At Journey’sEnd?

How Hyper-Connectivity IsChanging Everything

Leading European Campaign Management and Engagement Solution

SELLIGENT : OUR HERITAGE

Platform designed to serve leading brands in Europe

• Same ambitions but smaller budgets• Smaller marketing departments• Less collaboration from IT• Multi-lingual, multi-cultural

environment• EU data privacy protections

Full Feature Set; Lower Price

Enables high levels of marketing productivity

Faster onboarding; little need for IT

Consumer-centric, tightly integrated and agile

High levels of data security and stewardship

Now together with…

STRONGVIEW: OUR HERITAGE

Platform designed to serve leading brands in the US

• Built for large, innovative market• Delivers the most relevant possible

message in all situations• Meets the scalability demands of big

US brands• Capitalizes on the innovation heritage

and engineering talent of Silicon Valley

Contextual Tool Set

Live Content

Unparalleled Scalability

Analyst Recognition

The Pitch

Why We’re Different• Powerful & Smart • Omnichannel & Best Channel• Global & Local• Focused & Dependable

Quick Facts• 700 Clients• 420 Employees• 30 Countries Served (and counting)• 10 Offices Worldwide

A Few of Our Clients

The world’s leading independent technology provider for relationship marketers.

To Our Story…

5.3M mobile devices in use

64% of us sleep with our phones

We spend more time on our phones than watching TV

It’s about smartphones, stupid

More than 5.3 billion mobile devices are in use on the planet today

Always turned on...

Up all night...64% Sleep with their mobile in the bed or by the bed

48% Never turn their phones off.

In 2014, consumers have spent more time on mobile than on desktop and online rather than watching TV

100 Million in10 Weeks

March-May 2012

100 Million in18 Years1940-1958

From tech adoption … to taco adoption … everything is faster

Speaking of Adoption,How are Marketers Responding?

ING’s slowmo video booth with “Share to Social”

Social Sharing

Changing how we shop

Source: Pew Internet and American Life project

6 in 10 cell phone owners use their phone during in-store shopping

…how we cook

…how we reorder

…how we drive

…how we move and live

“You will never look at things the same way” -- Gordon Segal, Founder, Crate & Barrel

& how we travel

Relevant since 1925

So What’s a Mad Man To Do?

So What’s a Mad Man To Do?

So What’s a Mad Man To Do?

No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.-- Heraclitus

You never market to the same customer twice.

What’s Needed Consumer-FirstMarketing

Insight- and context-driven

Channel flexible and touchpoint agnostic

Respect for consumer choice and data

Relevant and always-on

Consumer FirstMeans

• Integrity Respecting Preferences Respecting Privacy

• and Empathy Relevant Contextual Situational Channel, Content etc.

Live Conteent

Push Messaging

In-App Rich Messaging

Geo-Location Triggers

Real-Time Links to Site Behavior

Tools Required

Getting Contextual with Weather

BACK UP

OMNICHANNEL ENGAGEMENTSeize the moment

Enhance the experience

Segmentation