Andy Levey, CultureGeek
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Transcript of Andy Levey, CultureGeek
![Page 1: Andy Levey, CultureGeek](https://reader036.fdocuments.mx/reader036/viewer/2022062903/589b667d1a28abdd258b4697/html5/thumbnails/1.jpg)
THE REVOLUTION WILL BE
SNAPCHATTEDOR BROADCAST LIVE ON FACEBOOK
@ANDYLEVEY
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WE’RE LIVE• THE STATE OF THE STATE• THE TOOLS• WHY DOES IT MATTER AND HOW IS IT RELEVANT FOR YOU• CASE STUDIES• HOW YOU TOO CAN GO LIVE
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THE CURRENT STATE OF SOCIAL BROADCASTING
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WATERMELONS• 800K VIEWERS IN REAL TIME
DURING 45 MIN BROADCAST• 10M OVERALL VIEWS POST LIVE
BROADCAST• 315K COMMENTS IN REAL TIME• GLOBAL TWITTER TRENDING TOPIC
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TACOS• MOST SNAPCHAT VIEWS EVER• 224M VIEWS IN ONE DAY• 2,592 VIEWS PER SECOND• 12.5 YEARS WORTH OF VIEWING
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CHEWBACCA• 154M VIEWS TO DATE• 50M VIEWS IN 24 HOURS• MOST VIEWED VIDEO IN HISTORY OF FACEBOOK• COUNTLESS NEWS COVERAGE• ESTIMATED 1M UNITS SOLD• ACTION FIGURE CREATED
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SNAPCHAT• 150M DAILY ACTIVE USERS• 9K SNAPS PER MINUTE• 10B DAILY VIDEO VIEWS
• DISCOVERABLE STORY LAYOUT• AVERAGE IN-APP TIME SPENT: 30 MINUTES DAILY
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FACEBOOK (LIVE)• 1.65B ACTIVE MONTHLY USERS• 1.5B ACTIVE MONTHLY MOBILE USERS• 9B DAILY VIDEO VIEWS• DISCOVERABLE LIVE MAP• AVERAGE IN-APP TIME SPENT: 20 MINUTES DAILY
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WHY SHOULD YOU CARE?• LOW COST YET HIGH IMPACT• ATTRACTING GLOBAL AUDIENCE• MORE EFFECTIVE THAN TV• ABILITY TO RETARGET BASED
ON VIEWERS
• ENGAGE YOUR COMMUNITY IN REAL TIME• CREATE YOUR OWN “TV”
NETWORK AND PROGRAMMING
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CASE STUDY 1: CIRQUE DU SOLEIL• 2 WEEKLY SERIES: “CIRQUE
SESSIONS”/CIRQUESNAPS• BACKSTAGE TOURS• PREMIERE COVERAGE• FAN COLLABORATION• AVERAGE VIEWS PER
EPISODE:• FB LIVE: 40K• SNAPCHAT: 15K
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CASE STUDY 2: LOS ANGELES COUNTY MUSEUM OF ART (LACMA)
• MAKING ART RELEVANT TO A YOUNGER DEMO• ENGAGEMENT
PROGRAM FOR MUSEUM GOERS• 1 IMAGE – 12K VIEWS
IN 36 MINUTES
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LEADERS IN THE FIELD• NATIONAL PUBLIC
RADIO
• GARY VAYNERCHUK
• TASTEMADE
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BEST PRACTICES:• STORY/ STORY BOARD/SCRIPT• SCOUT/SPECS/TECH• REHEARSE• PROMOTE/TUNE-IN ALERTS/POST PROMOTE/RETARGET• SAVE AND RE-USE
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THE FUTURE:• LIVE INTERACTIVE PUBLICATIONS• NICHE BRANDED CHANNELS• EXPANDED, ENHANCED, ENRICHED, AND MORE
ENGAGING EXPERIENCES
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RECAP:• CREATE YOUR OWN NETWORK• ATTRACT AND ENGAGE YOUR AUDIENCE• BRING THEM INTO YOUR WORLD• PRACTICE, PRACTICE, PRACTICE