Nike PresentationL
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Transcript of Nike PresentationL
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NikeDavid Paterson
Supawaree Patravanich
Solidah Sath
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History:
Began in 1964 as Blue Ribbon Sports.
In 1972, a new kind of shoe was introducedentitled Nike.
In 1979, held patent on Air type of cushioning
for soles of shoes.
Went public in 1979 on NYSE. Blue Ribbon Sports merged into Nike, creating
Nike, Inc.
Been operating Nike Factory Stores since 1984.
First Niketown opened in Portland, Or in 1990.
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Overview of Company:
Was founded by
Bill Bowerman andPhil Knight.
Employs 29,000
worldwide in27 countries.
Owns over 200 Nikefactory stores.
Operates facilities inOregon, Tennessee,North Carolina, andthe Netherlands.
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Mission Statement:
To bring inspiration and innovationto every athlete* in the world.
* If you have a body, you are an athlete.
Bill Bowerman
(co-founder of Nike)
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Awards:
Nike has received numerous awards
recently. Recognized by Fortune magazine
Nike ranked # 1 in the Companies in a Classof their Own list for use of organic cottonand re-use a shoe campaign.
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Growth:
Company has been market leader
for many years. Forecasts revenues of $23 billion by
2011.
Adidas has tried to close gap.
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Competitors:
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Target Market: Any athletes who
Love sports
Seek Quality
Performance style
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Products: Footwear
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Products: Apparel
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Products: Equipment
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Products: Accessories
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Products: Sport lines
Action Sports
Baseball
Basketball
Cardio
Cycling
Fitness Dance
Football
Golf
Lacrosse
Running
Soccer
Swim
Tennis
Training
Yoga
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Products: College licensed gears
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Products:
Choose material and color
Personalize symbol or ID
Available within 4 weeks of order Premium prices
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Products:
Enhance running experience
Pick workout and custom playlist
Run with real-time feedback
Sync and track progress
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Price:
Better Wholesale
Price Zone Womens footwear
collection rangebetween $90-200
High quality and acertain level ofperformance
Extensive R&D and
rigorous tests toensure highquality
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Promotion:
Nike Swoosh
The Second Coming
Employ Celebritiesand well known Athletes
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Place:
Combination of Direct and Extended Marketing
Channels Lead time is crucial
Eliminate the unnecessary middle men
Mass Distribution Channel
Can be found in large department stores, onlinesites, and even in major athletic catalogs
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Store Layout and Design: Variation of free-flow and loop
layout E.g. NikeTown Seattle Floor Plan
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Store Layout and Design: Modern/sporty interior design
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Store Layout and Design: Modern/sporty interior design
Active music
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References:Hincker's Homepage . Retrieved February 21, 2007, from Nike and theAmerican Body Web site:http://xroads.virginia.edu/~CLASS/am483_97/projects/hincker/nike.html(2007). Nike Site. Retrieved February 21, 2007, from Nike.com Web site:http://www.nike.com/index.jhtml#l=nikehome&re=US&co=US&la=EN(2007). Product Technology. Retrieved February 21, 2007, from Nikebiz:The inside story Web site:
http://www.nike.com/nikebiz/nikebiz.jhtml?page=6&item=research
(2004). Evolution of Marketing Strategy. Retrieved February 21, 2007, fromNike Web site:http://www.icmr.icfai.org/casestudies/catalogue/Marketing1/MKTA018.htm
Enderle, Hirsch, Micka, Saving, Shah, Szerwinski, (2000, March, 14).Strategic Analysis of Nike, Inc.. Retrieved February 21, 2007, fromhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htm
http://xroads.virginia.edu/http://xroads.virginia.edu/http://xroads.virginia.edu/http://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://nike.com/http://nike.com/http://nike.com/http://xroads.virginia.edu/ -
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