"Emprender en el sector de juegos online" Expojoc, Septiembre 2014
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Transcript of "Emprender en el sector de juegos online" Expojoc, Septiembre 2014
“The leading social casino gaming company in Latin America and Southern Europe”
PADE en IESE Business School
Emprendedor desde hace más 20 años
Incubator: Grupo Itnet & …. ?
Aztive, OcioMedia, Nosotras.com, TopDomainer, …
Online Games
Akamon, PequeJuegos.com, Casual Games, …
Conector Startup Accelerator
Aceleración de 21 startups (6 + 15)
Business Angel
+30 inversiones en startups (Kantox, DeporVillage, Captio, Reclamador,
PopPlaces, Chicfy, ChicPlace, Viuing, Exelweiss, WiMi5, …)
Premio Emprendedor del Año 2014 Expansión & IFEMA
Autor “Los Principales errores de los Emprendedores” (Ed. Planeta, 2013)
500 personas más influyentes de España (El Mundo 2012, 2013)
http://www.CarlosBlanco.com
Carlos Blanco
The Akamon Story
•Founded in 2011 in Barcelona by Carlos Blanco, Vicenç Marti and Exelweiss partners
•Developer and publisher social games
•Large portfolio of casino and casual titles
•Multiplatform distribution Portal, Facebook, iOS, Android
•Over 100 portal partners•70 employees
GrupoITnet and Exelweiss merge gaming assets to form Akamon
July 2011
Feb 2012 1st Facebook game
Nov 2012 $2.85m investment
Feb 2014 Investment in Israel studio
May 2014Alex Cohen (former head of product at QuickSpin) joining management team as Akamon Chief Product Officer
TimelineOverview
June 2013 1st mobile game
Vicenç MartíCEO at Akamon
Carlos BlancoChairman at Akamon
You know Vicenç, people like to play online casino games for no money
May 2011
Recruiting and Retention should be at least 50% of the CEO time
Or else you are doing something seriously wrong
Winner at the “Who’s Got Game” GamesBeat 2012 competition.
Listed amongst Social Casino Power 25 by Social Casino Intelligence.
Akamon wins 2 of the 4 nominations at the EGR Operator Awards 2012, the most recognized awards of the online gaming industry.
Akamon is part of the Europe's 100 hottest Startups by Wired Magazine
And many more….
Awards
Our international Awards
Transparency Meritocracy Fun Innovation
Consumer BrandsCorporate BrandCulturally relevant to Latin Americans and
southern EuropeansStrong set of corporate values
Financial / operational reporting available for whole company
Full salary transparency (top management included)
Strategic decisions always shared with employees
OKR’s (Objectives and key results system used at Google) implemented at Akamon
Salary increases based on measurable achievement
Performance review twice every year
Bonuses per project / job position
Game area at Akamon (PS3, ping pong, etc.)
Internal bets and challenges
Team building events
Friday parties at the office
Innovation day: Employees rewarded on new concepts
“La Fabrica”: a factory of concepts to develop new games
Akamon’s brand architecture
Our games are…
Studio Game Publisher
Distribution platform
Payment process
Device manufacturer
Social Casino Gaming Value Chain
From development studio to device manufacturer, many companies are involved in the social gaming value chain
Zynga
Caesars Interactive (Playtika)
IGT
Buffalo Studio
Gamesys
FB
Big Fish
Akamon
Paysafecard
Clickandbuy
Minijuegos
Apple
2013 E3.1 BillionUSD
(Source: Morgan Stanley)
2014E
Our Opportunity
Focus in Latam and South Europe markets
N.America$1,360 M
LatAM$465 M
Europe$806 M
Asia$186 M
Oceania$279 M
- Competitive intensity +
Our Opportunity
- Competitive intensity +
Market overview
LatAm$0.9bn
N. America$1.4bn
Europe$1.2bn Asia
$1bn
RoW$0.5bn
11%
68%
35%
59%
39%
Social casino market, ‘15
CAGR, ’13-’15
Social casino continues to outgrow the social gaming market with an expected market size of $5bn by 2015. The Latin American market is forecast to grow at 68% CAGR between 2013 and
2015, faster than any other region in the world
