. En miles de empre-sas de los más variados rubros se construye la identidad de San Martín, certeramente bautizada como “Capital de la Industria”. En su territorio existe la concen-tración de pymes más impor-tante de la Argentina, sostenida por una infraestructura urbana adecuada para la logística, como son sus numerosos me-dios de transporte y servicios urbanos.Pero ello no esto todo: el Es-tado Municipal asume un rol protagónico, con la sanción y el impulso de normas que aportan a la producción y fomentan la

exportación. La asociatividad se manifi esta con la intensa actividad de las Cámaras Empre-sariales que interactúan, tanto con la Universidad Nacional de San Martín como con los dis-tintos estamentos del Estado, para generar políticas comunes. Cada año, además, se organiza la EPSam, evento único que genera incontables rondas de negocios y contactos para el crecimiento industrial.A su perfi l industrial se suma la tradición, otro aspecto que hace de San Martín un muni-cipio diferente, distinto, pujante, con fuertes raíces históricas, un presente laborioso y un futuro promisorio.

The district of San Martin rep-resents 2 per cent of the coun-try’s industrial force, 5 per cent of the national GDP, and about 12 per cent of the GDP of the province of Buenos Ai-res. Thousands of businesses of the most diverse kind add to the identity of San Martin, which has been truthfully named the “Capital of the In-dustry”. Its territory comprises the largest number of SMBs in Argentina, supported by an appropriate urban infrastruc-ture for logistics, such as a large transportation network and urban services.But that is not all. The Mu-nicipal Government plays a major role, promoting and passing laws and regulations that help production and en-courage exports. Cooperation between businesses is shown

through the very active Busi-ness Chambers that interact both with the University of San Martin and the different areas of the state to develop common policies. Moreover, every year the EPSam busi-ness exhibition is held. This unique event generates nu-merous business rounds and networks that help promote industrial growth.Besides its industrial side, San Martin boasts another characteristic that makes it different, pushing, historically rooted, owner of an industri-ous present and a promising future: Tradition.

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SM En Movimiento INTERIOR 1106v44.indd 1SM En Movimiento INTERIOR 1106v44.indd 1 10/08/2011 04:32:55 p.m.10/08/2011 04:32:55 p.m.

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La reproducción total o parcial de este libro, no autorizada por los editores,

viola los derechos reservados, cualquier utilización deberá ser previamente solicitada.

Impreso Brapack S.A.

Saraza 1354

Ciudad Autónoma de Buenos Aires

Tel. (54) (11) 4926-2800 / www.brapack.com.ar

Junio 2009

Es una publicación de

EPYCA: Lavalle 557, 9 piso, ofi cina 902, Ciudad Autónoma de Buenos Aires, Tel.: (54) (11) 4393-5764

Fecha de catalogación: 02/06/2009

EDITOR

Sebastian Stupenengo

DISEÑO GRÁFICO

Diego Ay

JEFE DE REDACCIÓN

Horacio Papaleo

DIRECCIÓN COMERCIAL

Natalia Gigante

FOTOGRAFÍA

Ariel VicchiarinoRicardo Castiñeira

REDACCIÓN

Gustavo CharinoNicolas Grande

CORRECCIÓN

Alicia De Sa

TRADUCCIÓN

Daniela Bordet

Stupenengo, Sebastián

San Martín, Capital de la industria / Sebastián Stupenengo ; edición literaria

a cargo de Sebastián Stupenengo. - 1a ed. - Buenos Aires : Epyca, 2009.

192 p. ; 23x31 cm.

ISBN 978-987-24720-2-3

1. Fotografías. I. Stupenengo, Sebastián, ed. lit. II. Título

CDD 770


Prologo

T exto simulado, prologo Daniel Ivoskus, texto simu-lado, a continuación se presenta una muestra de texto simulado para bocetar el prologo del presente

libro, en lineas generales para todo tipo de presentación.Dentro de las posibilidades, texto simulado, del alcance nacional de proyectos y observaciones, texto simulado, prologo Daniel Ivoskus. Continua la simulación de texto para el presente prologo.Texto simulado, prologo Daniel Ivoskus, texto simulado, a continuación se presenta una muestra de texto simulado para bocetar el prologo del presente libro.Dentro de las posibilidades, texto simulado, del alcance nacional de proyectos y observaciones, texto simulado, prologo Daniel Ivoskus. Dentro de las posibilidades, texto simulado, del alcance nacional de proyectos y observaciones, texto simulado, prologo Daniel Ivoskus. Continua la simulación de texto para el presente prologo.Texto simulado, prologo Daniel Ivoskus, texto simulado, a continuación se presenta una muestra de texto simulado para bocetar el prologo del presente libro.

Dentro de las posibilidades, texto simulado, del alcance nacional de proyectos y observaciones, texto simulado, prologo Daniel Ivoskus. Dentro de las posibilidades, texto simulado, del alcance nacional de proyectos y observaciones, texto simulado, prologo Daniel Ivoskus. Continua la simulación de texto para el presente prologo.Texto simulado, prologo Daniel Ivoskus, texto simulado, a continuación se presenta una muestra de texto simulado para bocetar el prologo del presente libro.Dentro de las posibilidades, texto simulado, del alcance nacional de proyectos y observaciones, texto simulado, prologo Daniel Ivoskus. Dentro de las posibilidades, texto simulado, del alcance nacional de proyectos y observaciones, texto simulado, prologo Daniel Ivoskus. Continua la simulación de texto para el presente prologo.Texto simulado, prologo Daniel Ivoskus, texto simulado, a continuación se presenta una muestra de texto simulado para bocetar el prologo del presente libro.

Daniel IvoskusINTENTENDENTE MUNICIPAL


Dos décadas de crecimiento constante 8ALFAVINIL

Historia de la empresa 12ANICETO GOMEZ

El predio que se gano un lugar en el mundo de los eventos 16CENTRO MIGUELETE

Valor agregado en toto tipo de obra 20COEHLO CONSTRUCCIONES SRL

Una marca registrada 24COLOMBRARO HNOS.

Desarrollo de Complejos Industrialespara cimentar la producción 28COMPLEJO INDUSTRIAL SAN MARTÍN

85 años de calidad en ladrillos refractarios 32FARA (FABRICA ARGENTINA DE REFRACTARIOS Y AFINES)

Actualización tecnológica y calidad 36FITINOX S.R.L.

Fortalecer el sabor artesanal 40HELADOS CREMOLATTI

Un hito en Bahía Blanca 44INQUINAT S.A.

Pionera en Argentina, referente en el mundo 48IPS

Con casa propia 52LAMINACION PAULISTA

Lider en el mercado 56MECALUX

Inversión permanente; sinónimo de calidad asegurada 60MECATROL S.A.

Al servicio de cada vecino 64MICROOMNIBUS GRAL. SAN MARTIN S.A.C.

Tecnología, calidad y crecimiento 68MI-PA-MET

Trabajar para hacer el mundo 72PENTA-KA

El reciclado de los NFU 76REGOMAX S.A.

Soluciones a medida, en tiempo y forma 80TECNOLAN S.R.L.

Herramientas para la producción 86

La exposición PyMe más grande del país 90EPSAM

Desde Lituania, a la conquista de Europa 94OFICINA DE PROMOCIÓN EN KAUNAS

Trabajar para fortalecer la industria 96PARQUE INDUSTRIAL GRAL. SAN MARTÍN

Por el camino del trabajo 98REPAVIMENTACIÓN DE LA RUTA 8

Protección Ciudadana 102NUEVOS EQUIPAMIENTOS

Nuevas Luminarias en todo el municipio 106

Obras en beneficio de vecinos y comerciantes 110REMODELACIÓN DE LA PEATONAL

Un Hospital moderno, acorde con la demanda 114HOSPITAL MUNICIPAL DR. DIEGO THOMPSON

Un estadio de primera 118CLUB ATL[ETICO CHACARITA JRS.

Datos útiles 122

English Translation 126

Avances Sector Privado-Industrias

CONTENIDO

Avances Sector Público


8 SAN MARTIN EN MOVIMIENTO


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AVANCES SECTOR PRIVADOINDUSTRIAS



ALFAVINIL

A punto de cumplir 20 años de vida, Alfavinil consolida la calidad de sus productos y su atención personal-

izada a clientes como parte de una filosofía empresarial que distingue a esta empresa dedicada a la producción de compuestos de PVC en la industria Argentina.Alfavinil fue fundada en 1992 por el Ing. Alberto Francica, quien con más de 30 años de experiencia en el mercado inicio este camino hacia la “Excelencia en compuestos

de PVC” con el afán de cubrir las exigencias en calidad y servicio de los principales mercados transformadores de compuestos de PVC como el de conductores eléctricos; envases y embalajes; construcción civil y calzado.Esta empresa familiar, hoy también conformada por la segunda generación y un amplio equipo de profesion-ales, trabaja diariamente bajo claros valores apostando a mejoras continuas basadas en la solidez técnica y ser-

Dos décadas de crecimiento constante


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ALFAVINIL

DIAGONAL 80 Nº 1325VILLA ZAGALA, SAN MARTÍNTEL 011 4847 7000 / 011 4738 8748 FAXLÍNEA DIRECTA ATENCIÓN A CLIENTES: 011 4847 [email protected] / [email protected]

www.alfavinil.com

vicios calificados para contribuir al desarrollo de sus ne-gocios.La planta fabril de 15.000 m3 ubicada en San Martin, cuenta desde sus inicios con extrusoras Krauss Maffei de alta tecnología de origen Alemán y un laboratorio con buen equipamiento que permite llevar a cabo pruebas personalizadas en planta ante cada requerimiento y de-sarrollo de proyectos basados en la combinación costo-beneficio para el cliente. Con la mirada siempre puesta en el cliente la empresa

se compromete en la entrega en tiempo y forma de sus compuestos. Para eso posee una óptima planificación en términos de logística, tanto en el territorio nacional como en el exterior, a lo que suma un stock permanente que garantiza la prestación de los servicios. Además in-cluye depósitos en distintos puntos del país y represent-antes en el extranjero.Se trata, en síntesis, de cumplir con lo comprometido para lograr una atención de excelencia que beneficie una relación comercial basada en la confianza.


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CENTRO MIGUELETE

E l Centro Miguelete fue creado para el desarrollo de múltiples actividades. Exposiciones, eventos, con-

venciones, reuniones sociales y empresarias tienen las instalaciones ideales para su desarrollo. Cuenta con una superficie total de cerca de 10.000 metros cuadra-dos, distribuida en tres pabellones, sectores de servicio, maniobras y estacionamiento.

Ubicado estratégicamente sobre la Avenida General Paz y Avenida 25 de Mayo, en la localidad de San Mar-tín, lindante con el Parque Irigoyen, su sólida estructura edilicia que antiguamente albergó una fábrica textil fue refuncionalizada, realizándose las mejoras necesarias para lograr un espacio funcional a las actividades del predio.

El predio que se ganó un lugar en el mundo de los eventos


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El Centro Miguelete tiene un Pabellón A con una su-perficie total de 2.800 metros cuadrados; superficie del salón de 2.200 metros cuadrados; superficie de audito-rio de 125 metros cuadrados; altura total de 5,65 metros; altura fondo de viga 4,50 metros y potencia máxima dis-ponible de 300 Kva.El Pabellón B tiene una superficie total de 2.800 metros cuadrados con la superficie del salón de 2.450 metros cuadrados. Su altura total es de 5.80 metros y su poten-cia máxima disponible es de 300 kva.

En el Centro Miguelete se realizó un trabajo especial en cuanto a instalación eléctrica, iluminación general y de emergencia, instalaciones contra incendio, salidas de emergencia, señalética, instalación para gastronomía y servicios sanitarios acordes para el público visitante.“Hoy seguimos trabajando en mejorar la infraestructura y la ampliación del predio. Nuestro objetivo es lograr un espacio con todos los requerimientos necesarios y transformarlo en un referente para exposiciones y even-tos”, afirman sus responsables.

El Pabellón C cuenta con una superficie total de 830 metros cuadrados; altura total de 6.70 metros; altura de fondo de viga de 4.00 metros y una potencia máxima disponible de 100 Kva.En sus instalaciones se realizan eventos y exposiciones que año a año ganan en participación, en prestigio y que comienzan a instalarse como tradiciones anuales con fuerte arraigo en la comunidad. Cuenta con todo lo indicado para eventos sociales, corporativos, congresos, jornadas de trabajo, alm-



CENTRO MIGUELETE

RODRÍGUEZ PEÑA 2704SAN MARTÍNTEL: +54 +11 4753 [email protected]

www.centromiguelete.com

uerzos, cenas, cocktails, exposiciones y recitales. Además, presenta un auditorio o sala de usos múlti-ples, ideal para charlas, capacitación, recepciones y proyección de imágenes, con una superficie de 125 metros cuadrados.Uno de esos ejemplos de eventos con peso propio es la Epsam, exposición Pyme de la industria y el co-

mercio de San Martín, con cientos de expositores de primer nivel y la posibilidad de potenciar cada empren-dimiento con contactos y capacitaciones en los más diversos rubros. El Centro Miguelete sede parte de sus instalaciones para esta feria que trasciende fronteras.Con el correr de los años, Expomoto encontró en el Centro Miguelete el espacio para crecer y consolidarse,


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con stand imponentes, exhibiciones, pista de pruebas, entretenimientos para toda la familia y la asistencia de las grandes marcas, además de expositores de motos clásicas, customizadas y clubes de motos. Se trata de una exposición que necesita de un predio como el que ofrece el Centro Miguelete, con amplios y confortables espacios cerrados, pero también sitios al

aire libre que permitan las pruebas, las competencias y el recorrido de los rodados. Como una expresión más de la versatilidad del Centro, también alberga hace un par de años a la particular “Panter Fest”, un fenómeno que empezó en un garaje y que en la actualidad reúne a más de 10 mil fanáticos que mezclan cotillón, disfraces, música y fiesta.



COEHLO CONSTRUCCIONES S.R.L.

E l día que Pablo Coehlo decidió pegar el salto sabía que el desafío de formar una Pyme en el competi-

tivo sector de la construcción no iba a resultar una tarea sencilla. 17 años después, el presente demuestra que la decisión tomada estuvo en la dirección correcta. Con más de 30 empleados, la firma con base en Villa Ballester tiene ganado un nombre asociado a la confianza y la re-sponsabilidad tanto empresarial como social.

Coehlo Construcciones brinda hoy servicio integral en obras industriales y civiles. Trabaja con clientes e indus-trias que requieren un alto grado de exigencia. Desde vivi-endas hasta edificios torres o desde demoliciones hasta grandes obras de pinturas, tanto para el inversor privado como para el Estado, forman parte del universo de presta-ciones y del amplio abanico de clientes que contratan a esta empresa con fuerte presencia en San Martín.

Valor agregado en todo po de obra


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Uno de los logros de Coehlo Construcciones es la iden-tificación de la firma como garantía de calidad. Calidad contrastada y reconocida en el sector, que genera con-fianza tanto en los clientes como en los autores del proyecto. El prestigio resulta de la colaboración activa y exitosa de los gabinetes de arquitectura e ingeniería en el desarrollo de proyectos, tanto durante la fase prelimi-nar de los mismos como durante su fase de ejecución.

Construcción y reformas de obras públicas, locales, co-merciales, viviendas son algunos de los servicios que ofrece con mano de obra especializada, logrando una relación calidad-precio muy competitiva y dentro de los plazos preestablecidos. La sencillez de la estructura organizativa de la empresa es también un sello de garantía para sus clientes, ya que dis-ponen de contacto directo y continuo con los directivos.

El crecimiento de Coehlo Construcciones se basa en dos ejes fundamentales: el personal altamente capacitado y la maquinaria de primera línea que garantizan la concre-ción de cualquier tipo de trabajo. Al trabajar con profesionales y operarios especializa-dos afincados en San Martín, genera de este modo la creación de puestos laborales genuinos para vecinos del distrito. Precisamente con el municipio, Coehlo



COEHLO CONSTRUCCIONES S.R.L.

MARIA SILVA 4385CP 1653 VILLA BALLESTER BUENOS AIRES011 4727 0045 / 15 5307 2547011 4727 0045 FAX

ID 263*[email protected]

www.coelhoconstruccion.com.ar

Construcciones entabló una relación de prestador de servicios mediante la realización de varias obras como el montaje de la Planta Municipal de Biodiesel en Villa Libertad; la puesta en valor de las tierras donde se en-cuentra el Parque del Sesquicentenario en José León Suárez; los trabajos de pintura del edificio de la Mu-nicipalidad; la construcción de los caniles del Departa-mento de Zoonosis; la pavimentación de caminos inter-nos y sendas para transitar en bicicleta y las oficinas del Parque Yrigoyen o el recientemente inaugurado Parque

del Bicentenario. En cuanto a servicios para industrias, trabaja con pro-fesionales especializados en realizar pisos especiales, pisos de hormigón, alisados con endurecedor no me-tálico y pisos con pintura epoxi ideales para naves in-dustriales.Fuera de los límites del distrito, Coehlo Construcciones lleva realizadas obras en todo el país sobresaliendo la construcción de viviendas en el complejo Villa Nueva, una urbanización compuesta por 11 barrios de diferen-


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tes diseños urbanos en la que todos tienen al menos una laguna para la práctica de actividades náuticas como así también para el Consorcio Jardines de San Isidro, Hipó-dromo de San Isidro, Gobierno de la Ciudad Autónoma de Buenos Aires, Municipalidad de Ituzaingó y Los Car-dales Country Club, entre muchos otros.Para el 2012 la constructora tiene previsto incursionar el sector de las obras viales, más específicamente en la di-visión de pavimentos y levantar dos edificios torres en San Martín para emprendimientos privados.



COLOMBRARO HNOS.

D e firme estirpe nacional, con más de 50 años de trayectoria, Colombraro Hnos. es garantía asegurada

y reconocida en el rubro artículos para el hogar moldea-dos en plástico.Algunos números expresan por sí solos el crecimiento sostenido de una empresa característica del partido de San Martín. La firma posee unos 1.200 artículos y más de 3 mil moldes. Además, como parte de su sistema de comercialización directa, cuenta con unos 90 locales en todo el país.

En el último tiempo sumó otros 100 nuevos productos a su extensa oferta, dirigida especialmente a las amas de casa. En esa expansión se incluyeron moldes de última tecnología traídos de Europa. Las incorporaciones permiten una mayor producción y un valor agregado. En palabras de Ricardo Colom-braro, fundador de la fábrica, sumar tecnología resulta “un aprendizaje para los trabajadores de la empresa, vemos moldes diferentes en cuanto a sistemas de inyección, espesores y sistemas de enfriamiento, y eso

Una marca registrada


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permite capitalizarnos tanto en tecnología, como en recursos humanos”. Con esa misma perspectiva de ampliación, Colombraro apunta a la instalación de locales en Uruguay, donde pueda exponer y vender la producción generada en San Martín, en lo que es la filosofía que caracteriza a la em-presa desde su nacimiento. El objetivo es demostrar que “cuando uno se pone cier-tas metas, éstas se pueden cumplir, a partir del esfuerzo permanente y responsable”, afirman desde la empresa.

Las instalaciones en el barrio de Villa Maipú ocupan un total de 50 mil metros cuadrados de superficie. Allí tra-bajan más de 200 empleados. Muchos de esos traba-jadores tienen una antigüedad en la empresa mayor a los 25 años, como parte de una política empresarial que apunta a un contacto directo con su personal. Ricardo Colombraro ve en esa característica una de las claves del éxito: “Le damos muchísimo valor a la perma-nencia de la gente en la empresa, algo que nos parece fundamental”.

COLOMBRARO HNOS.

VILLEGAS 2283 SAN MARTÍN011 4754 4662/68

www.colombraro.com.ar


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CISMCOMPLEJO INDUSTRIAL SAN MARTÍN

E l CISM, Complejo IndustriaI San Martín, de 10 mil metros cuadrados, con 17 unidades operativas, surgió

como concepto de desarrollo del negocio de complejos industriales para la instalación de empresas PYMES, cre-ando un espacio capaz de alojar a pequeñas y medianas empresas de la zona.

Invertir en una renta inmobiliaria del segmento indus-trial, es hoy uno de los negocios más seguros y de más desarrollo en nuestro país. Sus gestores consideraron que hay un importante crecimiento del mercado logísti-co y eso requiere la construcción de nuevos depósitos para abastecer la demanda, situación a la que se suma

Desarrollo de Complejos Industriales para cimentar la producción


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una escasa oferta de depósitos y plantas industriales. Sin duda, este segmento inmobiliario será el que más crezca en los próximos 10 años.Se sabe que en el corto plazo el segmento de inmuebles industriales de uso logístico tendrá el mayor desarrollo y un gran potencial a futuro. La mayoría de los depósitos

disponibles están concentrados en el corredor Norte de la ciudad, a pesar de que los precios de los alquileres son los más altos debido a la mejor ubicación que tienen respecto de los accesos y los puertos. Pero poco se hace en otras zonas del GBA, que también tienen buenos ac-cesos.



En ese contexto nació el Complejo Industrial San Martín (CISM) que está destinado al alquiler de galpones indus-triales y comerciales, con una entrada para camiones y contenedores con playa de carga y descarga cubierta y con servicios de control de accesos de portería, a través de una administración. La clave del proyecto fue amoldar las instalaciones de un antiguo pero sólido edificio, haciendo las reformas nece-sarias para las necesidades de los clientes que requerían espacios físicos de diferentes metrajes, de acuerdo a

sus variadas actividades. Un tema fundamental es su ubicación estratégica: a sólo 20 cuadras de la autopista General Paz, con fácil acceso desde la Ciudad Autónoma de Buenos Aires.“En estos últimos años hemos crecido hasta completar la capacidad instalada, incorporando nuevas empresas PYMES al complejo, que han decidido trasladarse a es-tas instalaciones por motivos de seguridad, por la op-ción de compartir costos y por el apoyo logístico con sus vecinos, como ser el uso de autoelevadores y per-

CISM COMPLEJO INDUSTRIAL SAN MARTÍN

RIVADAVIA CALLE Nº 60 1831VILLA MAIPÚ SAN MARTÍN

www.cismonline.netwww.fi npro.com.ar


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sonal de cargas; y también por las facilidades de in-stalación que da el municipio”, cuentan quienes están detrás del CISM.La experiencia basada en el éxito obtenido en el primer proyecto realizado en el municipio de San Martín, de-cidió a los responsables del CISM a ampliar su nego-cio, no sólo construyendo más unidades en el primer complejo sino también para construir nuevos Comple-jos Industriales en distintos municipios del Conurbano Bonaerense.

Un completo equipo de profesionales se ocupa del proyecto, desde la compra del terreno, el diseño arqui-tectónico, la construcción, la administración del consor-cio, la comercialización inmobiliaria, la administración general de alquileres y la seguridad jurídica, entre otros servicios.La solidez del negocio y del equipo, ha garantizado el convencimiento en esta empresa.



FARA

L a trayectoria de FARA (Fábrica Argentina de Refractar-ios y Afines) comienza hace 85 años, dedicándose a

la fabricación de toda la gama de productos sílicos alumi-nosos y de alta alúmina hasta 90%, cordieritas, antiácidas, aislantes, entre otros.Cuenta con tres plantas ubicadas en la localidad de Villa Ballester (San Martín) y en Santa Rosa (Pilar). Su

capacidad anual de producción es de 30.000 tonela-das. A través de los años, FARA fue adaptándose a las variadas exigencias de los clientes, sin dejar de lado el cumplimiento de exigentes normas de calidad nacio-nales e internacionales. Avalan este prestigio consegui-do en el sector, las continuas mejoras e innovaciones apoyadas por un equipo técnico altamente capacitado

85 años de calidad en ladrillos refractarios


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y la más avanzada tecnología que permite la cobertura de aquellos productos que asiduamente requiere la in-dustria química, cementera, frigorífica, vidriera, siderúr-gica, cerámica, etc. Con más de 60 años de presencia en la fabricación de materiales refractarios, la empresa se ganó un lugar po-sibilitando su proyección hacia la conquista de mercados nacionales e internacionales. Luego de grandes inversio-

nes en instalación de equipos y maquinarias nacionales e importadas, logró convertirse en la más importante y moderna fábrica de refractarios en Argentina.FARA distingue su producción en tres divisiones: Con-strucción, Gastronomía e Industria. Uno de los ladrillos que produce es el Fara de Alta Alúmina que suman a una alta refractariedad, una estructura libre de funden-tes, ideal para trabajos de extrema severidad. El Fara



Súper Refractario tiene como principales características de los ladrillos la alta refractariedad, 45-48 % de alúmina, una inusual resistencia mecánica, mantiene de manera constante el volumen a alta temperatura y presenta alta resistencia al choque térmico.Al ser resistes a las elevadas temperaturas y la abrasión, lo recomiendan para la construcción de todo tipo de par-rillas, estufas, hogares y chimeneas. Al tener alto con-tenido de alúmina posee un coeficiente de dilatación té-

rmica bajo, por lo que soporta calor sin llegar a presentar deformaciones o dilataciones que lo afecten.Los de alto contenido de sílice, en cambio, sí se ven afectados a estas dilataciones aunque también sopor-tan grandes temperaturas, mas debe tenerse en cuen-ta que el continuo cambio de temperatura lo termina desintegrando, por lo que se recomienda su uso en lugares donde las altas temperaturas son permanen-tes.

FARA

[email protected]

www.


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La aplicación de estos elementos está muy vinculada a hornos, siendo la industria del acero la que usualmente demanda más de estos elementos, ya que se los utiliza como recubrimiento para impedir que el metal fundido deteriore los crisoles.La planta de FARA se encuentra en el partido de Pilar en Provincia de Buenos Aires. Es considerada una de las fábricas de materiales refractarios más importantes del país. Produce material para varias industrias, mantenien-do un riguroso sistema de control de calidad.

Para mantener una línea de productos de alta calidad, en FARA se lleva a cabo un riguroso proceso de control de calidad. Para esto se cuenta con un laboratorio de análisis y diagnóstico de materiales. Es importante hacer diagnóstico de las materias primas y los productos fabri-cados. En el laboratorio se aplican a las piezas pruebas de flexión, compresión y densidad. También se aplican análisis químicos para controlar impurezas. En términos de calidad, se trabaja a especificaciones de la fábrica y al cliente se le entrega un certificado de calidad.



FITTINOX S.R.L.

F ittinox fue fundada en la década del 90, dedicada en su origen a la fabricación de accesorios forjados en

aceros inoxidables y aleaciones especiales. A partir de 1997 adiciona un nuevo producto identificado como co-nector a compresión para tuberías del tipo doble virola doble mordedura.Actualmente es una industria metalmecánica, certificada ISO 9001:2000, especializada en el mecanizado de pre-

cisión de aceros inoxidables y aleaciones especiales, tan-to a partir de barras trefiladas como de piezas forjadas y dedicada a la fabricación de conectores y accesorios en aceros inoxidables, carbono y bronce, accesorios forja-dos en las versiones roscados y para soldar a enchufe, como así también la de accesorios de chapa para sol-dar a tope, válvulas aguja, multiválvulas y manifolds, pro-ductos que ha logrado posicionar adecuadamente en

Actualización tecnológica y calidad


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FITTINOX S.R.L.

CALLE 102 INDUSTRIA Nº 4946/52B1650MSN SAN MARTIN BUENOS AIRESTE. 54 11 4764 6647/8

www.fi nox.com.ar

el mercado compitiendo aún con los importados en el mercado local y en el exterior en plazas como Uruguay, Ecuador, Venezuela, Bolivia, Brasil, Chile y Sudán.Otro tópico destacable de la empresa es la comercial-ización de insumos industriales como cañerías y tuberías con o sin costura, válvulas, soportería y demás accesorios para la conducción de fluidos, teniendo un importante desarrollo desde 1995 a la fecha, suministrando a sus cli-

entes una solución eficaz y rápida para la obtención de los insumos necesarios para completar sus instalaciones.Una preocupación constante en la firma es la actual-ización tecnológica y la calidad de sus productos, así como el cumplimiento de los plazos y obligaciones contractuales, temas sobre los que -además de las in-versiones económicas correspondientes- se destina una importante cantidad de horas hombre, permitiendo ase-


41

gurar un servicio eficiente con la mejor ecuación técnica económica.Otro aspecto relevante son las relaciones humanas, con la implementación de una gestión gerencial compar-tida, la fijación de objetivos claros y precisos y la deter-minación de metas alcanzables, con una capacitación que redunda en un desarrollo personal y profesional adecuado.

Su listado de productos es amplio, dentro de los siguien-tes rubros: accesorios para instrumentación y control de procesos y accesorios de acero inoxidable para cañerías.También es extensa la nómina de clientes que confían en Fittinox, tanto en el país como en el exterior, con el aval productivo que le generan no sólo sus años de ex-periencias en el rubro, sino también las certificaciones ISO 9001, ISO/TS 29001 y Det Norske Veritas.



HELADOS CREMOLATTI

C on más de 20 años en el mercado y una larga trayec-toria familiar de tres generaciones vinculadas a la

fabricación de helados, Cremolatti apuesta a la inversión tecnológica permanente como forma de articular grandes niveles de producción con calidad y sabor artesanal.En 2010 la empresa inició un proceso de innovación con

maquinarias de punta importadas de Italia para lograr un proceso computarizado, capaz de perfeccionar los estándares de calidad y salubridad. En el sector cocina, por ejemplo, se montó una planta ultrapausterizadora que garantiza un proceso perfecto a través del control de distintos parámetros.

Fortalecer el sabor artesanal


43



Los cambios tecnológicos posibilitan un helado de me-jor textura, más suave, mediante una impecable homog-enización. Los paladares disfrutan así de nuevas sen-saciones. Hoy, la planta ubicada en San Andrés duplicó su capacidad productiva con esta inversión. Para la instancia del transporte, Cremolatti cuenta con

una flota de camiones con cámaras frigoríficas y equipos autónomos que aseguran la temperatura correcta para que el helado llegue en perfectas condiciones a los pun-tos de venta, sin perder sus propiedades naturales.Con ese objetivo de innovación permanente, tanto en términos tecnológicos como de nuevos productos, el

CREMOLATI HELADOS

INT. BALLESTER 3860SAN ANDRÉS PROVINCIA DE BUENOS AIRES011 4753 0500

info@cremola .com.ar

www.cremola .com.ar


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presidente de la firma participó de la exposición de he-lados más importante del mundo que anualmente se realiza en Rimini, Italia. Durante cinco días, los asistentes toman contacto con nuevos productos, materias primas, maquinarias y decoraciones. Mientras nuevos productos esperan salir a la venta, Cre-

molatti avanza en un cambio de imagen, como parte de un proceso iniciado hace tres años. Esto incluye nuevos diseños en logotipos y en los más de 50 puntos de venta en distintos puntos del país. Al igual que ocurre con el aspecto tecnológico, los cambios buscan actualizar la vi-sual de la firma.



INQUINAT S.A.

L a sequía que afectó al sur de la provincia de Buenos Aires produjo una disminución del caudal del acuífe-

ro. Sumado esto a un alto consumo de la población, la consecuencia fue inevitable: escasez del recurso hídrico.Ante el descenso histórico de la cota del Dique Pasos de las Piedras -1,5 cm. diarios- y la posibilidad concreta de que el suministro para los bahienses se vea en serio

riesgo, la Autoridad del Agua (ADA) tomó una medida crucial. La prioridad fue el abastecimiento y calidad para el consumo de la población, relegando al sector indus-trial de la provisión de agua con mayor nivel de salinidad. Esto en las industrias implicaba alterar sus procesos.Frente a esta situación, a Inquinat se le presentó la opor-tunidad de mostrar sus plantas de tratamiento. “El desafío

Un hito en Bahía Blanca


47

era la entrega, llave en mano, de las plantas en el menor tiempo posible dado que la situación se desató con una rapidez inesperada. En menos de dos meses pudimos atender esta problemática de la mejor manera”, cuenta David Granovsky, uno de los directores de la firma.Inquinat instaló dos plantas desmineralizadoras de agua para dos empresas multinacionales de primera línea, in-

staladas en el Polo Petroquímico de Bahía Blanca. Fue una operatoria que implicó todo un reto, pero a la vez demostró eficacia, eficiencia y con resultados altamente satisfactorios.Los componentes electrónicos y el instrumental de los equipos fueron armados en la planta industrial que tiene Inquinat en Billinghurst, acostumbrada a estos desafíos



productivos. En Bahía Blanca se terminaron de ensamb-lar las piezas.No habían pasado 60 días para que Inquinat pusiera en marcha ambas plantas de tratamiento de agua. En una de las empresas se instaló un equipo con capacidad para potabilizar 280 metros cúbicos por hora –280 mil

Lts/h-. En otra empresa, se colocó otro equipo de 120 metros cúbicos bajo la modalidad de leasing.“Fueron dos hitos relevantes por el esfuerzo que se hizo”, dice Granovsky. El resultado de la operatoria se tradujo en un abastecimiento de agua de baja salini-dad en cantidad suficiente como para permitir la nor-

INQUINAT S.A.

