Las 5 cosas que cualquiera puede aprender de IDEO @ marketers13
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Transcript of Las 5 cosas que cualquiera puede aprender de IDEO @ marketers13
5 cosas que cualquiera
puede aprender de
IDEO
“Are the bosses always going to have the best ideas?
NOT LIKELY”
DAVID KELLEYFundador, IDEO
NOT LIKELY”
Existen procesos para la innovación
H C D
HCD
El valor del Designthinking
Innovation beginns with an eye
INNOVATION begins with an eye
Buscar la promesa en una idea, no sus fallas
Build on top of others ideas
Collaboration
T- Shaped MindsInterdisciplinario es diferente de Multidisciplinario
Diversidad
Prototipar para aprenderEnlightened trial and error succeeds over the planning of the lone
genius.
Fail often to succeed sooner
El Cliente no es stakeholder. Es player.
Es nuestro trabajo conocer al USUARIO
Saber lo que quiere. Saber quién es.
La Innovación no es un proceso eficiente. Es un proceso de generación
de valorCaos, Risas, Riesgo, Experimentación, Errores
No productos. No servicios.
Diseñamos Comportamientos.
Easter egg
Algunas citas
“Nunca vayas a una reunión con un cliente sin un prototipo” -
Dennis Boyle
"Part of maintaining a thriving creative culture is giving people time and permission to play." —Tim Brown
“So innovation is not a continuous activity; it’s a project-based activity. If you don’t have a process for choosing projects, starting projects, doing projects, and ending projects, you will never get very good at innovation”. - Tim Brown
“You got to hire people who don't listen to you. I don't think that corporate america is ready to hear that right yet”. - David Kelley
“Status comes from who gets the best idea, not who's older, not who's with the company longest, not who has the biggest title”. - David Kelley
“The trick is to find this actual experts so that you can learn much more quickly that you could just by doing in the normal way and just learning about it yourself. “ - David Kelley
“Organized chaos? It's not organized chaos. It's focused chaos”. - David Kelley