Clase 1 Las mujeres en la economía 2012

7/30/2019 Clase 1 Las mujeres en la economa 2012

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El Foro Econmico Mundial ha preparadoun ranking de las brechas de gnero por

pases a nivel mundial. Considera:

Salud y sobrevivenciaAcceso a la educacin

Empoderamiento poltico

Participacin econmica.

http://www.forbes.com/pictures/fdgf45eeje/the-10-best-countries-for-women-in-2012/

Los 10 top pases que brindan

oportunidades a la mujer

1. Islandia 6. Nueva Zelandia

2. Finlandia 7. Dinamarca

3. Noruega 8. Filipinas

4. Suecia 9. Nicaragua

5. Irlanda 10. Suiza
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http://www.forbes.com/pictures/fdgf45eeje/the-10-best-countries-for-women-in-2012/

The World Economic

Forum ranks the gendergaps of the world's

nation by health and

survival, access to

education, political

empowerment and

economic participation.

Here, the top 10

countries.

What super-power is

oh-so-glaringlymissing?
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No. 1, Iceland

Iceland is in the top spot for thethird year in a ro

Like many Nordic nations its

lauded for its women in

political and economic positions

of leadership

Here, Prime Minister Johanna

Sigurdardottir.


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Finland has

moved up

one spot

from 2011,

when it was

ranked thirdin the world

on the WEC

Global

Gender Gap

report.

No. 2, Finland


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No. 3, Norway

Finland and Norway flip-flopped this year. All of the Nordic countries, with the exception of

Denmark, have closed over 80% of the gender gap across health, education, political andeconomic participation.


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No. 4 Sweden

Scandinavian countries charge high personal income tax, but families benefit from both business

and government commitment to parental leave, which has greatly strengthened the number ofwomen in the workforce..


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No. 5, Ireland

Ireland has kept its position for two years, and has been climbing the list since 2006 when the

WEC began measuring the Global Gender Gap.


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No. 6, New Zealand

New Zealand has been in the top 10 nations since 2006.


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No. 7, Denmark

Denmark follows New Zealand on the list of best nations for women. It's position has been

unchanged since 2008.


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No. 8, The Philippines

the Philippines has been in the top 10 since 2006 and is the only country in Asia to have

closed the gender gap in both education and health this year.


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No. 9, Nicaragua

Nicaragua replaces Lesotho in the top 10 this year.

Nicaraguas gains in the rankings are driven by changes in political

empowerment particularly an increase in the percentage of women in

parliament (from 21% to 40%) and an increase of the percentage of

women holding ministerial positions (38% to 46%).


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No. 10 Switzerland

Switzerland remains among the top 10 for the third consecutive year and continues to show

gains in educational attainment, economic participation and political empowerment.

// / / / / / /
http://www.forbes.com/sites/jennagoudreau/2013/03/21/eight-leadership-lessons-from-the-worlds-most-powerful-women/http://www.forbes.com/sites/jennagoudreau/2013/03/21/eight-leadership-lessons-from-the-worlds-most-powerful-women/


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http://www.forbes.com/sites/jennagoudreau/2013/03/21/eigh

t-leadership-lessons-from-the-worlds-most-powerful-women/

Ocho lecciones de liderazgo

que nos brindan las mujeresms poderosas del mundo.1. S determinada : Si quieres algo, lo vas a

lograr

2. S valiente.

3. Piensa en grande

4. Toma riesgos calculados5. S disciplinada

6. Rodate de personas inteligentes

7. Gerencia tu carrera

8. Aprende a delegar en la oficina y en tu hogar.
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3/21/2013 @ 3:23PM |21,140 views

Eight Leadership Lessons From The World's Most

Powerful WomenJenna Goudreau, Forbes StaffI write about business and women's leadership.

Today I had the great pleasure of speaking at The

Innovation Enterprises 2013 Women in StrategySummit, which brings together 75 high-level women

in marketing and strategy, about the leadership

secrets of the worlds most powerful women. With

women comprising just 4% of corporate CEOs, 14% of

executive officers and 20% of Americas government

officials, were facing a persistent leadership gap at

the highest echelons.
http://www.forbes.com/sites/jennagoudreau/https://theinnovationenterprise.com/summits/women-in-strategy-summit-march-2013-new-yorkhttps://theinnovationenterprise.com/summits/women-in-strategy-summit-march-2013-new-yorkhttps://theinnovationenterprise.com/summits/women-in-strategy-summit-march-2013-new-yorkhttps://theinnovationenterprise.com/summits/women-in-strategy-summit-march-2013-new-yorkhttp://www.forbes.com/sites/jennagoudreau/


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To move forward, we must first take stock of

what is working.

