Identidad corporativa_Baccus
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Pantone 3145C: 100 M:0 Y: 30 K:20
Pantone Process Black CC: 0 M:0 Y: 0 K:100
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ESTUDIO DE LA COMPETENCIA
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Tema.
Creación de la marca de un nuevo concepto de vinoteca, con la diferenciación de una materia prima natural, más enfocado al público joven y moderno, y un liderazgo en costes que lleva a la empresa a mantenerse competitiva.
Valor de la marca.
Vinoteca de carácter joven y sofisticada con amplio surtido de vinos ecológicos.
Objetivos.
- Debe introducir en el mercado una nueva empresa.
- Crear naming.
- El posicionamiento en el mercado del servicio y el nom-bre de la marca.
- Obtener el máximo beneficio.
- Una marca joven y moderna, quitar ese alo tradicional que hasta hace poco tenían las vinotecas.
- Sostenible.
- Diferenciación: vinoteca ecológica, vinos naturales, sin aditivos.
- Sofisticado y único.
- Público objetivo fluctúa entre los 20 y 50 años.
- Por su ubicación el público además del local puede ser extranjero.
- Realizar catas, cursos, viajes a bodegas,…
8.1/Briefing vinoteca
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8.2/Aplicaciones de la marca
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C/Alta, nº 45, 46220 - ValenciaTel. 963 000 000
www.vinotecabaccus.com
C/Alta, nº 45, 46220 - Valencia Tel. 963 000 000 www.vinotecabaccus.com
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