presentazione Sensi Australia (3)

SENSIVINI.COMWINERY PRESENTATION _ 2013

http://www.sensivini.com/

WE ARE HERE

WINERY PRESENTATION _ 2013 SENSIVINI.COM


Vinci

WE ARE HERE

Tuscany

Liguria

Piemonte

Valle

D’aosta Lombardia

Trentino

Alto Adige Friuli

Venezia Giulia

Veneto

Emilia

Romagna

Marche

Umbria

Lazio

Abruzzo

Molise

PugliaCampania

Basilicata

Calabria

Sicilia

Sardegna

Livorno

Pisa

Massa Carrara

LuccaPistoia

Prato

FIRENZE

Arezzo

Siena

Grosseto



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ABOUT TUSCANY



WE ARE HERE

Tuscany, with all its big treasures of art and monuments, represents the cultural roots of Italian history and language and it

is the main destination from tourist coming from all countries.

Also, with its 64.000 hectares of vineyards, Tuscany is the leader region in the cultivation and production of wine which is

about 2.500.000 hectolitres.

Second only to Piedmont, Tuscany is a land of great reds and the production of 7 DOCG and 35 DOC witness that most

of the regional production has a very high average quality.

The most famous wines of Tuscany are: Brunello di Montalcino, very well known worldwide as one of the top 5 best

wines, and the Chianti, which is produced in 7 areas of Tuscany: Colli Senesi, Colli Aretini, Colli Fiorentini, Colline Pisane,

Chianti Classico, Montalbano and Rufina.

ABOUT TUSCANY



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TUSCAN CLIMATE

WINERY PRESENTATION _ 2013

Tuscan climate is normally moderate, but with big differences between all areas,

according to the distance from the sea, the height and location of the hills.

Along the coasts and around the hills, we can record moderate cold temperature in the

winter time and fresh ones in the summer, while towards the Appennines, there are much

bigger differences, closer to the continental climate, with cold winter and very hot

summer. Rainy season are normally concentrated in the Spring and Autumn.

This kind of climate explain the big presence in the Tuscan winemaking of Sangiovese,

the real kind of Tuscan grapes that, in different clones developed along the years, fells

really at home here with its capability to resist either to the very cold and to the real hot

and humid.

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TUSCAN GRAPES

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BLACK GRAPES

Sangiovese, Canaiolo, Colorino, Mammolo, Prugnolo, Malvasia Nera, Ciliegiolo, Aleatico,

Ancellotta, Alicante, Barbera, Gamay, Groppello Gentile, Montepulciano, Merlot,

Cabernet Sauvignon, Cabernet Franc, Syrah.

WHITE GRAPES

Ansonica, Chardonnay, Canaiolo Bianco, Malvasia Bianca, Moscato Bianco, Sauvignon,

Trebbiano Toscano, Vermentino, Vernaccia di S.Gimignano, Pinot Bianco and Pinot

Grigio.

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Soil Character: Most of Tuscan landscape has a hill shape, with hights not higher than 700 mt. Over the sea livel.

Sistem of Growth: Spurred cordon, Guyot.

Density: Minimum 3000 trees per hectares.

Production per Hectare: Average grape production is around 900 kgs. Per hectares,and the average wine production per

hectar is about 70% of the grape picked.

Vinification and Ageing: After a deep checking and analysis of the grapes we determine the best harvest period, which

normally is between beginning of September and beginning of October.

The alcoholic fermentation is driven in stainless steel tanks at a controlled temperature of 26/28° for about 10-12 days, to

make possible to have maceration on the skins using transfers from tank to tank.

After the alcoholic maceration, the wine si aged in stainless steel for the malolactic fermentation and then transferred for

the ageing in wood or stored until the bottling.