The following eight leadership lessons,

synthesized and updated from a keynote I gave

last year, come directly from the women whoknow what it takes to get to the top.
http://www.forbes.com/sites/jennagoudreau/2012/10/24/success-secrets-of-the-worlds-most-powerful-women/http://www.forbes.com/sites/jennagoudreau/2012/10/24/success-secrets-of-the-worlds-most-powerful-women/


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Stay Determined

The worlds most successful women really want itand

remain determined even in the face of obstacles. They have

the skills, and they put the time in. But more importantly,they have the desire to do something great. Beth Brooke,

global vice chair ofErnst & Young, was diagnosed with a

degenerative hip disease at age 13 and was told by doctors

she may never walk again. Before going into surgery shepromised herself she would walkno, she would runand

aspired to become one of the best young athletes the world

had seen. Not only did she walk, she went on to play several

varsity sports at her high school, earned multiple MVPawards, and laterplayed Division I basketball in college. She

made up her mind, and she didnt quit. She brought that

same determination to her career and today ranks amongthe 100 most powerful women in the world.
http://www.forbes.com/profile/beth-brooke/http://www.forbes.com/companies/ernst-young/http://www.forbes.com/power-women/http://www.forbes.com/power-women/http://www.forbes.com/companies/ernst-young/http://www.forbes.com/profile/beth-brooke/


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Be Courageous

Women at the top arent fearless. They move toward their fear to

continually challenge themselves. That takes courage. In 2011, Beth

Mooney, CEO ofKeyCorp, became the first woman ever to lead a top-

20 bank in the U.S. Mooney began her career as a secretary at a local

Texas bank, making just $10,000 a year, but soon realized she wanted

something more. In 1979, she knocked on the door of every big bank

in Dallas and asked for a spot in their management training programs.

At the Republic Bank of Dallas, she refused to leave the managersoffice until he offered her a job. After waiting for three hours, he

finally agreed to give her a chance if she earned an MBA by night.

That was a turning point in her career, one of many, powered by a

courageous call to actionto champion herself and what she knewshe was capable of. Later, she had the courage to move into roles

shed never done before, to pick up and move across the country, and

to stick with it for three decades. If youre not a little bit scared every

day, youre not learning. And when youre not learning, youre done.
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Think Bigger

In order to achieve big success, you have to have

big impact. When Michelle Gass, who is now

leading 33 countries for Starbucks, started at thecoffee chain, she was asked to architect a growth

strategy for a just-launched drink called the

Frappuccino. Her mantra: Lets think of how bigthis can be. After countless hours testing ideas, she

decided to position it as an escapist treat and

added ice cream parlor fixings and new flavors.What began as a two-flavor side item is now a $2

billion platform with tens of thousands of possible

combinations.
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Gass repeated her go-big-or-go-home strategy

when she took over Seattles Best Coffee.

She decided to take the sleepy little-sister brand

to new heights by partnering with Burger King,Delta, Subway, convenience stores and

supermarkets.

In one year, the brand exploded from 3,000

distribution points to over 50,000.

k l l d i k


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Take Calculated Risks

As CEO ofKraft Foods and now Mondelez

International, Irene Rosenfeld is very familiar with

this one. A couple years ago she completed a hostiletakeover of British candy company Cadbury. Not

long after, she surprised the business community

again with a plan to split Kraft into two separatecompanies, a North American foods company and a

global snacks company. To move the needle, you

have to make a big betsbut never rashalwaysbased on a careful study of the outcomes. You have

to know what you have to gain, and if you can afford

to take the hit if it doesnt go your way.

i i i li d
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Remain Disciplined

It takes discipline to achieve and maintain success.

