2222@Barcelona,@Barcelona, tthehe … · t-systems, indra, telefónica ... t-systems hq. &...
Transcript of 2222@Barcelona,@Barcelona, tthehe … · t-systems, indra, telefónica ... t-systems hq. &...
22@Barcelona, the innovation district22@Barcelona, the innovation district
IndexIndex
Framework
22@Barcelona: Where
22@B l Hi t
0
1
2 22@Barcelona: History
22@Barcelona: The Innovation District
22@Barcelona: Urbanism
2
3
4 22@Barcelona: Urbanism
22@Barcelona: Economics
22@Barcelona: Social
4
5
6 22@Barcelona: Social
Q&A
6
7
Framework0 Framework0
Knowledge
KnowledgeInfrastructure
Innovation
Knowledge-basedEconomy
Economy
Geography Political Economy
Source: Loet Leydesdorff & Martin Meyer. 2003.
TRIPLE HELIX. Local & Global Innovation Systemoca & G oba o at o Syste
Government
University Industry
Source: Henry Etzkowitz & Loet Leydesdorff, 2000.
I+II I
Global
NationalIntern
Regional
national
Local
Science Technology Industry Market
Innovation
Source: Francesc Solé Parellada, Josep Piqué & Joan Bellavista. 2007.
Born Global CompaniesBorn Global Companies
University
Industryy
Government Source: Henry Etzkowitz, Francesc Solé Parellada & Josep Piqué. 2007.
T-EconomyT Economy
Source: Tom Cannon. 2007
22@Barcelona: Where1 22@Barcelona: Where1
Among the main European capitalsAmong the main European capitals
Barcelona’s Metropolitan AreaBarcelona s Metropolitan Area
The Barcelona’s eastern transformatione a ce o a s easte t a s o at o
Sagrera AVE
Forum 2004Forum 2004
22@Barcelona
22@Barcelona: History2 22@Barcelona: History2
22@Barcelona, included in the Ensanche’s plan (1859)@ a ce o a, c uded t e sa c e s p a ( 859)
1986 - 1992: the opening of the waterfront986 99 t e ope g o t e ate o t
1996 - 1999: the opening of Diagonal Avenue996 999 t e ope g o ago a e ue
February 1999February 1996
1860 - 1960: the “Catalan Manchester”860 960 t e Cata a a c este
1960 - 1990: obsolescence and degradation960 990 obso esce ce a d deg adat o
22@Barcelona: the innovation district3 22@Barcelona: the innovation district3
1998: the debate about the future of the industrial areas998 t e debate about t e utu e o t e dust a a eas
An urban renovation strategy. A new model of making cityThe answer to a necessity: the Knowledge Economy
3459 Plan
CLUSTERS & BUSINESS DEVELOPMENT
3 59 a
BUSINESS DEVELOPMENT
TALENTINFRASTRUCTURES
INTERNATIONAL
URB
ECO
SOC
URBANICT
22@
BCN MEDIA ENEBIO DIS
URB
DISTRICTINT
CAT
PROMOTION
DEMAND
22@INNOVATION
DEMAND
Value chaina ue c a
Talent Attraction Retention Development Creation
Company Promotion Location Monitoring Growth
Innovation Science Technology Company Market
Urbanism Planning Management Infrastruct ConstructionUrbanism Planning Management Infrastruct. Construction
Conceptual modelCo ceptua ode
Phase 2 CorporateEnvironmentProjects
Phase 1 PhysicalEnvironmentTown Planning
Phase 3 PersonalEnvironmentRelationship spacejg
BuildingInfrastructure
p p
The 22@ Plan, a new model of compact citye @ a , a e ode o co pact c ty
@ ti iti G I d t i l h itA d i f t t@ activities Green spaces Industrial heritageAvanced infrastructures
Subsidized housing7@ facilities New mobility model Revitalization public spaces
22@ Barcelona: Urbanism4 22@ Barcelona: Urbanism4
The scale of 22@Barcelonae sca e o @ a ce o a
The scale of the project:
Territory
New gross floor space3 200 000 2
198,26 Ha (115 city blocks)
4.000.000 m²
• Productive Activities• Housing, facilities and services
Increase in green spaces
3.200.000m2
800.000 m2
114.000 m²
Increase in facilities
Investment in infrastructures
145.000 m²
180 million €
f % f
Update execution 4t 2008:
Urban Plan and new economic ceiling• Rearrangement of 69% of the territory• More than 1.400 firms and institutions recently established
Infrastructures Plan and investment• 42% of reurbanization works finished or in process42% of reurbanization works finished or in process• Investment until 4T 2008: 100 million euros
The urban planning process (2001-2008)e u ba p a g p ocess ( 00 008)
Compact city, with publicly
… 2008 …2000 2001 … … 2003 … … 2004 … … 2004/06… … 2004 …
with publicly owned land,
fully urbanised and offering
excellent infrastructure,
providing many
Industrial land, little used or in
complete disuse, 100%
privately Urban Planning Urban Infrastructures ConstructionCorporate Projects