PLANTA INDUSTRIAL SAN MARTÍNCALLE 88 AZOPARDO Nº 5754OFICINASCALLE 86 GUIDO SPANO Nº 5792TEL: 011 4844 5560

www. www.inquinat.com.ar


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malización de los procesos productivos de estas em-presas.“Para Inquinat significó una facturación mayor a los índices habituales. Pero también la incorporación de mano de obra en tres niveles como son técnicos, ing-enieros y operarios, ya que no sólo estamos con la pro-

visión de las plantas sino también con la operación”, explicó Granovsky y agregó: “Nadie puede saber si en otras ciudades puede pasar algo igual, pero esto nos posesiona como empresa de manera tal que ante una situación de necesidad que se suscite, corremos con ventajas”.



IPS

E n 1948, Erwin May, junto a su padre Otto, comen-zaron a investigar y desarrollar en Argentina las prim-

eras máquinas para la transformación de polímeros. Fue el primer paso para una empresa que suma su tercera generación familiar dedicada a la fabricación de tuberías plásticas para conducción de agua y desagües.

IPS es la firma referente del rubro en el país. Desde 1997 sus instalaciones funcionan en una planta modelo ubicada en San Martín, con una superficie de 12 mil met-ros cuadrados. Posee el plantel de máquinas más moderno gracias a la reinversión permanente que, entre otras ventajas, per-

Pionera en Argen na, referente en el mundo


51

mite optimizar el espacio físico disponible y acrecentar los niveles productivos. Cuenta con más de 800 matri-ces propias y líneas de última generación de origen eu-ropeo.Todos esos números son posibles gracias al crecimiento constante planteado como política empresarial a través de las décadas. Esto se refleja en una insistente búsque-da de nuevas tecnologías, investigación constante y en

el compromiso con los productos ofrecidos al mercado nacional y a otros 35 países. IPS cuenta con la certificación de calidad ISO 9000; y en el ámbito internacional su producción es avalada por el ente español AENOR, líder de la Comunidad Europea.La empresa incluye tres líneas de conducción de agua y una para desagüe. Para eso desarrolla dos tipos de procesos. Uno denominado de extrusión y el otro de


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inyección. En ambos casos se pone a disposición de los clientes el sistema completo: tubos, conexiones y her-ramientas para la instalación.En ese camino de crecimiento sostenido, recientemente la empresa lanzó al mercado su nueva línea de produc-tos IPS Alta Gama: Calefacción y Sistema Push. Se trata de las últimas producciones en tecnología y desarrollo a nivel mundial, y llegan al mercado nacional y latinoamer-icano de la mano de la firma radicada en San Martín.

IPS

CALLE 70 4467, SAN MARTÍNTEL: 011 4724 8930 / 4724 8931 [email protected]

www.ips-arg.com



LAMINACIÓN PAULISTA

E n enero de 2010, Laminación Paulista inauguró su propio inmueble, en el sitio donde antiguamente

funcionaba el denominado Mercado de Materiales, en el primer cordón industrial del Conurbano Bonae-rense.Las instalaciones cuentan con una superficie cubierta de 4.000 metros cuadrados, y están ubicadas a unos 200 metros de la Ruta Nacional Nº 8.

El edificio está dividido en tres naves, y además de la distribución puramente industrial cuenta con oficinas y cómodos vestuarios para los trabajadores. La remod-elación y puesta en valor del espacio fue una labor ardua lograda gracias a la colaboración y el trabajo de todos los integrantes de Laminación Paulista. El logro también pone en evidencia el crecimiento alcanzado por la empresa. En sus inicios, la industria funcionó

Con casa propia


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en instalaciones alquiladas en una extensión 820 met-ros cuadrados, a los que luego se sumaron otros 400 metros.

PROVEEDORA DE RUBROS VARIADOS Desde 2003, Laminación Paulista brinda productos que constituyen materias primas para industrias de rubros diversos: fabricación de menaje de aluminio

(cacerolas, ollas, moldes, asaderas, etc.), iluminación (pantallas, spots), panificación (bandejas, placas), en-vases (aerosoles, pomos, descartables, etc.). En sus instalaciones se fabrican discos, chapas, tiras, flejes en aleación 1.050, 1.070 y 3.003. Esa oferta llega a una cartera que supera los 200 clientes ubicados, principalmente, en los grandes centros urbanos del país.


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En la actualidad, Laminación Paulista también exporta a países del MERCOSUR como Paraguay, Uruguay y Brasil.

Tres principios distinguen y explican el crecimiento de esta empresa: calidad, buen precio y rapidez en la en-trega.

LAMINACIÓN PAULISTA

LIBERTAD DIAGONAL 131 Nº 6211 / 25LOMA HERMOSA SAN MARTÍNPROVINCIA DE BUENOS AIRES011 4739 0207

[email protected]

www.laminacionpaulista.com.ar



MECALUX

M ecalux Argentina es una compañía del Grupo Me-calux, empresa de origen español con su sede

central en Barcelona que, con 45 años de existencia en el mercado, es una de las líderes mundiales en la fabricación de soluciones de almacenamientos para depósitos.La firma se basa en el uso de las tecnologías más avanza-das de la industria y en una extensa red de distribución

implantada en Alemania, Bélgica, Eslovaquia, España, Francia, Holanda, Italia, Reino Unido, República Checa, Polonia, Portugal, Argentina, Brasil, Chile, Perú, México, Canadá y Estados Unidos.Mecalux Argentina fue la primer planta del grupo que se instalo fuera del país ibérico. Inicio sus actividades en 1980 en el partido de General San Martín, en un galpón de 3.800 m2.

Apuntando al futuro


59

Como parte de un crecimiento sostenido durante más de tres décadas a través de continuas reinversiones, en la actualidad la planta ocupa una superficie de 21.000 m2.Su trabajo incluye el diseño, fabricación, comercial-ización y prestación de servicios relacionados con estan-terías metálicas, almacenes automáticos y otras solucio-nes de almacenamiento.

Los diferentes elementos utilizados para el armado de los productos terminados son trabajados en modernas líneas automáticas de fabricación, corte, estampado, perfilado y robots de soldadura de la mas avanzada tecnología. Paso siguiente, tiene lugar un proceso au-tomático de pintura que aporta la protección adecuada. Además, los materiales mas expuestos al desgaste y a la corrosión reciben una terminación mediante el proceso



de cataforesis, algo que proporciona un grado de resis-tencia tres veces superior al del pintado convencional.La apertura de nuevas delegaciones, la ampliación de las redes comerciales y de distribución, la inversión de recursos destinados a Ingeniería, Desarrollos e investig-ación, la división de almacenamiento automatizado y el portal de logística Logismarket son las fuentes de creci-miento y desarrollo del Grupo Mecalux.Como consecuencia de una gran trayectoria, caracter-

izada por abastecer al mercado con una amplia gama de productos, que abarcan desde una simple estantería para archivo, hasta el más complejo depósito robotiza-do, la empresa ostenta en el país, desde hace ya varios años, el indiscutible liderazgo del sector.

MECALUX

Boulogne Sur Mer 2538 (011) 4006-4444

www.mecalux.com.ar


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MECATROL S.A.

C on la adquisición de dos modernos tornos de control numérico de última generación importados de Japón,

la metalúrgica Mecatrol sigue adelante con su plan de ac-tualización y ampliación del plantel de maquinarias, para continuar desarrollando elementos de alta calidad tanto para su División Militar como para la División Racing Cars.En forma paralela, proyecta culminar con la construcción

de un amplio hangar para reparar sofisticadas maqui-narias, restando para la etapa final el sector destinados a oficinas como así también la reconstrucción del edifi-cio donde actualmente se encuentra la administración y producción. Siempre teniendo la misma premisa: seguir siendo una empresa proveedora de primera línea en la fabricación

Inversión permanente; sinónimo de calidad asegurada


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este tipo de trabajo a nivel nacional y en Sudamérica, con desarrollo de componentes totalmente nacionales.En el caso de los vehículos argentinos, la repotenciación consistió en llevar todos los sistemas a un grado óptimo de confiabilidad operativa, y el estándar general del ve-hículo a un nivel similar al del LVTP-7 A1. Una de las ventajas que tiene este tipo de trabajos es el menor costo y el corte en la dependencia del fab-ricante del vehículo, que en este caso es la FMC USA. Por todo esto, resulta importante destacar que el resto de los países poseedores de este tipo de vehículo efec-túan el mantenimiento preventivo y la reparación de los conjuntos con repuestos importados, razón por la cual

de la más variada gama de piezas y conjuntos mecánic-os, principalmente destinados al sector competitivo de la industria automotriz y metalmecánica, especializándose en la fabricación de cilindros hidráulicos.Respaldan el presente de Mecatrol la certificación de Normas para la Gestión y el Aseguramiento de la Calidad con validez nacional e internacional como la serie ISO-9002, Iqnet, EAQF’94 y QS-9000, y una trayectoria que se inició en 1973.A partir de haber obtenido la adjudicación de la Licitación Pública Nacional en 2005 consistente en la repotenciación y reparación integral de un vehículo anfibio a oruga LVPT-7, Mecatrol se convirtió en la primer empresa en realizar

continúan dependiendo del fabricante americano para la obtención de repuestos e insumos necesarios. Ese aspecto conlleva un alto costo por la erogación de divi-sas que se requiere a ese efecto, aunque también existe una razón más profunda: la estrategia militar. Excepto el motor, Mecatrol desarrolla todos los repuestos y partes a ser utilizados en el país.A todo esto, en los últimos meses, Mecatrol repoten-ció tres camiones AM 35 de la Armada Argentina que estuvieron cumpliendo misiones de paz en Haití. Los vehículos de defensa fueron prácticamente reconstrui-dos desde el chasis hasta su impulsor, para quedar en condiciones de volver a prestar servicio. Asimismo, con-



MECATROL S.A.

CALLE 97 SAN PEDRO NRO. 1598TEL: 4755 1641 4753 5274 FAX: 4753 [email protected]

www.mecatrol.com.ar

templa la renovación de seis vehículos anfibios Panhard y dos VAO (Vehículo Anfibio Oruga) para desembarco, incluyendo el refit de todos los sistemas componentes y el reemplazo del motor original por uno nuevo. Todo en el marco de un plan de la Armada Argentina que apunta a modernizar la flota para uso de defensa.La calidad de los trabajos llevados a cabo por Mecatrol a través de su División Militar en la repotenciación de los tanques anfibios de Infantería de Marina llevó a que In-fantería de Marina de Venezuela negocie en Argentina la recuperación y modernización de sus vehículos blinda-dos de asalto anfibio LVT-7, según destacó la publicación brasileña -especializada en temas militares- “Segurança &

Defesa”. Agrega esa publicación que los oficiales navales venezolanos se mostraron “impresionados” por el des-empeño del vehículo. A partir de ese momento, se ini-ciaron las negociaciones entre el gobierno venezolano y la empresa Mecatrol responsable de modernizar los LVT-7. Aunque desarrollado por CITEFA, otro de los elementos producidos por Mecatrol en su División Militar es el episco-pio de visión nocturna utilizado en cualquier blindado de las familias de TAM. Un equipo que puede ser insertado, con su correspondiente adaptador mecánico, en el mis-mo lugar que el episcopio diurno central del conductor de todos los blindados permitiendo la conducción desde la posición normal del conductor, alejado del episcopio.


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En el M113 también puede colocarse sobre la escotilla del conductor, en el lugar del antiguo M19. Es simple de operar ya que no posee controles externos, cuenta con protección automática contra excesos de luz que pudieran dañar al equipo, y posee un ocular con protec-tor facial de goma que permite observar la imagen con ambos ojos, pudiéndose colocar el conductor pegado al episcopio o a una distancia de hasta 40 cm. del mismo en su posición normal de manejo, protegiendo su cara de posibles golpes.En lo referente a vehículos de transporte de uso civil de apoyo en tierra para aeropuertos, fueron reacondiciona-dos tres tractores para remolcar aeronaves a pistas de la

empresa Intercargo, al tiempo que para Transporte de Cargas Argentina se hizo el servicio de mantenimiento de los tractores livianos. En lo inmediato, Mecatrol se encuentra desarrollando una línea de piezas para alta tensión por encargo de una empresa de electricidad ca-nadiense.La política de calidad total de la empresa está basada en seis objetivos: adecuado servicio al cliente; cumplir los acuerdos pactados; mantener una calidad constante; contar con confiabilidad; costos competitivos y sustenta-da por una mejora continua de sus sistemas de calidad.Además, cuenta con personal altamente calificado para la programación y cumplimiento de las distintas tareas

que implica el desarrollo de nuevos productos. Sus servi-cios de terceros y laboratorios externos están integrados por proveedores certificados por la Industria Automotriz.Al estar equipada con máquinas de primera línea, to-talmente automatizadas, y con comandos a control nu-méricos, hace que la capacidad de producción sea muy amplia y esté en condiciones de desarrollar cualquier tipo de pieza, ya sea de acero, aluminio y todo tipo de material. Esto redunda indefectiblemente en mayor empleo, generando Mecatrol más de 40 puestos genuinos de tra-bajo y apuntando de manera permanente al crecimiento sostenido del sector Pyme de San Martín.



MICROÓMNIBUS GENERAL SAN MARTÍN S.A.C.

M icroómnibus General San Martín tiene 50 años de experiencia en el servicio. Los accionistas actuales

son, en su mayoría, los iniciadores de la firma. “Están en el transporte hace 50 años y por eso saben lo que hacen”, afirma Pablo Terenziani, uno de los eslabones de esta fuerte empresa familiar que trascendió generaciones.En el año 2000 la empresa apostó a la proyección que los llevó al partido de San Martín. “Otras empresas no

pudieron continuar con su servicio en la zona y en 2001 se juntan Ricardo Ivoskus con sus funcionarios y el re-sponsable de nuestra empresa para acordar los servicio de la Línea 670; servicio comunal fuerte de San Martín”, explica Terenziani.Si bien los comienzos no fueron sencillos, Microónmi-bus Gral. San Martín recibió un fuerte apoyo del muni-cipio para reforzar cuestiones de seguridad y mejorar las

Al servicio de cada vecino


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San Martín, cercana a la Municipalidad, a la Estación, al Juzgado y a la pujante Facultad de San Martín, además de la peatonal. “Creció el partido y nosotros junto a el-los”, dicen desde la empresa de colectivos.Tiempo atrás se compró una cabecera del Barrio UTA, con gran cantidad de beneficiarios en ese recorrido. Y este año, con el apoyo comunal –el asfaltado y la ilumi-nación de trazas clave- se agregó un recorrido que se

condiciones de ciertos recorridos. Desde ambas partes se cumplieron todos los requisitos y el crecimiento hasta la actualidad fue notable. La Línea 670 creció mucho, pero de la mano de la gente. “El fuerte está en la gente, porque si ellos no responden, no se avanza”, admite Terenziani.El servicio une los barrios Suárez, Ballester, Libertador, Las Heras, con fuerte arraigo en Suárez y la Estación

hacía hace años a través de la Línea 691, que salía de un vértice del partido de San Martín, lindante con San Isidro, y cuya ausencia complicaba la llegada al centro de San Martín. Sus unidades tienen cartel naranja y contem-plan un paso por puntos importantes, incluido el futuro Parque Industrial.“Con ese recorrido logramos alivianar el tráfico en la calle 9 de Julio que estaba muy afectada, pero también



MICROÓMNIBUS GENERAL SAN MARTÍN S.A.C.

CARLOS TEJEDOR 2730 ESQUINA URUGUAYBOULOGNE BUENOS AIRES(011) 4737 4210

se pasa por ruta 8 para terminar en la Estación de San Martín”, repasa Terenziani.La empresa también aporta a la unión mediante el trans-porte público del barrio Independencia, cuyos vecinos se muestran muy satisfechos con el servicio. Con ese esquema, Microómnibus Gral. San Martín apun-ta al futuro; a seguir creciendo en presencia dentro del partido. “Por suerte todos los desafíos que nos plantea-mos en San Martín nos fueron favorables. En especial,

por el apoyo que tenemos de las autoridades y de cada área específica del gobierno. Es un respaldo mutuo”, asegura Terenziani, jefe de Personal de la firma, quien destaca la atención recibida por parte del intendente Ri-cardo Ivoskus; el secretario de Gobierno Daniel Ivoskus; Juan Galager, presidente del Concejo Deliberante y Ge-sualdo Colombo, director de Tránsito.En la actualidad, la Línea 670, con la 310, tiene 180 tra-bajadores –el 90 por ciento oriundos de San Martín- y


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salen entre 80 y 90 unidades por día, con unidades que se resguardan de modo constante para manten-imiento. En todos los casos, cuentan con asistencia de GPS, una herramienta que facilita el trabajo, en especial ante cam-bios bruscos en el recorrido, y sistema de prepago.También se mejoraron las instalaciones de la cabecera, con sanitarios que permiten la higiene y el revelo adec-uado de los choferes.

“En la empresa, los empresarios no están en un pedestal. Se sale, se recorre, se camina la calle para conocer los detalles del servicio y buscar soluciones. La realidad es que nuestro servicio se ve en la calle y no en otro lado”, explica Terenziani.En ese contexto, “San Martín apunta mucho el creci-miento y nosotros queremos seguir siendo parte de ese crecimiento”, afirma. El servicio de Micvroómnibus Gral. San Martín lo ratifica.



MI-PA-MET

A lo largo de sus 30 años de trayectoria, la firma ha sido capaz de expandirse en clientes y producción. Para

eso apunta a la innovación tecnológica constante y a la confección de nuevos productos y servicios. Mi-pa-met cuenta con una línea de prensas mecánicas e hidráulicas que oscilan entre las 200 y 600 toneladas, como así también con balancines de gran porte. Esa in-fraestructura posibilita la elaboración de piezas estam-

padas y embutidos de gran magnitud para cubrir las necesidades de terminales automotrices y el mercado de repuestos.La empresa se dedica al abastecimiento de servicios estampados, conjuntos armados, soldados, fabricación de herramientas, dispositivos y calibres, para el mercado autopartista original, de reposición y otros productos in-dustriales.

Tecnología, calidad y crecimiento


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En ese camino de ampliación tecnológica, la firma ad-quirió un primer alimentador y planchador, y una máqui-na que permite efectuar mediciones en tres dimensio-nes. A su vez, Mi-Pa-Met incorporó recientemente tres robots de soldaduras y dos de manipulación de pro-ductos destinados al sector prensas. A eso se suma un equipo de trabajo dedicado al diseño de herramientas, dispositivos y calibres. Desde 2003, la empresa cuenta con la certificación

según las normas ISO TS 16949 (base 2002). Dicho siste-ma le ha permitido obtener excelentes resultados en la calidad del producto al tomar como base el diseño de procesos robustos formando grupos de trabajo en inter-relación con los clientes.En ese camino de crecimiento, a partir de 2007 incursionó en el rubro denominado “línea blanca”, como proveedor de componentes de cocinas y heladeras para la firma Mabe, fabricante de los artículos para el hogar Patrick.

MI-PA-MET

CALLE XXXXXX / A1234BCD SAN MARTÍNPROVINCIA DE BUENOS AIRES011 1234 5678 / 9012 / 011 1234 8765 FAX

info@ .com.ar

www.


74 SAN MARTIN AVANZA

PENTA-KA

P enta-KA trabaja de manera ininterrumpida desde 1993. Sus impulsores tienen una trayectoria que su-

pera los 30 años en la industria metalúrgica.La empresa se especializa en el rubro de perfiles estruc-turales, materiales que ofrecen una excelente solución en el campo de estructuras de acero. Sus productos son utilizados en el armado de plantas industriales, galpones avícolas, astilleros, supermercados, viviendas industrial-

izadas y túneles para gas y petróleo, entre otras aplica-ciones.Esas estructuras de acero realizadas con perfiles poseen muchas ventajas. Entre ellas la posibilidad de economi-zar tiempo en el montaje, además de facilitar una poste-rior ampliación. Por otra parte, permiten la construcción de grandes espacios con menos columnas internas.Desde sus inicios, Penta-KA mantiene un crecimiento

Trabajar para hacer el mundo


75

Wx cm3 Peso Kg/mt Perfi l PENTA KA Wx cm3 Peso Kg/mt % AhorroEquivalencias entre perfi les estructurales U y UPN

UPN 240 300,00 33,10 PU 360x90x6,35 312,38 26,92 23%UPN 300 535,30 46,10 PU 520x90x6,35 542,20 34,89 32%Equivalencias entre perfi les estructurales U e IPNIPN 240 354,20 36,10 PU 420x90x6,35 392,21 29,91 21%IPN 300 653,30 54,10 PU 600x90x6,35 677,42 38,88 39%Equivalencias entre perfi les estructurales C y UPNUPN 240 300,00 33,10 PU 300x100x35x4,75 314,84 24,24 37%UPN 300 535,30 46,10 2u PC 440x100x35x3,20 538,38 35,68 29%Equivalencias entre perfi les estructurales C y IPNIPN 240 354,20 36,10 PU 420x100x35x4,75 362,78 25,73 12%IPN 300 653,30 54,10 2u PC 400x100x35x4,75 676,98 49,96 18%



PENTA-KA

[email protected]

www.


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sostenido atado a las innovaciones y a la comprensión de un mercado en constante cambio y adaptación. Se trata, entonces, de anticiparse a las transformaciones de los sectores industriales.Entre sus principios empresariales figuran la valoración del trabajo calificado y la constante ampliación de la ca-pacidad técnica y de manejo de materiales para poder satisfacer la demanda de productos a medida, con la mi-rada en aquellas personas que desde las ideas buscan

un mundo mejor, más grande y cómodo, porque al estar del lado de un hombre que cumple su sueño, se cumple el de Penta-KA.En síntesis, para esta empresa radicada en San Martín “crecer es acompañar al mundo que nos rodea y adap-tarnos a sus cambios”, por eso sus perfiles son cada vez más grandes y fuertes como parte de un trabajo que sig-nifica una manera de hacer el mundo.



REGOMAX S.A.

R egomax es una empresa dedicada al reciclaje de neumáticos fuera de uso (NFU). Desde sus instala-

ciones provee una solución para generadores públicos y privados de residuos de caucho, ofreciendo una forma de disposición gratuita, con certificado de disposición final emitido por el Ceamse. Empresas como Fate, Michelin, Goodyear, Pirelli, Firestone, Bridgestone, Transportes Don Pedro, Neumen, Transportes Laurezano, ExoLogística, en-

tre otras, ya cuentan con el servicio de Regomax, reduci-endo sus costos de disposición final de sus residuos de una forma ambientalmente y socialmente responsable.Mediante un proceso ambientalmente amigable de reducción de tamaño del neumático y separación de los diferentes materiales que lo compone en la planta ubicada en San Martin, la firma logra darle valor a estos productos que anteriormente se enterraban, reduciendo

El reciclado de los NFU


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RECICLADOS REGOMAX S.A.

DEBENEDETTI 89471665 JOSÉ LEÓN SUÁREZ BUENOS AIRES

CONTACTO: LEANDRO [email protected]

www.regomax.com

la saturación de los rellenos sanitarios. Para compren-der la magnitud de un problema residual que Regomax convierte en materia prima, sirve señalar que al año en Argentina se generan 90.000 toneladas de residuos de caucho, cuyo 50 por ciento se genera en la Ciudad de Buenos Aires y el Gran Buenos Aires.Anteriormente esos residuos se quemaban, contami-

nando al medio ambiente; o se almacenaban, convirtié-ndose en refugios para insectos que producen un espe-ctro de enfermedades muy amplio dentro de las cuales se inscribe el dengue.En Regomax la materia prima se somete a un proceso de corte, trituración, molienda mecánica y separación de sus componentes, ya que los neumáticos están formados


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por un 80 por ciento de caucho, 15 por ciento de acero y 5 por ciento de fibras. El acero se extrae por un sistema de imanes y las fibras textiles por aspiración, quedando almacenados para su posterior comercialización.Una vez procesado, el neumático se convierte en la ma-teria prima para superficies deportivas, asfaltos modifica-dos, calzados y artículos de acero y plástico, entre otros.



TECNOLAM S.R.L.

T ecnolam S.R.L. es una empresa joven en constante crecimiento, dedicada a la producción de láminas ter-

moplásticas con múltiples aplicaciones y utilizada espe-cialmente para publicidad. Se observan en exhibidores de grandes cadenas de mercados, marquesinas, cartelería en vía pública, serigrafías o en moldeo de un producto determinado o cobertores de camionetas, siendo en este sector de la industria automotriz pioneros en el país.

Ubicada desde siempre en Villa Maipú, posee en la actu-alidad una moderna planta de unos 6.000 m2 de superfi-cie aunque en los planes inmediatos está previsto seguir expandiéndose en virtud de nuevas inversiones.Pero no siempre la realidad empresarial fue así. 15 años atrás Tecnolam comenzaba a producir planchas de poli-estireno de alto impacto en lo que era una vieja carpin-tería de unos 800 m2. Tampoco contaba con el medio de

Soluciones a medida, en empo y forma


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dad, Tecnolam tiene ganado un lugar en el sector siendo líderes absolutos en la fabricación de láminas de hasta 2 metros de ancho, primera empresa del país en producir dicho tamaño. Mara Mazzeo, gerente y “mano de derecha” –como prefiere definirse- de Rubén Martínez, propietario de la firma, recordó que lo que es hoy una moderna planta con todas las comodidades en cada una de sus sec-

centenar de trabajadores que hoy integran la firma: eran apenas tres personas que llegaron a trabajar 36 horas continuas con una laminadora para cumplir en tiempo y en forma con los pedidos de los primeros clientes. En la actualidad tiene 8 líneas de laminación.Aunque hoy en día la planta produce las 24 horas, esa premisa se sigue respetando. Y, sumando a la inquietud constante de su dueño por progresar y mejorar la cali-

ciones, era “algo chiquito: un páramo, desierto y sucio con los pastos crecidos”. Por eso, cambiar el entorno de la fábrica fue una inquietud que se tuvo desde sus orígenes y esto hoy se refleja en el cuidado de hasta los más pequeños detalles como la señalética colocada en las paredes exteriores, o la mejora en la iluminación beneficiando no sólo a los clientes o proveedores, sino también a los vecinos del barrio. “Si está bien la fábrica,



TECNOLAM S.R.L.

CALLE 54 Nº 1808 VILLA MAIPÚB1650JUJ SAN MARTÍN

TEL: 011 4754 5823 / 4753 0528 FAX: 011 4713 [email protected]

www.tecnolamsrl.com.ar

está bien el lugar y está bien el municipio. Esa es tam-bién una manera de crecer”, resume Mazzeo.El fuerte de Tecnolam es el plástico de extrusión de alto impacto, que abarca el 70% sobre el total de la produc-ción. “Con el tiempo se fueron introduciendo otros pro-ductos a pedido del cliente. Tratamos de evolucionar jun-to con el cliente y las exigencias del mercado”, agrega. Cada dos años, Tecnolam participa en Argenplás, la muestra internacional de la industria plástica más impor-

tante que se hace en el país. En el ámbito local, desde la empresa reconocieron que las veces que recurrieron al municipio fueron atendidos apropiadamente y les re-solvieron todas las inquietudes.Con permanentes planes y proyectos, Tecnolam tiene previsto en 2012 elaborar y comercializar un producto que hasta ahora es importado. Se trata de PVC espuma-do y para ello adquirieron maquinaria apropiada que está llegando en los próximos meses desde China, al


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tiempo que se encuentran acondicionando nuevas in-stalaciones para este desafío.Tecnolam cuenta con una cartera de clientes activos que ronda el medio millar, repartidos por todo el país y abas-teciendo de este modo el mercado interno, aunque la mayor porción cantidad de demanda se encuentra en el Gran Buenos Aires. “La empresa fue ganando prestigio porque tenemos una respuesta muy rápida. La gente que hace publicidad

pide algo hoy y lo necesita mañana. Entonces, lo que queremos es que el cliente no tenga otro problema más. Tratamos de ganar en calidad, servicio, tiempo y precio. La empresa tiene éxito, en gran parte, porque se reinvierte en maquinaria y ese crecimiento hace a la en-trega rápida. También porque formamos un conjunto de personas con buena relación y en la que todos tiramos para adelante. Esa es la clave y la realidad de Tecnolam”, sintetizó Mazzeo.


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AVANCES SECTOR PÚBLICO



POLÍTICAS DE ESTADO

E l partido de General San Martín es considerado la “Capital de la Industria”. Esa denominación encuen-

tra asidero en las más de 3000 empresas que funcionan en el distrito.Para acentuar esa orientación, desde el Estado Munici-pal, a través de la Secretaría de Industria y Comercio, se promueven diversas iniciativas que facilitan la instalación y el desarrollo de emprendimientos productivos.

Ese listado incluye al Fondo de Promoción a las Exporta-ciones (FOPEX), a los Consorcios Exportadores y Redes Productivas y al plan de promoción MIPYME, entre otras alternativas habilitadas para tal fin.Como complemento de esos espacios, existen diferen-tes normas sancionadas por el Honorable Concejo De-liberante que, desde el marco legal, colaboran con el apelativo que mejor define a San Martín.

Herramientas para la producción


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nicipalidad en 40%, tomado esto como crédito fiscal, a cuenta de tasas municipales que deben abonar los em-presarios.

Consorcios Exportadores y Redes ProductivasDesde el 2001, la Secretaría de Industria y Comercio de la Municipalidad, ha elaborado un plan industrial basado en la conformación de grupos asociativos a partir de las realidades productivas, económicas y sociales que pre-sentaba nuestro país.

Fondo de Promoción a las Exportaciones (FOPEX)La iniciativa apoya a aquellas empresas sanmartinenses que viajan al exterior para participar en exposiciones, capacitación y búsqueda de nuevos clientes o prov-eedores. Desde el municipio se gestiona un decreto de misión oficial, y los gastos surgidos, como por ejemplo los costos de pasajes, hotelería, stand y otros que ten-gan que ver con la actividad, son reconocidos por la Mu-

La propuesta cuenta con el apoyo del Ministerio de la Producción de la Provincia de Buenos Aires, del Instituto Nacional de Tecnología Industrial, de la Universidad Na-cional de San Martín, del Polo Tecnológico Constituyen-tes y del Programa Integrado de Cooperación Técnica de la embajada italiana. De esta manera se busca “incrementar la competitividad y complementariedad de las empresas de San Martín, mediante el desarrollo de actividades que garanticen la formación de una mentalidad exportadora en los empre-



sarios y la orientación de los mismos hacia los mercados internacionales”.Por otra parte, el proyecto trabaja en el desarrollo de una cultura exportadora en el empresariado local, que le permita aumentar y diversificar la oferta exportable de bienes y servicios en función de la demanda mundial. Todos los grupos creados fueron declarados de interés municipal. En este sentido, tanto el Consorcio Exporta-dor del Mueble Madera y Accesorios (COEMMA), como el Distrito Industrial del Mueble (DIM), recibieron el reconocimiento provincial.

Promoción MIPYMEMIPYME es un plan de promoción que protege a toda actividad económica industrial, comercial o de servi-cios, establecida o próxima a establecerse en el Partido de General San Martín. Esta protección se materializa en beneficios tributarios de hasta dos años, fomentando también la incorpo-ración de personal.El estado de promoción de estas micro, pequeñas y medianas empresas, incluye exenciones en las tasas de inspección de Seguridad e Higiene, Derechos de

Oficina, Inspección de Pesas y Medidas, Servicios Espe-ciales de Limpieza e Higiene y Derecho de Publicidad y Propaganda.

Responsabilidad Social Empresaria (RSE)El 27 de noviembre de 2007, el Honorable Concejo Deliberante de General San Martín promulgó la orde-nanza 9888. Dicha norma estableció la creación del Banco de Datos de Responsabilidad Social Empresarial y el Reconocimiento a la Responsabilidad Social Em-presaria.


