Brand & Signage_ggoings_1_

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GREGORY GOINGS: Selected Branding & Signage Projects Signage Program for Trinity Church and St. Pauls Chapel After a working with the firm G2 on a full branding program for the church’s print identity, our in-house department took on the project of translating the look and feel into a signage system for the two churches, our own office building and an active cemetery uptown. I worked with the principal and staff of the design and signage company Archigrafika, as well as the architecture firm Fahey Design/Build to plan, design and implement a program that would be in accord with the historic environment of the church and neighborhood, yet position the church as a vital and engaged presence in the streetscape. Partnering and due diligence also included extensive documentation for the Landmarks Preservation Commission and an archeological site study before building new structures. Exterior identifier, St. Paul’s Chapel. Cast bronze. Interior visitor service signs. Custom fabricated oak stanchion, changeable & portable. Exterior Identifier and Program Displays. Custom Steel Fabrication, Aluminum Letters. Creative Direction, Project Management, Content Development, Art Direction, Fabrication Management.

Transcript of Brand & Signage_ggoings_1_

GreGory GoinGs: selected Branding & signage Projects

Signage Program for Trinity Church and St. Pauls Chapel

After a working with the firm G2 on a full branding program for the church’s print identity, our in-house department took on the project of translating the look and feel into a signage system for the two churches, our own office building and an active cemetery uptown.

i worked with the principal and staff of the design and signage company Archigrafika, as well as the architecture firm Fahey Design/Build to plan, design and implement a program that would be in accord with the historic environment of the church and neighborhood, yet position the church as a vital and engaged presence in the streetscape.

Partnering and due diligence also included extensive documentation for the Landmarks Preservation Commission and an archeological site study before building new structures.

exterior identifier, st. Paul’s Chapel. Cast bronze.

interior visitor service signs. Custom fabricated oak stanchion, changeable & portable.

exterior identifier and Program Displays. Custom steel Fabrication, Aluminum Letters.

Creative Direction, Project Management, Content Development,

Art Direction, Fabrication Management.

GreGory GoinGs: selected Branding & signage Projects

Signage Program for Trinity Church & St. Paul’s Chapel

Primary sign for Trinity Church, Broadway and rector street

Welcome Message, entrance to st. Paul’s Chapel, Broadway and Fulton street. Aluminum pin-mounted letters, inset acrylic panel with raised acrylic letters, enamel. Custom fabricated radiator cover with integrated brochure rack. redesigned brochures in language-specific colors.

exterior wayfinding system, Trinity Church. silksreen on acrylic

exterior identifier, Trinity Church. Cast Bronze.

exterior banners with new Brand/colorways & mission tagline. Trinity Church, west side.

Trinity Gift shop window, exterior view. Vinyl lettering.

Creative Direction, Project Management, Content Development,

Art Direction, Fabrication Management.

GreGory GoinGs: selected Branding & signage Projects

Project

Primary signjob no. 004

trinity contact

installation date

location

rePresentative

drawing name

drawn by

cUstomer aPProval

X

Date

sheet

versiondate

color

sPecification

material

moUnting

dimensions

1359 BroadwayNew York NY 10018212 947 7022212 868 0053 faxarchigrafika.com

212 602 0779 Rea Ackerman212 602 0780 Greg Goings

Steel 1/8” - 1-4”

St. Cornelius ChapelGovernors Island

All steel to be painted black using oil based rust preventive primer and oil based paint. Finish to be determined

Cast-in anchor bolts - 3/4”-10 thread S/S 24” long. Set in new concerete footing.

Steel primary structure sign post with arms for enamel identification sign and vinyl banner, custom steel spire, and steel base/bolt cover box.

Michael Gerbino

JTM

127 Mar 2010

1

Overall height: 17’–11”Post: 198” x 4” x 1/4”Identification arms: 2 1/4” x 1 1/2” x 1/8”Banner arms: 26 1/2” x 2 1/2” x 1/8”Spire: 15 3/4” x 5” x 1/8”Base/bolt cover: 11 1/2” x 6” x 1/4”

TBD

St. Cornelius Primary Sign

72”

15 3/4”

2”

2”

16'

24”1/2”

2”

4”

2”

10”2 1/2”

2 1/2”

5”

5”

2 1/2”

4 1/4”2 7/8”1 1/4”

1 1/4”

2 7/8”

10”

2”

