Clientes y marcas
-
Upload
ricardo-cardenas-cabezas -
Category
Education
-
view
397 -
download
0
Transcript of Clientes y marcas
![Page 1: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/1.jpg)
RICARDO CÁRDENAS CABEZAS
PROYECTO
MATERIA POR:PUBLICIDAD I
LOS CLIENTES Y LAS MARCAS
![Page 2: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/2.jpg)
BRAND EQUITYLA CONSTRUCCIÓN DE
MARCA
![Page 3: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/3.jpg)
![Page 4: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/4.jpg)
![Page 5: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/5.jpg)
![Page 6: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/6.jpg)
![Page 7: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/7.jpg)
![Page 8: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/8.jpg)
![Page 9: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/9.jpg)
![Page 10: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/10.jpg)
Tipos de Clientes
The Branded House: Apple
House of Brands: Bavaria
(Póker, Águila, Costeña, etc)
House Blend: Google,
Youtube, Blogger, Picasa.
![Page 11: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/11.jpg)
Tipos de Marcas
1. Figurativas.
2. Nominadas.
3. Mixtas.
4. Tridimensionales.
![Page 12: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/12.jpg)
Niveles de relación con la Marca
![Page 13: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/13.jpg)
“Si te vi no me acuerdo”
UNKNOW
![Page 14: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/14.jpg)
“Yo a ti te conozco”
AWARENESS
![Page 15: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/15.jpg)
“Llámame”
CONSIDERATION
![Page 16: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/16.jpg)
Primera cita
TRIAL
![Page 17: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/17.jpg)
Conquista
ENGAGEMENT
![Page 18: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/18.jpg)
Felices para siempre
LOYALTY
![Page 19: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/19.jpg)
![Page 20: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/20.jpg)
El Branding
![Page 21: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/21.jpg)
![Page 22: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/22.jpg)
Atributo
Cuál es la necesidad
primaria que está
satisfaciendo.
![Page 23: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/23.jpg)
Identidad
1. Logotipo.
2. Isotipos
3. Imagotipos.
4. Isologos.
![Page 24: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/24.jpg)
![Page 25: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/25.jpg)
Posicionamiento
Cuál es su reputación?
![Page 26: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/26.jpg)
Valor
Por qué me siento atraído o
identificado con él?
![Page 27: Clientes y marcas](https://reader031.fdocuments.mx/reader031/viewer/2022022001/587933121a28ab7c448b6edd/html5/thumbnails/27.jpg)
SABIO
BUSCADOR
GUERRERO
MAGO
DESTRUCTOR
BUFÓNAMANTE
HUÉRFANO
CUIDADOR
REY
CREADOR
INOCENTE
Autoconocimiento
Pertenencia
CambioOrden