Metro Jóvenes

JÓVENES EN EL METRO DE MADRID

Objetivo:

• Entender cómo se presenta el consumo de medios en los jóvenes de hoy.

• Identificar nuevas líneas de comunicación, que relacionen diferentes puntos de contacto.

1. Para entender y visionar los territorios de acción del target, sus cruces y combinaciones los hemos plasmado en un plano intentando cubrir las líneas más importantes como son:

Video Juegos10

Móvil7

6

Arte/Diseño9

Tecnología2

3 RRSS

1 Música

4 Entretenimiento

5 On-line

8 Off line

Su relación con las marcas

Líneas

Video Juegos10

Móvil

7

Arte/Diseño

9

Tecnología

2

3 RRSS

1 Música

4 Entretenimiento

5 On-line

8 Off line

Plano esquemático de la red

On-line

Tech+online

Google

Móvil/

InternetE-comerce

Adobe

YouTube

Música on-line

VJ on-line

Descargas

Foto/web

Mensajes

Móvil+diseño

Conversación

Apps móvil

Música+móvil

VJ+móvil

Agenda

RRSS+móvil

Tech+móvil

Artistas

Diseñadores

Tech+ música

Exposición

Art+tech

Mús.+VJ+Diseñ

Arte callejero

RRSS+música

Estilos

Arte/Diseño

Impresos

Grupos

Concierto

Música+tech

Música+VJ

Videos

Estilos

Música

Radio

Novedades VJ

TV

Cine

Compras

Residencia

Tech+VJ

Foto/Video

Calle

Torneos VJ

RRSS+VJ

Consola

Avatar

Apps

facebook

MSN

Video Juegos

Noche

Universidad

Casa

Móvil

Entretenimiento

RRSS

Off line

Wiki/Widgets Tiendas

IT

3

2

10

47

1

6

5

9

8

Tecnología2

1

3

4

5

7

9

10

Deportes

Músic offline

6 Su relación con las marcas

http://images.google.es/imgres?imgurl=http://elososinmadrono.files.wordpress.com/2008/07/metro_madrid_rotulo.jpg&imgrefurl=http://elososinmadrono.wordpress.com/2008/07/&usg=__O_yU52dzJ5NX9Da43DvL3PtsW64=&h=188&w=289&sz=12&hl=es&start=36&tbnid=uW-tKGnBL_hTfM:&tbnh=75&tbnw=115&prev=/images%3Fq%3Dmetro%2Bmadrid%26start%3D20%26gbv%3D2%26ndsp%3D20%26hl%3Des%26sa%3DN

http://www.metromadrid.es/acc_resources/pdfs/Plano_Metro_2007.pdf

2. Hemos ubicado sus marcas con el propósito de identificar cuales son las líneas de comunicación más saturadas. y así poder proponer hipótesis de nuevas líneas de comunicación que relacionen diferentes puntos de contacto.

