Chalo India Chalo
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Transcript of Chalo India Chalo
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CHALO INDIA CHALO
(TIMES OF INDIA)ByTanuSakshi gogoiMurchana bhuyanRajlakshmi phukon
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WHAT IS COMMUNICATION?
Communication can be define as the process through
which two or more presents come to exchange ideas,
views, information and understanding.
Communication is derived from the latin word
Communis which means to share.
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EFFECTIVE COMMUNICATION
Effective communication can be defined as the
use of effective language to convey a clearmessage to achieve a predetermined objective.
Communication networkCommunication network in an
organizationis of two types-
1. Internal
2.External
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Internal communication: Interactionbetween the members of the sameorganization .
External communication: If thecompany has to survive in the competitiveworld, it has to adopt externalcommunication
Various forms are advertising, mediainteraction, public relations,presentations, mails, letters.
Could be oral as well as written
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The advertisement we have chosen to show
effective communication is chalo INDIA chalo
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MESSAGE DELIVERED
This advertisement is asking people to come out
of their shell and get their things done by
themselves.
If we all inherit this strong will power we can
make our INDIA a better place to live.
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IN VIEW OF 7CS
Credibility:This addvertisment is aninitiative taken by TIMES OF INDIA.
Courtesy:Without being rude or
arrogant or hurting anyones feeling, thesmall kid shows how to get things done.
Clarity: It was very clear from theadvertisement what the child wanted to
say.Correctness:- The advertisement is very
apt represting our poor scenario of ourcountry.
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Consistency: The flow of the advertisement
from the beginning to end was very appropriate
& consistent as well.
Concreteness:The structure of theadvertisement was concrete
Conciseness:The advertisement was neither too
short nor too long and was concise.
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IN VIEW OF 4S
Shortness:The message was short & concise. Itdelivered the required message.
Simplicity:- The advertisement maintained itssimplicity.
Strength:Though the child was not physicallystrong but his strong will power strengthen themessage of this advertisement.
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CHARACTERIZATION
THE CHILD:The leader.
THE POLITICAN AND THE POLICMAN -
irresponsible leader
THE GENERAL MASS: Who followed the child.
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AUDIO AND VISUAL APPEAL
Audio:The song invoke a feeling of patriotism.
Visual: Actions speaks louder than words
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WHYTHE CHARACTERSARE
EFFECTIVE?
The politician :It showed the weakness of our
govt.
The policeman:
How much they are concern for us?How much we can rely on them?
The child :Though he was small the tried to
remove the tree.
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CONCLUSION
Unity in diversity.
United we stand divided wefall.
Action speaks louderthan words.
There is no age to become a leader. To get things done one has to begin.
Choose leader wisely.
To develop ones country one has to develop histhinking.
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What ever we do is insignificant but its important
that we do it
by Mahatma Gandhi
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Thank you.