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Los objetivos del reconocimiento incluyen la gener-ación de mecanismos de adhesión voluntaria que promuevan conductas empresariales social y ambien-talmente responsables, la valoración del apoyo que el sector privado brinda a la comunidad y el esfuerzo por cumplir los preceptos de la responsabilidad social.Por su parte, el Banco de Datos permite elaborar di-agnósticos adecuados acerca de los vínculos entre el sector privado y la comunidad local. Así como también contar con ejemplos susceptibles de ser reproducidos por otras entidades privadas.

Promoción de la Industria del SoftwareEl partido de General San Martín fue declarado en es-tado de promoción de la Industria del Software. Las em-presas dedicadas a este rubro, constituidas o próximas a constituirse en la zona, acceden a una serie de benefi-cios impositivos que les permiten incrementar sus inver-siones y tomar más empleados.El objetivo central de la ordenanza es la incorporación del sector de la Industria del Software como una entidad estratégica dentro de la agenda política y económica del país, a través de un tratamiento fiscal e impositivo.

Los beneficios: eximiciones o descuentos en las tasas por inspección de seguridad e higiene, derechos de oficina, derechos de publicidad y propaganda y servicios espe-ciales de limpieza e higiene. La Industria del Software por ser de capital humano intensivo, mejora de la cali-dad educativa de la población, a partir del incremento de una demanda laboral que requiere de personas de alta formación y capacitación constante. La producción de software no produce contaminación ambiental. De esta forma, se apuesta al desarrollo protegiendo el me-dio ambiente.



EPSAM

D efinir qué es la EPSam puede resultar sencillo: una iniciativa ferial de la Municipalidad de Gral. San

Martín y de la Cámara Económica Sanmartinense que busca impulsar la actividad económica de las peque-ñas y medianas empresas de esta localidad. Explicar o explayarse sobre los alcances que año a año logra esta propuesta gestada por la gestión de Ricardo Ivoskus re-sulta complejo, por el gran entramado que se consigue

a través de las exposiciones, las charlas, las rondas de negocios, los contactos y las relaciones que se establ-ecen bajo su techo.El portal oficial de la muestra (www.epsam.com.ar) re-sume sus alcances: Ofertar y Demandar; Contactar di-rectamente potenciales proveedores y clientes; Obtener información sobre su sector; Dar a conocer nuevos pro-ductos (sondeo de opinión); Fortalecer la relación con

La exposición PyMe más grande del país


93

clientes habituales; Iniciar nuevos negocios e Identificar soluciones para su empresa.La Epsam surge por una idea del gobierno de San Martín, en conjunto con la Cámara Económica Sanmartinense (CES), integrada por la Liga de Comercio y la Industria de San Martín, la Unión Industrial de Gral. San Martín, la Cámara Empresaria del Partido de Gral. San Martín, la Asamblea de Pequeños y Medianos Empresarios

(APYME), la Asociación de Industria, Comercio y Afines de Villa Maipú y la 1º Asociación Civil de Empresarias y Profesionales de San Martín (ACEP).Desde 2008, la EPSam fue declarada por el gobierno na-cional como de “interés nacional”. Esa distinción se sumó a la declaración de “interés parlamentario” efectuada por el Congreso de la Nación, en sintonía con la declaración de San Martín como “Capital Nacional de la Industria”.



EPSAM

5411 4830 03485411 4830 0349

[email protected]

www.epsam.com.ar

“Entiendo que esta exposición, que es un claro reflejo de la cultura del trabajo, del desarrollo productivo y del crecimiento económico y social recuperados, también debería ser -por todo lo que significa- noticia de prim-era plana en los medios nacionales, con no menos enti-dad y despliegue que los que se dispensa a los hechos de inseguridad que nos preocupan y nos duelen a to-dos, o a las carencias sociales que aún subsisten, y que

desde los distintos niveles de gobierno intentamos re-vertir día a día con resultados que revelan claramente que vamos por el camino correcto”, expresaba el inten-dente Ivoskus en una de las últimas inauguraciones del megavento.Para conseguir su propósito, la EPSam se presenta como vitrina de los productos y servicios de las pymes locales y como centro de negocios para sus asistentes. Reciente-


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mente, el gobernador Daniel Scioli elogió la propuesta al señalar que “la mejor política social es la creación de empleo, y especialmente aquí San Martín es un ejem-plo, donde año a año se realiza la exposición Pyme más grande del país”.Las palabras de Scioli tuvieron como marco la present-ación en San Martín del plan de Regionalización, efectua-da en el Campus Miguelete, en la sede de la Universidad

Nacional de San Martín (UNSAM), institución académica donde se realizó la “Cumbre Mundial de Comunicación Política 2010” (cumbre2010.com.ar), cuyo presidente es Daniel Ivoskus. (Cumbre 2011, Quito, Ecuador) .La EPSam se desarrolla año a año en el Parque Hipólito Yrigoyen, anexando las instalaciones del centro perma-nente de exposiciones lindante al mismo. Esta feria es considerada la más importante de este tipo en el país,

acentuando con cada edición su perfil y resultando un importante vehículo de interrelación empresaria.Sus rondas de negocios entre sectores facilitan relacio-nes directas y emprendimientos de asociación empre-saria con la formación de consorcios exportadores. Tam-bién la presencia de empresarios en los últimos años sumó participaciones de delegaciones de México, Ecua-dor, Guatemala, Costa Rica, Perú, Paraguay y Bolivia.



OFICINA DE PROMOCIÓN DE SAN MARTÍN EN EUROPA

E n Lituania, lejana tierra paterna del intendente Ricardo Ivoskus, comenzó a funcionar una Oficina de Promo-

ción de San Martín en Europa. El objetivo de contar con una representación oficial en la ciudad de Kaunas busca promocionar los productos de empresas sanmartinenses y abrir nuevos mercados para exportar principalmente a los países bálticos.Con esta iniciativa se ahorran 30% en costos, al tiempo

que el municipio se comprometió a financiar el primer año de gestión.La misión comercial debutó con unas 25 pequeñas y me-dianas empresas de diferentes rubros. Las perspectivas son auspiciosas para generar mejores condiciones de negocios de modo que las pymes de San Martín puedan aumentar su caudal de ventas con el Viejo Continente.De hecho, una de las principales ventajas de esta ofi-

Desde Lituania, a la conquista de Europa


97

rajes para obra y muebles), Hierromas (metalúrgica, fab-ricación de puertas de seguridad, cortafuego y portones de abrir, corredizos y levadizos), Il Posto (sillas y mesas), Inter Ruedas (ruedas y accesorios para muebles), Mer-comac (herrajes y accesorios para muebles), N Rossi e Hijos S.A. – DIWAR (equipamientos de oficina), Nildatex (fábrica de lonas plásticas) Pescara (industria plástica, laminados y termoformados en plástico), Pinturas An-dina (elaboración de pinturas), RIALPA (Fabricación de herrajes y accesorios para muebles) San Up (fabrica de nebulizadores, vaporizadores, almohadillas térmicas), Elite Entretenimientos (fábrica de carruseles y kiddies) y Vinos Herbert & Helmut Distsch Winemakers (vinos de alta gama).La apertura de la oficina comercial en Lituania se en-marca en el convenio celebrado oportunamente por la Municipalidad de San Martín con la Cámara Argentino-

cina es la reducción de los tiempos: “Si a una compa-ñía europea le interesa un producto sanmartinense que pudo haber visualizado en alguna misión comercial, ese empresario debe reunirse lo antes posible con su fabri-cante; no puede esperar todo el tiempo que demanda enviar un producto desde Sudamérica. Por eso es im-portante que el producto lo tenga cerca”, precisó el jefe comunal durante su viaje a Lituania en 2010.En tanto, el embajador de Lituania en la Argentina, Vaclo-vas Salkauskas, hizo hincapié en la estratégica posición geoeconómica de Lituania, un país cuya economía ex-perimentó una gran aceleración: “Como país que con-siguió su independencia hace pocos años, estamos en pleno proceso de expansión: queremos ampliarnos en el campo económico, social y en todos los ámbitos en que nos sea posible”.En este contexto, el país se configura como plataforma para ingresar a mercados de alto potencial como el de Rusia, estableciendo un corredor para el comercio in-ternacional, orientado tanto a la Unión Europea como a Europa Oriental, en especial a los países de la ex Unión Soviética, como Letonia, Estonia, Bielorrusia, Moldavia y Eslovaquia, además de enfocarse en Polonia y en Ale-mania.Allí las pymes sanmartinenses prevén exportar mate-riales para la construcción, membranas, pinturas, her-rajes para la fabricación de muebles en todas sus líneas (desde las económicas hasta las premium), salamandras artesanales para calefaccionar, toallas y alfombras.En esta etapa inicial, confiaron en esta propuestas las firmas Arquimex (Pigmentos), Colombraro Hnos. (Fabri-cación de artículos plásticos para el hogar), EMR (Fab-ricación de herrajes para obra y muebles), FARA (refrac-tarios y afines), FABHER (herrajes para obra y muebles), FERRIMEX (herrajes para obra y muebles), FUMACA (her-

lituana. El intendente Ivoskus explicó en el acto que “el objetivo fundamental que persigue el Municipio es facilitarle a los empresarios de San Martín los caminos para que en-cuentren nuevos mercados, eliminando intermediarios y accediendo esos mercados con un dólar que en algunos casos es un 30% más competitivo”. “Esta es una herramienta completamente nueva, sin ningún tipo de precedentes a nivel municipal. Y eso se demuestra en el eco que generó este lanzamiento, por el cual ya nos han llamado desde diversos estamentos para conocer de qué manera vamos a implementarlo”, admitió el intendente, y subrayó en declaraciones re-producida por la prensa que “a la vez que se producen exportaciones, se produce trabajo en el distrito. Y este no es un dato menor. A través de esta nueva oficina hac-emos girar a toda la rueda productiva sanmartinense”.



PARQUE INDUSTRIAL GENERAL SAN MARTÍN

E n sintonía con la fuerte impronta productiva que convierte al distrito en la “Capital de la industria”, el

Parque Industrial General San Martín es una realidad que se consolida y crece mediante la promoción de empresas que fomentan el desarrollo de la actividad económica.Ocupa un espacio estratégico, a partir de la cercanía con el Camino del Buen Ayre, conector de los Accesos Oeste y Norte, y las redes de circulación primaria y secundaria.

Las firmas que desarrollarán su proceso productivo en este emprendimiento público-privado tendrán como característica distintiva el empleo de tecnologías de avanzada en los procesos productivos y la utilización de mano de obra local, como así también la permanente innovación en el desarrollo de sus productos, con el objeto de convertirse en destacados abastecedores del mercado regional y nacional.

Trabajar para fortalecer la industria


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El proyecto ocupa una superficie de 13 hectáreas con aproximadamente 90.000 m2 disponibles. En palabras del intendente Ricardo Ivoskus, expresadas durante la firma del contrato que dieron inicio a las obras, se trata de “un anhelo largamente esperado por el gobi-erno comunal”, ya que “siempre existió el concepto de que el distrito de San Martín necesitaba un Parque Industrial de estas características y avanzamos hacia ese objetivo”.



PROGRAMA DE FORTALECIMIENTO INDUSTRIAL SAN MARTÍN

E l desarrollo industrial es para el partido de General San Martín una cuestión de estado. Es por ello que

desde el gobierno municipal en general y la secretaría de gobierno en particular se lleva adelanta el “Programa de Fortalecimiento Industrial”. Este programa consiste en una serie de medidas para acompañar el esfuerzos de los industriales sanmartinenses. El programa comienza con el conocimiento de cada una de las problemáticas.

Es así que se lleva a cabo un cronograma de visitas de las máximas autoridades del municipio a distintas indus-trias del partido. Todos los jueves el secretario de Gobi-erno, Daniel Ivoskus, muchas veces acompañado por el intendente municipal. Dr. Ricardo Ivoskus, recorren las industrias básicamente para escuchar sus problemáticas, déficit y también sus logros y avances, de manera de replicarlos a otros sectores.

Fomentando el desarrollo


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El objetivo de este programa es generar las mejores condiciones de inversión productiva.

En busca del pleno empleoAsistir a las industrias y escuchar sus necesidades tiene para el gobierno municipal el fin último de fomentar aquello que genera empleo. Es justamente el trabajo lo que dignifica y genera inclusión. “Somos un distrito industrial, cuyo 50% del suelo está destinado a las industrias y es nuestro deseo preser-varlas ya que así estaremos resguardando el trabajo de nuestra gente y la inclusión social, la mejor herramienta para mejorar el estilo de vida de nuestra gente y luchar contra la inseguridad”, aseguró Ivoskus.

“Es básico conocer in situ y escuchar de la boca de los industriales qué es lo que necesitan, qué dificultades es-tán teniendo y a partir de ahí asistirlos con distintas her-ramientas de gestión”, aseguró Daniel Ivoskus.

Trabajo en redEste programa deriva en programas de asesoramiento y asistencia, facilidades y reglas claras para la realización de gestiones administrativas, conformación de consorcios exportadores, participación de ferias internacionales, re-alización de misiones comerciales para la generación de vínculos fructíferos entre empresarios de San Martín y el resto del mundo, son algunas de las ventajas que ofrece el distrito a sus industriales.



PROGRAMA DE PROTECCIÓN CIUDADANA

Un sistema que ya comenzó a dar excelentes resultados

E n agosto de 2010 se dieron los primeros pasos firmes. Fue por entonces cuando se inauguró en San Martín

la primera etapa del proyecto de monitoreo con cáma-ras de seguridad en el distrito. Se trataba de unas 20 uni-dades ubicadas principalmente en lo que refiere al centro comercial y alrededores, porque corresponden a la Sec-cional 1º de la Policía.

Con la asistencia del gobernador de la provincia de Bue-nos Aires, Daniel Scioli, se cortaron las cintas del Centro Operativo Municipal y enfatizó en el desafío de lograr, en lo que refiere a seguridad ciudadana, “que el Estado llegue antes, y no después”; en esa dirección, y acom-pañado por el jefe de la comuna, Ricardo Ivoskus, apeló al compromiso de toda la comunidad en la lucha contra


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En su discurso, el gobernador también se explayó so-bre las políticas sociales que se llevan adelante desde la provincia, como elemento de prevención, aunque aclaró que no son suficientes: “Es necesario trabajar en lo social, urbanizar villas, generar más inclusión. Pero también realizar procedimientos, ir a fondo en la lucha contra el narcotráfico, desbaratar desarmaderos, que son el último fin del delito. Estas son las lucha que ten-emos que dar entre todos”, convocó. El Centro de Monitoreo, ubicado sobre la Av. San Lo-

el delito, al señalar que “la seguridad la hacemos entre todos, y aquí hay un intendente que entiende esto y por eso quiere agradecerle su compromiso”.Ya en referencia al COM, Scioli recordó que en su visita de días atrás a San Martín -para presenciar el lanza-miento de Obsesión Digital, el nuevo libro de Daniel Ivoskus-, “hablábamos con Daniel de las posibilidades de la tecnología aplicadas a la seguridad. En este caso, esto queda reflejado: estamos refiriéndonos a ojos tec-nológicos ubicados en lugares muy sensibles”, añadió.

renzo al 2200, cuenta con una sala de 24 monitores que funciona a jornada completa y es comandada por 15 operadores y 5 supervisores. Según explicó a 24CON la secretario de Gobierno Nilda Romero, dentro del personal también fueron contratados franqueros para atender la franja horaria de los fines de semana.La funcionaria reconoció que este es el comienzo del proyecto, y que está previsto la colocación de un total de 140 cámaras (tanto fijas como DOMO) para octubre próximo.



El Gran Hermano de San MartínPor su parte, el intendente Ricardo Ivoskus manifestó su convencimiento sobre los prontos resultados que se ob-tendrán a partir de la implementación de Protección Ciu-dadana en San Martín. “Este programa contribuirá decisiva-mente en la disminución del delito”, se esperanzó.“Lo real es que todo el distrito va a estar controlado, y eso tiene un efecto disuasivo muy importante”, opinó el intendente; en otro sentido, destacó que todo el herramental es de última generación, detallando además que cada uno de los móviles que participarán del programa fueron provistos con un aparato Nextel para estar interconectados.

Por otra parte, las autoridades municipales entregaron 9 patrulleros y 4 camionetas, vehículos que en parte serán utilizados por personal contratado por el municipio y su-pervisados por la fuerza, para completar el plan de se-guridad en la Comuna. Asimismo, donaron 3 móviles a la Provincia de Buenos Aires.En el marco del Programa de Protección Ciudadana, se incorporó también la nueva Unidad de Monitoreo Móvil. El nuevo vehículo, que se suma a la estructura dis-ponible dentro del programa está equipado con dos cámaras Domo ubicadas en la parte superior de la ca-mioneta, que tienen una capacidad de rotación de 360


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cinco nuevos automóviles cero kilómetro Citröen C4. De esta forma, ya llegan a 16 las unidades adquiridas para el Programa de Protección Ciudadana, que impulsan con-juntamente el gobierno nacional, el de la provincia y la administración municipal.Daniel Ivoskus señaló con esas herramientas permiten seguir trabajando para brindar mayor seguridad a los vecinos y afirmó, en esa dirección, la intención de la co-muna es seguir interviniendo en los diferentes barrios: “Con estos móviles también apoyamos el trabajo de las casi 200 cámaras instaladas a lo largo y a lo ancho del distrito, presentadas por el gobernador”, expresó.

grados y un alcance superior a los 300 metros. Dentro de la unidad se ubican dos pantallas LCD que reflejan las imágenes de las cámaras Domo y de otras dos cá-maras fijas preparadas para instalarse en el sitio donde el móvil se detenga. Además, la unidad está en condi-ciones de monitorear las cámaras de seguridad instala-das en San Martín.Según informó el secretario de Gobierno de la Comuna, el móvil recorre diferentes barrios del municipio -sobre todo en aquellos en los cuales la presencia de cáma-ras de seguridad sea menor-, y participa en operativos preparados para eventos masivos. También se sumaron

Los resultados obtenidos con la aplicación del Programa comienzan a asomar. “En lo que tiene que ver con el cas-co urbano, el delito del automotor ha bajado un 50%”, puntualizaron desde el gobierno municipal. Y en lo que tiene que ver con cuestiones netamente municipales, se subraya que, por ejemplo, el arrojo clandestino de ba-sura en la vía pública ha disminuido mucho, dado que al visualizar cuestiones de este tipo, la Patrulla de Higiene Urbana y el móvil de Protección Ciudadana pueden actu-ar rápidamente y labrar las infracciones correspondientes a quienes comenten esta falta.“Ha sido muy provechosa la implementación del Centro Operativo Municipal, pero tenemos que seguir trabajan-do, para llegar a índices tolerables para todos”, reflex-iona ante los medios la Subsecretaria de Seguridad de la Comuna.“Estas nuevas incorporaciones que ponemos al servicio de la ciudadanía, y al servicio de las fuerzas policiales, sirven para trabajar mancomunadamente en la preven-ción de los hechos de inseguridad, y para brindar más protección ciudadana a todos los vecinos de San Mar-tín”, cerró. “La Unidad de Monitoreo Móvil es una novedad en todo lo que tiene que ver el Programa de Protección Ciu-dadana. Creemos que va a tener muchísima actividad, no solamente para monitorear eventos netamente mu-nicipales, sino también policiales, en el caso de que se requiera”, completó Stella Maris Gabina, subsecretaria de Seguridad del Municipio.“Podrá dar asistencia en aquellas zonas conflictivas que tal vez no tengan cámaras de seguridad fija”. Y en ese sentido, adelantó que va a estar acompañada por un móvil correspondiente al citado programa, lo que per-mitirá que “ante la visualización un hecho delictivo pu-edan actuar de forma inmediata”.



LUMINARIAS

E l municipio de General San Martín continúa ll-evando adelante exitosamente el Programa de Re-

conversión Lumínica, que según un informe emitido por la Secretaría de Obras Públicas ya propició la in-stalación de más de 15 mil luminarias a lo largo del tejido urbano del municipio. El plan que ininterrum-pidamente desarrolla la comuna desde 2005, prevé la renovación, por artefactos de última generación, de

un parque lumínico de más 40 años con un sensible grado de deterioro.Las luminarias se inscriben en un contexto de real-izaciones. Con un municipio administrativamente or-denado y equilibrado en sus cuentas, se pudo seguir vigorizando un programa de acción que muestra, en-tre algunos perfiles destacados, el avance del Plan de Recuperación Vial que ya permitió recuperar al tránsito

Nuevas luminarias en todo el municipio


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técnicamente obsoletas, debido a la ausencia de man-tenimiento y cuidado”, señaló el titular de la secretaría de Obras Públicas, Maudillo Dieguez.Las tareas de recuperación y reacondicionamiento de las luminarias son llevadas adelante en la Unidad Operativa N° 1 con el objetivo central de, al final del programa, haber sustituido la totalidad de los artefactos del muni-cipio. En la web oficial de la Municipalidad de San Mar-tín se ofrecen, para todos los vecinos, el detalle de cada cuadra afectada por los trabajos, además de los contactos para reclamos y un resumen de las tareas concretadas: mantenimiento de 182 cruces semafóricos y manten-imiento del parque lumínico en 27.000 luminarias.

cerca de 100 kilómetros de calles, y del Plan de Alumb-rado Público, a través del cual ya fueron reemplazadas 7000 luminarias por artefactos de última generación; la definición del Plan Maestro para la concreción de la nueva estructura edilicia y la modernización técnica del Hospital “Diego Thompson”, y las más de 30 mil prestaciones que ya lleva efectuadas el Hospital Móvil Municipal en diferentes barrios del distrito. En materia de luminarias, los trabajos son intensos en diferentes barrios, donde primero se demarca y más tar-de se ejecutan las bases para la instalación de columnas lumínicas. “El estado general de las instalaciones era total-mente deficiente, y en particular las luminarias resultaban



OBRAS EN BENEFICIO DE VECINOS Y COMERCIANTES

H ace poco más de un año se logró otro de los obje-tivos concretos trazados por la gestión de Ricardo

Ivoskus: la remodelación de la peatonal Belgrano, en el epicentro de San Martín. Los trabajos se extendieron desde el cruce de Belgrano con Yapeyú, hasta la calle Saavedra, a una cuadra de la estación San Martín.Con el clásico corte de cintas quedó oficialmente inau-gurada la segunda etapa de la Peatonal Belgrano, que

abarcaba tres cuadras desde la calle Yapeyú hasta Saa-vedra.Se completó de ese modo el proyecto total de la obra. Y si bien para una próxima etapa se prevé continuar hasta la estación San Martín, esa propuesta demandará un re-planteo de tránsito automotor y paradas de colectivos.En relación con la obra, Ricardo Ivoskus comentó que “este es un proyecto que se promete desde hace más de

Remodelación de la peatonal


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INFO

LINEAS DE COLECTIVO:343 304 289 161 169 175 176 670240 237 87 78 252 328 57 310TRENES:ESTACIÓN SAN MARTÍN DEL FERROCARRIL MITRE, RAMAL JOSE LEON SUAREZ

40 años, pero que nunca se cumplió. Por suerte en esta gestión pudimos lograrlo. Esto también es un indicio de la recuperación productiva del distrito”, aseguró.Ivoskus definió la inauguración como “espectacular” y anticipó que “de la misma manera vamos a tratar de hacer lo mismo en otras localidades de San Martín. Esto también se debe a la actitud positiva del comerciante y a las políticas de producción del Gobierno de la Ciudad y de la Provincia”, destacaba entonces.

En el mismo orden, Armando Giglio, ex presidente de la Liga de Comercio e Industria, impulsor de la obra, se-ñaló a la prensa que “es una concreción que esperamos muchos años, hubo soluciones intermedias pero vino Ricardo y la hizo realidad”. Además aseguró que “la pea-tonal potenció la actividad también en las zonas aleda-ñas”, de esta manera, “hay más comercio, más personal y todo se mejoró”.El secretario de industria y comercio, Esteban Casaburo,


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dijo estar sobre los problemas pendientes, de esta forma “se comenzaron a remover los antiguos quioscos de dia-rio trasladándose a los modernos instalados, se dio un plazo para que los propietarios adecuando construccio-nes a las normas retirando instalaciones en desuso”.Finalmente estimó que antes de una tercera etapa en la peatonal se trabajará en otro centro comercial que to-davía no está determinado.Nuestro Centro Comercial Paseo Crucero General Bel-

grano y anexos posee más de 500 comercios de diferen-tes rubros.Las visitas frecuentes de compradores de varios sectores de la Provincia de Buenos Aires hacen que el “corazon” de San Martin este ubicado entre las primeras peato-nales del paisLa variedad en comercios, la calidad de sus servicios y la frecuente demanda de clientes ayudan dia a dia al creci-miento de esta gran apuesta comercial.



HOSPITAL MUNICIPAL DR. DIEGO THOMPSON

E l proyecto del Hospital Dr. Diego Thompson se en-cuentra inscripto en un marco más amplio que nace

con el Plan Estratégico San Martín 2010 y continúa con el Plan Estratégico Hospital 2010. Es una propuesta de la gestión de Ricardo Ivoskus que se perfecciona con el lla-mado a concurso de servicios de Consultoría de Estudios

Profesionales de Arquitectura para la elaboración del Plan Maestro del Hospital Municipal Dr. Diego Thomp-son. Una idea moderna, funcional, que responde las necesidades de atención y no desatiende los aspectos.Del Plan Maestro surge un programa de las nece-sidades del Nuevo Hospital, compuesto por su Zona

Un Hospital moderno, acorde con la demanda


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crítica (cirugía, obstetricia y esterilización), Servicios de apoyo, Diagnóstico y tratamiento, Gobierno, Hospital-ización, Docencia, Servicios generales, Áreas de con-fort, una superficie aproximada de 11.000 m2, un costo aproximado de 1.000 u$s/m2 y un plan de construcción en etapas, basado en la necesidad de continuar con las prestaciones sanitarias durante la obra.El área de influencia del Hospital Dr. Diego Eusebio Thompson, de acuerdo a los datos suministrados por el Departamento de Estadísticas de la institución, está integrada en un 87% por residentes del partido de Gral. San Martín. El indicador utilizado para determinar este parámetro está constituido por el número de egresos hospitalarios. Gran parte del 13% restante del total de egresos del hospital provienen del partido vecino de Tres de Febrero. Una larga lista de localidades de pro-cedencia de pacientes completan la cartera de usuarios del Hospital Dr. Diego E. Thompson, principalmente San Miguel, José C. Paz y Moreno entre otros. En el año 2005, el Hospital atendió pacientes de locali-dades tan lejanas al mismo como los son Pilar, Quilmes y Moreno, ubicadas al norte, sur y oeste de la Provincia de Buenos Aires. El total de egresos hospitalarios del año 2005 fue de 3.808.La falta de cobertura de salud en casi la mitad de la población del distrito es producto de un circuito cícli-co que comienza con la crisis económico-social de los años 90 que ocasionaron el cierre de innumerables fábricas y negocios en San Martín. Dentro de un par-tido como éste, con una gran presencia industrial, el efecto en la tasa de desempleo se magnificó. La falta de trabajo trajo como consecuencia el incremento de familias que quedaron sin acceso a una cobertura de salud. También, cabe aclarar que esta cifra no contem-

pla los habitantes de otros partidos que se atienden en dependencias de salud que pertenecen al partido de Gral. San Martín, lo cual incrementa la cifra esti-mada.En ese esquema se inserta el sistema de Salud Munici-pal del cual forma parte el Hospital Dr. Diego E. Thomp-son. Los hospitales municipales y Centros de Atención Primaria de Salud (CAPS) están agrupados en áreas que poseen características socio sanitarias similares y se en-cuentran en un área geográfica, estando delimitadas de forma conjunta por un grupo de efectores. Con es-tos principios, la Secretaria de Salud de la Municipalidad de San Martín determinó 3 áreas de influencia: Recon-quista, Centro Nordeste y Centro Oeste. El Hospital Dr. Diego E. Thompson forma parte del Centro Oeste, del cual es su Centro Nodal.En ese marco se diseñó el Plan Estratégico del Hospi-tal. Se busca intensificar la consolidación de un hospi-tal general de agudos, resolutivo y ágil, donde la co-munidad sienta que pueda confiar para restablecer la salud, que además forme parte de una red articulada -el sistema público y privado- eficazmente con la aten-ción primaria y el tercer nivel, con acceso rápido a la alta complejidad tecnológica y con una alta formación de sus recursos humanos.La misión en marcha es la contar con una infraestruc-tura hospitalaria moderna que pueda dar respuesta de calidad a las necesidades sanitarias del área de influen-cia, y ser el segundo nivel eficiente tanto profesional como tecnológico.Ello se cimenta en recursos humanos capacitados, mo-tivados y comprometidos con su tarea en un ámbito organizacional que establezca mecanismos ágiles que permitan lograr eficiencia, costo efectividad y eficacia


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en la atención del paciente en condiciones dignas de trabajo tendiendo a aumentar la complejidad.El Hospital Thompson apunta a ser un centro de for-mación de excelencia de profesionales de la salud y que fomente la investigación clínica y aplicada como aporte para mejorar la salud de la población.Uno de los objetivos centrales es la mejora en la ac-cesibilidad de la población al Hospital, mediante una serie de estrategias: turnos telefónicos, informatización, ampliación de horarios de atención, mejorar y facilitar el acceso de los pacientes del área programática, cubrir necesidades de las patologías prevalentes y consultorio de atención inmediata y orientación. También se busca mejorar la calidad en la atención, mediante una nueva infraestructura hospitalaria; modalidad de cuidados progresivos; cirugía ambulatoria; hospital de día; inter-nación domiciliaria; protocolización de patologías; ad-ecuar los Recursos Humanos respecto de las normas de calidad; aumentar el giro cama; agilizar la realización de estudios complementarios; implementación y evalu-ación de normas de calidad y elaboración de historia clínica única.En materia de Recursos Humanos, se ahonda en me-jorar y aumentar el sistema de residencias; la creación de una escuela de enfermería; el incremento de la docencia hospitalaria a través de la unidad hospital-aria-pre grado; cursos de actualización, post grado; concurrencia a congresos; organización de jornadas de perfeccionamiento; sueldos acordes con la necesi-dad de capacitación y régimen de becas para capaci-tación.También se inscribe en el plan maestro para el Hospital la descentralización en el manejo de los recursos, con un programa de informatización y mejoramiento de la

información y planificación de necesidades de instru-mental técnico y científico.Este cúmulo de acciones se ata a las obras arquitectóni-cas, divididas en dos etapas, una de ellas concluida. La segunda etapa de edificación del nuevo hospital mu-nicipal, Dr. Diego Thompson de San Martín se inició con los trabajos correspondientes al nuevo sector de internación del establecimiento, que estará constituido por un total de 32 habitaciones dobles, todas con baño privado, en las cuales se instalarán unas 64 camas. A ello se agrega un gran núcleo vertical que servirá como conexión con los consultorios externos e incluirá ascen-sores más todas las instalaciones de servicio.Los aportes para esta nueva etapa, que dotarán al noso-comio de una hotelería inusual en efectores públicos, son mixtos: el comienzo de obras será absorbido por la comuna y el dinero restante, unos 40 millones de pesos, será aportado por el gobierno nacional.Esto se suma a la primera etapa de obras, ya inaugu-rada, solventada íntegramente por la comuna y que incluyó la construcción de un gran módulo de 34 nue-vos consultorios externos y un estacionamiento subter-ráneo. Todas las etapas de construcción, que contem-plan el reemplazo total de la centenaria estructura del hospital, son contempladas y supervisadas por un Plan Maestro desarrollado cuidadosamente por arquitectos especialistas en construcciones hospitalarias.“Estas nuevas obras nos permitirán, al fin, decirle adiós a esas enormes dependencias en las cuales permanecían los pacientes internados en gran cantidad, dificultando la atención de los médicos. Se trata de una etapa im-portante, que avanza a gran ritmo, para la cual hemos recibido importantes aportes de la nación”, expresó el intendente Ivoskus en rueda de prensa.



ESTADIO CLUB ATLÉTICO CHACARITA JUNIORS

E mblema que identifica al pueblo de San Martín, Cha-carita Juniors cuenta con un estadio que nada tiene

que envidiarle a los equipos llamados grandes del fútbol argentino. El 30 de enero de 2011, estando la primera etapa de la construcción finalizada, jugó su primer par-tido en la nueva cancha ubicada en Villa Maipú. El partido inaugural, disputado contra Argentinos Juniors, terminó en un empate sin goles. El resultado fue lo de menos.