Source: Morgan Stanley
Multiplatform
Portal games
Casino games Poker games
Skill games
Card games
Table games
Others: Escoba, Tarot, Bellote, Truco Argentino
40 games
Gross revenue: $961k (March) +20% YoY
MAU: 1,157,560DAU: 212,768DAU/MAU: 18%
PU: 48K +25% YoY
ARPPU: $22.1
CAC: $23.1LTV: $59.7
KPIs March
Facebook games
Top 5 games (users)
Top 5 games (ARPPU)
Others
19 games
Gross revenue: $132k (March)+708% YoY
MAU: 1,014,033DAU: 217,313DAU/MAU: 21%
PU: 10,500 +1200% YoY
ARPPU: $12.5
CAC: $13.6LTV: $21.7
KPIs March
Mobile games
Play and make new friends with the best social bingo
Play Our new slots made in our Tel Aviv studio, available in all platform, FB, IOS, Android and portal
2 games
Gross revenue: $25.2k (March)
MAU: 36,405DAU: 3,571DAU/MAU: 10%
PU: 1,069K
ARPPU: $23.7
CAC: $35.3LTV: $86.9
KPIs March
Strategic geographical footprint
“Wide” product portfolio
Distribution model
Local & Global
Latam & Southern Europe
MultichannelPlatform diversification
High value and diversified distribution network
Local product strategy
1 2
43
Akamon’s strategy
Jan.
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Feb.
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May
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0
250,000
500,000
750,000
1,000,000
950K€
750K€
350K€
270K€
Constant and intensive growth
A “wide” product portfolio
GLOBAL GAMES
LOCAL GAMES
HIGH MONETISATION
LOW MONETISATION,
HIGH TRAFFIC
Target specific geographies with local games which are used to cross-sell traffic into more valuable global games
Direct casino player acquisition
in high value geographies
a b
Akamon acquire users through local culturally relevant games and monetise them with global casino games
1
Blended ARPDAU = $0.18
Akamon portals:
Distribution model
October 2011
March 2012
Sept. 2012
October 2012
Portal strategy has provided a solid revenue stream and a way to enter new markets quickly
17th FBgame
1st iOSgame
1st Androidgame
August 2013
May 2013
1st Facebook Game
February 2012
October 2013
Traction on Facebook; in the process of transitioning successful games to mobile
July 2011
Non-portal platforms:
Partners:
A high value network of 3rd party distributors; 30% revenue share
3
20M registered, 2.2M MAU, 433K DAU We are 10x bigger than the main competitor present in our markets in
terms of revenue
Strategic geographical footprint
4
Strategic geographical footprint
2014 Revenue YTD
Spain remains our core market but the majority of new registrations are from outside of Spain
4
1%1%4%4%9%10%13%
58%
0%
Other Italy VenezuelaMexicoArgentinaBrazil FranceSpain Colombia
42%
Total registrations
4%4%6%11%
3%4%
26%22%20%
Other Italy VenezuelaMexicoArgentinaBrazil FranceSpain Colombia
80%
Note: Other consists of all IP addresses which cannot be allocated
Free to play Membership
Freemium Model – 2 ways to play
We have two ways to monetize and show you the money
Subscription to the club (1, 3, 6 and 12 months)
Chips: used for playing 70% of the games and for buying at the shop.
Free to play + + Ads (5% of revenues)+ Subscription to Club ( 8% of revenues)+ Virtual Currency (87% of revenues)
ADS
S
VC
Our best monetization model
Most popular local payment methods
We grow with our partners and for our partners
Partner showcase – Marca
Founder Team
People
Market definition
Product implementation
Multiplatform
Multilanguage
Ecosystem
Transparency
Pasos a seguir para emprender con éxito
The more content, the more fun to your audience
Emprender en el sector del Gaming
Selección de socios
Reparto accionarial
Pacto de socios
Despedir lento
Ideas vs Ejecución
“La idea es el enemigo del emprendedor”
Internacionalización
El principal error es cometido por los Emprendedores el día 0
The more content, the more fun to your audience
Emprender en el sector del Gaming - Errores en emprendedores
Thanks!
@AkamonEnt
@carlosblanco
www.akamon.comwww.carlos.blanco.com