CHARACTERISTICS


SENSI VINEYARDS

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VINEYARDS NETWORK


SENSI VINEYARDS

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Tuscany

Veneto

Umbria

Abruzzo

Puglia

Sicilia

To guarantee to our partners a consistent and reliable

quality along the years, we set up a network of

production, where we joint our onwn vineyards in Vinci,

near Florence, with partnered vineyards either in the main

Tuscan areas and in some other key Italian regions, always

carefully supervised by our winemaking team.



Wines with higher level of quality, produced within

specific areas whose quality is guaranteed by Italian

Gouvernament.

IGT:

VDT:

DOCG:

Wines with higher level of quality, usually located

close to old historical towns.DOC:

Wines produced within regional borders, with quality

standards clearly stated by the Authorities.

Wines produced all along Italian land, without any

limit or regional border.

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ITALIAN WINES CLASSIFICATION


D.O.C.G. APPELLATION


A wine is DOCG when its quality is controlled and guaranteed by the Italian

gouvernment. When a winery wants to bottle a DOCG, the local Chamber of

Commerce is called to pick up a bulk sample of from the tank of the wine and a

commission of experts check it by an organoleptic tasting and a chemical analysis, to

make sure that the DOCG parameters are respected.

If everything is in conformity with DOCG requests, the Chamber of Commerce issue

the DOCG certificate together with a number of pink paper seals that will be pasted on

the neck of each bottle, showing the code no. related to the certificate of approval.

Between any DOCG appellation, we can find different wines according to the areas of

production.

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Chianti

Chianti Classico

Vernaccia di San Gimignano

Brunello di Montalcino

Vino Nobile di Montepulciano

Morellino di Scansano

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DOCG



Chianti Classico

Chianti Colli Fiorentini

Chianti Rufina

Chianti Colli Senesi

Chianti Colli Aretini

Chianti Montalbano

Chianti Colline Pisane

SENSI VINEYARDS

CHIANTI SUBAREAS



A GROWING BRAND WORLDWIDE




Business Category: Production and bottling of fine Tuscan wines

Establishment date: 1890

Employees: 30

Sales Turnover: € 45 millions

Vineyards owned and managed in Tuscany: Chianti, Bolgheri, San Gimignano, Scansano, Maremma, Montalcino and

Montepulciano

Vineyards managed in other regions: Veneto, Umbria, Abruzzo, Puglia and Sicilia

Number of bottles produced: 20 millions

COMPANY PROFILE





ITALY MARKET 30%

(90% OFF-TRADE)Main accounts

Coop

Conad

Agorà Group

MD Supermarket

Iges Supermarket

PAM Panorama Group

Carrefour

Bennet Supermarket

WORLD MARKETS 70%

(50% OFF-TRADE, 50% ON-TRADE)Main countries

Germany (Lidl)

Nederland (Lidl, Jumbo)

U.S.A (Walmart, Kroger, The Fresh Market)

Japan ( Lawson, Coop )

Switzerland ( Lidl )

Australia (Coles)

East Europe (Jeronimo Martins)

Ireland

UK (Asda, Coop, Lidl)

30%

70%

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Mexico

South Africa (Checkers)

Canada

Paraguay

India

South Korea

China (Walmart)

Brasil (Walmart, Zona

Sul)



Between top 30 wineries in Italy

Between top 5 wineries in Tuscany

Ranked n.1 Italian brand in Japan by volume

Market share: 12% of the world Chianti sales = N.1 selling Chianti Winery Worldwide

POSITION ON THE MARKET





MISSION STATEMENT

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Our mission is to develop long term healthy and fair collaborations

with our partners worldwide, making possible that in every Country

we work, we can grow our name and reputation by a perfect

understanding between both parts and making our brand a leader one.

Infact we strongly believe that besides the quality, the consistency,

productivity, the price , and the look of the product, which are always

essential to have a positive performance, a proper understanding of

the mutual needs and objectives and a close and fair relationship are

the real point of strength necessary to bring a Winery to the status of

respected brand.