You simply cant do everything, and the worlds

most powerful women stay focused on the areasthat will have the biggest impactfrom both a

leadership perspective and a career management

perspective. Sheri McCoy, the new CEO ofstruggling Avon Products, is currently implementing

a huge turnaround at the century-old beauty

company. Interestingly, when I asked what thebiggest challenge would be, she said: Making sure

people stay focused on whats important and what

matters most.
http://www.forbes.com/companies/avon-products/?lc=int_mb_1001http://www.forbes.com/sites/jennagoudreau/2013/02/27/new-avon-ceo-vows-to-restore-126-year-old-beauty-company-to-former-glory/http://www.forbes.com/sites/jennagoudreau/2013/02/27/new-avon-ceo-vows-to-restore-126-year-old-beauty-company-to-former-glory/http://www.forbes.com/companies/avon-products/?lc=int_mb_1001


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It is very easy to get distracted by newtrends, new markets, new projectsbut

when you extend yourself too far, the

quality of your work suffers across the

board.


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Hire Smart

Over and over again women at the top say their

best strategy for success is to hire people who arediverse, passionate and smarter than themselves

and then listen closely to their perspectives. Hala

Moddelmog, president of Arbys Restaurant

Group, believes surrounding yourself with people

of different backgroundsincluding gender, race,

geography, socio-economic and personality

typeswill help round out your conclusions. Youreally dont need another you, she says.
http://www.forbes.com/sites/jennagoudreau/2013/02/13/the-hiring-secret-behind-arbys-turnaround-success/http://www.forbes.com/sites/jennagoudreau/2013/02/13/the-hiring-secret-behind-arbys-turnaround-success/http://www.forbes.com/sites/jennagoudreau/2013/02/13/the-hiring-secret-behind-arbys-turnaround-success/http://www.forbes.com/sites/jennagoudreau/2013/02/13/the-hiring-secret-behind-arbys-turnaround-success/


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Similarly, staying open to different viewpoints

keeps you ahead of the curve. Claire Watts, theCEO of retail and media company QVC,

schedules open door times every Tuesday, so

that anyone in the company who wants tocome talk to her, ask her a question or share

something theyve noticed can do it then.
http://www.forbes.com/sites/jennagoudreau/2012/09/25/claire-watts-leads-qvc-into-the-next-generation-of-retail/http://www.forbes.com/sites/jennagoudreau/2012/09/25/claire-watts-leads-qvc-into-the-next-generation-of-retail/


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Manage Your Career

Denise Morrison, the CEO of Campbells Soup, knew

from a very young age she wanted to eventually run

a company, so she asked herself what are the kindsof things I need to do to prepare for that? That

might mean management experience, global

exposure or revenue responsibility.She always looked at her career as: Where have I

been? Where am I now? Where am I going, and

what are the right assignments to get there?If her current company would work with her to

deliver those assignments, she was all-in.

But if it didnt, she knew she needed to move on.
http://www.forbes.com/sites/jennagoudreau/2012/12/06/kicking-the-can-campbells-ceo-bets-on-soup-in-a-bag-for-20-somethings/http://www.forbes.com/sites/jennagoudreau/2012/12/06/kicking-the-can-campbells-ceo-bets-on-soup-in-a-bag-for-20-somethings/http://www.forbes.com/sites/jennagoudreau/2012/12/06/kicking-the-can-campbells-ceo-bets-on-soup-in-a-bag-for-20-somethings/http://www.forbes.com/sites/jennagoudreau/2012/12/06/kicking-the-can-campbells-ceo-bets-on-soup-in-a-bag-for-20-somethings/


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We apply these skills in business,

and yet when it comes to ourselveswe rarely apply them, she said.


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Delegate At Work And At Home

The most successful women have learned that

they have to have help, and they have to havefaith in the people around themat work and at

home. Its not easy, but its critical over the long-

term. Katie Taylor, the CEO of hotel brand FourSeasons, admitted to me that she is a bit of

control freak, but for the good of her and

everyone around her, she tries to delegate. Sit

on your hands, if you have to, she said. Get

yourself to that place.
http://www.forbes.com/sites/jennagoudreau/2012/09/20/how-to-tame-your-inner-control-freak/http://www.forbes.com/sites/jennagoudreau/2012/09/20/how-to-tame-your-inner-control-freak/

Clase 1 Las mujeres en la economía 2012

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