Los 15.000 “funebreros” que estuvieron presentes fueron testigos de un día histórico para la institución.Atrás quedaban años de alegrías y sufrimientos vividas en un estadio de tablones y una platea lateral de cemen-to. Inaugurado el 8 de julio de 1945 cuando se mudó a San Martín, Chacarita se hizo fuerte en ese reducto hasta el día 21 de octubre de 2005 cuando superó a Tigre por 3 a 0.

Un estadio de primera


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“Sin lugar a dudas en este estadio se vivieron momen-tos inolvidables, victorias históricas, pasajes por los que se tornaba casi inexpugnable, donde caían los grandes y sufrían los chicos y en contraposición otros momen-tos en los que Chacarita era capaz de perder contra el más desatinado de los rivales. Vivimos ascensos, y toda la inolvidable campaña de 1969 coronada con la obten-ción del torneo metropolitano. Pero también tuvimos

que padecer descensos, hasta tocamos lo más bajo de nuestra historia que fue tener que jugar en la Primera C”, resume en su sitio oficial.A la altura de las exigencias que impone el fútbol en la alta competencia, las tribunas de madera y la infrae-structura fueron quedando obsoletas. A mediados de la década pasada comenzó a delinearse el proyecto del nuevo estadio con una capacidad aproximada de



41.244 espectadores parados o 20.844 espectadores sentados.El jueves 10 de agosto de 2006, la Sub Comisión de Esta-dio le presentó a la Comisión Directiva de la institución el proyecto de construcción del futuro estadio de Chacarita Juniors. La obra incluía cuatro tribunas de cemento y en dos de ellas la construcción de dos bandejas.En una primera etapa el objetivo fijado fue construir la bandeja inferior de la Tribuna Centenario (calle Mitre), la totalidad de la Tribuna Gutiérrez (calle Gutiérrez), la bandeja inferior de la Tribuna Matheu (calle Matheu) y la totalidad de la Tribuna French (calle French). La segunda etapa se propone la finalización de la obra y esto comprende la construcción de la segunda bandeja Tribuna Centenario (calle Mitre), segunda bandeja supe-rior y losas intermedias con palcos y cabinas de transmis-ión para TV, radio y sector de medios gráficos, Tribuna Matheu (calle Matheu). El proyecto del nuevo estadio contó con el aval del inten-dente Ricardo Ivoskus quien se comprometió a declara-rlo “de interés municipal” debido a la importancia social que tiene obra para la sociedad local, destacó en 2006 la Sub Comisión de Prensa del Club Atlético Chacarita Juniors en la prolija y detallada web oficial (www.chacari-tajuniors.org.ar).La obra obtuvo la aprobación a fines de ese año por parte del Concejo Deliberante de San Martín que por medio de una ordenanza otorgó el permiso necesario para efectuar los trabajos de desmantelamiento de tribu-nas y la posterior construcción del estadio, en el predio ubicado en Gutiérrez 351. La aprobación era de vital im-portancia debido a que la zona en donde se encuentra

la cancha de Chacarita Juniors no posee reglamenta-ción alguna para la realización de este tipo de empren-dimientos. Asimismo, la Municipalidad liberó del cobro de los Derechos de Construcción de la obra y de otras tasas municipales.El costo de la primera etapa de la obra fue valuada en 2 millones de dólares aproximadamente y en 1 millón más oscilará la terminación de los trabajos. En febrero de 2007 dio inicio la tarea de desmonte de la vieja estructura y demolición de las legendarias tribunas. En julio, la Sub Comisión de Estadio de Chacarita Juniors resolvió por unanimidad contratar a la Sociedad de Hor-migón Armado Pretensado (SHAP) S.A., para realizar la construcción integral del nuevo estadio al presentar los mejores presupuestos y superando a otras cuatro empre-sas constructoras especializadas en este tipo de obras.El 1 de mayo de 2007 se coloca la base fundamental para construir el nuevo estadio de Chacarita Juniors. La con-strucción, formalmente, comenzó el 1° de septiembre de 2007. Dos años mas tarde, el Concejo Deliberante del partido de General San Martín declaró de interés legisla-tivo al proyecto Centenario nuevo estadio Club Atlético Chacarita Juniors, social, cultural y deportivo “el cual está basado en solidificar y recuperar el compromiso social barrial, cultural y deportivo fundacional de la menciona-da institución”, sostuvo en los fundamentos.El Estadio, con una capacidad inicial 19.000 espectado-res, en la primera etapa de construcción, y 31.800 tras la finalización de la obra, cuenta además con 20 palcos con una capacidad de seis personas cada uno, un palco para transmisión de TV y diez cabinas de transmisión de radio. Pero esto es sólo el comienzo.


123



INCUBADORA DE EMPRESAS

F ue la primera que comenzó a funcionar en el país. Con ese antecedente y dos décadas de trayectoria,

la Incubadora de Empresas de General San Martín “Fray Luis Beltrán” impulsa el surgimiento y la consolidación de nuevos proyectos productivos. La entidad trabaja en la formación y capacitación empresarial, y otorga un espa-cio físico para la puesta en marcha de emprendimientos que, además, reciben asesoramiento gratuito.

En los últimos 10 años, su intervención permitió el nacimiento y la consolidación de unas 20 empresas que actualmente funcionan en el distrito. Con la convocatoria para la inscripción de proyectos se inicia la marcha productiva. El primer paso para un em-prendedor comienza con la presentación de su propu-esta. A partir de ese momento tienen lugar distintas instancias de asesoramiento y selección que, después

Incubadora de empresas


125

de un período de preincubación, pueden derivar en la incubación definitiva.Las tareas de promoción y seguimiento se encuadran en el Programa MIPEs, implementado a partir de 2002 de manera conjunta entre el municipio y la Universidad Na-cional de General San Martín. La Municipalidad aporta el predio donde se desarrollan los emprendimientos seleccionados. La casa de altos es-tudios, por su parte, pone a disposición de los nuevos proyectos un equipo de ingenieros y licenciados en com-ercialización y administración, entre otros profesionales

encargados de brindar asesoramiento en cada una de las disciplinas. La Incubadora también cuenta con un sistema innova-dor que permite una incubación a distancia para aquel-las empresas que, por su rubro o dimensiones físicas, no pueden funcionar en las instalaciones habitadas por la entidad. Fiel al espíritu vanguardista que coronó su nacimiento, es la primera incubadora del país en funcionar bajo un sistema de gestión de calidad con reconocimiento nacio-nal e internacional.



LIGA DE COMERCIO E INDUSTRIA

DE SAN MARTÍN

Sarmiento 2051 / San Martín4755-0354 / 4713-6923 / [email protected]

UNIÓN INDUSTRIAL DE GRAL. SAN MARTÍN

Av. Balbín 2560, San Martín4755-8500 / 4753-6785 / [email protected]

CÁMARA EMPRESARIA DEL PARTIDO

DE GENERAL SAN MARTÍN

Buenos Aires 75, Villa Ballester4768-1171/81 / [email protected]

ASAMBLEA DE PEQUEÑOS Y MEDIANOS EMPRESARIOS

(APYME)

Belgrano 4146, San Martín4713-2633 / [email protected]

ASOCIACIÓN DE INDUSTRIA, COMERCIO

Y AFINES DE VILLA MAIPÚ

Estrada 1834, Villa Maipú4752-6272 / [email protected]

1º ASOCIACIÓN CIVIL DE EMPRESARIAS Y PROFESIONALES DE

SAN MARTÍN (ACEP)

Pueyrredon 3822, San Martín4755-4071 / [email protected]

MARCO PRODUCTIVO

SECRETARÍA DE INDUSTRIA Y COMERCIO MUNICIPALIDAD

DE SAN MARTÍN

Calle 52, Belgrano 3757 / 4830 0689 / 0348 / www.sanmartin.gov.ar

EPSAM

EPSAM (EXPOSICIÓN PYME SAN MARTÍN)

Parque Irigoyen / www.epsam.com.ar

SECRETARÍA DE INDUSTRIA Y COMERCIO MUNICIPALIDAD DE

SAN MARTÍN

Belgano 3747 1º Piso / San Martín4830-0689/0348 / [email protected]

CÁMARA ECONÓMICA SANMARTINENSE (CES)

Sarmiento 2051 / San Martín4755–0354 / 4713–6923

PARQUE YRIGOYEN

Calle 52 Belgrano 3747(011) 4830-0693 / 4512-6220/6221

CENTRO MIGUELETE

Rodríguez Peña 2704 / 011 [email protected] / www.centromiguelete.com

PROYECTO HOTEL

Rodríguez Peña 2704 / (011) [email protected] / www.centromiguelete.com

PARQUES INDUSTRIALES

PARQUE SUÁREZ

Avda. Juan Manuel de Rosas (ex Avda. Bernabé Márquez) 2969011 4720-2200/4394 / www.parquesuarez.com.ar

POLO TEXTIL SAN ANDRÉS

Ecuador 3000011 4713-6240 / [email protected]

DATOS UTILES


127

COMPLEJO INDUSTRIAL SAN MARTÍN (CISM)

Rivadavia (calle 60) Nº 1831www.cismonline.com / www.fi npro.com.ar

PARQUE INDUSTRIAL GENERAL SAN MARTÍN

Municipalidad de San Martín (y Urbanizadora Norte)Secretaría de Industria y ComercioCalle 52, Belgrano 37574830-0689/0348 / www.sanmartin.gov.ar

INDUSTRIAS

ALGOSELAN

Avenida San Martín 1562 / 011 4755-3030 y líneas rotativas [email protected] / [email protected]

ALL GASKET CO. S.R.L.

Hipólito Yrigoyen 4173 / 011 4752-7098www.all-gasket.com.ar / www.fl exitalic.com

ARQUIMEX S.A.C. E I.

Calle 133 Nº 2320011 4750-5010 / www.arquimex.com.ar

CALZETTA NEUMÁTICOS S.A.

Casa Central, Av. 25 de Mayo 1680 (San Martín) / 011 4580-7887/7886Sucursal San Martín, Av. Pte. Juan D. Perón 3420Sucursal San Isidro, Av. Bernabé Márquez 2916Sucursal Martínez, Av. Dardo Rocha [email protected] / www.calzettaneumaticos.com.ar

CASA ALBERTO

Ayacucho 2767Capital y Gran Buenos Aires 011 4752-3440 / Interior 011 [email protected] / www.cotilloncasaalberto.com.ar

CIMET CABLES

Calle 47 8029 José L. Suárez011 4729 3020 / 4729 [email protected] / [email protected] / www.cimet.com

COLOMBRARO HERMANOS

Villegas 2283 / 011 4754-4662/68

www.colombraro.com.ar

CREMOLATTI

Int. Ballester 3860 (San Andrés) / 011 [email protected] / www.cremolatti.com.ar

DISTRITEC S.A.

Av. 85 Nº 1113 / 011 4754-6000www.distritec.com.ar

ELECTRO DOS

Yrigoyen Nº4286 / 011 4755-6889www.electro-dos.com.ar

EMR

Casa Matriz Yapeyu 5299 / 011 [email protected] / www.emr.com.ar



MEDORO

Av. Pte. Perón 4577/79 / 011 4713-3333 / www.medoro.com.ar

MENUDENCIAS S.A.

Avenida Márquez 5145 Loma Hermosa011 4841-3412 / [email protected] / [email protected]

NOBLEZA PICCARDO

Av. San Martín 645 / 011 724-8314www.noblezapiccardo.com

CARPINTERÍA METÁLICA ORLANDO S.A.

Guido Spano Nº 5537 / 011 [email protected] / www.cmorlando.com.ar

PINTURAS ANDINA

011 4716-1111 / 0810 888 ANDINA

[email protected] / www.pinturasandina.com.ar

ESTABLECIMIENTOS ROMET S.A.

Calle 49 Nº 70002011 4720-2080 / www.estromet.com.ar

INQUINAT S.A.

Calle 86 Nº 5792011 4844-5560 / www.inquinat.com.ar

LINDE ARGENTINA

Admin. Central: Calle 54 (ex Mitre) Nº 2075Sucursal San Martín: Calle 47 Nº 2143

011 4724-8800 / www.linde-gas.com.ar

MECALUX

Boulogne Sur Mer 2538 011 4006-4444 / www.mecalux.com.ar

MECATROL S.A.

Calle 97 Nro. 1598011 4755-1641 / [email protected] / www.mecatrol.com.ar

SEDIANA

Calle 33 (ex Lavalle) Nro. 1977 / 011 4752-5935 / www.sediana.com.ar

SIEMENS

Calle 122 nro. 4785 (Ex. Gral. Roca) / 011 4738-7400www.siemens.com.ar

TRENDY VANDRYHER

Valentin Gomez 639 / 011 4754-9626 / www.trendymuebles.com.ar

UNIONBAT S.A.

Av. Pte. J.D. Perón Nº 4670 / 011 4754-2900 / www.unionbat.com

INSTITUCIONES

CÁMARA ECONÓMICA SANMARTINENSE (CES)

Sarmiento 2051 / 4755-0354 / 4713-6923

LIGA DE COMERCIO Y LA INDUSTRIA

DE SAN MARTÍN

Sarmiento 2051 / 4755-0354 / [email protected]

DATOS UTILES


129

UNIÓN INDUSTRIAL DE GRAL. SAN MARTÍN

Av. Balbín 2560, San Martín4755-8500 / 4753-6785 / [email protected]

CÁMARA EMPRESARIA DEL PARTIDO

DE GRAL. SAN MARTÍN

Buenos Aires 75, Villa Ballester / 4768-1171/[email protected]

ASAMBLEA DE PEQUEÑOS Y MEDIANOS EMPRESARIOS

(APYME)

Belgrano 4146, San Martín / 4713-2633 - [email protected]

ASOCIACIÓN DE INDUSTRIA, COMERCIO

Y AFINES DE VILLA MAIPÚ

Estrada 1834, Villa Maipú / 4752-6272 - [email protected]

1º ASOCIACIÓN CIVIL DE EMPRESARIAS Y PROFESIONALES DE

SAN MARTÍN (ACEP)

Pueyrredon 3822, San Martín / Tel: 4755-4071 - [email protected]

UNIVERSIDAD NACIONAL DE SAN MARTÍN (UNSAM)

Campus Miguelete, 25 de Mayo y Francia011 4006-1500 / 4724-1500 / www.unsam.edu.ar

PLAN ESTRATÉGICO

Ofi cina de Coordinación: Belgrano 3747, 3er piso011 4830-0633 / [email protected] www.sanmartin2010.gov.ar

AGENCIA DE DESARROLLO LOCAL

Entidades: Municipalidad de San Martín, UNSAM, Cámara Económica Sanmartinense e Instituto de Desarrollo Empresario BonaerenseBelgrano 3747 / 011 4830-6033 / [email protected]

24CON

Mitre 3821 1º piso. General San Martín / 011 4752-6328 / [email protected] / [email protected] / www.24con.com

INCUBADORA DE EMPRESAS

Av. Ricardo Balbín 2652 (ex Ruta 8) / 011 4830-0671 / 4755-5464Horario de atención: lunes a viernes de 7 a 17 [email protected]

DIPAT

Distrito Industrial Patagonia/ Consorcio de CooperaciónCasa Matriz Yapeyu 5299 / 011 [email protected] /

INSTITUTO NACIONAL DE TECNOLOGÍA INDUSTRIAL (INTI)

Parque Tecnológico Miguelete / Avda Gral. Paz 5445011 4724-6200/6300/6400 / [email protected] / www.inti.gov.ar

INSTITUTO LA SALLE

Av. Eva Perón 3055 / 011 4752-4359 - Fax int. [email protected] / www.lasallesm.com.ar

PATRIMONIO HISTORICO CULTURAL

DIRECCIÓN DE MUSEOS

Calle 110 Pueyrredón 2720 / Villa Ballester. / 011 4847-5035 / 4830-0683

MUSEO HISTÓRICO JOSÉ HERNÁNDEZ

CHACRA PUEYRREDÓN

Presbítero Carballo (Pasaje 111) 5042 / Villa Ballester011 4847-5035 / 5039 (Fax)[email protected]

MUSEO HISTÓRICO REGIONAL BRIGADIER GENERAL DON

JOSÉ DE SAN MARTÍN

Diego Pombo (Calle 72) 3324 / San Andrés011 4830-0683 [email protected]

CASA CARNACINI

Calle 110 Pueyrredón 2720 / Villa Ballester.011 4847-5035 / 4830-0683



MARCO PRODUCTIVO

Geographical locationGeneral San Martin is a district in the province of Buenos Aires, located north of the

city of Buenos Aires, and divided from it through the General Paz Avenue. Its entire

territory is part of the Greater Buenos Aires (northern area), also called Metropolitan

Area of Buenos Aires (AMBA, for its Spanish initials). Its seat is the city of San Martin.

The district is located in the northern area of the Province of Buenos Aires. At north-

east, it borders on the districts of San Isidro, Vicente López and Tigre; at east, on the

city of Buenos Aires, whose dividing limit is the General Paz beltway; at southwest

with the district of Tres de Febrero; and northwest, with General Sarmiento. Its area

is 21.6 sq miles (56 km2).

Just like the other districts surrounding the area of the Capital in the so-called fi rst

belt of the GBA, the political map of San Martín follows the road and railroad net-

work layout. The district’s buildings make up a continuous construction line, which

is currently almost fully urbanized and whose political limits blend with those of its

neighboring districts.

San Martin is known as the “Capital of Tradition” for being the home of writer José

Hernández, author of Martín Fierro, the quintessential Argentine “gauchos” epic

novel. Also known as the “Capital of Industry” for being the district with the largest

industrial concentration in the country.

Origin of its nameIts name originated from the general José de San Martín, the Argentine national

hero who led the country’s battles for independence. Its old name “Santos Lugares

de Rosas” was changed in 1856 to avoid feelings of resentment in a town which

was strongly associated with the defeated former Governor Juan Manual de Rosas.

Moreover, the name “Santos Lugares” was originated from the fi rst Franciscan friars

in the area: Santos Lugares de Jerusalén.

PopulationSan Martín has a population estimated in 422,312 inhabitants; according to projec-

tions made for 2007 by the Provincial Statistics Bureau. It recorded an intercensal

annual average growth (census ‘91/’01) of -0.4% inhabitants. The population den-

sity is 7,541 inhabitants/sq km, the third highest density in the AMBA, after the

district of Lanús and its neighbor district, Tres de Febrero.

23.2% of its population is under 14 years of age, 63.9% is between 15 and 64 years

of age and 12.9 is older than 65, with a dependent index of 57% and an old age

index of 41%.

Despite its highly demographic density, the number of inhabitants has been very

slowly modifi ed over time. From the 1991 census to the 2001 census, a negative

population growth was recorded, which translated as a relative loss of its demo-

graphic strength in the metropolitan area.

The district is divided in 27 towns. The main urban concentrations are: Ciudad

Jardín del Libertador with 61,780 inhabitants; Villa Ballester, 35,301 inhabitants; Villa

General Eugenio Necochea, 29,179 inhabitants; General San Martín, 26,399 inhabit-

ants; Villa Maipú, 24,447 inhabitants; Villa Coronel Zapiola, 21,770 inhabitants; Villa

Granaderos de San Martín, 20,548 inhabitants; Billinghurst, 19,138 inhabitants; Villa

ENGLISH TRANSLATION

General Tomas Guido, 18,324 inhabitants; Villa Juan Martín de Pueyrredón, 17,598

inhabitants; Villa Gregorio Matorras, 15,938 inhabitants; José León Suárez, 15,740

inhabitants; Villa Libertad, 14,018 inhabitants; Villa Marqués de Aguada, 13,080 in-

habitants; Villa Las Heras, 11,548 inhabitants; San Andrés, 9,750 inhabitants; Villa

Bernardo Monteagudo, 8,291 inhabitants; Villa General Antonio de Sucre, 6,142

inhabitants; Villa Godoy Cruz, 5,952 inhabitants; Villa Chacabuco, 5,040 inhabitants;

Villa Parque San Lorenzo, 4,445 inhabitants; Villa Lynch, 3,987 inhabitants; Villa Aya-

cucho, 3,834 inhabitants; Villa Parque Presidente Figueroa Alcorta, 3,661 inhabit-

ants; Villa Yapeyú, 3,556 inhabitants; Villa María Irene de los Remedios de Escalada,

1,231 inhabitants; and Barrio Parque General San Martín, 410 inhabitants.

As every district in the metropolitan area, it received migration from the provinces

and from bordering countries. The percentage of internal immigrants reaches 32%,

while 3% come from bordering countries and 6% from other countries.

Housing and servicesOf a total of 123,573 homes, 87.9% are in good inhabiting conditions, 9.3% show

poor characteristics, while 5.2% are precarious.

As to service infrastructure, 100% of San Martín has access to the provision of pow-

er supply, 95% has running water from the drinking public network, and 49.2% of

home population has sewage service.

According to a study conducted by researchers from the UNSAM (National Univer-

sity of San Martín), Hilario Wynarczyk, Mario Costantino and Mónica Monteira, San

Martín is characterized for its greater number of tenement houses and rooming

houses and for being a highly industrialized area. They point out “this fact allows us

to assume that there are men in the population, either single or with no family, who

decide to live in hotels and rooming houses near their workplace.”

Access roadsSan Martin’s street layout does not seem to follow any carefully designed city plan.

Its streets made their way into existence as the population grew and factories and

industries started to settle.

Old maps show two clearly defi ned checkerboards that ran longways by the rail-

road tracks: San Martín and Villa Ballester, plus two emerging parcels named, in the

early decades of the XX century, Villa Billinghurst and Villa Lynch.

The spiral industrialization process that took place in Argentina in the 40’s made

that urban spot to spread out in full force, giving way to endless streets and av-

enues that today cover nearly the entire district of San Martín.

As one of the districts of the Greater Buenos Aires, San Martin witnessed that

growth, due to the internal migrations caused by industrial policies and the expan-

sion of the transportation system. Besides the traditional means of transportation,

in the thirties came the bus.

Two of the district limits are basically matched to main access roads. On the one

hand, General Paz Ave. wraps a section of the city of Buenos Aires. On the other

end, the Santa Maria del Buen Ayre Road winds through the district, alongside

the Reconquista River (the natural limit that divides it from the district of General

Sarmiento) and serves as the connecting point to the Northern access (Panameri-

cana highway) and the Western access (Gaona road).

Amidst these two, we fi nd the so-called Camino de Cintura, or Marquez Ave., which

runs north-south and goes across highly populated areas, such as José León Suárez.

Running across, the former National Road 8 is the main access to the district of San

Martin. Also called Dr.Ricardo Balbín Ave., this freeway merges into a city street and

changes its name to Iturraspe Ave. at its intersection with Perdriel St. When it goes

by military school General San Martín, it runs into another key road in the district’s

street layout, 9 de Julio Ave.

The fast access roads to the city of Buenos Aires are San Martin Ave, 25 de Mayo

Ave. in the town of Miguelete, and De Los Constituyentes Ave., which also serves as

the political boundary in the north with the district of Vicente López.

The redesign of the city street layout is still pending. In many areas, the old num-

bers of the streets overlap with the new ones, causing a great deal of confusion for

those who do not know the district.

San Martín transportsThe train crosses the district from east to west. The Mitre line —today under TBA

(Trenes de Buenos Aires) management— in the district of San Martín alone has

seven stations (Miguelete, San Martín, San Andrés, Malaver, Villa Ballester, Chila-

vert and José León Suárez) and includes two branches. The electric service links

José León Suárez and Retiro stations and the diesel service serves the Zárate-Villa

Ballester route. Along the southern limit, the service is covered by the Urquiza line,

operated by Metrovías.

The arrival of the train goes back to the end of the 19th Century, but it is at the

beginning of the 20th Century when it gathers momentum. Due to the intense

passenger traffi c in the northern area of Buenos Aires, in 1910 the former Ferrocarril

Central Argentino starts the initial work for changing the drive.

Despite the diffi culties caused by the state of war in Europe, in 1916 the fi rst electric

trains services are launched in the country and in South America, running from

Retiro to Tigre, and in 1931 those connecting Belgrano with Tigre and Villa Ballester.

Since 1995, these branches are managed by TBA. The company plans to extend

the electric sectors. As to the Mitre line, the company is planning to build a multi-

mode transfer center, a project originally proposed in 1998 and which will serve

as connection, electrifi cation and adaptation of 14 kilometers of tracks in the

so-called “Northern Circuit Closure.” This is a section between José León Suárez-

Bancalari-Victoria stations, creating a ring track circulation, which will link the

Retiro-José L. Suárez branch with the Retiro-Tigre branch.

In 2007, the Mitre line was traveled by 32,471,000 passengers on the Retiro-José

León Suárez branch and the Villa Ballester-Zárate branch served 891,000 passen-

gers.

The train also serves as southern limit with the district of Tres de Febrero. In that

case the tracks of the Urquiza line divide the districts sharing the following sta-

tions: Coronel Lynch —widely known as Villa Lynch—, Fernández Moreno, Lourdes

and Tropezón, where a few meters ahed, the tracks get into the district of Tres de

Febrero.

Hand in hand with progress and the increase in the number of passengers, this

service was authorized in May 1907, but at that time, it only ran between Chacarita

and Villa Lynch stations. Following this ordinance, came another one that would

greatly benefi t the public: the authorization by decree, dated March 14th, 1908,

to apply electric drive throughout the section between Federico Lacroze and San

Martín stations.

The branch to San Martín, served by electric trolleys, was opened on November

23rd, 1908. For over a century, the train has been an irreplaceable means of trans-

port in the district for commuting people.

San Martín buses


131

Short or medium distance, inter-city or provincial, bus lines cross San Martín in all

directions and at any time of day or night. Some of them cross over General Paz

Avenue, others get inside neighborhoods and many get to unexpected places, thus

providing an irreplaceable service for thousands of people. In the order assigned,

the following lines run across the district of San Martín:

- 57 “Transportes Atlántida” with its routes to Palermo, Luján, Pilar, Mercedes and

Capilla del Señor.

- 78 “Transporte Los Andes” (Today “Los Constituyentes”) from the intersection of

Dorrego and Corrientes Avenues to Villa Ballester station, Chilavert station.

- 87 “La Argentina” (Today “Los Constituyentes”)

- 111 “Los Constituyentes” from Aduana to José León Suárez.

- 123 “Transportes Línea 123” to Chacarita and El Palomar.

- 140 “Transporte Automotor Plaza” to Boulogne and Correo Central.

- 161 “Transporte Larrazábal” to Palermo and Liniers.

- 169 “Transporte Escalada” to Villa Pueyrredón, Martín Coronado, Loma Hermosa

and Pablo Podestá.

- 176 “Expreso General Sarmiento” to Chacarita, Escobar, Pilar, José C. Paz, Tortugui-

tas

- 237 “Transporte Villa Ballester” to José León Suárez, Liniers, Chilavert, Villa Balles-

ter, William Morris, Caseros, San Martín and Martín Coronado

- 252 “Transporte José Hernández” to El Palomar, Carapachay and San Martín sta-

tion

289 “Compañía Noroeste” to Liniers, El Palomar, San Martín, Caseros.

- 310 “Micro Ómnibus General San Martín” to Loma Hermosa and San Martín.

- 328 “Transporte Villa Bosch” to Pablo Podestá, Villa Bosch and Caseros.

- 338 “Transporte Automotores La Plata” to La Plata and San Isidro.

- 343 “Compañía Noroeste” to Tigre, Lourdes, Villa Ballester, Ciudadela, Carupá and

Liniers.

- 429 “Transportes Atlántida” to San Miguel and Pilar

- 670 “Micro Ómnibus General San Martín” to Miguelete, Loma Hermosa, José León

Suárez, Camino del Buen Ayre and Independencia neighborhood.

Industry and laborSan Martin represents 2% of the country’s industrial workforce, and is responsible

for about 5% of the national GDP, and 12% of the province’s gross regional product.

About 80% of the district’s global revenue is originated in the industrial sector;

16%, by trade and 4% by the services industry (based on the data supplied by the

Statistics Bureau of the Province).

Indeed, San Martín is characterized by the coexistence of trade, industrial and ser-

vices operations with a highly urbanized environment, explained by its proximity to

distribution and exchange centers, and to work and consumer areas.

A study developed by researcher Enrique Déntice, from the University of San Mar-

tin (UNSAM), shows that the industrial sector is the main business activity in the

district’s production sector.

The study points out that the industrial sector has experienced signifi cant growth

over the last few years due to the joint eff orts of the private sector and the mu-

nicipal government. In the period 2002-2005 alone, the number of industrial busi-

nesses in the district increased by 33%.

Based on the data from the Industrial Survey 2005, the University’s study reveals

that the employment rate in the district’s industrial sector grew twice as much

the national rate, and between 2003 and 2005, employment increased by 35%.

“The wage earners in the industrial sector increased by 15%, which means that a

signifi cant number of new industries was created in the last two years”, states the

researcher.

However, this does not come as a surprise since, traditionally, San Martin is charac-

terized as a highly industrialized district. The UNSAM’s study shows that, originally,

the district was part of a territory that was shaped and reshaped by the migratory

currents that fl ooded the area to supply the labor required by the industrial growth

process in the early 1940s.

Due to its economic profi le, the district is known as the “Capital of Industry”. Indeed,

93% of its regional gross product comes from the industrial sector and 7% from the

services sector. Its economic profi le, then, is basically focused on the secondary

and tertiary sectors.

Déntice’s study does not make any reference to the data obtained from the Na-

tional Economic Survey of 1993 to support the essentially industrial profi le of the

district. Figures show that 7% of the local GDP comes from the services sector,

while 93% is originated in the industrial sector.

Eight industrial sectors account for 76.7% of the industrial establishments in the

district. Among their major lines of business are: 1) metal products manufactur-

ing (22.3%), 2) textile (11.6%), and 3) rubber and plastic (11.3%), which combined

represent 45% of the industrial estate.

This trend remains the same in the present.

“It is quite evident that the district of San Martin is in a good position for develop-

ment in the industrial sector compared to the rest of the province, and this in-

dicates clear potential for future growth,” says Déntice. Specifi cally, the last fi eld

survey conducted in the district -the Industrial Survey 2005- shows that industrial

establishments total 2,828; of which 2,019 are in operation and 809 are inactive.

The survey of the UNSAM underlines the coexistence of industrial, trade and ser-

vices operations along with a highly urbanized area, which can be explained by the

proximity to goods distribution and exchange centers, and to work and consumer

areas.

Along these lines, the economist underscores that “the industry is the main eco-

nomic activity in the district’s production sector, and goods and services are meant

both for internal consumption and for export”. According to the survey, 72.7% of

sales revenue comes from the rest of the country, 24.4% from within the district,

and 3.4% from abroad. Its main markets are the province of Buenos Aires, the city

of Buenos Aires and Córdoba, while foreign markets include the MERCOSUR block,

Brazil and Chile.

As to exports, the University survey highlights that 17.6% of the industrial establish-

ments sell their products abroad. The industries with a higher selling rate are clothing

manufacturing, leather treatment and tanning, shoe manufacturing, and manufac-

turing of other mineral non-metal products.

The economic report also shows that nearly 35% of professional staff employed (and

required) in the industrial sector are specialized in engineering (11.8%), accounting

(9.7%), and business administration (5.4%). Déntice adds: “Educational programs in

chemistry and marketing are the most required, as a result of the higher level of activ-

ity in the area”.

The fi gures in the research study indicate that demand for skilled technicians is on

the rise. However, there doesn’t seem to be an adequate educational off er to match

that demand.

As to staff ’s participation in training courses, the economist points out that “in very

dynamic industrial branches and in exporting companies, training courses are more

frequent”.

The most common topics in training, according to the study, are industrial health

and safety, the environment and technical quality standards for manufacturing and

maintenance. This phenomenon, rounds off Déntice, suggests an improvement both

in expectations and industrial activity.

The last industrial survey conducted in the district shows that the employment rate

in San Martin’s industrial sector doubles the national rate. In the last few years, the

employment rate increased by 35%. Wage earners by establishment increased by

15%. This implies a substantial increase of new industries (20%) in the last two years.

When the economic liberalization process started in the 90s, the secondary sector

came to a halt, while the tertiary sector experienced an increase, a trend which still

lingers over the last few years.

In the year 2001, one of the worst economic crises of the last 50 years took over the

country. Social outbreaks and institutional vacuum became usual. This situation par-

ticularly aff ected the northern area of Greater Buenos Aires, where, according to of-

fi cial fi gures, unemployment reached 28% as a whole. Due to its large industrial base,

the district of San Martin, particularly, was badly beaten, with an unemployment rate

of 33%, and a women’s unemployment rate of 39.5 %.