A TUSCAN WINEMAKERS FAMILY

SINCE 1890



A TUSCAN WINEMAKERS FAMILY SINCE 1890

1890

Birth of the Sensi Family business with Pietro Sensi, who takes the initiative to sell the

wine produced from his own vineyards to the local markets in the area.

1916

Pietro’s two sons Armido and Vittorio continue the Family tradition founding the

“Fratelli Sensi”.

1950

Vittorio’s two sons, Pietro and Giovanni, give an immense contribute to the business

growth creating a considerable name for Sensi in Tuscany.




1974

Pietro and Giovanni decide to purchase an estate adjacent to theirs, giving them the

possibility to go beyond and increase production and sales of Chianti not only in

Tuscany but in all the northern part of Italy.

1995The Family, after the arrive of the fourth generation, purchase a larger estate of about 60 ha in

size, built by the Medici Family in the 15 century, allowing them to expand there wine

production for the near future.

1998At the end of 90's, after expanding the structure of production and consolidating important

partnership worldwide, the Sensi family started a long term quality improvement project that

allowed Sensi brand to achieve the current worldwide success and credibility.


1986

Massimo and Marco, the Family fourth generation , start working in the Winery and they bring

new inputs and enthusiasm improving and refreshing the look of the brand and starting to add

new varietals to the existing portfolio.



2004

Massimo’s brother Marco passes away at age of 32. This time the Family receives an

important moral support from all their partners worldwide and this pushes the Family to

find new strong inputs to invest in the future growth.

2009

Sensi Family decides to invest into a new large warehousing storage, including a new bulk

storage for 50.000 Hl and an air conditioned bottle storage for 4.500 pallets. This allows

Sensi to follow up the expansion of the turnover , and preparing the Winery to a further

growth.


2005

Sensi Winery becomes the largest Chianti bottler and exporter by reaching the 12 % of the

total Chianti production sold on yearly base. Also, the Family starts a long term exclusive

relationship with Japanese giant Mitsubishi Group, who allows the brand being currently the

best selling Italian brand in Japan by volumes.

2001

Sensi Family improves its relationship with international retail distribution chains; this brings special

results driving Sensi to become bigger wine supplier or 2nd largest german chain Lidl, a status which

is still ongoing.



2016

18K becomes very quickly the most successful product of Sensi and is awarded as Best

Prosecco of Italy by Italian critic Luca Maroni in 2016.

The line reaches 1 million bts sold worldwide, making Sensi brand being perceived as

new and trendy one.

.


2017

Sensi Family is going to release the Anniversary Sangiovese, a special Sangiovese blend into a

beautiful exclusive Sensi bottle , to celebrate the 125th anniversary of the Family History .

2012

After receiving the input of a bottle varnisher, Massimo start thinking to a new sparkling Italian

wine which might have a great appeal , a superior quality and a very affordable price to compete

with French Champagne. Moreover this product aim to promote Sensi brand as a premium and

luxury one. The products is named 18K as reference to the bottle colour , a mirror gold

obtained by a special varnishing process.


SENSI FAMILY TODAY

Pietro Sensi

Pietro, the third generation and Massimo’s Father, started to work at age 16 showing an incredible talent

in business, and kept working hard to raise the name of Sensi to a level of Italian distribution always

bringing on the principle of Integrity. Today he is the Winery C.E.O. and he is leading the purchases for

bulk.

Giovanni Sensi

Pietro’s young brother, he is encharged to follow the vineyards and the managing of the Family Estates,

where the Family also create events and conventions.

Roberta Sensi

She joined the company in 2006 and she overlooks the quality process maintenance of

the Winery after making specific studies.


Massimo Sensi

Pietro’s older son brother and fourth generation of the Family , Massimo started to work in the

Winery officially in 1986 but always was trained since yearly age to grow up as winery manager.

He is encharged to follow the domestic and worldwide markets and also to share the winemaking

guidelines with the oenologist consultant.