Working Drawing: Primary Signs, St Cornelius Chapel, Governors Island

GreGory GoinGs: selected Branding & signage Projects

Project

exterior signagejob no. 004

trinity contact

Location

rePresentative

drawing name

drawn by

cUstomer aPProvaL

X

Date

sheet

versiondate

1359 BroadwayNew York NY 10018212 947 7022212 868 0053 faxarchigrafika.com

212 602 0779 Rea Ackerman212 602 0780 Greg Goings

3 Months after approval

Trinity Cemetery770 Riverside DriveNew York, NY

Michael Gerbino

JTM

12

26 Jan 201011 Feb 2010

1

sign tyPes Qty

exterior

bronze plaque

prIMarY SIGn

instaLLation date

fInGer SIGn

Trinity Cemetery Overall Map

1

5

12

TRINITY CH

URCH

CEM

ETERY & M

AUSO

LEUM

An Active Cemetery

212.368.1600

9am–4pm

Se Habla Español

TRIN

ITY P

LAC

E

RECTOR PLACE

CH

UR

CH

STVESEY STREET

FULTON STREET

west

east north

south

St. P

aul’sC

hurchyard

west

east

north

south

Primary Structure

Gate Signage

Banners

Episcapol Sign

Identification Plaques

N

N

AM

STE

RD

AM

AV

E.

BR

OA

DW

AY

153RD ST.

155TH ST.

156TH ST.

153RD ST.

155TH ST.

156TH ST.

RIV

ER

SID

E D

RIV

E

Cemetery

N

Church ofIntercession

Cem

etery

Cemetery

Trinity M

ausoleum

Trinity C

hurchyard

Trinity Churchyard

TRIN

ITY

CH

UR

CH

ST. PA

UL’S

CH

AP

EL

BR

OA

DW

AY

BR

OA

DW

AY

TRINITY CHURCH CEMETERY & MAUSOLEUM

An Active Cem

etery

212.368.1600

9am–4pm

Se Habla Español

TRINITY CH

URCH

CEM

ETERY & M

AUSO

LEUM

An Active Cemetery

212.368.1600

9am–4pm

Se Habla Español

TRINITY CH

URCH

CEM

ETERY & M

AUSO

LEUM

An Active Cemetery

MAUSOLEUM

CHAPEL

VISTOR PARKING

OFFICES

TRINITY CH

URCH

CEM

ETERY & M

AUSO

LEUM

OFFICESCHAPELPARKING

TRINITY CH

URCH

CEM

ETERY & M

AUSO

LEUM

An Active Cemetery

212.368.1600

9am–4pm

Se Habla Español

MAUSOLEUM

CHAPEL

VISTOR PARKING

OFFICES

TRINITY CH

URCH

CEM

ETERY & M

AUSO

LEUM

OFFICESCHAPELPARKING

TRINITY CHURCH CEMETERY & MAUSOLEUM

An A

ctiv

e Ce

met

ery

212.

368.

1600

9am

–4pm

Se H

abla

Esp

añol

affixed to gate

TRINITY CH

URCH

CEM

ETERY & M

AUSO

LEUM

An Active Cemetery

212.368.1600

9am–4pm

Se Habla Español

TRINITY CH

URCH

CEM

ETERY & M

AUSO

LEUM

An Active Cemetery

212.368.1600

9am–4pm

Se Habla Español

TRINITY CH

URCH

CEM

ETERY & M

AUSO

LEUM

An Active Cemetery

212.368.1600

9am–4pm

Se Habla Español

TRINITY CH

URCH

CEM

ETERY & M

AUSO

LEUM

An Active Cemetery

212.368.1600

9am–4pm

Se Habla Español

TRINITY CH

URCH

CEM

ETERY & M

AUSO

LEUM

An Active Cemetery

212.368.1600

9am–4pm

Se Habla Español

AB

DE

FGH

I

JKL

MC

Signage Inventory/Site Plan for Trinity Church Cemetery

Typical site plan discussion/inventory document.

GreGory GoinGs: selected Branding & signage Projects

Construction Shed Graphics: Change-ringing Bells

Trinity was given an opportunity to acquire and install a set of traditional english change-ringing bells in their tower. These were the first of their kind in new york.

The neighborhood was kept informed about the work in their midst and invited to learn more about this art form and its place in church history.

GreGory GoinGs: selected Branding & signage Projects

Pilot Program, Outdoor Banners

To correct the impression that Trinity Church was more of a historic site than an active parish, we developed a program of banners for the Church’s west side, which lacked a prominent entrance facade. With a simplified vocabulary of one-word statements and single images, the esential activities of the parish were shared with the walking public.

GreGory GoinGs: selected Branding & signage Projects

Easter Banner Campaign

Utilizing the potential for a sequential reading of eight banners along Trinity Place, we designed these outdoor banners to emphasize a different word from that year’s easter message— life, hope, joy, & faith — as one walked under each banner.

GreGory GoinGs: selected Branding & signage Projects

Christmas Banner Campaign

The goal of this campaign was to communicate the tradition & history of the church along with an invitation to join the celebrations of a contemporary parish.

To bring this into the design of the banners, i chose a 1930’s illustration from one of the church’s Christmas programs in Archives, juxtaposed with a modern typographic feel and photography of the present day.