Fernando Barbella - FIAP 2009
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Transcript of Fernando Barbella - FIAP 2009
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Fernando L. Barbella
Director Creativo Interactivo
BBDO ARGENTINA
Todos desean el
progreso, pero
nadie quiere el
cambio.
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(Gracias, Ulrik)
Ulrik Haagerup, Editor en Jefe de Nordjyske
Media, en Aalborg, Dinamarca
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“The next step is to recognize that there is a paradigm shift.
We have lost a monopoly to tell stories to people. Now
everybody can do it and we have to make sure that all
these people who come up with videos, sound, blogs, will
be involved with our news factory in order to make that
content available to people.”
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…, eh?
Entrevista a Ulrik Haageruphttp://www.youtube.com/watch?v=jNB09yDrGkc
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“In most online communities,
90% of users are lurkers
who never contribute,
9% of users contribute a
little, and
1% of users account for
almost all the action.”
Jakob Nielsen
UGC? WTF?
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La cura de todos
los males.
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f.f.f.Dramatic Shift in Marketing Realityhttp://www.youtube.com/watch?v=ciSrNc1v17M
Paso de los Toros - Mandale un mensaje a tu exhttp://www.vimeo.com/3253708
Lays – La alegría se compartehttp://www.vimeo.com/2119836
7up Free - Liberate de lo que no querés para voshttp://www.vimeo.com/3175874
7up Lima Free – Ponele noche a la webhttp://www.vimeo.com/1855086
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From…
PAID MEDIA
to…
EARNED MEDIA
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Muchas Gracias