Presentation #6 - Midterm
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Transcript of Presentation #6 - Midterm
Lean Entrepreneurship ProjectGeneration Entrepreneur
Afonso Brás | Constança Morais | Rita Santos Silva | Yernar Akim
helps people from Millennials and Generation X to find the perfect present for everyone in every occasions through a simple research platform which is easier than going to the shopping mall as it is time-saving, personalized and easy service.
Bla bla bla bla
Business Model Canvas
Customer Segments & Value Proposition
Time-saving and ability to buy large amounts at a
discounted price.
Time-saving and ability to use
simultaneously with other tasks (take
care of children).
Personalized service and meaningful search for
the gift.
Market Sizing
6 900 836 6 900 836 38 624 817 38 624 817 79 789 829
Year 1 Year 2 Year 3 Year 4 Year 5
4 745 015 4 745 015 29 629 305 29 629 305 66 673 700
78 293 156 585 1 225 087 3 205 506 6 848 843
TAM
SAM
SOM
Year 1 Year 2 Year 3 Year 4 Year 5
TAMSAMSOM
Market Sizing
Free of chargeIntuitive/Easy to use
Fast delivery of a wrapped-up giftPersonalized approach/service
Time Saving
Internet connection is always requiredCostly to introduce the mechanism that
could find the right matchToo much dependence on 3rd parties like developers and databases (higher risk +
costs)100% dependente on companies that want
to be our suppliersFree of chargeNo direct competition: Gift a Gift offers a unique
service It is not a seasonal industry
Big opportunity for potential growthThis industry covers a huge hole in the market: people
have less and less time to spend on superfluous activities, such as spending two hours in a shopping
mall searching for a gift for someoneThe booming of social media and mobile app: it will
be easy reachable for clients (mobile
Decreasing purchasing power due to the economic downturn
No barriers to enter the industryConsiderable amount of indirect
competitionDistrust of online payment requiredLack of full cost disclosure from the
partners Lack of habits to buy gifts online
Value Curve
Online Regis
tration
Price (F
reemium)
Delivery
Speed
Ease of U
se
Friendly
Interface
Convenience
Availa
bility
Brand Valu
e
Credibility
Capab
ility
0123456789
10 Gift a GiftAmazon
Hypothesis Validation
People will be willing to use Gift aGift instead of other platforms, since we provide a time saving tool, for a personalized and meaningful search
Clients will be willing to pay online with a credit card or a debit card.
By offering gifts to orphanages and other social organizations, we will boost at least 25% of our sales/revenues/brand awareness
Hypothesis Validation