SENSI WINERY IN AUSTRALIA


SENSI FAMILY ARRIVED IN AUSTRALIA IN 2008 WHEN MASSIMO MEET SAM CANTARELLA AND HELEN NOHRA

(FORMERLY STARBEVERAGES), TWO ENTEPRENEUR AUSTRALIANS WITH ITALIAN AND LEBANESE –ORIGIN WHO ARE

VERY SUCCESSFUL IN FOOD MAKING INDUSTRY, WORKING WITH THE BEST NATIONAL RETAILERS.

STARBEVERAGES, TEAMING SAM AND HELEN’S RESPECTIVE FAMILIES, DECIDED THEN TO START SETTING UP A WINE

DISTRIBUTION FOCUSING ON A FEW BASIC FUNDAMENTS :

CONSISTENT QUALITY

BRAND BUILDING

STRONG FIDELITY OF DISTRIBUTORS

FOCUS OF DISTRIBUTORS ON SENSI PORTFOLIO

UNDERSTANDING AND ENTHUSIASM TO THE BRAND

LOGISTIC SUPPORT FROM SYDNEY WAREHOUSE TO ANY DISTRIBUTORS

THIS STRATEGY REQUIRED STRONG EFFORTS FROM WINERY AND IMPORTING SIDE, BUT, YEAR BY YEAR, INCREASED

THE REPUTATION AND THE VALUE OF THE SENSI BRAND IN AUSTRALIA AND, EVEN IF TODAY THE MAP IS STILL TO BE

COMPLETED , WE CAN PROUDLY SAY THAT SENSI WINES ARE ESTIMATED FROM THEIR DISTRIBUTORS AND

CONSUMERS AND WELL KNOWN EITHER AMONG PROFESSIONALS AND COMMON PEOPLE NATION WIDE.

STARBEVERAGES IS TODAY WORKING AS A SENSI FAMILY IMPORTER AND AMBASSADOR , OVERLOOKING ALL SENSI

BRAND DISTRIBUTION AND MAKING SURE IT CAN HAVE AN HEALTHY PROGRESS IN AUSTRALIA.

THROUGH THIS CAREFUL AND PASSIONATED WORK SENSI FAMILY AIM TO COMPLETE THE NATIONAL MAP OF

DISTRIBUTION, BUT MOST OF ALL AIM TO CREATE A SOLID BRAND AWARNESS AND A CLOSE LINK WITH THE

AUSTRALIAN CONSUMERS WHO ARE ALWAYS LOOKING FOR MORE RELIABLE ITALIAN BRANDED WINES.


FROM TRADITION TO THE FUTURE



FROM TRADITION TO THE FUTURE


Together the agriculture research and the oenologic develop, our Family use since it was possible the most modern

technologies about bottling, filtering and storage, to guarantee the best consistance of the quality of each wine and the best

shelf life in the long term.

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WINEMAKING PHILOSOPHY




SENSI FAMILY WINEMAKING PHILOSOPHY HAS BEEN CAREFULLY STUDIED TO CREATE A PORTFOLIO WHICH

COULD EASILY COMMUNICATE TO THE FINAL CONSUMER THE FOLLOWING SENSORIC IMPRESSIONS:

CLEANESS ON THE NOSE AND THE PALATE.

BALANCE BETWEEN ACIDITY , ALCOHOL, SWEETNESS, BODY, COLOR.

NATURAL FRUITNESS/DRINKABILITY

DIFFERENT PERSONALITY OF EACH SINGLE WINE

CONSISTENCY OF QUALITY BY LOT ALONG THE TIME.

THE ABOVE WINEMAKING IS THE RESULT OF A LONG PROCESS WHICH STARTS WITH SELECTING THE BEST

GRAPES, EARLY STORAGE OF JUICES AT PROPER TEMPERATURE AND CONTROLLING REGULARLY THE

CHIMICAL AND ORGANOLEPTIC STATUS OF THE BLENDS , THEN MAKING STRONG CHECKS DURING THE

PRODUCTION PROCESS.