During the times of crisis, 17,724 people received help through the “Household

Heads” welfare program. This number represented 4.4% of the population and 14.8%

of households. To date, the situation has changed signifi cantly.

After the economic recovery period 2003-2008, the country’s unemployment rate

fell to 9.8%, and in San Martin, it dropped to 11%. It is clear that the change to date

has been for good. In fact, the 2005 industrial survey showed that between 2003 and

2005, the employment rate rose by 35%, on top of the country’s average rate.

Chiaramonte’s research study states that the great majority of businesses in the dis-

trict are SMBs. In that category, San Martin holds the largest concentration of SMBs,

along with the City of Buenos Aires, General Alvear (Mendoza), Iriondo (Santa Fé),

Colón (Córdoba) and the district of General Pueyrredón (Buenos Aires), based on the

analysis in the study by María Pía Vallarino (Política, agenda y coaliciones en el muni-

cipio de San Martín: el caso de las gestiones de Ivoskus 1999-2006 – Politics, agenda

and coallitions: the case of Ivoskus’ administrations 1999-2006).

The SMBs forceSan Martin has above average participation in the incentive program MIPYME,

among the districts of the Greater Buenos Aires and the Province of Buenos Aires,

since the local players share the following vision: “…to achieve local growth, the key

does not lie only with achieving large industrial projects, but with encouraging eff orts

that resort to an endogenous development potential and promote the progressive

adjustment of the local economic system, regardless the scale of investment (Albu-

querque, 2001).”

The social aspect in the district of San Martin is closely related to SMBs and their

evolution, emphasizes Vallarino, quoting Chiaramonte, which originated in the in-

dustrialization process in place to substitute imports. This was intended to meet the

domestic market demand and supported by state-devised policies that resulted in

today’s MIPYME network.

To classify job types in the district of San Martin, we can base on the conclusions

drafted in Juana Carrizo and Celeste Patriarca’s study from 2005 (Situación demográ-

fi ca y social de los partidos del conurbano bonaerense UNSAM – Demographic and



ENGLISH TRANSLATION

social status of the districts in the Buenos Aires Metropolitan Area, UNSAM), and on

the Industrial Survey 2005 of General San Martín.

As to jobs in the public sector, the district of San Martín shows a lower rate than the

average in the Greater Buenos Aires districts, and signifi cantly lower than the weight-

ed average in the Province of Buenos Aires. This is due to the extensive industrial

sector in the district, which in Argentina is mainly private.

Regarding employment in the private sector, San Martín’s rate is higher than the aver-

age rate in Greater Buenos Aires and much higher than that of the province of Buenos

Aires, for the abovementioned reasons.

As to the percentage of business owners, San Martín equals the Greater Buenos Aires

and is slightly below the province of Buenos Aires.

As to the percentage of self-employed people, San Martín outweighs the Greater

Buenos Aires, and its average rate is higher than that of the Province of Buenos Aires.

Summing up, San Martín’s employment rate in the private sector is higher than that

of the Greater Buenos Aires and the Province of Buenos Aires.

The Industrial Survey 2005, carried out by San Martín’s Business Chamber, the Munici-

pality of San Martín and the University of San Martín, showed and underscored that,

after the economic crisis of 2001, the local industry achieved a remarkable recovery.

The survey recorded 2,828 industrial establishments (2,019 in operation and 809 as

potentially active); in an area of 3,318 total blocks, of which 3,132 were surveyed.

The following are the main business sectors that characterize the district’s production:

metalmechanic, autoparts, shoes, textile, furniture and wood, chemical, food prod-

ucts, precision tools and plastic.

From the survey data, we can gather that 10% of all industries employ 56.4% of work-

ers, for a total of 38,200 wage earners in the sector. Following on this, Adrián Gutiérrez

Cabello throws light with an interesting comment: Eight out of 10 active workers is a

wage earner and 1 out of 10 is a partner or a business owner.

The goods and services off er by market is the following: Sixty-two percent goes to the

domestic market and 27.9% is allocated to exports.

The exporting sector also benefi ted from signifi cant incentives through a program

called “San Martín’s Exporting SMBs” (from a study by Daniel Ivoskus).

The country’s economic policies certainly played a major role in the recovery pro-

cess by means of a key tool: the competitive exchange rate (though not the only

one, which made exports cheaper and imports pricier), which enabled nationally-

produced goods, specially those manufactured in San Martín, to regain presence and

participation in the domestic market.

In 2008, in the Jan-Dec period, the incentive program MIPYME allowed for the estab-

lishment of 1,325 new businesses in the district.

Sources: Buenos Aires Económico. Industrial Report, DÉNTICE, Enrique, UNSAM. Analysis

by Enrique Déntice, Senior Economist, CIME, EEyN, UNSAM. Municipality of San Martín

State policies that benefi t the industryThe district of General San Martin is considered the “Capital of Industry”. The reason for

this name is clearly explained by the plus 2,500 businesses operating in the district.

Along these lines, the Municipal Government promotes several eff orts meant to en-

able the creation and development of productive ventures.

Among these are export incentive programs “Fondo de Promoción a las Exportacio-

nes (FOPEX)”, “Consorcios Exportadores y Redes Productivas”, and the SMB incentive

program “MYPYME”, among other plans to support this eff ort.

To supplement this, the district’s legislative body passed several rules and regulations

which provide the legal framework to support the industrial eff orts in San Martín.

Exports Promotion Fund Fondo de Promoción a las Exportaciones, FOPEX) This eff ort is meant to support companies based in the district of San Martín that

travel abroad to participate in international trade fairs, to get training, or search

new clients or suppliers. The municipal government issues an offi cial mission order

which allows for travel costs, accommodation, participation in trade fairs, and other

business-related expenses to be acknowledged by the municipality as tax-deductible

expenses at 40%. This amount is taken as tax credit for the municipal rates these com-

panies must pay.

Export Consortium and Production NetworksSince 2001, the Secretary of Industry and Trade of the Municipality of San Martin has

put in place an industrial incentive plan which encourages businesses and industries

to join their business eff orts based on their similar production, economic and social

realities.

This program is supported by the Ministry of Production of the Province of Buenos

Aires, the National Industrial Technology Institute (INTI), the University of San Martin,

the Constituyentes Technology Hub, and the Italian Embassy’s Technical Cooperation

Integrated Program.

Through this initiative, we look for “San Martin’s businesses to become more competi-

tive and supplement each other through activities that ensure that their leaders start to

envision their business as a global venture and to start targeting international markets.”

Moreover, the project is meant to develop an exports culture among local businesses,

which will enable them to increase and diversify their off er of goods and services for

export in terms of the world’s demand.

All the groups created have been declared as bearing an interest for the community.

Along these lines, exporting wood and furniture joint-ventures “Consorcio Exportador

del Mueble Madera y Accesorios (COEMMA)” and “Distrito industrial del mueble (DIM)”

were acknowledged by the province as having a provincial interest.

MIPYME ProgramMIPYME is an incentive program that is intended to protect current or future industrial,

business or services ventures in the District of San Martín. This is done by granting tax

exemptions for periods up to two years, and also by encouraging the hiring of labor.

The incentives for this micro, small and medium-sized businesses include the exemp-

tion of the following taxes: Safety and Health Inspection, Municipal Administrative

Fees, Weights and Measures Inspection, Special Cleaning and Health Services, and

Advertising and Propaganda Duties.

Corporate Social Responsibility (CSR)On November 27, 2007, the Municipal Council of General San Martín ratifi ed ordinance

9888. This rule determined the creation of a data bank for “Corporate Social Respon-

sibility” and the acknowledgment of “Corporate Social Responsibility” for businesses.

The aim of this acknowledgment is to create volunteer adhesion mechanisms to pro-

mote social and environmentally responsible business behaviors, to value the private

sector’s support for the community, as well as the eff orts to observe the rules of social

responsibility. Also, the Data Bank allows for the appropriate analysis of the links be-

tween the private sector and the local community, and for the supply of cases that can

be used by other private institutions.

Promotion of the software industry

The district of General San Martin has set to promote the software industry. The com-

panies in this fi eld, already in business or soon to be started, can benefi t from a number

of tax deductions that will allow for an increase in their spending and the hiring of

labor.

The key of this ordinance is to attract the software industry by granting tax benefi ts

and include it as a strategic player in the country’s political and economic agenda.

Among these benefi ts are tax exemptions or deductions of the following: Safety and

Health Inspection, Municiapl Administrative Fees, Special Cleaning and Health Ser-

vices, and Advertising and Propaganda duties.

The software industry is characterized by being intensive human capital, since it re-

quires highly-skilled labor. The promotion of this kind of industry is also intended as

a way to improve the educational quality of the population, since it creates and in-

crease in demand of highly-skilled workers and constant training. A key issue here is

that software production is regarded as a “white industry”, as it does not pollute the

environment. This way, we foster development without damaging the environment.

EPSAM (EXPOSICIÓN PYME SAN MARTIN)

The most signifi cant event in the cityEach year, Epsam represents a new challenge, a task that requires the greatest com-

mitment from its organizers, the Municipality and the Chamber of Economy of San

Martín. This is the only way of achieving a better and better exhibition of small and

medium companies.

“Our determination is renewed to eff ectively promote productive investments,

growth and sustained and genuine work, actions that are paying off in a favourable

framework”, said the Mayor of San Martín, Mr. Ricardo Ivoskus, within the context of

the presentation of the last Epsam, which was mounted in Parque Yrigoyen and the

exhibition center Centro Miguelete.

The organization of such an event can only progress with the hard work of diff erent

actors. One of the leading roles is played by the Municipality of General San Martín,

through the Department of Industry and Commerce. The Chamber of Economy of

San Martín is essential in the development of Epsam. And contributions are added

up by the League of Commerce and Industry of San Martín; the Industrial Union of

San Martín; the Business Chamber of the General San Martín District; the Assembly

of Small and Medium Entrepreneurs (APYME); the Assembly of Industry, Commerce

and Related Areas of Villa Maipú and the fi rst Nonprofi t Civil Organization of Entre-

preneurial and Professional Women of San Martín (ACEP).

With the incentive given by Epsam, results are shown in the high rates of economic

recovery that San Martín can proudly demonstrate. There are signifi cant data on

this issue: it is the leading district as regards industrial recovery in the whole prov-

ince of Buenos Aires and it also has the highest industrial employment rate in the

country.

The fruits of Epsam are immeasurable, as it is impossible to measure contacts made

between exhibitors, authorities and visitors.


133

The services off ered by Epsam to small and medium companies can be summed

up in four points: promoting a company and its products; attracting new custom-

ers and contacting suppliers; establishing national and international commercial

relationships and participating in rounds of business.

However, Ivoskus highlights some scopes of Epsam that go beyond industrial pro-

duction and business development. Some numbers of the exhibition are convinc-

ing: about 200 thousand people visited the last exhibition (in only four days); 14

thousand meters covered; 600 exhibitors from industry, commerce and services;

and 212 accredited media journalists.

The evolution of the exhibitionEpsam was presented for the fi rst time in 2004. It was an initiative of the Secretary

of Industry and Commerce at that moment, Mr. Daniel Ivoskus, who is a councilor

at present. “Previous exhibitions in San Martin were not good. They were events

used for political purposes and were more like a political act instead of a real space

for promoting the development of small and medium companies of the district”,

states Daniel Ivoskus.

In 2003, the League of Commerce organized an exhibition that, though small, rep-

resented the germ of Epsam: “a joint, serious and sustained work of the private and

public sector”, defi nes Ivokus.

As current president of the local City Council’s Industry Commission, Ivoskus states

that “the exhibition was thought with clear aims: helping small and medium com-

panies in their development by means of better contacts, better suppliers, more

sales and foreign missions. It was also proposed as a meeting point for industries

and residents, and as a cultural space, with free shows for all the community”.

The growth of Epsam has been constant since its creation. In 2004, it had 200 ex-

hibitors, occupied an area of 5,300 square meters, and was visited by more than

26 thousand people. The following year, the number of exhibitors was doubled

and it reached an exhibition area of 8,100 square meters. 60,916 people visited the

exhibition that year.

In 2006, Epsam attracted 500 exhibitors, needed 11,700 square meters for its stands

and exceeded 100 thousand visits. Growth was sustained in 2007 and 2008, with

600 exhibitors in each occasion and 14 thousand meters of exhibition. This year’s

Epsam was visited by about 200 thousand people interested in the options off ered

by exhibitors and also in the strong cultural stake that shows not only the potential

of San Martin but also the greatest musicians.

Main exhibitors correspond to the following areas: metallurgy; furniture and wood;

textiles, footwear and clothing; computing and communications; auto parts; fi nan-

cial and banking services; plastics; educational and health services; construction;

chemical products; printing and graphic design; and food.

Moreover, Epsam is the suitable place for the shopwindow of the most varied

small businesses, having there a possibility of contacts and relationships that, in a

direct or indirect way, usually allow growth.

Epsam has an international pavilion with a signifi cant presence and a strong level

of visits. In the last exhibition, there were international rounds of business with

the participation of entrepreneurs from Mexico, Bolivia, Paraguay, Chile, Brazil and

Ecuador. And it was graced with the presence of Ambassadors from Cuba, Ni-

caragua, Venezuela, United States, Lebanon; and also diplomats from Paraguay,

Hungary, Colombia, among others.

“Epsam does not intend now to increase the number of exhibitors or visitors but

to off er an exhibition of excellence as regards quality and organization”, pointed

out the member of the Chamber of Economy of San Martín, José Martorell, in the

presentation of the 2009 exhibition.

Galaxia Industrial (Industrial Galaxy)A little over a week after the opening of Epsam 2008, a work of art that represents

Working Culture began to be exhibited in the center of Parque Yrigoyen.

The sculpture, created by the plastic artist Alejandro Marmo, was made with ma-

terials related to the industry. It is made of stainless steel and waste materials from

factories of the district.

Cogwheels, axles, iron links are joined together in the center of a metallic star,

representing an industrial galaxy, as an artistic metaphor of the working universe.

This work of art placed in Parque Yrigoyen, precisely on 25 de Mayo Avenue and

General Paz, is aimed at representing a district that has managed to establish itself

as Capital of the Industry.

Its author, Alejandro Marmo, was born in 1971. He took his fi rst steps in Plastic Arts

during his childhood, at his father’s workshop, who was a blacksmith. At the age of

25, he started presenting his fi rst individual exhibitions. And in 1998 he displayed

his fi rst exhibition in Europe.

One year later, he mounted a studio in Italy, and from the year 2000 he has been

developing a constant plastic, cultural and social activity in Europe, the United

States and Argentina. His work has been endorsed by institutions with a great deal

of academic prestige, such as the University of Bologna, the Consortium of Italian

Universities and the Boston University.

The creator of the Galaxia Industrial built, between 2001 and 2004, a path of gi-

ant sculptures with the aim of linking symbolically three Argentine provinces, and

having in mind the idea of federating Argentine art. The highlights of this project

are the works La Abeja (The Bee) (built with pieces of wreckage from the 1995

explosion of the Military Factory at Río Tercero) and the Monumento al Almirante

Irizar (Monument to Admiral Irizar), among twenty pieces of work located in pub-

lic places.

In his important artistic career, Marmo includes the presentation of an itinerary ex-

hibition within the framework of his project “Arte en las Fábricas” (Art at Factories)

through the Argentine Republic, off ering art workshops for workers.

First class cultural activities and shows Epsam is an open door for a great number of business opportunities and commer-

cial contacts, but it also opens San Martín to culture, becoming a bridge between

local and internationally renowned artists and the thousands of residents who

visit the center every year.

Its stages have hosted musicians of the most varied styles, who in Epsam reach

people free of charge. Latin American folk ballets, popular singers, great rock

bands, groups and distinguished voices have shown their art in this mega ex-

hibition. But Epsam also lets its thousands of visitors know about the enormous

artistic values of the region, which not always fi nd favorable channels to display

their work.

A tradition in all renowned exhibitions is also present in Epsam: the election of the

Queen of Industry, emblem and beautiful ambassador of the exhibition through-

out a year, after which she will have to give the scepter to another pretty woman.

In Epsam’s last edition, Tatiana Gemetto was crowned queen, while Natasha

Figueroa was named fi rst princess and Rocío Agorreca second princess.

Parque Yrigoyen: The city’s green lungParque Yrigoyen is the largest integrated public space in San Martín. This public

area of four and a half hectares, located on 25 de Mayo Avenue and the feeder

street of General Paz, is a daily recreational place for a great number of residents,

and also a space given to Epsam each year.

Parque Yrigoyen opened its doors in 2001. Most of its surface is wooded with a

variety of species, and it is landscaped, with internal paths that have been paved

for pedestrian use.

It has a bicycle path, and among its amenities, some that stand out are wooden

benches, trash cans and bathrooms for visitors, in addition to a playground.

The park has a thatched barbecue area available for all the town’s residents and it is

possible to state that, in a context that is not simple, families usually feel safe in the

park, enjoying a free space with all the amenities and near their homes.

Improvements and reforms were carried out in Parque Yrigoyen in 2006, within the

framework of an intense work of remodeling and adequacy. The bicycle path was

repainted and deteriorated spaces were repaired.

According to the offi cial estimates of the San Martín Municipality, the park is visited

by more than two thousand people each week.

City Marketing As Daniel Ivoskus shows on his website (www.danielivoskus.com.ar), a City Brand is

more than a logo; it does not only refer to a simple product or to direct marketing

strategies. On the basis of a text by Gonzalo Brujó, Managing Director, Interbrand,

Spain, it can be stated that a product is consumed, there is a desire of satisfac-

tion and dissatisfaction. Unlike a product, a brand persists in time, accompanies us,

identifi es us and creates values that we adopt as ours. A brand is linked to those

who live it. Beyond consumption, the city is enjoyed, is built from permanent ties,

value is given to time, space, the place we live in as citizens. In this respect, Epsam’s

contribution is essential and unavoidable.

A city accompanies, creates networks, allows interaction. And that is the true link of

the brand. Some characteristics of the city belong to each citizen. “The city brand

is a name, and therefore, a sign that defi nes it and from which it has meaning. It

refers to tangible indicators and contextual situations that mark residents”, points

out Brujó.

In this text about city marketing, it is stated that “a city cries for us to breathe it,

live it, renew it, exploit it with all its potential”. It is also pointed out that “cities are

like big arteries linked to knowledge, technology, mental openness, relationship

with others, own and other people’s identity, freedom that transcends”. Cities are

therefore opened to diversity and even more when they are large cities, as it is the

case of San Martín.

That is the aim, maybe intangible, set by municipal authorities, taking examples

from European cities that have managed to create the concept of a city as brand,

concept grasped by residents and valued by potential visitors and investors.



ENGLISH TRANSLATION

Centro Miguelete: A place for all eventsChosen by the Chamber of Commerce of San Martín as the ideal place to host

EPSam, Centro Miguelete-Exhibition Center will always be related to this mega in-

dustrial exhibition in the district.

It covers an area of 10,000 m2, distributed into 3 pavilions of 6,500 m2, adaptable to

diff erent use alternatives, a hall with capacity for up to 2,300 people, an auditorium

for 100, restroom areas, a railroad yard and a large parking lot.

Strategically placed between the avenues General Paz, San Martín and 25 de Mayo,

and next to Parque Yrigoyen, Centro Miguelete is easy to access either through fast

roads or by the eleven bus lines that come up to its doors, and by train (Línea Mitre

– Estación Miguelete), which leaves the visitor very near.

This old Martini aperitif production plant was also a textile industry until one day

the buildings where the spacious halls are placed today ceased producing and

were abandoned. It was in 2005 when the entrepreneur Carlos Diforti purchased

the property, with the original aim of creating a distribution center for all Algoselan

products.

However, he had never imagined that fate had something else in store for him. At

the beginning of 2006, work began to be done in order to refurbish and transform

the old factory into what it is today: a place for all kind of events. Centro Miguelete

was opened in September, with that year’s EPSam.

Requests to mount diff erent exhibitions arrived soon and artistic shows appeared

too. In 2008, corporative events, social and business meetings were added.

Centro Miguelete hosted Expo Mecánica, the Hot Wheels exhibition, which was

visited by more than 30,000 people, Expo Hot Rods and Expo Auto. Moreover, it has

a team of professionals that off er advice on all kind of events.

“At present, we keep on working to improve and enlarge the building. Our aim is to

create a space will all the requirements and transform it into a referent for exhibi-

tions and events”, this is the creators’ wish.

Centro Miguelete is located 20 minutes away from Jorge Newbery Airport and 40

minutes from Ezeiza International Airport.

Hotel: Exclusively aimed at business people“The hotel proves an ideal complement to the Miguelete Center. The large industri-

al concentration in the area attracts business people who require accommodation.”

With these words, architect Fernando Betoldi sums up his project of equipping San

Martin with a hotel exclusively aimed at business people.

The blueprint of the future hotel was approved by the Municipal Council in Novem-

ber 2008. Its construction is estimated for completion in two years, the exact same

schedule the municipality has in place to carry out one of the items in its strategic

plan “San Martin 2010.”

Designed for and targeted at business people, the hotel will feature all the ameni-

ties a business executive expects when visiting the district with a business agenda,

to attend a congress or an exhibition.

Instead of rating the hotel with a number of stars, architect Betoldi prefers to de-

scribe this venture as a “fi rst-class hotel, intended to provide accommodation and

excellent service,” rather than a luxury but hardly functional facility.

The hotel will have 96 rooms, a swimming pool, a high-cuisine restaurant, a multi-

function room, a spa center with sauna, a business center and a gym. Set only

meters away from General Paz Ave., Betoldi believes the hotel’s location will add

to the image of the district by welcoming visitors on their entry from the Capital.

“Both for the district and the region, the hotel will prove an asset, since it will

change the image of San Martín. The hotel and the Irigoyen Park and the Miguelete

Center will become a unique setting in the metropolitan area, and the province at

large, because of their singularity.

“The hotel is a privately-funded venture backed by the municipal government. The

construction of the hotel and the extension of the exhibition center emphasize

the district’s decision as one of the players that promote business activity in the

area. This was confi rmed in the latest edition of business fair EPSam, the country’s

largest industrial show. Furthermore, it revitalizes and revalues the zone, which has

been long left behind, despite its strategic location,” said Daniel Ivoskus, head of the

Industry and Trade Committee of the Municipal Council before the press.

PARQUES INDUSTRIALES

Suárez Park: The environment for workProduction has started again. The years of uncertainty and and unease were over.

The facilities began to fi ll again with workers. The machines that had been quiet last

decade broke the silence. The initial hopes of a productive project which was tak-

ing its fi rst steps became a reality anchored in the old and healthy culture of work.

In order to redefi ne itself as a complex of industrial buildings and offi ces with areas

of common use, central services and security for the establishment of small and

medium- sized industrial companies and/ or warehouses, Parque Suárez is nowa-

days the only private industrial park in the fi rst belt of the suburbs of Buenos Aires.

The premises have a long history linked to production. During approximately half a

century, the premises accommodated IVA, one of the most important textile facto-

ries in Argentina, which manufactured the well-known Spencer suiting. The com-

pany had as many as one thousand employees and, it had a strong infl uence in the

economic and social development of the area of José León Suárez.

Nevertheless, in the past decade the company shared the same fate as many other

long standing enterprises in the national market.IVA closed down in 1994. Later,

the premises were rented out to companies devoted to logistics, transport and the

distribution of goods.

The present dream of creating an industrial gated community started to take shape

at the beginning of the new millennium. Parque Suárez was born in the middle

of 2002, “with a strong business conviction aimed at supporting the building of

an economic and productive model based on industry, business and services as

the driving force of the undeniable development of a country in crisis but with a

strong vocation for success”. In 2004, the government of the province granted the

legal framework for the new initiative. From that moment on, the initial idea has

not ceased to grow.

Infrastructure, services

and legal frameworkParque Suárez takes up an area of 50,000 m2; from which 38,000 m2 are covered.

Within the common areas, there are 15,000 m2 for maneuvers, which allows for

the immediate access to the plant and for comfortable loading and unloading. In

addition, there are rest-rooms and locker rooms, and a complimentary parking for

customers, guests and freight transportation. Inside the park there is a restaurant

with a lounge to rest, and a small branch of Banco Francés. A neat central park with

old trees is used as a green lung.

The premises have a series of advantages that favor and foster the establishment

of new companies: legal certainty, excellent geographical location, and important

infrastructure for services, permanent security service, as well as availability and a

variety of spaces in a friendly environment for the development of activities.

The complex is on National Route 4 (Márquez Avenue), a few minutes away from

Panamericana and Del Buen Ayre highways, Route 8, and close to the train station

of José León Suárez.

Parque Suárez has a permanent security service at the entrance and inside the

premises through a close TV circuit and an electronic system for access control.

As part of the services rendered, the people in charge of the initiative provide the

maintenance and the cleaning of the common areas, protection against fi re haz-

ard- a reserve tank of 50,000 liters of water, a meeting room for hourly rental and an

offi ce for customer service and administrative duties inside the premises. Within

this framework, to join the park allows the companies to improve their category in

case they need to deal with tax benefi ts derived from the Law of Industrial Promo-

tion of the Province of Buenos Aires.

San Andrés Textile CenterThe companies which set in motion the Textile Center San Andrés know there is

strength in numbers. With this premise in mind, they resorted to associative work to

generate a greater degree of competitiveness on one hand; and to face articulatory

actions with local actors and others from abroad, on the other. The general purpose

is to increase sustainability, growth and exportation at each link of the productive

chain with huge potential.

In order to achieve this, the participating companies, characterized by their associa-

tive attitude and adaptability to rules and procedures at the same time, recognize

the need to bind with technical organizations and entities focused on the neigh-

borhood and the area. In fact, this means resorting to networking to overcome

obstacles and individual limitations.

The wheels were set in motion in 2007, in the old premises of the late company

Establecimientos Textiles San Andrés had in an area of approximately 4 hectares,

with a covered area of 31,980 m2. This piece of land is located in a basically indus-

trial area, few kilometers away from Buenos Aires city and its main accesses. The San

Andrés Center is organized within an “industrial organized sector”.

This entails several advantages for the companies established in the area: the ex-

istence of basic infrastructure, facilities to gain access to public policies of incen-

tive for the industry, improvement of the conditions of security as there is an only

vial and pedestrian entrance, perimeter protection and permanent surveillance,

among other benefi ts.

General San Martín represents a highly favorable environment for textile ventures.

Close to 15% of the industrial activity in the district is devoted to this line of work.

The county is characterized by a long history of textile tradition; it is in the second


135

position nationwide concerning the index of specialization in the sector, with a

wide range of products (knitted fabric, plain weave, spinning mills and cleaners).

Having this history and favorable present, the Center rises as an organizing space

for the joint acquisition of supplies and for the generation of new ways of commer-

cialization and market development. At the same time, this project is analyzing the

possibility of widening the knowledge on management tools, telecommunication

and computer science, foreign trade and specifi c markets.

Facilities with a historyAt its most productive peak, the company Establecimientos Textiles San Andrés,

also known as “Lanas San Andrés”, employed approximately three thousand work-

ers. The origin of the factory dates back to 1948, and it belonged to the enterprising

Pareira family.

As years went on, the production, the amount of employees and the physical space

grew. This expansion made the company a leader in the market, along with the

textile companies Oeste, Lugano and Algodonera Flandria.

It produced woolen yard, and to a lesser extent, synthetic fi ber. Its sections included

several productive stages: wool cleaning, carding, brushing, cleaning and spunlace.

The economic conditions during the ‘90s brought about its extinction. Estableci-

mientos Textiles San Andrés shared the fate with many other factories in this line of

work. After many years of uncertainty and decadence, the factory closed its doors

in 1995.

Industrial Complex San Martín (CISM; Complejo Industrial San Martín)Cold measurements indicate that the facilities take up 10 thousand square meters,

divided into 17 units. History, on the other hand, tells about a rich past linked to the

productive history of General San Martín.

The land was, during several decades, the backyard of an important textile com-

pany that the Goldstein family opened when they arrived in Argentina in the 40’s.

This productive project, that along with other projects earned the name of “Capital

of Industry” for the district, employed as many as four thousand workers. At a later

stage, the pioneers added bread-making to the original line of work.

The economic ups and downs in Argentina caused this important endeavor to de-

cline. During several years, the facilities became silent. But at the beginning of the

last decade, a new generation took up the dream to reactivate the premises. At

that moment an idea, which was by no means simple, arose in order to create a

space capable of accommodating small and medium- sized companies. Thus, the

Industrial Complex San Andrés was born. The CISM is devoted to renting industrial

and commercial warehouses. It has a covered loading area, cleaning services, main-

tenance and third- party insurance through the management of expenses that also

include the general servicing of the common streets, repairing of common spaces,

property tax and administrative expenses.

Daniel Goldstein, chairman of CISM, states that the key is “to adapt to the needs of

the clients who need physical space to carry out their activities”.

Another advantage the Complex off ers is its location: just two kilometers away

from General Paz Avenue, which makes access to and from Buenos Aires easy.

The Complex also off ers temporary units, an innovation still in development. “In

one of the units there is a textile industry already set and the idea is to off er this

service as a temporary company. This entails a mentality change”, Goldstein, heir

to a last name linked to the “Capital of Industry” states.

General San Martín Industrial EstateGeneral San Martín distinguishes itself for being a strategic place to favor the devel-

opment of local, national and international industrial projects.

The proximity the Industrial Estate has with Camino del Buen Ayre highway, which

connects the metropolitan area Western and Northern access ways, and primary

circulation networks R. P.4, and secondary Italia street (borderline) together with

the F.C.G.B. (borderline) and the F.C.M.B. train networks and the Don Torcuato Air-

port area, establish a strategic link with respect to its location for industrial devel-

opment.

The concentration of a series of interrelated activities make up a logical chain, thus,

the site of production must be immersed within a spatial system including produc-

tive and consumer centers, their transport, distribution and storing systems, as well

as other related activities.

Among the most relevant conditions of the companies to be settled in the General

San Martín Industrial Estate, we can mention: high end technologies in productive

processes, local workers employment and permanent innovation in the development

of their products, with the purpose of becoming outstanding providers of both re-

gional and national markets.

The settlement of new businesses in the General San Martín Industrial Estate will be

incentivized, as from Law 10,119/83 of the Province of Buenos Aires and Regulating

Decree 3487/91 which purpose is to promote the creation of Planned Industrial

Estates and Sectors.

The Industrial Estate, which covers 13 hectares with approximately 90,000 sq. me-

ters available, will have national companies and high end technology in productive

processes, generating a regional socio economic reactivation which, in turn, will

impact on the development of the district.

ObjectivesTo favor tax benefi ts for small and medium-size companies, granting exemptions

on Municipal Rates (Safety and Hygiene Inspection Rate – Weight and Measure

Inspection Rates – Special Cleaning and Hygiene Service Rate – Advertising and

Propaganda Rights). Financing:

Banco Provincia, Banco Nación, Banco Ciudad, Banco Galicia.

• To foster the development of the economic activity.

• To promote the settlement of new companies.

• To favor the execution of new projects.

• To complete the service and equipment infrastructure.

The entities involved in this project are the Municipality of Gral. San Martín and

Empresa Urbanizadora Norte S.A.

INDUSTRIES

AlgoselanAlgoselan Flandria is a textile company dedicated to the manufacturing and com-

mercialization of a wide variety of cotton and blended fabrics, yarns, chains and to

the services of warping and sizing. Its main product is denim.

It was founded in 1951 under the name of Algoselan. It was for many years a typi-

cal SEM in the city of San Martín. With time, it evolved under diff erent settings, not

always favorable, of the Argentine market until the recent 90s.

It is defi ned as “a dynamic and versatile company that, besides off ering a wide vari-

ety of products, is aimed at adjusting itself to customers’ needs as regards quantity,

quality requirements and delivery speed”.

The company has its administration and commercial offi ces in the city of San Mar-

tín. The showroom, the distribution center and one of the two factories are in the

same place. In the main offi ce, it has important equipment of warping and sizing

machines. The company provides door-to-door services of warping and sizing of

cotton yarns and synthetic fi bers.

There was a before and after in Algoselan’s history. In 2001 it purchased the old

Algodonera Flandria and a new era of Algoselan, which added the name Flandria to

its name, began to be woven in a propitious business environment for relaunching

the national textile industry and for textile manufacture.

With Flandria as inspiring idea and taking advantage of this company’s profi le in

the manufacturing of denim, it started in 2002 a process to become supplier of the

important jeanswear market.

The company has long experience as supplier of complete chains, but from the

expansion and improvement of Flandria’s spinning mill, it has added the sale of

water twist cotton yarns and notions.

