DAC Presentation - 141107 -MB- DANDE TRAINING PRESENTATION -ENG.ppt
Carlsberg Presentation
-
Upload
richard-deja -
Category
Documents
-
view
120 -
download
1
Transcript of Carlsberg Presentation
Intro Fifth-largest brewery in the world by volume produced• Producer of beer alcoholic and non-alcoholic
Carlsberg’s focused on • Mature beer markets of Western Europe• Improved profitability though innovation and streamlining
• Growth markets of Eastern Europe and Asian markets• Growth by creating new market segments and building brands
Market Share
0.2
0.097
0.091
0.061
0.06
0.047
0.0320.028 0.023 0.012
Global Market Share of Leading Beer Companies Based on Volume Sales (2014)
SABMiller Plc
Heinekin NV
Carlsberg A/S
China Resources En-terprise
Tsingtao Brewery Co
Molson Coors Brewing Co
Beijing Yanjing Brewing Co
Kirin Holding Co
Asashi Group
Placement
35%
35%
18%
12%
Beer sales pro rata %
Western Europe Russia Eastern Europe Asia
Russia Eastern Europe Asia Western Europe $-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
Carlsberg beer sales pro rata (millions)2005 2006 2007
Placement
Strengths
• Control of Russian brewery• Fourth largest brewery• Lowering the Carlsberg
Foundation to owning only 25% allowing room for new capital
Weaknesses
• Competition, Global and Local • Issues with mergers• Debt• Cannibalization of other brands• Understanding cultural aspects
of new markets
Opportunities
• Growth of Western China• Capitalization of
emerging markets• Expansion in Russia with
the taxes on liquor
Threats
• Could be viewed as a target for takeover• Rising prices of inputs• Shareholders Patience• Anheuser-Busch InBev
Problem
Carlsberg has been effective in increasing market share in
multiple regions globally, the question is how to keep
creating and capitalizing on new emerging markets
successfully.
Options
• Continue expansion into Russia and western China.• Buy smaller brewers in North
and South America to enter new Geographical Markets.• Drop out of western China.
Moving Forward
Expand into North and South America• Market Carlsberg beer
aggressively in the USA• Buy up smaller brewery's
with decent market share