more jobs in the field of
knowledge intensive activities
owned, and part yet to be
urbanised
Management Infrastructures Construction Projects, clusters
Urban planning. DensityU ba p a g e s ty
Increase density:
3
@ ACTIVITIES
SUBSIDIZED HOUSING
2’7 -
22’2 -
m² o
f la
nd
INDUSTRIALACTIVITIES
URBANPRODUCTIVEACTIVITIES
-
bilit
y: m
² of c
eilin
g/m
0CLAVE 22a CLAVE 22@
Bui
ld a
b
CODE 22a CODE 22@
Balance public and private benefits:
PRIVATE BENEFITS PUBLIC BENEFITS • More productive uses:
22a 22@ • Higher density:
2 2,2 / 2,7
• Free cession of land:• 10% for 7@ facilities • 10% for subsidized housing • 10% for green areas • Eventual opening of streets
• Leadind edge infrastructures
• Financing a part of the Special Infrastructure Plan
Special infrastructures planSpec a ast uctu es p a
Public space renewal New energy networksNew mobility plan Public space renewal New energy networksNew mobility plan
New heating and cooling system Underground galleriesSelective pneumatic waste collection
22@ Barcelona: Economics5 22@ Barcelona: Economics5
Urban clusters
MEDIACluster strategies ENERGY MEDTECH ICT DESIGN
U ba c uste s
MEDIAg
Transversalprograms
ENERGY MEDTECH DESIGN
Clusters policy
Entrepreneurship
Clusters policy
Services for companies
Internationalization
Community of professionals
Relation between clusters
Marketing
Leadership of projects: current situation and forecast
22@Barcelona: Clusters & activities
Leadership of projects: current situation and forecast
CompaniesInstitutions Specific spaces
Entrepreneurs
Technological centers
Universities
Residences
Specific spaces
Dissemination spaces
Incubators Residences
Other services
Media: Barcelona Media ParkMedia: Barcelona Media Park
Institutions
Companies
RNE CAC Barcelona TV
MediaPro, Lavinia, Cromosoma…
Universities
Institutions
Specifics spaces
UPF, UB, UOC
RNE, CAC, Barcelona TV…
Audiovisual Production Centre (PBM)
Universities
Incubators
Technological centers
UPF, UB, UOC
Media-TIC Building
Barcelona Media-Innovation Centre
Residences
Dissemination
Melon District / Ciutadella
Media Factory
ICT: Network of R+D centres related to ICTICT: Network of R D centres related to ICT
Institutions
Companies
CMT FBD Localret
T-Systems, Indra, Telefónica
Universities
Institutions
Specifics spaces
UB, UPC, La Salle
CMT, FBD, Localret
Interface building, Media-TIC building
Universities
Incubators
Technological centers
UB, UPC, La Salle
Media-TIC building
Technological ICT Center
Residences
Dissemination
Melon District
ICT House
Media & ICT Cluster: 2006 - 2010Media & ICT Cluster: 2006 2010
BARCELONA ACTIVA
AGBAR TOWER RBA HQ.
IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,…
RNEINDRA
GREEN AREAS
AUDIOVISUAL PRODUCTION CENTRE
T-SYSTEMS HQ. &BARCELONA DIGITAL
COMMUNICATION FACULTY (UPF)
INTERFACE BUILDING:IMI, Indra & ACC
RNEINDRA
VILA CASAS MUSEUMOF CONTEMPORARY ART
BARCELONA TV
MEDIA-TIC BUILDINGSUBSIDIZED HOUSING
Energy: Interuniversity Campus of BesòsEnergy: Interuniversity Campus of Besòs
Institutions
Companies
ITER BCN Chamber of Commerce
Endesa, Ecotècnia, Agbar
Universities
Institutions
Specifics spaces
UB, UPC
ITER, BCN Chamber of Commerce
Campus Offices
Universities
Technological centers
UB, UPC
b_TEC Incubator
IREC
Incubators
Residences
Dissemination
b_TEC Residence
Campus services
Medical Technologies - MedTechMedical Technologies MedTech
Institutions
Companies
CatSalut Blood and Tissues Bank
Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine
Universities
Institutions
Specifics spaces
UB, UPC, Official Nursing College
CatSalut, Blood and Tissues Bank
Health Building, BIO Enterprise Park
Universities
Technological centers
UB, UPC, Official Nursing College
Health Building
22@MedTech Laboratory
Incubators
Residences
Dissemination
Nido
Health Building
DesignDesign
Institutions
Companies
BCD
G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design
Universities
Institutions
Specifics spaces
University of Vic, UPC, IAAC
BCD
Palo Alto, PBM, Hub Design
Universities
Technological centers
University of Vic, UPC, IAAC
Media-TIC, “Projecte Bressol” (textile)
Centre d’Innovació, Barcelona Media
Incubators
Residences
Dissemination
Melon District / Ciutadella
Hub Design
22@ Spaces. Engines of transformation22@ Spaces. Engines of transformation