From those small and medium sized companies of the beginning of the 50s to this

present, Algoselan has broadened its range of products with the same intensity

that it has renewed the technology of its plants. Nowadays, it manufactures a range

of products thought to achieve a good relationship of value, so that they have a

competitive price, versatility of use and reliable quality standards.

Fabrics compose a collection that goes from a weight of 8 ounces to 12.5 ounces in

diff erent weaves and dyeings (indigo and black).

In color cloths, it has a line of 100% cotton and blended woven fabrics. The collec-

tion includes gabardine of 6 and 8 ounces, gross (cotton and polyester) and dyed

broadcloth. Gabardines are aimed at the informal market as well as at professional

uniforms in a variety of colors and neatening.

Algoselan is a traditional supplier of bonded cloths aimed at sport and casual foot-

wear, in a range of adhesive 100% cotton fabrics and resin cloths, with diff erent

variants of light brins for espadrilles up to more heavy brins for tennis shoes.

In addition to cloths for fl annels, honeycomb weaves, and some fabrics with special

fi nishing such as moleskin, it manufactures grey cloths mainly in cotton fabrics and

in a wide variety of constructions and grammages aimed at diff erent uses. Some

products that stand out are the broadcloth called “2020”, pocket linings and diff er-

ent grey goods to be fi nished in dyehouses.

All Gasket Co. S.R.L.Jacketed, spiral wound, solid metal, diesel engine, large, medium or small, round

or die cut, in any other form, in soft iron, copper, graphite, stainless steel, rubber or

pressboard, for the oil and rail industry, standard or custom-made. No matter which

type of gasket is needed: All Gasket & Co. manufactures it because “where there is a

fl ange, there is a gasket”, says the company’s president, Ricardo Luna.

The precision of handmade cuts and the quality of raw materials are two insepa-

rable allies that sustain this SEM dedicated to the manufacturing of industrial gas-



ENGLISH TRANSLATION

kets since 1994.

All Gasket Co. is a representative of Flexitallic in Argentina and South America, the

British company that invented a gasket for the oil industry in 1912 that has not

ever been beaten.

“In the gasket business, there is a wide range of products but all is controlled by

pressure”, states Luna in the middle of an endless number of essential parts for the

functioning of the most demanding and strange engines that could be imagined.

Luna was for years an expert in the business of rail spare parts. But one day he

realized that what would make him a medium and thriving entrepreneur was far

from trains.

And that is how he passed from the valve business to the industrial gaskets. What

at the beginning seemed an adventure, started then to give shape to this modern

industrial plant of 800 m2 that has machines imported from China and a two-stored

plant where it designs, manufactures its moulds and distributes its products to the

whole country and also exports them to Bolivia, Ecuador and Canada.

However, not everything was perfect. In the 1990s, trains passed to private hands

and sales slumped. It was necessary to manage to fi x that. “I sent 101 faxes to all

large gasket companies in the world, including Flexitallic, which is the number one”.

And it was precisely the world’s most important company the one that trusted

Luna and All Gasket & Co. The short but prolifi c history of the company began writ-

ing another chapter. In the year 2000, it obtained the ISO 9001 quality standard.

With these guarantees, it was only necessary to test the quality of gaskets. In Sep-

tember 2005, All Gasket & Co.’s products were subjected to strict requirements. “The

only Argentine company passing this crucial test”, remembers Luna. The test was

carried out in Houston, United States, and was certifi ed by the American Petroleum

Institute.

This achievement was a milestone for the company, and has positioned it in an

honorable position within the fi eld of industrial gaskets manufactured in the coun-

try.

ArquimexThe company was born more than 50 years ago, with the commercial objective

of providing the Argentine industry with fi rst quality consumables. Arquimex im-

proved on an on until one day it started to put a step outside the national territory.

Its aluminum paste and aluminum powder, which excellence is widely known, are

exported to several countries in South America, the United States, Europe and the

South East.

Arquimex’s off er constantly diversifi es itself with the incorporation of a wide range

of consumables imported through the exclusive representation of companies such

as Québec Metal Powders, Petroquímica Uniao, Maha Chemicals (Asia), Rio Tinto

Iron & Titanium, and Richards Bay Minerals.

By means of a total quality program and of continuous improvement, the company

serves the national productive sector and joins the business growth. Examples of

this are its technical and professional pre- and post-sale advice, delivery of materi-

als in due time and manner, and an excellent production for optimizing the quality

of the industry here and around the world.

Arquimex is, globally speaking, one of the few businesses in its fi eld which elabo-

rates its own raw materials. This is the reason why it can off er fi rst level aluminum

paste and aluminum powder.

In Arquimex, one of the basic rules for labor is the wellness of both present and

future generations, which is realized through the respect and care given to the

planet. In this respect, the company adhered to the Responsible Environmental

Care Program launched by the Chamber of the Chemical and Petrochemical In-

dustry, which is considered “much more than a declaration of principles. It is a real

commitment.”

Arquimex has been one of the fi rst companies to join this program, thus in line with

the world tendency towards a greater ecological consciousness of the protection

of life in all its forms.

In this scenario, it is deemed satisfactory to work with aluminum, as it is one of the

noblest metals, a hundred percent recyclable.

The product Arquimex elaborates in its plant located in the district of San Martín

hast multiple applications: paintings, coverings, plastics, coatings, fi llers, textiles,

medicine, leathers, decoration, refl ectivity, stationery, masterbach and press dyes.

Arquimex works based on three concepts: mission, vision and culture. Its mission is

to guarantee the excellence of its products and services, providing solutions, confi -

dence and tranquility to its clients.

Its vision is to provide quality raw materials and services to the Argentine industry

and to the whole world. And as its culture, it supports the ideas of responsibility,

confi dence, creativity, conviction, and credibility.

Due to its investment in people, Arquimex received, besides several prestige certi-

fi cations, the “Carlos Pellegrini” award given by the Argentine Industrial Union. As

it was highlighted in its 50th Anniversary, “Arquimex is the brand of an attitude

towards life based on an integrated work and on participation, with responsibility

focused on quality and effi ciency.”

Calzetta NeumáticosFor more than 25 years now, Calzetta Neumáticos has dedicated its business eff orts

to a fast and effi cient solution to problems, with proper answers for each and every

car around. In this way, it can meet the needs of both end users and companies.

The company specializes in alignment, balance, tire and tire accessory sale services

for all kinds of vehicles.

Calzetta Neumáticos represents leader brands such as Michelin, BFGoodrich, Fate,

and Continental, among others. Moreover, it distributes its services all around the

country.

Each of its branch stores is equipped with modern machinery, which allows it to

respond to the requirements of the latest imported car models, industrial and agri-

cultural vehicles, and also vial machinery.

The fact that the company has highly trained personnel and a varied stock of prod-

ucts makes it possible for it to off er a proper customized attention and the best

service, but at a convenient cost.

As far as the business itself is concerned, it should be noted that thanks to the

eff ort dedicated to improve everyday its range of services, it fi nally turned into

the fi rst tire company in the country to certify its quality control system under ISO

9001:2000 standard.

In its branch located in the district of San Isidro (Avenida Márquez 2916), in its

branch located in the district of Martínez (intersection of Fondo de la Legua and

Thames) and in its branch located in the district of San Martín (Juan D. Perón 3420),

Calzetta Neumáticos serves the client.

But also from its web site (www.calzettaneumaticos.com.ar) it off ers a number of

useful pieces of advice, absolutely practical for drivers. There, among other details,

it informs on an adherence guide, tips on the lifespan of a tire, a simple program for

calculating rotation, brake calculations according to the pavement state and all the

necessary data for choosing the most adequate tire for any planned use.

Cotillón Casa Alberto (Party Supplies)More than 22 thousand items make up the range of products off ered by Cotillón

Casa Alberto to his customers of the whole country. In the interior of the grand

store located on the Ayacucho Avenue, a variety of colors mix on endless shelves

that contain the latest products in the fi eld.

The store was created 20 years ago by the initiative of Alberto Cantarín, its founder

and main responsible. In two decades, the company grew to the point that it be-

came the most important in Argentina in its specialty. At present, it supplies 70

percent of the retail market.

The passage of time also allowed it to expand to fi elds such as pastry-making and

handicrafts, as well as to add sugar confectionery to the conventional off er of party

supplies.

Besides being a wholesaler of stores dedicated to this commercial activity, it is an

ideal place to buy things for a wedding or a fi fteenth birthday. About 30 percent of

the products off ered are imported.

Moreover, Cotillón Casa Alberto is present at diff erent business events and on tele-

vision programs about handicrafts.

The customers from diff erent parts of the country who visit the store move there

as in a supermarket. With their shopping carts and assistance from a vendor, they

choose without middlemen the products that they will then sell for retail con-

sumption.

The founder highlights that his store “has made a company out of the fi eld of party

supplies”. Cantarín also points out a characteristic of this specialty: “It is a very funny

fi eld, because while people buy, they try diff erent products. It is a happy fi eld”.

“We bet on San Martín. That is why we say that our work is from San Martín to the

whole country”, states Cantarín about his fi rm conviction of growing in the district

that saw the birth of his store 20 years ago.

Cimet Cables S.A.Since 1951, Cimet is the most important Argentine company dedicated to the

manufacturing of electric and telephone cables. In its plant of 71,300 m2 in José

León Suárez, it employs more than 300 people, including plant workers and ad-

ministrative staff . It also has offi ces in Chile and commercial representation in Sao

Paulo, Brazil.

As a supplier in the demanding industrial and telecommunications sector, Cimet

has a test laboratory where it constantly designs, develops and tests new products

for special applications and cutting-edge technology. That allows it to meet strict

quality standards and manufacturing technical specifi cations both at a national

and international level, such as the ISO 9001 granted by the Bureau Veritas Quality,

acquiring prestige and raising the possibility of new markets.

With a strong presence in Peru, Colombia, Puerto Rico, Bolivia, Ecuador, Chile, Brazil,

Uruguay and Venezuela, Cimet exports to all Latin America and at present also to

France and Spain, a gateway to the European Community.

Absolute leader in the manufacturing of telephone cables, its fl agship products


137

are cables with copper or aluminium conductors insulated with reticulated poly-

ethylene as PVC, for networks up to 35 kv. Moreover, it produces cables with low

gas emission and resistant to fl ames. Today, the star line is called “Zerotox”, an en-

ergy conductor ideal for cinemas, shopping centers, airports or micro stadiums and

large indoor facilities.

Cimet supplies Edesur, Edenor, Telefónica, Seneca of Venezuela, Eden, Transener,

Edesa, Epec, YPF Repsol, Skanka, Astra Evangelista, Petrobras, Pan American Energy,

Plus Petrol of Peru, among others.

650 tons of copper from Brazil and 400 tons of aluminum from the south of the

country arrive monthly at the plant in José L. Suárez to be transformed in thin fi la-

ments of essential use in the modern world.

The experience gained in more than half a century of life makes Cimet Cables be a

core company that adapts itself to as diff erent requests as those made by the nauti-

cal, fi shing, naval, mining, civil and oil industries.

Present in each EPSam exhibition, Cimet recognizes the promotion policy imple-

mented by the municipality for industries in the district. They consider this con-

tribution an essential link between the public and private sector at the time of

participating in rounds of business in other countries and for Cimet to keep its

slogan up: “Always a step forward”.

Colombraro, The FactoryColombraro Hnos. has its industrial plant, administrative offi ces, storehouse, mold-

ing workshop, and even an ecologic area in the center of Villa Maipú. It covers fi ve

blocks and an area of 50,000 square meters where it manufactures, mainly with

its own molds and cutting-edge technology, a range of 1,050 high-impact plastic

items. It is planning to launch 70 more at the end of the year.

There are also plans to increase its distribution and commercialization chain

throughout its own stores. The idea is to pass from the 80 “Paseo de Compra Co-

lombraro” that it currently has –visited by an average of 30 thousand people every

day- to 120 or 130 stores.

Colombraro Hnos. employs 200 people directly and 500 more indirectly. Its prod-

ucts are accepted by the public that recognizes them as a synonym of quality and

durability.

Paying attention to what people like, Colombraro never rests. People from the com-

pany go over the world looking for the product required by people. Therefore, new

products are constant.

“The public is always waiting for the new product launched in the last week. That

is what keeps us alive”, states Ricardo Colombraro, who together with his brother

Enrique started manufacturing a spatula in their workshop of Villa Devoto more than

half a century ago.

In contrast to the erratic economic policy, the process of disindustrialization of the

last decades and the indiscriminate entry of imported products, Colombraro has

done the opposite: it has bet on eff ort, permanent investment, employee training

and improvement to achieve a privileged position in the plastic products sector.

Colombraro has overcome even the hardest periods. It is a company that adapts itself

to circumstances. “Some boxers are very technical and look at the referee asking him to

act accordingly. That is a kind of fi ght. Another kind of fi ght is when items from outside

appear and start beating us. As the most important manufacturers of household items

in Argentina, we also start beating. Sometimes we receive low blows but we keep our

balance”, sums up, with a metaphor, Ricardo Colombraro.

In 1985 the company from San Martín opened its fi rst own store in Munro. Pure and

diffi cult intuition, but profi table. “An act of courage”, says the creator of an empire

molded in plastic. The “Paseo de Compra Colombraro” gradually replaced the old

commercialization chain. “Without wishing to be pedantic, if we ask women, I think

95 percent of them know Colombraro”, states its creator.

CremolattiMore than 50 years ago, grandpa Giuseppe and grandma Gina decided to start sell-

ing the ice creams they made at home sticking to the recipes of the traditional and

authentic Italian gelato. And they soon gain public acceptance. Shortly after, they

began opening ice cream shops that rapidly became a trademark in all San Martín.

With the passage of time, changes arrived. In 1988, the third generation of mas-

ter ice cream makers merged those ice cream shops creating Cremolatti, but the

home-made and natural quality of the product has never been altered.

Nowadays, the company has in San Andrés a plant equipped with cutting-edge

technology imported from Italy and has even a quality control laboratory that guar-

antees the highest safety standards.

And this is also refl ected in customers’ loyalty, who show constant approval for Cre-

molatti in a chain formed by more than 50 ice cream shops in strategic points of the

city of Buenos Aires, Greater Buenos Aires and the interior of the country.

The creators of the creme caramel fl avored ice cream proudly highlight that in Cre-

molatti the gelato is made in the old style. Vanilla is not artifi cial but directly im-

ported as it comes out of the plant; the tiramisu fl avor is the star of the shop and it

has no point of comparison, while the dulce de leche “3 sensaciones” (3 sensations

caramel) becomes an irresistible temptation even for the most demanding palates.

In short, “our fl avors do not have extracts and colorants. They are totally natural

food, with all their proteins, calcium and vitamins, converted into ice cream”, they

point out.

Today Cremolatti employs 240 people indirectly and keeps on betting on the future

in “a fi rm but constant manner”, they say. Proof of this is the updating of the busi-

ness image recently undertaken; the creation of the Club del Helado (ice cream

club), an exclusive space of which customers can become members and receive

promotions, benefi ts and special discounts; and the incorporation of a range of

ice creams with more than 40 special fl avors for celiac people; which make the

company to be leader in the competitive market of home made ice creams but

without forgetting about the origin as a familiar company that saw its birth and

growth up to these days.

“They are goals that we could achieve thanks to the commitment and responsibil-

ity of each member of the team, reaching a privileged place in market leadership.

For this reason, we have decided to double the challenge and improve day after

day, for our products to exceed customers’ expectations”. A declaration of principles

that, like Giuseppe and Gina’s recipe, is not modifi ed for anything in the world.

Distritec S.A.Since 1976, Distritec S.A. develops control and automatic control systems in devic-

es, machines and processes, besides the commercialization of components mainly

belonging to the hydraulics and industrial pneumatics areas.

It aims at positioning itself as the best supplier in the industrial automation area,

satisfying its clients with the highest professionalism and honesty, and providing

intelligent and balanced solutions to improve its productivity.

The company is divided in several areas, with the objective of interpreting the

needs of each client: Pneumatics Division; Oleodynamics Divison; Training Service;

Repair and Installation Service; and Manufacturing Service.

Each area has professionals trained to discuss the problem and thus rapidly and

economically coordinate and implement a solution. Moreover, it off ers its clients a

team of the highest level advisors who make it possible to approach high technol-

ogy diffi culties.

Due to its specialization, Distritec is able to provide products, engineering and

maintenance services, spare components, control assemblies, installation of sys-

tems on machines, personnel training, and software.

So as to quickly meet the needs of its clients, the company has a stock of proprie-

tary products of the following manufacturers: Micro Automación, Yuken, Jeff erson,

Drecaf, Stauff , Hydraforce, Prayco, and Livenza.

The company is strongly committed with training and it frequently off ers courses

on diff erent specialties. In turn, it developed a Training System on Hydraulics, par-

ticularly for students. And, among a long list of products, it off ers a Power Save Con-

trol System, devices for the Control of Pollution, Prayco Hydraulic Cylinders, Edge

Guides and Oil Filtering and Decanting Units.

In its modern web site (www.distritec.com.ar), the company off ers useful services.

For example, a variety of schematic oleohydraulic cuts and a system for applying

pneumatic cylinders. In this same site, now budget requests can be submitted.

From its headquarters located on Avenida 85 N° 1113 or through its web site, Dis-

tritec follows diff erent objectives; among them, to meet the requested deliveries

within 24 hours of submittal of the order.

Electro DosElectro Dos has long experience in the market of electrical supplies. The company,

founded in 1978 by Juan Caruso, is a referent for about 500 SEMs of the General San

Martín district and contiguous areas. Although in a lower proportion, it supplies the

construction sector and individual customers.

Anyway, its development and growth is linked, from its origins, to the industrial

profi le of the district.

Being links of the same production chain, the company contributes its experience

and quality assurance to companies of various areas.

As supplier of electrical items, Electro Dos is today a family business. Since the

1990s, Juan Caruso’s sons joined the business. Experience and youth combined

in a renewed impulse that allows maintaining permanent updating in industrial

automation.

Its off er of material supplies includes about 25 thousand items of leading trade-

marks in the electricity market. As part of a comprehensive customer service, the

company has a fl eet of vehicles to send orders in less than 24 hours.

In October 2001, Electro Dos opened its current store, located on 4286 Irigoyen

Street. In that expansion phase, the company opened a branch in the city of Cam-

pana.

The keys for the success achieved can be summed up in a handful of characteristics

that link the past and present of Electro Dos: responsibility, good prices, personal-

ized attention, top quality products.

Pablo Caruso, the company’s commercial manager, explains that the business he

manages together with his three brothers and his father stands out for maintaining



ENGLISH TRANSLATION

a good relationship with customers, which involves “being alert to the needs and

problems that may appear”.

“In spite of having more than 30 employees, the company is still managed by its

owners, what allows us to have direct contact with our customers”, adds Pablo.

EMRFounded in 1932 as a molding and automation factory, EMR de Argentina is a

young company with many years of experience. The family that gave origin to its

history, in its third generation, maintains the clear aim of providing quality and

service in the production of a wide variety of products for the furniture industry, a

horizon drawn 25 years ago.

Its products are the fruit of a strict manufacturing process that starts from highly

qualifi ed industrial designers and passes through production processes with the

strictness of the ISO 9001 standards, assuring quality in the whole range of prod-

ucts, both metallic or wooden, or combined.

From its origin, EMR develops products on request. More than 12 years ago, it

started participating in national fairs and about 10 years ago it began making its

way through exports.

EMR has an Engineering department for prototype development and an innovative

management system. Administration, sales, engineering and quality are central-

ized, while production and distribution are decentralized.

Faustino Rodríguez, its manager, presents the company as “the EMR fl ower” whose

center is the management, and the petals are the machining of steel, machining

of wood, zamac injection, vibratory polishing, screw thread, fi nish and distribu-

tion. Production management is “atomized”; production is outsourced and works

with a detailed distribution system.

Another diff erential characteristic of EMR is its respect for the “EMR Concepts”, such

as “The company as a product”; “Not believing in failures but in negative results”;

“Aiming at constant improvement and innovation”; “Not seeking customer satisfac-

tion but royalty”, “Not managing human resources but organized teams” and “Not

meeting expectations, surpassing them”; among others.

As part of its growth, EMR has been participating of the heterogeneous exporting

group AREXSAM for the last 8 years and is founder of the exporting group Patago-

nia Herrajes, with participation in fairs of Mexico, Peru, Bolivia and Colombia and

commercial missions to Venezuela, Chile, Guatemala, El Salvador, Uruguay, Para-

guay, Peru and Bolivia.

At present, EMR belongs to both groups and is founding partner of the DIPAT Dis-

trito Industrial Patagonia Herrajes de San Martín (Industrial District of Patagonia

Herrajes in San Martín).

The company updates and informs its customers constantly about news and new

launchings. “We strongly believe that permanent communication with customers

is essential for genuine development”, states its responsible.

Establecimientos Romet S.A.The founding partner of Establecimientos Romet created the company in 1980. He

did it accompanied by a wealth of 20 years of experience in the automotive parts

industry. In its origins, the company was dedicated to the supply of stamped parts

and light machining for the Argentine automotive industry.

In 1990, a strategic decision that marked the future of Establecimientos Romet S.A.

was made. The company professionalized and started adding value to its products.

From then on, its growth was exponential and was the pillar for its current position

as a leading company in the automotive parts fi eld. That change showed terminals

and labor unions that there was an opportunity for fi tters to obtain systems that at

that moment were assembled “in house”.

At present, Establecimientos Romet S.A. produces the most demanding automo-

tive parts as regards quality made by terminals: pedals, gear levers, parking brakes,

window risers, hood, doors and trunk locks, door limiters, and a great number of

welded assemblies.

This complex, multiple work guaranteed by diff erent quality certifi cates is carried

out daily with a staff of 200 people, among which there are engineers, quality tech-

nicians, mold makers, administrative and plant staff , coordinated by the Manager’s

Offi ce and the Director’s Offi ce.

Establecimientos Romet has all its operative system distributed in three plants

within José León Suárez. The three pursue the same production aim.

Plant 1 is located on 7002, 49 Street. It has an area of 1,900 square meters and a

staff of 73 people divided into logistics, administration and assemblage workers.

Plant 2 is a few meters away from the fi rst plant, on 6832, 49 Street. It covers an area

of 2,800 square meters and has 108 workers: engineers and quality, administration

and stamping and welding staff .

Moreover, Plant 3 is placed in 2052 San Vicente Street. It has an area of 400 square

meters and a staff of 10 people working in molding.

A new plant has been added to these. It is located inside the area of Plant 1 and

covers an area of 1,200 square meters and its working capacity is added to the

company’s production with assembly, welding and quality control.

Establecimientos Romet S.A.’s customers prove the quality of the company’s work:

Ford, Volkswagen, Toyota and PSA Peugeot Citroen give this company the produc-

tion of a long list of automotive parts. “Producing original automotive parts meeting

our customers’ expectations and pursuing our quality and environmental manage-

ment policy”, is a motto present in each worker, in each machine, in each product of

Establecimientos Romet. And it is put into practice every day, since 1980.

Inquinat S.A.Founded in 1977, Inquinat S.A. is a company that, along its path, has consolidated

its leadership in the market of water treatment and related processes. Its building

located on 5792, 86 Street, with an area of 2,000 square meters, consists of the

general administration, the plant of chemical products, laboratories, a workshop

for the assemblage of equipment and storages. A brand-new plant placed a few

meters away the original one and branches in Chile and Brazil have been added.

“We are a traditional SEM, created by two young men, that has grown with the

passage of time in water treatment and has managed to achieve the fact that to-

day more than 50 people work in it in direct relation. It is a production that in the

last years has added processes for manufacturing juice concentrates”, says David

Granovsky, one of the directors with a B.S. in Chemistry, who shares his business

responsibility with his colleague Víctor Hugo Rizzo. Both try to use and provide the

tools for the growth of work of people in the area.

Inquinat S.A. manufactures and commercializes its own trademarks and distributes

worldwide-recognized products such as Dow (United States and Europe), Filmtec

(United States), Amiad (Israel), Siata (Italy), Pevasa (Spain) and Carbon Resources

(United States).

Understanding that water is a highly important natural resource, and that its provi-

sion in quantity and quality is crucial for the functioning of industries, plants and

buildings, Inquinat maintains a permanent stock of products and spare parts, in

order to be able to rapidly meet users’ needs.

With the aim of assuring the correct installation and use of the equipment and

materials provided, Inquinat S.A. has representatives and distributors in diff erent

cities of the country, so as to improve the effi ciency of the service, advise and off er

technical support.

“We always emphasize business social commitment. We do not want Inquinat

to become just a lucrative instrument, but a company that transfers part of the

benefi ts obtained to the society that surrounds it. That aim never has to be lost. A

company makes sense provided that it is a dynamizing element of the social activ-

ity”, states Granovsky.

Linde Gas ArgentinaGrupo Linde is one of the leading companies, in Argentina and the world, in the

production and marketing of industrial and medicinal gases, and its associated

services.

In Argentina it has more than 300 direct employees. Up to 2008, it operated under

the name of AGA, business settled in our country since 1920, having its Central

Administration offi ce in the district of San Martín since 1949, contributing to the

development of the national industry constantly improving the productive pro-

cesses of its clients.

Industrial gases are involved in the productive processes of most industries, and

medicinal gases are used in health care centers and by individual patients all

around the country.

Grupo Linde is focused on providing its clients an excellent service through the high

end technology and a vast and rich experience in its specialization fi eld: industrial and

medicinal gases.

Safety and environmental care are priorities for Grupo Linde, reason why its com-

mitment is promoting and developing solutions for improving such areas.

It covers a wide geographical area all along the country through its branches and a

vast distribution network. It has 14 manufacturing and fractioning plants located in

the provinces of Buenos Aires, Santa Fe, Córdoba, Mendoza, Tucumán, Corrientes,

and Neuquén.

THE LINDE GROUPWorld leading company on engineering, industrial and medicinal gases. With a his-

tory of 125 years in the market, the group consolidated its position in 2006, when it

acquired the British group BOC.

At present, it operates in 100 countries distributed in seven big regions. One of

them is the South American Region, encompassing Argentina, Brazil, Chile, Colom-

bia, Ecuador, Peru, Uruguay, and Venezuela.

Mecalux ArgentinaMecalux Argentina is a company of the Grupo Mecalux (a Spanish company with

main offi ce in Barcelona) that with 43 years in the market is one of the world lead-

ers in global storage solutions.


139

The company is present in more than 70 countries, with production plants in Spain,

France, Poland, Mexico, United States, Brazil and Argentina.

Mecalux Argentina was the fi rst industrial plant of the group established outside the

Iberian country. It started its activities in 1980 in the General San Martín district, in a

shed of 3,800 m2.

As part of its sustained growth during three decades by means of constant rein-

vestments, the plant covers at present a surface of 21,000 m2.

Its work includes the design, manufacturing, commercialization and provision of

services related to metal shelves, automatic storages and other storage solutions.

The diff erent elements used in the assemblage of fi nal products are made in

modern automatic lines for manufacturing, cutting, stamping, streamlining, and

welding robots of cutting-edge technology. Then, there is an automatic process of

painting that gives adequate protection.

Moreover, the materials more exposed to wear and corrosion receive a fi nish by a

process of cataphoresis, which provides a degree of resistance three times superior

to conventional painting.

Mecalux Argentina off ers from simple archive racks to the most complex robotized

storage. As an example, of the 21 self-supporting automatic storages existing in the

country, 14 were supplied by the company, which has the main companies of the

country among its customers. As a consequence of a path characterized by adding

top quality products to the market, providing careful customer service and comply-

ing with all its commercial, work and tax responsibilities, the company holds in the

country, since some years ago, the undisputed leadership of the fi eld.

MecatrolSince 1973, year of its foundation, Mecatrol S.A. has been dedicated to the manu-

facturing of the most varied range of mechanical parts and assemblies, mainly

directed to the automotive and metal-mechanic industry.

By means of a quality policy aimed at adequate customer service, fulfi llment of

agreements, constant quality, repetitive reliability, competitive costs and contin-

uous improvement of its Quality System, Mecatrol has positioned itself as a lead-

ing-edge supplier, specialized also in the manufacturing of hydraulic cylinders.

The company developed, implemented and certifi ed national and internation-

al quality management and assurance standards, such as the series ISO-9002,

IQnet, EAQF’94 and QS-9000.

In its plant located on 1598, 97 Street, the company has cutting-edge machines,

which are totally automated and equipped with numerical control commands.

Its production capacity is very high. Mecatrol is able to develop any kind of part,

either of steel, aluminum or other types of material.

As regards the automotive fi eld, the company supplies both the terminals and

the replacement market with any kind of parts and assemblies with its own or

original engineering. These parts can be in large series or in short productions.

Outside the automotive sector, Mecatrol has considerable experience for devel-

oping any kind of parts or assemblies within the hydraulic and metal-mechanic

fi eld.

Diego Lamelas, one of its owners, remembers that during the crisis of the be-

ginning of this century Mecatrol chose the diversifi cation of its production and

it was then that the relationship with the Armed Forces was improved and it

started working with spare parts for competition cars.

Mecatrol won the national public bid for repowering and overall repair of an

amphibian LVPT-7 caterpillar vehicle. At present, in a large shed equipped as a

multifunctional workshop, it is possible to see amphibious and panhard vehicles

that are totally repaired to be used in diff erent peace missions.

In Argentine vehicles from the Armed Forces, all the systems are brought to an

optimal degree of operative reliability, and the general standard of the vehicle to

a level similar to that of the LVTP-7 A1. In order to do this, the original engine is

replaced by one of similar Caterpillar benefi ts, of 6 cylinders in line and 4 strokes.

“We are nationalizing absolutely all that is necessary to repair these vehicles, and

this generates a strong interest not only within the country but also abroad”,

points out Lamelas.

The company is equipped with totally automated cutting-edge machines and

numerical control commands that allow high production capacity. It has machin-

ing centers –CNC control; CNC lathes; automatic twin head lathe - cam control;

automatic lathes, parallel lathes; turret lathes; centerless grinding machine; ex-

ternal-internal universal grinding machine; fl at grinding machine with magnetic

plate; tangential trimmer; milling machines; automatic laminating machines;

cutting and drilling machines.

Mecatrol’s main customers are Fiat Brasil (FIASA), Fiat Córdoba, Peugeot Argentina,

Fabila S.A., Citefa, Eugenio Falloni e Hijos, Imeco S.A., Diacrom S.A., Close Tech S.R.L,

Aluar, IATE, Yacimientos Carboníferos Río Turbio, Aceros Zapla, Fadac S. A., SKF Ar-

gentina, Armada Argentina, Motomecánica Argentina, Rotyl Frenos, Pringles San

Luis, Ejército Argentino, Polaris Ind. (USA), TFC Engineering (Francia) and Kry-Tech

Power Products. And among its special works: the TAM (Tanque Argentino Me-

diano), VAO and Panhard projects and various productions for Rail Material and

Military Manufactures.

In addition to having a highly qualifi ed staff for programming and carrying out

the diff erent tasks involved in the development of new products, Mecatrol’s out-

sourced services and external laboratories consist of suppliers certifi ed by the

Automotive Industry.

MedoroFounded 70 years ago, Félix A. Medoro is a leading company in the manufacturing

of paper envelopes and bags.

With cutting-edge technology, it is positioned as one of the most important fac-

tories in the region.

In a plant covering a block on Juan Domingo Perón Avenue –exactly 4,000 square

meters- we manufacture both standard and custom envelopes. And it adds other

items to its production, such as folders, paper blocks, notepads, lined index cards

and air bags.

From San Martín, Medoro supplies stationery and printing stores, supermarkets and

companies, off ering service, quality and experience.

Medoro is, as it is proclaimed in its plant, “a synonym for envelope”, but its slogan is

more generic: “at the service of international communication”.

In normal working periods, the factory produces between a million and a million

and a half envelopes each day, both in constant production sectors and in those

that work a certain number of hours a day.

Medoro has a permanent stock of 20 days and supplies the whole national market,

exports and is absolute leader in its fi eld.

“From its founders up to our days, there have been three generations of constant

struggle, inventiveness when resources were not available, joint eff ort, training of

human resources to reach these days in which we are happy for the achievements

but with an open and roofl ess future”, stated Mario Melgin, a Medoro’s worker,

within the framework of the celebration of the company’s 70th anniversary.

A curiosity: On its website, Medoro off ers what is called “The ABC of Envelopes”.

There, for those that see an envelope as a simple paper element, each of its parts

are detailed: top fl ap, throat, bottom fl ap, side fl aps, interior, front, back, open-panel

window, covered window, wallet fl ap envelope, commercial envelope and pointed

fl ap envelope.