BY TODAY SENSI FAMILY’S OPERATIONS INVOLVE A MAIN SITE WITH 15.000sq. INCLUDING 80.000HL OF BULK

STORAGE, 4.500 PALLETS STORAGE AT CONTROLLED TEMPERATURE , A 10.000 BOTTLES/PH BOTTLING LINE

PLUS ANOTHER THREE EXTERNAL BOTTLING FACILITIES FOR STILL WINES AND TWO MORE ONCE FOR

SPARKLINGS.

SENSI FAMILY IS PROUD TODAY TO GUARANTEE THE BEST SUPPORT ABIUT QUALITY STANDARD ALWAYS

MONITORED BY THE OWNERSHIP IN PERSON.




BESIDES THE MOST TRADITIONAL LINES, SENSI FAMILY HAS STARTED INNOVATIVE NEW

PROJECTS THAT AIMS TO PROMOTE AN ETHICAL AND SUSTAINABLE APPROACH TO

WINEMAKING.

THE RESULT IS CHIANTI BIO DOCG “CAMPOLUCE” AND A SINGLE VINIFICATION OF

SANGIOVESE, “NINFATO” WITHOUT SULPHITES: A WINE THAT PROPOSES A HEALTHY WAY OF

LIFE IN HARMONY WITH NATURE.

RECENTLY, SENSI FAMILY HAS LAUNCHED A VEGAN WINE TOO: IT’S “VEGANTE” CHIANTI

SUPERIORE DOCG, WITH A PACKAGING THAT GUARANTEES A LOW ENVIRONMENTAL IMPACT.

SENSI CONFIRMS ITSELF A HISTORICAL AND MODERN REALITY ABLE TO SATISFY THE

DEMAND OF A MORE AND MORE EXACTING MARKET, BOTH IN TERMS OF QUALITY AND FOR

WHAT CONCERNS THE ETHICAL PRODUCTION OF ITS WINES.



THE CERTAINTY OF THE QUALITY



THE CERTAINTY OF THE QUALITY


The quality of the company production process is certified following the ISO

9001/9002 standards by DNV, one of the world’s most important institutes of

certification. The best award for us is, more than all, the very high opinion of us that all

our customers and partners keep having for four generations.

Our system of production is certified by the major institutes such as:

Brc Grade «A»

Ifs Major grade

Iso 9001

Iso 14000

Organic Certification

Recently we have been allowed to use the Organic Certification, according to our new

direction of making Organic wines for all our markets.

We recently achieved the Iso 14001 certification, following the new policy of our Family

to improve the care of the land and support the local sunstainability.

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PRESS & RATINGS

SENSI WINES QUALITY HAS ALWAYS RECORDED APPRECIATION NOT ONLY FROM

CONSUMERS BUT EVEN FROM WINE CRITICS.

THERE IS A LONG LIST OF AWARDS AND RATINGS , EITHER ITALIAN AND

INTERNATIONAL ONES WHICH WITNESS THAT MOST OF WINE CONNAISSEURS ARE

AWARE THAT SENSI MEANS RELIABLE TOP QUALITY.

RECENTLY SENSI FAMILY HAS ENFORCED THE RELATIONSHIP WITH ITALIAN WINE GURU

LUCA MARONI, AND WITH THE WORLDWIDE RENOWNED ORGANIZATION GAMBERO

ROSSO, WHILE INTERNATIONALLY IS FOLLOWING THE WAY OF SUBMITTING THEIR

WINES TO INTERNATIONAL WINE CHALLENGES.

RESULTS ARE AVAILABLE ON SENSIVINI.COM.

NEXT GOALS ARE TO IMPROVE A CLOSER DIALOGUE WITH AUSSIE MAIN PRESS AND

BLOGGERS ACCORDING TO THE POSITIVE TREND OF THE SALES EXPANSION .



THANK YOU !



presentazione Sensi Australia (3)

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