Precision Agriculture Landscape - Andrew Selck
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Transcript of Precision Agriculture Landscape - Andrew Selck
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Precision Agriculture LandscapeAndrew Selck - EY
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The Impact of Precision Agriculture goes far beyond the producer’s field
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Precision Agriculture Tech: Questions to ask…
#1: What is the product/service?• What are the benefits of the
product/service?• How does the company drive adoption in
the market?
#2: How does it create value?• What is the target market and value (i.e.,
increase profitability or reduce risk)– Farmer Profitability = Yield x Price – Cost– Agribusiness Profitability = Revenue –
Expenses• How does the product/service generate
revenue?
#3: Does it need producer data?• Will producers share data? Is there a
trusted relationship?• What is the data usage, privacy, and
security policies?
Data
Product / Service
Value Creation