In constant growth, Medoro keeps on planning the future. “When fax machines

appeared, it was thought that there would be a decrease in production. Nothing

happened. With e-mails fear was felt again. But production is still growing”, say its

responsibles. The continuous movement in the factory certifi es that.

Menudencias S.A.Next time you eat a great barbecue and somebody asks the rest to cheer up the

cooker, also think the credits for the off al belongs to Menudencias S.A.

The company was born in 1985 as a butcher’s shop strategically located on De los

Constituyentes and General Paz Avenues. Like at the beginning, it continues being

managed by the Pugliese family but today it has 175 employees, a plant in Loma

Hermosa district where it concentrates its commercial offi ces and a shop it keeps

for retail sales. It is supplied by six meat processing plants, it elaborates cold meat

and it exports off al to remote locations such as Russia, Korea, or China.

Luis Pugliese, director of the company, defi nes himself as one of the big off al mak-

ers of the area dedicated to the marketing of cold meat and especially of bovine

giblets.

“In 1998 we began to export mainly to Asian countries such as China, Korea, Taiwan,

and in its season to Russia, and the European Common Market,” tells Pugliese.

For off ering export quality, the company counts on the support of fi rst level meat

processing plants which meet the needs of the foreign market, but at the same

time without overlooking the internal market with all its off al variety which tempt

every barbecue.

Fresh products with the proper quality controls and respecting strict hygiene stan-

dards make it possible for Menudencias S.A. to have a strong presence in the main

hypermarket chains in the City of Buenos Aires and its metropolitan area.

Menudencias S.A. markets the following brands, Estancias del Sur, Matievich, Tango

Meat and Freecop. Off al marketing means selling 29 diff erent products being spe-

cialists in the elaboration, distribution and sale of giblets, even replacing products

in the supermarket shelves and supplying butcher’s shops.

Off al export prices are usually higher than internal market prices, but elaboration

requirements are also higher.

At the national level, national production of off al can be calculated around 220

thousand tons a year. In the internal market all bovine off al are sold (giblets and

entrails): liver, kidney, heart, tongue, tripe, small intestine, sweetbread, lungs, cheek

meat, neck, tail, rennet, small meat, chitterlings, to name a few. Exports, on the

other hand, demand around 15 products the main ones, both in volume and price,

being tripes, livers, omasums, tails, tendons, lungs, tongues, and hearts.

“There are two or three articles the Russians won’t buy, but the Chinese will,” com-

ments Pugliese, and he adds: “we grew thanks to the market because we won a

position based on trust.”



ENGLISH TRANSLATION

Nobleza PiccardoNobleza Piccardo is the Argentine tobacco company with the greatest commercial

career in the local market. Since 1898, it produces in our country high quality ciga-

rettes, guaranteeing the continuous transference of technology, experience and

knowledge which lead to the constant innovation and adaptation to the growing

demands of the market.

In 1898 Piccardo y Cía. was born. Fifteen years later the Compañía Nacional de

Tabacos was created, later renamed as Compañía Nobleza de Tabacos. In 1977 both

companies merged into Nobleza Piccardo. Since 1981, the company’s headquarters

and its manufacturing plant are located in the district of San Martín.

Nobleza Piccardo presently employs more than 1200 people, who work to achieve

excellence in all the areas of the business. It counts with the support of the furthest

reaching tobacco holding in the world, British American Tobacco, and it off ers a

diversifi ed portfolio made up of fi fteen national and international trade names and

51 diff erent presentations of cigarettes. It annually pays more than one thousand

million Argentine pesos to the national, provincial and municipal treasuries.

Its brands are distinguished by the search of a constant improvement in terms of

quality; this objective goes hand in hand with the guarantee of supply, articulated

through a large distribution network.

Besides looking for the excellence of its products, building up value for its sharehold-

ers and fostering the development of its people, Nobleza Piccardo has assumed the

commitment of listening, answering to the expectations the community poses on

the company, and including them in the business strategy. That is the big challenge

Nobleza Piccardo faces: to renew day after day the commitment of being a company

socially responsible, transparent and open to the dialog with society.

At the same time, Nobleza Piccardo aspires to collaborate with the development

of the community in which it operates, mainly in the district of San Martín. That is

why it implements a corporate volunteer program, in which all the employees of

the company who wish to collaborate and devote part of their time to help those

most in need participate. On the other hand, it off ers schools and institutions of the

area premises measuring ten thousand square meters certifi ed as a sports center,

where school-age children can practice sports and recreational activities. By means

of a joint call made by the Municipality of San Martín, the National University of San

Martín and Impulsar Foundation, it also trains and fi nances young entrepreneurs of

the local community at not cost.

In 2008 Nobleza Piccardo became 110 years old. At the opening of the 5th edition

of EPSam (exhibition for small and medium-size companies declared of national

interest, organized by the Municipality of San Martín and the San Martín Economic

Chamber), the company received the acknowledgement for its history in the pres-

ence of Argentine President, Cristina Fernández de Kirchner, and of the Mayor of

San Martín, Ricardo Ivoskus.

Carpintería Metálica Orlando Since the times of that room where the bed and the drawing table didn’t leave

space for much more and a dirt workshop fl oor to the modern and functional plant

measuring 3,200 square meters, some years went by and tons of iron were turned

into the most diff erent forms until Carpintería Metálica Orlando S.R.L. came alive, an

undisputed referent within the select and exclusive area of structures and staging

for huge works which require precision works solely elaborated with high quality

materials.

As its president Juan Carlos Orlando well defi nes it, this is a company dedicated to

the development of projects and the manufacturing of metalwork which elabo-

rates both customized and serial orders, and specializes in the manufacturing and

treatment of aluminum, bronze, stainless steal and galvanization.

But this is not all. Carpintería Metálica Orlando also elaborates glass skin, integral

fronts, compound aluminum, courtaing wall, special lines such as steel furniture

according to the client’s needs, and also technical advice.

The company nowadays settled in a model plant located in the industrial core of

Billinghursts disctrict is the result of the eff ort, the work and the vision of two broth-

ers forged, like good iron pieces, by an Italian master who passed them on the trade

and taught them the secrets to be able to reach a place reserved but for a few.

“Our characteristic is we make high level exclusive works and with very good la-

bor,” highlights David Orlando, founders’ heir.

And in order to achieve this, the Orlando family coincides in saying that one of the

keys lays on the human capital they have. “The best thing this company has is the

level of its technical employees, the engineering and the development of what

metalwork is,” assures its president.

The experience accumulated through the years by draftsmen or real craftsmen

who still today draw plans by hand using a pencil perfectly and peacefully coexist

with a group of young people who project a certain model using sophisticated

computer systems. “We learn with the personnel,” proudly points out David.

The result can be clearly seen and it refl ects on the capacity the workshop has to

respond to even the most complex orders.

That power of resolution allowed Carpintería Orlando to receive a “Quality Distinc-

tion” given by the government of the province of Buenos Aires while Aluar situated

it on top of the Certifi ed Metal Workers Network.

These distinctions are supported by a series of works sealed by Carpintería Orlando

as they are the remodeling of the B and D subway line stations, the building of the

Municipalities of San Isidro and San Martín, TV América channel, the Association of

Notaries Public of Lomas de Zamora, Esmeralda winery in the province of Mendoza,

and the main apartment towers in the City of Buenos Aires and in the north metro-

politan area, among many other works all along the country, while they try to open

up their road into the Oriental Republic of Uruguay where they have already shown

interest in having high performance systems.

Employing around 60 people, Carpintería Orlando makes honor to the saying

which characterizes itself. That one saying “big works are the sum of little details.”

While some dedicate to big works, Orlando S.R.L. is in charge of the “little (but lately,

big) details.”

Pinturas AndinaIts slogan says it all: Pinturas Andina is a synonym for “the highest quality”. Since

Mundi S.A. created the fi rst concentrated water based sealer in 1965 up to the pres-

ent, with more than 300 fi rst class products in the market, the fi rm located in Villa

Libertad has consolidated as a modern company.

Today, as yesterday, it is a family undertaking that emphasizes strong values of re-

spect for other people, both for its 50 employees and its customers and suppliers,

healthily, economically and fi nancially, and with sustained annual growth.

Eduardo Wilk, its president, highlights these concepts that keep on being a guide

as in its origins when José Kleinbourd, Bernardo Forscher and José Stupnicki, three

friends, gave life to this powerful industry settled in the south of the district.

“We have always been in San Martín because the founders chose an industrial hub

where they were rapidly allowed to work. Its origins were very diffi cult but the

founders liked San Martín because it was an industrial area close to the capital of the

country. In 43 years, we have never thought about moving, even though we have

received tempting off ers to transfer the factory to the state of Santa Catarina in the

south of Brazil and with major benefi ts. Later, we were off ered to move to Escobar

and even to Mercedes, but we are from San Martín and we have an identity. We

would like to be nearer the General Paz, but we will not leave San Martín”, declares

Wilk.

According to Eduardo Wilk, this motivation to continue betting on San Martín is

based, to a large extent, on the incentive given by the municipality in favor of in-

dustries of the district.

“If we did not leave when San Martín was in the hands of people of doubtful repu-

tation, we are not going to leave now that it is in the hands of a pro-industrial and

regionally focused municipal administration that solves the problems that we may

have”.

The evolution of Mundi S.A. was slow but constant. Reinvestment is permanent.

Declared as leaders in the market thanks to its insignia products such as the sealer

and the spackle compound, Andina has been gaining a place in the paint sec-

tor through the diff erent variants of latex and a wide range of colors in synthetic

enamels.

New products have been added in the last years, such as the roof coating, the inte-

rior vanish, the premium line of interior latex called “Aspen” and exterior latex called

“Vista”, the professional line “Bianca”, the “3 en 1” oxide converter and the recent

latex for “Floors and Courts” in 9 colors.

In its automated plant of 4,000 m2, Mundi S.A. has the administration, laboratory,

production area, warehouse and delivery area. Moreover, it has a considerable

production capacity to supply an extensive network of paint stores distributed

throughout the country, and it can also create a specifi c color upon request of the

customer.

That fi rst slogan that today is relaunched again has more than ever the support of

the IRAM ISO 9001-2000 standard, which certifi es and assures the quality manage-

ment developed along more than four decades of incessant overcoming.

SedianaDesde hace más de tres décadas, Sediana se dedica a la fabricación de sillas y me-

sas, especialmente para el sector gastronómico y hotelero. Su planta de 7000 m2

refl eja la expansión de su estructura industrial.

Sus productos se caracterizan por la cuidadosa elección de las materias primas, un

alto nivel de estacionamiento y un sistema de acabado de lustre con un secado en

horno de línea continua que garantiza un producto confi able y de calidad total.

Sediana cuenta, además, con un equipo de trabajo valiosísimo; es el grupo humano

de la empresa, que suma ese “valor agregado” a un producto caracterizado como

artesanal.

La capacidad productiva creció con la incorporación de maquinarias de última tec-

nología; entre ellas, un centro mecanizado.

Sediana tiene un compromiso constante con la cultura del diseño y cuenta con un

departamento de ingeniería de producto, con técnicos especializados, para lograr

un punto de equilibrio entre diseño, tecnología e innovación.

Toda esa motivación a lo largo de estos años ha sido impulsada por los clientes, ya


141

que el producto se adapta a sus necesidades y la respuesta de la empresa incluye

asesoramiento técnico y servicio posventa.

Sediana es líder indiscutible en el mercado nacional; sin embargo, su actividad se

expande hacia otros países, lo cual marca nuevos desafíos a su carácter emprend-

edor.

Siemens Siemens started making projects in Argentina in 1857 and its branch in this country

was offi cially opened in 1908, permanently contributing since then to the devel-

opment of the country. Its contribution in these more than 100 years has been in

diff erent areas through which the company has passed according to the passage

of time.

In its origins, the company worked in such diverse fi elds as construction, com-

munications, transportation and lightning. As an example, it is worth noting that

it actively participated in the construction of the 9 de Julio Avenue, the Obelisco

(built in 1936, in a record time of 4 weeks) and the Costanera Avenue, real icons

of Buenos Aires. At present, Siemens focuses on its business portfolio in the areas

of Energy, Health, Industry, Transportation and Information Technology Tecnología,

off ering products, systems, services and solutions that stand out due to its excel-

lence, technological innovation and environmental care.

Its history of constant progress in the country is deeply rooted in the community of

the Gral. San Martín district, because there has been for over 50 years what Siemens

currently calls “Complejo Operativo R8” (R8 Operative Complex).

In 1956, Siemens acquired a lot of 10 hectares on Route 8, in the district of San

Martín, province of Buenos Aires, where it established, at first, part of its material

warehouses. A short time later, works to install its new plant there were started.

In 1958 the company opened in that place the fi rst part of its modern factory com-

plex, where it began with the production of edelmetal motor drawlers (technology

known after as EMD) for telephone switchboards. Moreover, it decided to transfer

several sectors placed in other cities, including the “Werner Von Siemens” Technical

School, to the new complex, as a convincing demonstration of reliability on the

community of Villa Ballester and the district of San Martín.

One year later, the brand-new plant initiated the manufacturing of automatic

switchboards for private use and electronic motor protection relays. In that same

year, two students were the fi rst to be graduated from the Technical School.

In 1961, Siemens opened the second part of the plant located on Route 8, where

the sectors of assemblage of relays, machines, bars, racks and switchers and cable

forming started to work. At that moment, the area of the plant covered 14,000

square meters, and the production staff exceeded 700 people.

In 1967 the National Council of Technical Education gave the “Werner Von Siemens”

Technical School recognition and declared it pilot school. Some months later, it

received the same recognition from the Secretary of Culture and Education. The

staff working for the company in that year was 1,400 people.

In the 1970s Siemens Argentina began an age of projection to Latin America, ex-

porting motors to Bolivia, Colombia, Mexico and Venezuela. Accompanied by this

peak, the company opened the last extension of the plant on Route 8, which had

then 30,000 square meters and doubled its production capacity.

At present, the complex has a Software Development Center with more than 200

engineers and a repair and service laboratory equipped with cutting-edge technol-

ogy. Besides, a great part of the operations regarding Health, Industry and Informa-

tion Technology sectors are carried out there.

The lot placed in the Gral. San Martín district is currently the biggest Operation

Center of the company in Argentina and, together with the Main Offi ces located

opposite Plaza de Mayo, is one of the most representative symbols of the presence

and long path of Siemens in the country.

Trendy VandryherTrendy Vandryher is an Argentine company established in the market since 1979.

We are talking of a furniture manufacture, which imports from Europe, and exports

to the Mercosur and the United States.

In its 3000-square-meter industrial plant, they manufacture in our country the

biggest variety of furniture pieces, from classic designs to the most modern ones,

always with the best quality and functionality.

From its onset to the present, Trendy keeps going after excellence, in home, hotel

and gastronomy furniture.

Functionality, harmony, beauty, and design have always characterized its products,

providing it along the years a leading position in the market.

It is a basic characteristic in the company to work seriously, with responsibility and

commitment towards its clients. Trendy has collections of imported furniture piec-

es, mainly from Italy, who keeps leading the furniture off er, due to the end-point

technology of that country for the use of noble materials such as beech wood and

chromeplated technique.

Settings, chairs, tables, furniture, armchairs, reclining armchairs, bedrooms, center

tables, clothes racks and stands, puff s and stools are the products off ered in a large

variety of collections.

With a team of people working every day, the company off ers its clients the best

service and excellent products, as a satisfi ed client is and will be the most impor-

tant thing for Trendy.

Architects, decorators, carpenters, upholsterers, seamstresses, drivers, clerk people

and managers make up the staff of professionals in charge of living with the big

responsibility of being better day after day.

Its two branches (Av. San Martín 3300 and Talcahuano 1123, both in the City of

Buenos Aires) are spacious, having 1000 meters and 3 fl oors for exhibition. Trendy

deems it basic for furniture marketing to have large spaces and being able to off er

lots of products. This guarantees the client’s full satisfaction as they can choose

feeling secure and comfortable in face of numerous alternatives according to their

needs and expectations.

UnionBat.S.A.As the “Pequeña Historia de una Gran Empresa” (A small history of a big company)

tells, the company Gino Bocci y Hno. was founded in 1914. It was the cornerstone

of a fruitful story in the center of San Martín. Four years later, in 1918, Ostilio Bocci

S.A. obtained exclusiveness in the commercialization of the Willard trademark in

Argentina.

In 1940 it started manufacturing automotive batteries on a large scale and in 1957,

Ostilio Bocci S.A. was designated offi cial supplier for automotive terminals, due to

product processing and quality.

In 1981 Ostilio Bocci S.A. and Baterias WAO S.A. became partners. The knowledge

and experience of both companies was refl ected on the launching of the fi rst “Low

Maintenance” battery manufactured in South America.

It was in 1990 when the company entered into the telecommunications market.

Four years later, it decided to certify the quality system under the ISO 9000 standard

and to implement the Total Quality Program.

In 1996 Ostilio Bocci S.A. became partner of Yuasa Exide Inc. (USA) and Yuasa Exide

Argentina S.A. was born. This was aimed at strengthening its positioning in the

Telecommunications market. UnionBat S.A. was founded in 1997, as a corporate

name resulting from the merger between Ostilio Bocci S.A. and Baterias WAO S.A.

Two years after being created, UnionBat S.A. achieved the manufacturing of hybrid

batteries and calcium calcium maintenance-free batteries, with melted grids.

In the year 2000 the company produced batteries under JIS standards for Japanese

vehicles, and one year later it received the approval of its Quality System by the

following standards: ISO 9001/2000-ISO 9002/1994 y QS 9000(BVQI)- Operator of

Hazardous Waste (SDS and PA).

Despite the crisis arisen at the end of 2001, UnionBat S.A. kept on betting on

growth. It received the approval of its quality system by the ISO TS 16949 standard.

With a 20 percent increase in its staff , in 2003 Unionbat S.A. was considered a lead-

ing company in its activity in Argentina. It was then that it started a reengineering

process that increased production to levels never reached in the country before.

Unionbat S.A. has a distribution network with more than 1,000 points of sale

throughout the country that commercialize its products and provide technical

support and warranty. Moreover, it supplies the Automóvil Club Argentino (Au-

tomobile Club of Argentina)and the companies Peugeot Citroën Argentina S.A.,

Volkswagen Argentina S.A., Ford Argentina S.A. and AGCO Argentina S.A.

The company has also opened itself to the exporting market, with customers in

Uruguay, Paraguay and Chile.

INSTITUCIONES

Economic Confederation of San Martín (CES)With the purpose contributing to the common welfare, the Economic Confedera-

tion of San Martín (CES) is a true example of team work and successful results.

There are some words that stand out in the dictionary inside the entity: union,

articulation, planning, executing, among others which intertwine to give sense and

explain the never- ending work that has been carried out for the last 15 years.

Created around the middle of the last decade, the CES came out to create a space

that could draw together several business chambers that gathered small and me-

dium-sized companies in the county of San Martín.

This taking off fostered each individuality and allowed for the establishment of new

bonds with the political power and with areas of civil society, with the only aim to

look for the improvement of the area, and from this, to the community in general.

As years went on, the work relationship between the CES and the local government

allowed for the creation of several projects and the opening of spaces designed to

strengthen the role of the small and medium-sized companies gathered together

in the diff erent chambers of the district.

During the complicated last decade, the work carried out by the Confederation

turned out to be fundamental for the enactment of a regulation for the protection

of small and medium-sized companies. The regulation, the fi rst one in the province



ENGLISH TRANSLATION

of Buenos Aires, included a series of tax benefi ts for the settling of new productive

enterprises.

In 2004, an important year for the economic recovery, found the CES fully opera-

tional. Along with the Secretariat of Industry and Commerce of the county, the

CES set up the fi rst edition of the Exposición Pyme San Martín, a fair for small and

medium-sized companies which turned out to be the biggest in the country and

another display of successful work of the public and private sectors together.

Planning and executionThe CES forms part of the Advisory Board, along with the chairmen of every Cham-

ber and the Executive Power. All of them are in close contact with the Honorable

City Council of San Martín.

In this sphere, the main task is oriented to the analysis of the situation in order to

devise future productive projects. All in all, the idea is to plan beyond the current

situation.

As a complement to this initiative, the Development Agency of San Martín (ADEL-

SAM) was created. Apart from the actors mentioned above, this brand-new space

relies on the participation of the University of San Martín and labour organizations.

One of its objectives is “to get, improve and carry out activities that would favor and

facilitate the local development, within a framework where the social actors are

committed to act in synchronicity, creating synergy, and promoting the initiative

and participation from programs and projects that encourage and direct the social

energy to objectives of common interest”.

Another basic tool is the commercial missions. Along with the Secretariat of Indus-

try and Commerce and the Department of External Management of the county, the

CES allows the entrepreneurs from San Martín to travel to diff erent countries in the

area to spread the local production and to establish new bonds.

According to José Martorell, chairman of the CES, San Martín can become one of

the mainstays of the productive recovery of the province of Buenos Aires, but “it de-

pends on the role each of the sectors in this productive development has decided

to take on, such as the labor force, the business chambers, the University and the

city council as the public sector”.

Pedestrian projectIt is an old aspiration that started to take shape last year, when the fi rst stage was

fulfi lled. Thanks to the main boost from the Association of Commerce and Industry,

along with the CES and the local government, San Martín has a pedestrian street

that is a window to display its economic potential.

The links in a Confederation The San Martín Economic Confederation is integrated by six business and commer-

cial chambers in all, whose common objective is that of working for the develop-

ment of the region and the country as a whole:

San Martín Commerce and Industry League (LCISM) The San Martín Commerce and Industry League was founded on Sunday July 30th,

1911, in response to the call made by the provisional commission for commercial

defense in face of the need to make up an organization which could watch over the

rights and interests of businessmen, industrialists, and professionals.

On that way, the organization suggests to concentrate in its heart the forces of

commerce, industry and any other businesslike activity, for the common and per-

manent defense of their legitimate interests, besides providing its associate mem-

bers with the necessary assistance for the development of their activity.

From its origin, the league wants the business national movement to perform fos-

tering functions in Argentine economic and social development, protecting the

national industry, promoting production, service and commercial activities, creat-

ing labor sources and business opportunities in both domestic and foreign mar-

kets, within a framework of business social responsibility.

Business Chamber of the district of General San Martín (CESM)In 1937, a group of businessmen living in Villa Ballester, the majority of them being

grocers, decided to join together in a representative body capable of defending

their interests. On August 24th that year the Center for Grocers and Related Busi-

nessmen of Villa Ballester was created, an organization which purpose was to get

together local businessmen representing that and other areas of commerce.

Some time later, with the settling down of new workshops and other small and

medium-size industries, the organization led to the creation of an institution to

go with such growth. In 1943, the Center for Grocers and Related Businessment

of Villa Ballester changed its name to Commercial and Industrial Chamber of Villa

Ballester. The current name arrived in 1972.

Among its main objectives, we can highlight that of “concentrating in its heart

all the forces of industry, commerce and any other businesslike activity, for the

common and permanent defense of their legitimate interests, and encouraging

among its associate members a spirit of companionship and solidarity,” and also

that of “supporting any initiative tending to the development of culture and prog-

ress of the people.”

Meeting of Small and Medium-Size Businessmen (APYME)The Meeting of Small and Medium-Size Businessmen has the purpose of gath-

ering micro, small, and medium-size industrialists, service providers, agricultural

producers, professionals, among others, aiming at the promotion of the defense of

their common interests, within a framework of democratic consolidation allowing

them to reach political sovereignty and fi nancial independence.

With that purpose, on May 15th, 1987, at the head offi ce of the Avellaneda Indus-

trial Union, an important group of businessmen committed to the defense of the

national industry and the internal market founded APYME.

Locally, in 1989 APYME San Martín Delegation was created with businessmen who

perform their activities within the district.

For the organization, “small and medium-size companies must and can perform a

dynamic and decisive role in each stage of the productive development, accord-

ing to its involvement in GDP and employment generation, and its capacity for

enlarging production, generating new labor positions, developing new technolo-

gies and encouraging local and regional development.”

Entrepreneur and Professional Women Civil Association from General San Martín (ACEP)After several years of meetings, shared ideals, and dreamed projects, a space in

which the new entrepreneur woman of present times could develop was con-

formed. On August 20th, 1998, in José Hernández School premises, in Villa Ball-

ester, the foundational act was signed for the fi rst Entrepreneur and Professional

Women Civil Association from General San Martín (ACEP).

The founders understood that in business management there was a space to be

fi lled in relation to their activities as micro, small or medium-size businesswomen,

or as professionals and storekeepers. From its beginnings, the initiative has the

foremost objective of assisting the business, executive, professional or storekeeper

woman in all that she might need in her business place.

With that purpose in mind, from ACEP a consortium was formed —Mostrarte—

integrated by associated businesswomen and professional women, with the aim

of facilitating their access to exhibitions and commercial opportunities.

General San Martín Industrial Union (UIDGSA)With a vast history, the General San Martín Industrial Union works representing lo-

cal and regional small and medium-size businesses (PyME) and micro-businesses.

Bearing that objective in mind, it makes up agreements and contacts with the

labor unions of the diff erent sectors and promotes national, provincial and institu-

tional agreements and initiatives.

In turn, the Industrial Union encourages companies to associate among each

other, in their purchases and sales, so as to achieve a greater presence in the local

market. Its work also focuses on the coordination and promotion of rules in favor

of the business sector for the district to economically develop, coordinating with

the chambers of other districts in the search of regional agreements.

Villa Maipú Industry, Commerce and Related Sectors AssociationThe Villa Maipú Industry, Commerce and Related Sectors Association was founded

in 1973 and is one of CES founding bodies.

The institution provides its associate members a great number of services. Among

others, it makes up gross income affi davits, advertising and propaganda affi davits:

both month and annual ones, safety and hygiene affi davits, earning affi davits, per-

sonal asset affi davits, preparation of purchase IVA tax and sale IVA tax books, and

settlement of salaries and wages.

Besides, the association provides a great number of services which are included in

the monthly payment.

National University of San Martín (UNSAM) Orienting the production of knowledge towards the social and economic utility is

one of the key problems countries like Argentina must solve. This simple phrase

means, among other things, reorienting the country’s productive profi le, increas-

ing the aggregated value of exports, and turning knowledge into a tool for social

inclusion and environmental care.

Assuming universities must have a main role in these tasks, research, innovation

and the transference of technology, together with teaching activities, do not only

defi ne the identity of the National University of San Martín (UNSAM), but they are

also the reason for its recognition in a social context signed by huge transforma-

tions, demands and expectations.

Under these ruling aims, the UNSAM seems to be a relevant actor in the scien-

tifi c, technological and innovation system, promoting human, relational and social

capital.

In this context, among its strategic lines it has defi ned the consolidation of a sus-

tained action and a dynamic link with the productive sector in the district of Gen-

eral San Martín and areas of infl uence through the following core themes:

- Contributing to the resolution of social and environmental problems, and also

diversifying and modernizing the local productive weave.

- Participating in the planning of local development.

- Promoting synergic interactions with the productive sector, civil society, and with

the diff erent State levels (national, provincial, municipal), impacting on the forma-

tion of its human resources, the public production of goods and services, and the

generation of planning capacities, among others.

- Encouraging the use of knowledge and technologies in the industries and cultural


143

and social activities.

- Informing on the UNSAM’s capacities in the socio-productive and cultural arenas,

an in the public sector.

- Promoting the creation of technology base, cultural and productive businesses at

the heart of the UNSAM.

Articulations with the productive sectorWith the purpose of responding to the challenges and needs of the diff erent pro-

ductive activities in the region, in 2001 the Business University Program was creat-

ed, which depends on the Secretary of Innovation and Transference of Technology,

under the aim of orienting the capacities of the research and development groups

within our university community towards solving many of the problems the local,

regional and national socio-productive sector faces.

In order to boost the transference of knowledge and technologies, the UNSAM

also encourages the culture of the technological entrepreneur among its students,

teachers and graduates, and stimulates the creation of technology based competi-

tive companies. The development of these activities is organized in the following

working areas:

- Business Incubator

The Business Incubator aims at promoting the entrepreneur and innovating spirit;

and contributes to the development of the community in which it is immersed,

through incentives, support and strengthening for the creation of businesses.

- Creation of technology based businesses

It aims at stimulating the transformation of projects into businesses, and of entre-

preneurs into businessmen. To achieve it, it promotes the conditions that allow the

development of sustainable businesses, and designs a method capable of being

replicated and continuously improved, which permits increasing the probability of

inserting in the market each business incubated.

With the objective of promoting the creation and development of innovating

and technology based companies —assuming they are companies which off er

products or services resulting from scientifi c research and which aggregated value

comes from the areas of advanced technology: computing, biotechnology, fi ne

chemistry, precision mechanics, new materials—, the UNSAM has funds for pro-

ductive projects with the aim of fostering the entrepreneur and innovative spirit of

teachers, researchers, and students, and also of technologists from the institutions

which make up the PTC and contributing to the development of community, pro-

moting, supporting and strengthening the creation of companies.

Since the onset of the activities of the “Productive Projects” Program, two (2) com-

panies have graduated: FULLGEN, manufacturer of plastic tubes used in centrifugal

machines in laboratories, and ASME, a service company specialized in training on

welding under ASME quality standards.

At present, fi ve (5) projects are on course (biofertile, ceramic fi lters, electronic nose,

production of industrial enzymes, and the development of a stirrer for test tubes).

Creation of social based businessesThe UNSAM, together with the Municipality of San Martín, has created the MIPES

Program, Incubator of Social Based Businesses, oriented to the development of so-

cial based entrepreneurships allowing the incorporation into the formal market of

individuals and family groups excluded form the productive system.

Based on its structure and permanent work, the objective is reinforcing the local

capacities and supporting the constitution, promotion and strengthening of micro

and small businesses and of their associative networks in local business sectors.

From the moment of its creation in 2002, sixty (60) companies have graduated and,

presently, there are eight (8) companies under incubation.

Local development and transference of technol-ogyThe UNSAM works in the development of actions with the aim of facilitating the

productive activities by means of the institutional network settled in the region,

generating an environment of cooperation among its members. Thus, this high

studies institution has actively participated in the Strategic Plan of San Martín and

in the creation of the district’s Local Development Agency.

In this area productive actions have been fostered under four premises encompass-

ing the following items: Productive Economy, Social Cohesion, Public Management

and Governability, and Urban and Environmental Ordering. From these initiatives,

the following activities outstand:

- The formation of four exporting consortiums (AREXAM Baires, Patagonia Herrajes,

CETAR and COEMMA) representing 36 companies from diff erent productive fi elds.

- In the year 2007, Patagaonia becomes “Patagonia Industrial District Consortium

for Cooperation”, something that led it to a better positioning, both at national and

international levels.

- The Educating-Productive Service Center was opened at Alemania Technical

School where several training activities were performed, which will contribute to

the education of new human resources specially trained for the jobs required by

businesses in the sector.

- Together with the Municipality of General San Martín, the Degree on Local Devel-

opment was created.

- The San Martín Local Development Agency (ADELSAM) was created, in which the

following participate: The San Martín Economic Chamber, the Municipal Council,

the Municipality of General San Martín, the area of workers and the University.

On the other hand, one of the activities on which special attention was posed is in

the process of transference of technology, linking schools and institutes from the

University with the industrial and business sectors, both at local and national level.

Based on the link with businesses we attempt to know their needs, provide them

with the capacities available in laboratories and research and development centers,

and obtain fi nancing sources for innovation projects.

Within the scenario of said activities, the Institute of Biotechnological Investiga-

tions (IIB), the Technological Institute of Chascomús (INTECH) and the laboratories

of the School of Science and Technology (ECyT) off er their services and abilities

in research, development of recombinant proteins for medical and industrial use,

diagnoses, analysis and treatment of effl uents.

In turn, the School of Economy and Business (EEyN) off ers consulting services on

economic-fi nancing issues, market research, development of business and market-

ing plans. The purpose of this initiative is that of promoting innovations in product,

process, organization or market areas, especially for small and medium-size busi-

nesses.

Strategic PlanWhen the Strategic Plan of San Martín was devised, the objective was to start the

planning of the human, economic and natural resources to improve the quality of

life of the inhabitants of San Martin.

All the institutions and neighbors of the community were summoned, fostering

strong citizen participation as a means to build a more supportive society.

In that participatory process, the dialogue, tolerance and harmony were the main-

stays on which the Strategic Plan was developed, whose center is the development

of the person and its only objective is the common welfare of the community and

the respect for dignity.