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9

8

Tecnología2

Tecnología

2

1

3

3 RRSS

1 Música

4 Entretenimiento

4

5 On-line

5

7

8 Off line

9

10



Con las marcas de alcohol




















Línea

Música on-line

Música+móvil

Tech+ música

Mús.+VJ+Diseño

RRSS+música

Grupos

ConciertoMúsica+VJ

Videos

Estilos

Música1

1

1 Música


Líneas

Video Juegos10

Móvil

7

6

Arte/Diseño

9

Tecnología

2

3 RRSS

1 Música

4 Entretenimiento

5 On-line

8 Off line


Música

























Línea

Tech+online

Tech+móvil

Tech+ música

Art+tech

Tech+VJ

Foto/Video

Apps


IT

2

Tecnología2

Tecnología

2


Líneas

Video Juegos10

Móvil

7

6

Arte/Diseño

9

Tecnología

2

3 RRSS

1 Música

4 Entretenimiento

5 On-line

8 Off line


Tecnología












Línea

6

RRSS+móvil

RRSS+música

RRSS+VJ

Apps

facebook

RRSS

Wiki/Widgets

3

3

3 RRSS


Líneas

Video Juegos10

Móvil

7

6

Arte/Diseño

9

Tecnología

2

3 RRSS

1 Música

4 Entretenimiento

5 On-line

8 Off line


Redes Sociales










Línea

6

4 Entretenimiento

YouTube

VJ on-line

Conversación

Exposición

Impresos

Concierto

Radio

TV

Cine

Compras

Foto/Video

Calle

facebook

Entretenimiento

4

4


Líneas

Video Juegos10

Móvil

7

6

Arte/Diseño

9

Tecnología

2

3 RRSS

1 Música

4 Entretenimiento

5 On-line

8 Off line


Entretenimiento






















Líneas

5 On-line

6


On-line

Tech+online

Google

Móvil/

InternetE-comerce

Adobe

Música on-line

VJ on-line

Descargas

Foto/web

Wiki/Widgets

5

5

YouTube

Líneas

Video Juegos10

Móvil

7

6

Arte/Diseño

9

Tecnología

2

3 RRSS

1 Música

4 Entretenimiento

5 On-line

8 Off line


On-line













Línea

Móvil

7

6

Móvil/

Internet

Mensajes

Móvil+diseño

Conversación

Apps móvil

Música+móvil

VJ+móvil

Agenda

RRSS+móvil

Tech+móvil

Móvil

7

7


Líneas

Video Juegos10

Móvil

7

6

Arte/Diseño

9

Tecnología

2

3 RRSS

1 Música

4 Entretenimiento

5 On-line

8 Off line


Móvil







Músic offline

Línea

8 Off line


E-comerce

Agenda

Arte callejero

Compras

Residencia

Calle Noche

Universidad

Casa

Off line

Tiendas IT

8

Deportes

Líneas

Video Juegos10

Móvil

7

6

Arte/Diseño

9

Tecnología

2

3 RRSS

1 Música

4 Entretenimiento

5 On-line

8 Off line


Off-line














Línea

Arte/Diseño

9

Adobe

Móvil+diseño

Artistas

Diseñadores

Exposición

Art+tech

Mús.+VJ+Diseñ

Arte callejero

Estilos

Arte/Diseño

9

9


Líneas

Video Juegos10

Móvil

7

6

Arte/Diseño

9

Tecnología

2

3 RRSS

1 Música

4 Entretenimiento

5 On-line

8 Off line


Arte/Diseño













Línea

Video Juegos10

6

VJ on-line

Descargas

VJ+móvil

Mús.+VJ+Diseñ

Música+VJ

Novedades VJ

Tech+VJ

Torneos VJ

RRSS+VJ

Consola

Avatar

Video Juegos

10

10


Líneas

Video Juegos10

Móvil

7

6

Arte/Diseño

9

Tecnología

2

3 RRSS

1 Música

4 Entretenimiento

5 On-line

8 Off line


Video Juegos














Línea

6

YouTube

6


Líneas

Video Juegos10

Móvil

7

6

Arte/Diseño

9

Tecnología

2

3 RRSS

1 Música

4 Entretenimiento

5 On-line

8 Off line




















Línea

6

YouTube

6


Líneas

Video Juegos10

Móvil

7

6

Arte/Diseño

9

Tecnología

2

3 RRSS

1 Música

4 Entretenimiento

5 On-line

8 Off line


Su relación con las marcas + alcohol

































Línea

6

YouTube

6


Líneas

Video Juegos10

Móvil

7

6

Arte/Diseño

9

Tecnología

2

3 RRSS

1 Música

4 Entretenimiento

5 On-line

8 Off line


Líneas menos saturadas

•Las líneas de la música, arte/diseño, entretenimiento, off-line son las líneas en donde se concentran la mayor cantidad de acciones de las marcas de alcohol.

•La línea on-line es una línea con muchas posibilidades por su obligada integración con las otras plataformas.

•Las líneas: Móvil, redes sociales, tecnología y video juegos son las líneas menos saturadas con marcas de alcohol y por lo tanto con potencialidad de desarrollos novedosos.

















Metro Jóvenes

Technology

Transcript of Metro Jóvenes