Experience Planning
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experience planning by bwilsonvi | ux designer | [email protected]
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Learn how to design an experience by first focusing on what the solution should enable. In other words, spend time thinking about what your final design should DO before you start thinking about how a design will work, or look.This presentation is for designers, project managers, and developers.I am a ux designer. I use this methodology on every project big or small. This method even works in the most dysfunctional environments. This method will help you with or without user centered research.I truly hope this helps you on your next project. Let me know if you have questions or concerns.
Transcript of Experience Planning
experience planningby bwilsonvi | ux designer | [email protected]
what is experience planning?
experience planning is a method used toscope a product or service.
in an ideal world this approach is informed bya deep understanding of our customers.
experience planning emphasizes what aproduct or service will do rather than how it will
work, or what it will look like.
experience planning is a collaborative,living process, that evolves over
a period of time.
the primary building block of experienceplanning is an experience goal.
what is an experience goal?
an experience goal represents yourcustomers ambition, aim, or desired result.
it’s easiest to think of these goals in simplesentences. for example,“I want to be healthy.”
why are experience goals important?
they can help provide a broad view ofyour product or service...
enable team members to collaborate andbuild consensus on a project vision...
reduce, and even eliminate feature creep...
surface risks and dependencies at anearly stage...
provide a tool for future decision making,and concept evaluation...
and finally it transitions smoothly into theagile scrum process.
three categories of experience goals
goals that change slowly if at all over timelike our earlier example “I want to be healthy.”
1
specific goals that relate to the larger goal.for example,“I want my LDL–Cholesterol
level to be below 100.”
2
and goal motivation which can revealunderlying needs. for example, because
“I want to live longer.”
3
how do I get started?
you will need sticky notes
markers
and foam core boards
how to compose a sticky note
I want to...
lower my LDL-level below 100
tips
go for quantity...
find patterns and group similar notes...
rewrite notes to follow the samesentence structure...
and of course iterate.
example
REAL WORLD EXAMPLE
kickoff meeting
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early planning progress
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planning refined
REAL WORLD EXAMPLE
scoped plan documented
follownews for a specificcelebrity
follow news from asource
follownews fora specific
movie
REAL WORLD EXAMPLE
document close-up
REAL WORLD EXAMPLE
follow a celebrity manifest in final design
feedback
I have been telling everyone about our design process and how amazing it was! That experience was the highlight of my internship. It was fascinating to learn a whole new way of thinking. My prior conceptions (and I think a lot of
people's) about design and development were completely topsy-turvy of what we did. This method is much more effective! I think we designed a better product than we would have otherwise. I know the process took
longer than what some people wanted, but I think it saved time in the end. By thinking through every possible angle of this app in the beginning, we had
less rework and blind spots later. I can't imagine designing anything in the future without using this process.
– Anonymous PM
thanksby bwilsonvi | ux designer | [email protected]