The participation of the 172 institutions that joined the Strategic Plan was not

spontaneous, but there was a clear awareness of the need to work together to

improve the social, political and economic environment, fueled by the Board of

Social Commitment of the District, that endlessly provided space for refl ection and

dialogue to channel the problems of the community.

The task was carried out thanks to the participants, who provided contents to

several workshops and meetings. San Martín as City of Tradition, and Capital of

Industry, icons where the important cultural identity lies and with its productive

economic potential, shows the conviction for the culture of work, along with this

group of institutions committed to fulfi lled these premises

“In view of the improvement of the institutional, economic, productive, social,

urban, environmental and cultural development of our District, it is necessary to

develop this strategic plan to satisfy the needs and to improve the quality of life of

the inhabitants”, one of the principles of work states. Another section of the plan

states that “it is essential to lay the foundations for our city to be a model of modern

community, respecting its history, its tradition in this new national and interna-

tional situation, based on its strong social bonds and on its identity as booming

and productive district”.

The founding document is signed by the City Hall of General San Martín, the Na-

tional University of General San Martín, the Honorable City Council of General San

Martín, the Education Council of General San Martín, the Professional Forum of the

Northwest, the Technological Center Constituyentes, the Trade Union Organization,

the Business Chamber of San Martín, the Federation of Workers of Argentina and

the Board of Social Commitment.

The plan was born as a tool to achieve the objectives of permanent dialogue and

communication, and it proposes from the managing organizations to the people

and from the people to the managing organizations. “In this way we keep on work-

ing for San Martín to be a meeting point, a city for everybody”, the plan states.

The Plan has several approaches to work: Institutional Strategic Line, Cultural Edu-

cational Strategic Line, Productive Strategic Line, Social and Health Strategic Line

and Environmental and Urban Strategic Line. There is also a series of “strong ideas”

to plan and devise the future the social actors want for San Martín.

Locial Development AgencyIn the framework of the Strategic Plan San Martín 2010, in 2008 the Local Develop-

ment Agency –ADELSAM- was presented. It was conceived as a tool to promote

the productive development of the city and it is one of the strategic projects agreed

on by the living forces of the city council.

The highest authorities from the City Council of San Martín were present at its

launching, along with the leaders of the Economic Chamber of San Martín, the

Commerce Employees Union, the Industrial and Trade Committee of the City

Council of San Martín, the Under-secretariat for Strategic Planning and the National

University of San Martín, as a clear display of the multi-sectorial work which is the



ENGLISH TRANSLATION

driving force behind the creation of this organization.

The aim of the Local Development Agency is to get, improve and carry out activi-

ties that would favor and facilitate the development of San Martín. Everything is

done within a framework where the social actors are committed to act with syn-

chretic vocation, creating synergy, and promoting initiative and participation from

programs and projects that encourage and direct the social energy to horizons of

collective interest. In the horizon, the idea of generating a framework for the in-

teraction among governmental and non-governmental institutions, organizations,

companies and people is depicted.

The Agency sprang up with the clear commitment to promote social policies that

would benefi t San Martín, aside from all political or party arguments. It was set up

as a public- private non-governmental organization (ONG) in which the sector of

work, the local government, the corporate sector along with the local public Uni-

versity and the City Council get together to boost the historically productive profi le

of San Martín, placing respect for human dignity at the main scene.

At the launching ceremony of the Local Development Agency, the mayor of San

Martín, Ricardo Ivoskus, stated that “the work of the organization is not going to be

easy. Yet, as long as all the actors take on the commitment and get involved, this

agency will be a tool that will boost essential productive policies for development”.

On the other hand, the chairman of the Chamber of Economy of San Martin, José

Martorel, spoke about the relevance of the agency in the framework of the next

economic scenario at a global level. “It is of uttermost importance to promote and

revitalize the Culture of Work, from the social and educational standpoints, specially

oriented to micro, small and medium-sized companies and, above all, placing gen-

eral welfare before sectorial interest”.

24ConOver the last years, a major change was produced in the way the information is

provided and received. The traditional channels, such as newspapers, magazines,

radio and television, were supplemented by the possibility of Internet access. This

not only gave rise to an audience increase. It also caused an increase in demand,

which became compartmentalized and started to require the delivery of news

close to home.

In that context, several local portals were created that cover the daily events of the

diff erent towns, districts or areas. San Martin is home to one of these pushing ven-

tures that were born out of that demand. 24CON is a news project that was designed

to provide focused information to the 31 districts of Greater Buenos Aires, the City

of Buenos Aires and the city of La Plata, one of the most highly populated regions of

Argentina, which is not properly refl ected in today’s national media.

24CON can be considered the fi rst digital daily in the metropolitan area, a “true

news” portal, with an editorial offi ce structure and its own content, aiming to cover

local, regional, provincial and national news.

The staff of 24CON is made up of professionals with vast experience in the main

graphic media of Argentina, political communication and business administration.

Thirty eight people contribute their knowledge to the fi nal product: www.24con.

com.

Besides the traditional sections of news portals, 24CON off ers a list of the “metro-

politan area online”, which includes all the region’s districts divided by zone. The

reader can register to receive a daily newsletter with the day’s highlights.

Colombraro, The Industrialist“I am an entrepreneur with business vocation. We, the entrepreneurs with such vo-

cation are a bit lyrical, dreamers, and weirdoes”. Such is the declaration of principles

of Ricardo Vicente Colombraro, an industrialist established in San Martín.

He states that his company is his passion. He has witnessed its birth, growth and

expansion up to its current leader position in the manufacturing and marketing

of household products made of plastic. “The people who know me know that I

hold the company very dear in my heart, that the money is on the machines, on

the stores, on the goods. I hardly know countries abroad, and I know even less

what banking exchange abroad means. I do not know what purchasing in dollars

is. I buy a mold to create yet another product for the chain of stores that we own

throughout the country”, he says, and he has an explanation that helps understand

his peculiar point of view in times like this. “The important businessmen are driven

either by reason or passion. In this case, reason helps me understand what I have

moved out of passion”.

Although he has been off ered the possibility to set up a factory in other places in

the country and, even abroad, in exchange for tax facilities and benefi ts, Ricardo

Colombraro has always been committed to San Martín because: “I am one of the

few people who do not weigh certain economic issues”. And this makes him dif-

ferent.

He admits he assesses the course of the company every Tuesday and, in a certain

way, evaluates his life as well. “When we get together, we say: ‘How many people

live off a factory’. There are a thousand families hitched up to this wagon. And this,

somehow, is an honor and I think it is important for the development of the coun-

try”.

He has been an industrialist for 51 years. All his life has been summarized in a book

he wrote himself. The book, edited in 2005, is called “Autobiography of an Indus-

trialist”. Needless to say, this text is unfi nished, as it comes from a man that states

he has no anecdotes to tell, but “thousands legends” to pass on related to the ups

and downs of the country, the company development, his own life and the values

he instills.

Nowadays, and as it has always been, Ricardo Colombraro is driven by passion.

“My special motivation is the group of people around me, their children, children

that sprung from the hotbed. Nowadays they are family men with lots of abilities,

and they are the company assets”.

Ricardo Colombraro, at 71 and with the wisdom of a visionary, does not have the

profi le or style of a speculating entrepreneur that considers the worker as a simple

number. His fi gure in the company is similar to that of the father of a big family,

and as such it is understood by those who work with him at the diff erent areas that

constitute the great chain Colombraro Hnos is.

“The average seniority of the people in the company is 15 or 20 years. And this

has made Colombraro a bulwark. Besides the petty things that always take place,

a person tries to help, teach and be an example. The factory is like a tree with a

trunk, branches and leaves. If the root is good and they stay close to the roots, it

will grow bigger; but if it is like a little leaf and a strong wind occurs, you take them

out and replace them. I highly value when the little leaves stay with me and grow

to become a twig”, he states.

Incubator of companiesThis was the fi rst one in the country. With that background and after two de-

cades of existence, the Incubator of Companies of General San Martín fosters the

emergence and consolidation of new productive projects. The institution works in

business education and training, and gives physical space to set up new ventures

that, to boot, receive free counseling.

In the last 10 years, its intervention allowed for the creation and consolidation of 20

companies that are currently working in the district.

The productive functioning starts with the invitation to apply for the projects. The

fi rst step for an entrepreneur starts with the presentation of the proposal. From that

moment diff erent instances of counseling and selection take place, which after a

period of pre- incubation, may lead to full incubation.

The tasks of promotion and follow- up are part of the Program MIPEs, implemented

in 2002 by the town council and the National University of General San Martín.

The City Council provides the premises where the selected ventures are developed.

The University, on the other hand, puts a team of engineers, graduates in com-

mercialization, marketing, and other professional experts at the disposal of the new

projects in order to off er advice related to each fi eld.

The Incubator also has an innovative system that allows the incubation at long dis-

tance for those ventures that, due to the line of work or physical dimension, cannot

work in the premises supplied by the entity.

True to the innovative spirit that crowned its creation, this is the fi rst incubator in

the country that functions under a system of quality management acknowledged

in the country and abroad.

Industrial District PatagoniaIn the diffi cult context existing at the end of the nineties and the fi rst years of this

decade, and in the framework of the Committee of Industry of the Chamber of

Business of the county of General San Martín, some associative activities began. In

order to improve and strengthen missions isolated abroad, a group of companies

constituted AREXSAM (Argentina exports from San Martín).

The group was created in 1998 and it was declared of county interest in 2000. Three

years later AREXSAM entered the program Enterprise University of the UNSAM

(National University of San Martín) and with the support of this higher education

institution obtained an offi ce and technological support.

In 2004 the objective was to constitute homogenous exporting groups. This led to

the creation of two exporting groups: CETAR (textile group) and Patagonia Iron-

work. The growth of the activities and the access to more markets paved the way to

the launching of the Industrial District Patagonia, Cooperative Consortium, DIPAT.

DIPAT was launched in June 2007 in a ceremony that took place in the UNSAM, in

the framework of the program of Industrial Districts of the Ministry of Production of

the Province of Buenos Aires.

“To develop and place the identity of the Industrial District Patagonia providing

for its members useful tools to commercialize, develop and improve their services

and to supply products that would satisfy the needs of the market, in the country

and abroad as well, basing all the activities to carry out on partnership”. This is the

phrase that fuels its activity.

DIPAT works for the socio- political placement of the group; it fosters institutional

participation and directs its eff orts into seeking funding for the development of the

associative activities. Its goals are the development of foreign markets, the consoli-

dation of a service center, institutional marketing, quality, design, the development

of DIPAT products, and to sustain social responsibility.


145

In the framework of commercial management, its objective is to develop exporta-

tion and the internal market, as well as the consolidation of customers and new

niches of the market, and the detection of needs abroad that could be satisfi ed by

the companies in the group.

DIPAT makes a pool of purchases through a centralized center which results in im-

portant savings and the import of raw material.

DIPAT has legal capacity under the system of Cooperative Consortiums and it also

has two bank accounts that make commercial transactions in the country and

abroad possible. This enables the associated companies that are not able to or

do not want to export on their own to off er a service of internationalization of

products.

At the moment of its launching, DIPAT consisted of 16 companies in the ironwork

line, but it quickly reached 29 joint companies, that are complementary for diff er-

ent activities.

The members of DIPAT in the ironwork line are: Talleres Fumaca, Metalúrgica Rue-

dama, EMR de Argentina, Inter Ruedas, Herrajes Sidañez, Andina Herrajes, Cerratex,

Pomelas Argentinas, Fabherr, Herrajes G.G., Mecanismos Karma, Mercomac S.R.L.,

Metalúrgica M.K.M., Industrias Fark, Parts S.A. and Ferrimex.

In addition to the companies mentioned above, there are other companies with dif-

ferent productive characteristics: Laboratorios Naf, Antu Pampa, Nermay, Conamor,

Rimbi, Abuca, Rolcan, Nico & Co., Diseño del Sur, Fittinox, Rapinese, Maimar, Met-

casa and Galvanoplastia Newton.

At present, the group carries out several associative activities, and one of its most

important achievements is the innovative center of educational- productive ser-

vices designed along with the School of Technical Education N° 2 “Alemania” of San

Martín, which was opened in October 2007.

DIPAT consists of an operational committee made up of a group of four business-

men and it has an operational director in charge of the internal management. It

has an offi ce and a meeting room, fully equipped in the premises of UNSAM in

Ayacucho, and two full time administrative employees.

The future horizon of DIPAT is not limited to the described above. Apart from

working for the consolidation of the group and the functional integration of each

of its parts, DIPAT is focused on the competitive improvement, the centralization

of activities, the constant development of a web page and newsletter, and to

maintain the quality ISO 9000 and 9001, to create new products and diagnose

and plan improvements in the technology of the companies. It is also interested

in the development of packaging for DIPAT products and training programs for the

development of human resources.

In order to add more services to the already mentioned ones, DIPAT - as one of its

latest achievements- opened a distribution center of more than 500 meters, lo-

cated at 4598 General Roca Street, Florida, Vicente López.

National Industrial Technology Institute (INTI)The National Industrial Technology Institute (INTI) was set up in 1957. One of its

initial objectives was to “become a nationwide technological support tool for the

industry, providing testing services and technical support or training, as well as

innovation and development tasks.”

The initial challenge also involved implementing a new form of partnership be-

tween the public and the private sectors through “occasional or more permanent

ventures to work on sector or regional improvements.”

Currently, the INTI employs over 1,200 people. Of that total, the salary of about 850

employees comes from the country’s national budget; the rest is hired by a network

of centers comprised of 29 units, managed by business people and government

offi cials, who specialize in the diff erent production areas involved.

Its main task involves research and studies intended to “improve the development

and processing techniques of raw material, and foster the use of locally developed

and more economical materials and raw material, as well as the optimized use of

by-products.”

Also, the institute collaborates on regular basis with the country’s universities, and

with state-run and privately-run research agencies.

Its headquarters are in the district of San Martin, and has offi ces in 11 provinces.

This widespread presence allows for the institute to provide services to over 7,000

companies every year. It also enables the INTI to have a major participation in the

production processes of the industries around it.

Moreover, its longstanding presence makes the INTI a model to follow for the ap-

plication of product quality and identity regulations, both in the industrial and

commercial areas.

On the other hand, the institute off ers a number of programs whose main goal is to

contribute to better conditions that would allow for the productive chain integra-

tion throughout the community.

Instituto La Salle San MartínFor several decades, this establishment was a retreat and educational home for the

Congregation of La Salle Brothers. By mid last century, the facility became a school.

The new initiative came into existence in 1956, with the onset of primary school.

Five years later, a secondary school prgram with a major in -electromechanics was

added, to meet the labor and economic needs of the area.

The initial project strengthened and grew over time. The serious educational train-

ing of the new generations made the Instituto La Salle in San Martín one of the

most wanted sources for future industrial engineering technicians by the compa-

nies in the area.

Currently, besides the degree in electromechanical engineering, there is an as-

sociate degree in master building, plus the social sciences and natural sciences

programs. The school also off ers kindergarten and night school, which provides

training in diff erent trades and a high school diploma for adults with a major in

computers.

The school facilities include modern workshops, science labs, and plenty of space

for sports. Its main goal is to provide a personalized and comprehensive education,

where theoretical content in each area has a hands-on approach.

One of the reasons for the creation of the technical programs is to meet the particu-

lar need for professionals from the various industries in the area, and the country’s,

at large.

Through the internship program, students are able to take their fi rst steps into the

labor market. A labor exchange program is the referral tool, which allows for the

candidates’ organization, as well as the coordination and analysis of companies’

demand.

The educational excellence achieved in the course of fi fty years has allowed many

graduates to hold major positions in diff erent companies and industries. These will

look at La Salle students when searching for new employees.

PATRIMONIO HISTÓRICO CULTURAL

The origin of the townLocated in the northeast of the province of Buenos Aires, the General San Martín

district is part of the Greater Buenos Aires. It is 16 kilometers away from the center

of the city of Buenos Aires.

This town’s history goes back to the mid-18th century, when missionaries of the

San Francisco Order arrived at these lands, current city of San Martín. Here, they

built a chapel where, thanks to papal authorization, they collected funds for the

care of “the saint places of Jerusalem”. That was the origin of the place called Pago

de los Santos Lugares, today part of the 3 de Febrero district.

Since the second foundation of Buenos Aires, the lands of San Martín belonged to

the Pago de las Conchas, crossed by the Río de las Conchas, at present Reconquista.

During many years, residents of this place did not have their own curate; therefore

these services were in charge of the only curate for Spanish people in the city of

Buenos Aires.

This situation was tried to be remedied but it was in 1825 that the curia created a

separate curate in San Isidro and a provisional chapel was built in the area of Los

Bajos de Belgrano. In 1834, at the request of the population, the chapel of San-

tos Lugares fulfi lled those requirements also. And two years later, another popular

request achieved the creation of the urban planning. Even though this idea was

registered in paper, it was only after 1856 that it was determined that the lands

of Santos Lugares became General San Martín. Eight years later, the General San

Martín District was created.

The Battle of PerdrielIn 1806 there was a main area of patriotic resistance to the English invasion. This

territory was formed by today districts of San Isidro, San Martín, Morón, Pilar, Belén

de Escobar and Luján. With a little more than a thousand and a half soldiers, English

people had seized the city of Buenos Aires, capital of the Virreinato del Río de la

Plata (Viceroyalty of the Río de la Plata).

When the enemy had just settled in the conquered territory, patriotic resistance

began to be gestated. One of the promoters of this crusade was Juan Martín de

Pueyrredón, a young trader from Buenos Aires who received authorization from

the governor Pascual Ruiz Huidobro in Montevideo to recruit militiamen that would

form what was then the reconquest army.

After crossing the Río de la Plata, Pueyrredón went to the lands of Villa de Luján.

During a few days of work, he recruited a group of men from San Pedro, San Nicolás,

Belén de Escobar, Baradero, Pilar and Morón. And they were joined by the forts of

Mercedes, Navarro and troops of an army squad that were in charge of protecting

the borders from indians, known as Blandengues.

Towards the end of July 1806, around eight hundred patriots were prepared to

begin marching to the city of Buenos Aires. It had been planned to join the troops

coming from Montevideo under the command of Santiago de Liniers and Bre-

mond.

Militiamen were blessed by the presbyterian Carballo, priest of Villa de Luján, and

carrying the Standard of the town hall of Luján, they started marching to the capi-



ENGLISH TRANSLATION

tal. They passed through the Márquez Bridge, the Morón district, and arrived at the

Perdriel Farm in the evening of July 31st 1806.

In this place there were also other criollo people gathered with the same aim: to

repel invaders.

Knowing the criollo people’s plans, and under the command of Beresford, the Eng-

lish people marched to Perdriel in search of the patriots. It was a contingent of fi ve

hundred soldiers from the 71st Highlanders Regiment and about fi fty men from

the St. Helena Regiment.

Martín Rodríguez, from the criollo group, saw invaders in an attempt to ambush

them and warned the Perdriel camp. The commander Olavarría, in charge of the

Blandengues Regiment, thought about a way of not risking his troop in an unequal

combat. He crossed the Río de las Conchas, today Reconquista, and moved the

regiment away. In the meantime, Pueyrredón and his men took position behind

the wall surrounding the farmhouse, and when the enemy was close, they fi red the

artillery he had managed to gather.

The English were deployed in two wings and began bombarding the place. The

criollo troops resisted the intense attack during more than a quarter of an hour.

And facing the advance of the enemy, the patriotic defense started to disperse. Pu-

eyrredón and other forty fi ve volunteers went into the English rearguard and stole

a cart with munitions. It was then when Pueyrredón’s horse died due to a cannon

shot. The brave Pueyrredón did not suff er the same fate thanks to the intervention

of the mayor of Pilar, captain Lorenzo López, who rescued him on the hindquarters

of his horse. Those criollo people dispersed in Perdriel met again in the Márquez

Farm, today Boulogne Sur Mer, and waited for Liniers’ troop. Some days passed,

and on August 12th 1806 Buenos Aires was reconquered and the English army

was taken prisoner.

The battle of Perdriel was the fi rst patriotic action fought exclusively by Argentin-

ean people. The main actors of this resistance: residents of the area. The setting of

the battle: the land of Santos Lugares. A present dumb witness of this combat: new

sprouts of the ancient umbra tree in the Pueyrredón Farm.

The passing of the Regimiento de Granaderos a Caballo (Regiment of Mounted Grenadiers)Winds of freedom were blowing. Uncountable patriots, most of them anony-

mous heroes of the feat of independence, were preparing to make an eff ort to

achieve the defi nite separation from Spain. In these vicissitudes, the lands of

Santos Lugares received the Regimiento de Granaderos a Caballo commanded

by Mr. José de San Martín.

The future father of the nation was preparing to command his fi rst combat in

American soil. He had left the Retiro Headquarters in the evening of January

28th 1813. Before sunrise, San Martín and his troop completed the fi rst stage

of a crossing that, some days later, would fi nish with a triumph in the historical

Battle of San Lorenzo.

Oral accounts that have survived the passage of time describe that the colonel

stayed in the house of the couple formed by José Manuel de la Serna and Doña

Manuela Gómez de la Serna.

The residents of those areas collaborated with the Regiment: they gave them

forage for the horses, and accommodation and food for the soldiers.

According to these testimonies, the hero that would then give the name to the

district of San Martín set foot again on the lands of Santos Lugares, on his return

from the military success achieved in San Lorenzo. The accounts show that, on

this occasion, the triumphant army carried diff erent supplies and the war banner

of the defeated enemy.

The grenadier of San MartínThe lands of Santos Lugares contributed with many men to the national armies

that combated against royalist forces. History wanted one of them to be remem-

bered with his full name: the young grenadier Francisco González joined the

Regiment leaded by the general San Martín.

José Hernández MuseumPueyrredón FarmOn that November 10th, 1834, in a room of this farmhouse, it was heard the

crying that accompanied the arrival of the newborn. If many babies are born

with a silver spoon in their mouths, José Hernández will fi nally have it after four

decades, with the publication of the fi rst part of “El gaucho Martín Fierro”, funda-

mental work of the Argentine literature.

Before being the house of the future writer, the farm changed owners several

times and witnessed the historical evolution of those areas of the Río de La Plata.

In 1806, in its surroundings, took place the battle of Perdriel, a name that refers

to the French Julián Perdriel, owner of the property. Later, it received Manuel Bel-

grano. The creator of the national fl ag had been prosecuted by the government

of Buenos Aires and imprisoned in Luján, from where he asked to be transferred

to this place.

Fate willed that in 1832 the couple of Mariano and Victoria Pueyrredón, Hernán-

dez’s uncle and aunt, purchased the property. There, Mrs. Isabel Pueyrredón gave

birth to her two fi rst children, Magdalena and José. The rural environment allow

the boy to establish the fi rst contacts with rural life and the work of farm work-

ers, knowledge that he would broaden during his life and woul be essential for

his masterpiece. Hernández never lost contact with his roots. Until his death, on

October 21st 1886, he visited the farm in several occasions.

Transformed into a museum and declared national historical monument, the

building preserves its original characteristics. The property has three parts: the

main house, the farm workers’ house –where there is a public library with more

than a thousand volumes about Hernández’s work- and an area with a stable, a

garage and a kitchen.

The museum off ers visitors a room dedicated to the Battle of Perdriel, an area

called “Habitación” (Bedroom) that preserves the bed in which the writer was

born, and a hall where there are original translations of the Martín Fierro, among

other attractions worthy of admiration. The old and varied grove surrounding the

house crowns a tour where time seems stopped.

Museo histórico regional Brigadier General Don Juan Manuel de Rosas (Regional Historical Museum)This small property has history. Its fl oors received for many years the steps of

Juan Manuel de Rosas. Its walls sheltered the governor of the province of Buenos

Aires then, after long working hours as Commander-in-Chief of the Federal Army.

The construction of the house, which has been declared of historical and mu-

nicipal interest, was ordered by Rosas himself to be used as accommodation and

command offi ce during his periodical visits to the Santos Lugares Headquarters,

a few meters away the present museum. The military fortress, built in 1936 in the

previous buildings of the Monastery of the Padres Mercedarios called “Las Cru-

jías”, was the most important of the Argentine Confederation. Located in a place

considered strategic for its height and crossroads, it had 5,000 men.

Rosas used the command offi ce from 1840 to 1852. At that time, the building

had two rooms, which were sometimes bedroom and offi ce. After the fall of the

“Restorer”, the Spanish teacher Diego Pombo established in this place the Boy

School of Santos Lugares, which was there until 1857.

One of the rooms of the museum is dedicated to Antonio Reyes, Rosas’ aide-de-

camp. In another place there is an exhibition of diff erent objects of incalculable

historical value from the Argentine Confederation period, which were received

from the “Enrique Udaondo” Museographic Complex of Luján on gratuitous loan.

Moreover, visitors can see elements belonging to the ancient San Martín, as well

as access the Basement Room, a special place of the house, or fi nd old machines

used for making diff erent products.

Address: Diego Pombo 3324, San Andrés

Phone number: 4830-0683

Opening hours: Monday to Friday: 10 a.m. to 4 p.m. Saturday: 10 a.m. to 5 p.m.

The story of Camila and Uladislao A plaque located on the Ayacucho boulevard marks the place where a century

and a half ago a love story as deep as irreverent for its time came to an end. The

bodies of Camila O´Gorman and the presbyterian Uladislao Gutiérrez fell under a

fi re of shots in an area of the Santos Lugares Headquearters.

She was a young woman belonging to the high society of Buenos Aires. He was a

newly ordained priest who had arrived at Buenos Aires from Tucumán. Their lifes

met in the Socorro Church, where Uladislao had been appointed parish priest.

Love began in secret, the moral values of that time did not allow another pos-

sibility. Also in secret, the couple decided to escape from Buenos Aires to settle in

the Brazilian city of Río de Janeiro and start a new life.

But Camila and Uladislao’s dreams never came true. They were arrested in Cor-

rientes and transferred to the Santos Lugares Headquarters at the order of the

governor Juan Manuel de Rosas. The Restorer ordered the execution of the lovers.

The interventions of Manuelita, Rosas’ daughter, and the aide-de-camp Antonino

Reyes could not avoid the tragic ending. On January 18th 1848 the drums of the

fi ring squad were heard. The fi rst detonations anticipated Uladislao’s death. Some

seconds later, Camila suff ered the same fate. It is said that in her womb she car-

ried the fruit of a forbidden love.

The aide-the-camp’s memoriesThe execution of Camila O´Gorman and the presbyterian Uladislao Gutiérrez was

registered in the memories written by Antonino Reyes, Rosas’ aide-de-camp:

“When this unfortunate couple arrived at the camp, on August 14th or 15th, the

young woman warned me that she was sick, insinuating me that she was preg-

nant, although it was not noticeable”.

“In the early morning I received the order of execution for both signed by the

general Rosas. I could not accept the fate of these unfortunate people just like

that. I immediately wrote Manuelita for her to intercede on behalf of the young

woman. But their fate had already been decided. My letters were sent to the


147

governor and he returned them to me reproaching me harshly for the delay and

ordering me to do what had been stated. There was nothing else to do”, he re-

membered.

Casa Carnacini On April 10th, 1888 Ceferini Carnacini was born in La Boca. At the age of 20

and after visiting Europe, Carnacini already had his degree of painting professor.

Under the guidance of Ernesto de la Cárcova, Carlos Ripamonte and Reinaldo

Giudici, this young artist soon received the Gold Medal of the International Exhi-

bition of the Centenary.

The “Roma Prize” gave him the possibility of obtaining a grant to continue his

studies in Europe with Giulio Arístides Sartorio. On his return to Argentina, he

settled in Villa Ballester to dedicate himself to painting and teaching.

His drawings and oil paintings have been in some of the main museums of the

world, receiving in 1915 a silver medal in the International Exhibition of San Fran-

cisco, United States, for his work “Día gris” (Gray day), acquired by the National

Museum of Fine Arts.

In addition to landscapes of our country, Carnacini painted animals, still life and

is considered a really fi ne painter of fl owers. He passed skillfully from the pencil

to the chisel and became an excellent engraver. “Carnacini seems not to ever

abandon certain beauty standards that, linked to his European training, make

him face with sincere eyes an American reality whose greatness he never misses”,

said the poet and art critic Rafael Squirru.

In 1988, in the hundredth anniversary of his birth, an exhibition was presented

in his honor at Colección Alvear, a way of remembering one of the greatest Ar-

gentine artists.

The building belonging to Carnacini, today a museum, was constructed in 1914

and was directed and designed by Ceferino Carnacini himself. With a fusion of

Normand and Picturesque styles, the house located at 2700 Pueyrredón Street

–in the heart of Villa Ballester- has a ground fl oor and an inhabitable basement

with a distribution similar to upstairs. The construction in the basement corre-

sponds to its history: brick kilns functioned around that area. That production left

huge holes in the land, and therefore, constructors tended to build down instead

of refi lling the land.

The walls of the Casa Carnacini have a unique decoration. There are sixteen mu-

rals made by Mr. Carnacini, with landscapes that transmit his fascination then:

images of San Juan, Córdoba, Río Negro, Venice and Mar del Plata.

The bright atelier, placed upstairs, covers nearly all the upper space. It is only

shared by a terrace and a room where Carnacini made his engravings. There is

still the original engraving press. The Municipality of General San Martín was in

charge of its restoration. The aim was recovering this incomparable building as

a contribution to the historical and cultural heritage of the whole community.

“We must highlight the importance of Ceferino Carnacini as a local resident. In

this new museum, it will be possible to enjoy both his works and the works by

various artists who lived in this area. But the creations of new generations will

also be exhibited here. All plastic artists will have a place in this house, which

gives value to history and points to the future”, said the mayor of San Martín,

Ricardo Ivoskus, during its opening. And his words correlate with reality.

Air of inspirationThe opening of the railway station of Villa Ballester in 1895 and the good atmo-

sphere prevailing at that time attracted many families of all social classes of the

city of Buenos Aires. The landscape of the village –named “Córdoba Chica” (Little

Cordoba)- inspired important painters such as Carnacini, Mazzuchelli, Peláez, Ri-

pamonte, Sivori and Massino, among others.


1 SAN MARTIN EN MOVIMIENTO1111 SANSANSANSAN MAMAMAMARTIRTIRTIRT N NN N ENENENN MM

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Inversiones e innovaciones industriales 2010-2011

978-987-24720-2-3

En su superfi cie se genera el 2 por ciento de la fuerza industrial del país; el 5 por ciento del PBI nacional y se calcula que el 12 por ciento del producto bruto bonaerense. En miles de empre-sas de los más variados rubros se construye la identidad de San Martín, certeramente bautizada como “Capital de la Industria”. En su territorio existe la concen-tración de pymes más impor-tante de la Argentina, sostenida por una infraestructura urbana adecuada para la logística, como son sus numerosos me-dios de transporte y servicios urbanos.Pero ello no esto todo: el Es-tado Municipal asume un rol protagónico, con la sanción y el impulso de normas que aportan a la producción y fomentan la

exportación. La asociatividad se manifi esta con la intensa actividad de las Cámaras Empre-sariales que interactúan, tanto con la Universidad Nacional de San Martín como con los dis-tintos estamentos del Estado, para generar políticas comunes. Cada año, además, se organiza la EPSam, evento único que genera incontables rondas de negocios y contactos para el crecimiento industrial.A su perfi l industrial se suma la tradición, otro aspecto que hace de San Martín un muni-cipio diferente, distinto, pujante, con fuertes raíces históricas, un presente laborioso y un futuro promisorio.

The district of San Martin rep-resents 2 per cent of the coun-try’s industrial force, 5 per cent of the national GDP, and about 12 per cent of the GDP of the province of Buenos Ai-res. Thousands of businesses of the most diverse kind add to the identity of San Martin, which has been truthfully named the “Capital of the In-dustry”. Its territory comprises the largest number of SMBs in Argentina, supported by an appropriate urban infrastruc-ture for logistics, such as a large transportation network and urban services.But that is not all. The Mu-nicipal Government plays a major role, promoting and passing laws and regulations that help production and en-courage exports. Cooperation between businesses is shown

through the very active Busi-ness Chambers that interact both with the University of San Martin and the different areas of the state to develop common policies. Moreover, every year the EPSam busi-ness exhibition is held. This unique event generates nu-merous business rounds and networks that help promote industrial growth.Besides its industrial side, San Martin boasts another characteristic that makes it different, pushing, historically rooted, owner of an industri-ous present and a promising future: Tradition.

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San Martin en Movimiento

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