MID SEM PRESENTATION

19
MOVING FROM CONCEPT TO CUSTOMER : INBOUND MARKETING Presented by Hemantha Chowdary 2013A3PS359H

Transcript of MID SEM PRESENTATION

Page 1: MID SEM PRESENTATION

MOVING FROM CONCEPT TO CUSTOMER :

INBOUND MARKETING

Presented by

Hemantha Chowdary 2013A3PS359H

Page 2: MID SEM PRESENTATION

WHAT IS MARKETING ?Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. MARKETING

Marketing targets the construction of a brand identity so that it becomes easily associated with need fulfillment. Marketing shows how to reach to the Customers and build long lasting relationship

Strategy :- PULL

SALES

Sales is the strategy of meeting needs in an opportunistic, individual method, driven by human interaction.It's simply the ability to meet a need at the right time. Strategy :- PUSH

Page 3: MID SEM PRESENTATION

Inbound Marketing has beenproven to be the one with less spend and more ROI

Out of over

131

Marketing Strategies available

Page 4: MID SEM PRESENTATION

WHAT IS

INBOUND MARKETING ?

Page 5: MID SEM PRESENTATION

“ Inbound Marketing is marketing focused on getting found by customers.”

Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.

Page 6: MID SEM PRESENTATION

WHY INBOUND MARKETING ?

Because , the old marketing playbook is BROKEN. Due to digital revolution

86 % viewers skip ads

91 % unsubscribe emails

44 % of direct mail is never opened

200 Million on the Do Not Call list

Page 7: MID SEM PRESENTATION

COMPONENTS OF INBOUND MARKETING

Page 8: MID SEM PRESENTATION

KEY COMPONENTS OF INBOUND

➜ Content - Content creation is the core of any Inbound Marketing campaign. It is the in-formation or tool that attracts potential customers to your site or your business.

➜ Search Engine Optimization - It is the practice of building your site and inbound links to your site to maximize your ranking in search engines, where most of your customers begin their buying process.

➜ Social Media - When your content is distributed across and discussed on networks of personal relationships, it becomes more authentic and nuanced, and is more likely to draw qualified customers to your site.

Page 9: MID SEM PRESENTATION

MAJOR THEMES IN INBOUND

Content Creation + Distribution

Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide.

Lifecycle Marketing

Promoters don’t just materialize out of thin air: they start off as strangers, visitors, customers.

Personalization

Tailor your content to the wants and needs of the people who are viewing it. Give message to specific needs.

Multi-Channel

Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.

Integration

Content creation, publishing and analytics tools all work together like a well-oiled machine - allowing you to focus on publishing the right content in the right place at the right time.

Page 10: MID SEM PRESENTATION

THE PROCESS IS EASY

Along the top are the four actions (Attract, Convert, Close, Delight) inbound companies must take in order to obtain visitors, leads, customers, and promoters. Along the bottom are the tools companies use to accomplish these actions.

Source – Hubspot.com

Page 11: MID SEM PRESENTATION

BIG CONCEPT

➜ The Inbound way is all about providing remarkable content to our users,

whether they be visitors, leads, or existing customers.

Page 12: MID SEM PRESENTATION
Page 13: MID SEM PRESENTATION

SOCIAL PUBLISHING

allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time. milk and

THE FIRST STEP – CREATING CONTENT

BLOGGING

Is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

Page 14: MID SEM PRESENTATION

➜ Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Page 15: MID SEM PRESENTATION

WHAT I HAVE BEEN DOING ?

1. Searching for questions for which the answer/solution is the product.

2. Managing the Content and Social Media Calendar3. Putting a human face to the brand on Social Media

platforms like – Facebook , Twitter , Quora , Reddit etc.

4. Preparing content for Daily blog and publishing on the website

5. Doing Competitive Analysis of Keywords and Backlinks6. Design and form creation for a regular Newsletter7. Creating a Drip Campaign for the E – mail database

available8. And more in the coming days………

Page 16: MID SEM PRESENTATION

FEW OUTCOMES OF THE WORK DONE

267BACKLINKS

Page 17: MID SEM PRESENTATION

KEY RULE FOR ANY TYPE OF MARKETING

We have all heard the old saying, “The customer is always right.” Some marketers write off this concept, but that’s the worst possible thing to do. The marketer must strive to exceed the expectations of their audience at all times.

Page 18: MID SEM PRESENTATION

Thanks! Any questions?

Page 19: MID SEM PRESENTATION

CREDITS

Special thanks to

Mr. SaiKiran GVR (Head of Inbound Marketing)

Mr. Ashok Varma (Founder and CEO)

And all the people who made awesome resources available for free.

And the whole staff at