Media
MedTech
ICT
EnergyEnergy
Cluster’s leader agentsCluster s leader agents
10 universities: 25,000 students10 universities: 25,000 students
SAE INSTITUTE
UPF COMUNICATION
IL·3
UOC
HEALTH BUILDING
B_TEC, UPC UNIVERSITYEMAVPASADENA, ART CENTER COLLEGE OF DESIGN
BAU
UPF CIUTADELLA SCHOOL OF PROFESSIONAL & EXECUTIVE
DEVELOPMENT (UPC)
4 residences: more than 800 beds4 residences: more than 800 beds
NIDO RESIDENCECIUTADELLA RESIDENCE
b_TEC RESIDENCE
MELON DISTRICTRESIDENCE
9 R+D+i & technological centres9 R D i & technological centres
KIM BCN
BARCELONA MEDIA INNOVATION CENTER
ICT TECHNOLOGICAL CENTER
IREC
BIOMEDICAL RESEARCH PARK
HEALTH BUILDINGLEITAT TECHNOLOGICALCENTER
ORANGE R+D
ALSTOM R+DTELEFONICA R+D
New companies and new jobs at 22@BarcelonaNew companies and new jobs at 22@Barcelona
New jobs in 22@Barcelona since 2000(Accumulated data at 12.31.2008 in number of employers)
(December 2008)
New companies installed in the district since 2000
(December 2008)
(Accumulated data at 12.31.2008 in number of companies)
+ 50%
Employees of companies already located or in process to be installed 42.000
44’6% newly created
Companies already located or in process to be installed 1.441
Design ICT
+ 50%
Clusters69% Design
33%
Media 19%
31%
MedTech 4%
Energy 6%
19%Others 7%
No clusters31%
22@ PLUS Bussines Services22@ PLUS Bussines Services
Innovation and Technology
Spaces and Infrastructures
Innovation and Technology
Clusters and Market access
Public Financing
22@Capital
Talent
22@Capital
Networking
PromotionPromotion
22@ PLUS: Spaces and Infrastructures22@ PLUS: Spaces and Infrastructures
Spaces and advanced infrastructures available
1. Space search
2. 22@Barcelona landing platforma. Weekly and Monthly Spaces
3. Information and advice on infrastructuresa. Telecommunications
b. Selective pneumatic waste collection
c. Centralized climate system
d. New power grid
22@ PLUS: Networking22@ PLUS: Networking
Services, sharing and consolidating the district
1. 22@Network, Association of Businesses and
Institutions of 22@Barcelonaa. Welcome plan, for new companies and institutions that move to
the district.
b. Work commissions, which work as networking opportunities
and project generatorsand project generators.
c. Network workshops
2. 22@Update Breakfast
3 Symposium on Urban Clusters3. Symposium on Urban Clusters
4. IN22@
22@ PLUS: Talent22@ PLUS: Talent
Attracting and developing talent
1. 22@Staying in company:a. 22@MÁSTER / 22@DEGREE
b 22@BECATb. 22@BECAT
c. 22@FP
d. MIT-SPAIN
e. 22@MBA
2. Dissonances
22@ PLUS: Innovation and technology22@ PLUS: Innovation and technology
Supporting innovation and access to technology
1. Technology Valorization Program: KimBCN Foundation
2. Urban Lab:22@Barcelona offers a large number of opportunities for technology22@Barcelona offers a large number of opportunities for technologycompanies that decide to move to the district, like spaces to run pilot programsto test new technology.22@Barcelona = Urban Lab
3. 22@Innovation:Through this program 22@Barcelona fosters innovation with specific projects togenerate sophisticated demand through both private and public initiatives.This allows small and medium-sized companies to access new clients and markets.
22@ PLUS: Innovation and technology22@ PLUS: Innovation and technology
Supporting innovation and access to technology
• 4. 22@Synergys
Business networking and work sessions at congresses or other scientific or technological events that take place in Barcelona.
• Easy access to new emerging technologies to create synergies and more competitive business environment.
• Helping to generate new business opportunities.
• Talent’s attraction and retention in the city of Barcelona.
22@ PLUS: Public and Private financing22@ PLUS: Public and Private financing
Public FinancingPersonalized information, advice and management
The 22@Barcelona Project Aid Management Unit (UGAP) offers companies located in the district, or in the process of moving there, personalized consulting services to help them identify available public financing opportunities for their strategic projects.
22@CapitalPrivate and venture capital investment networks
Global Growth Program is aimed at technology companies with a high potential for growth. Its objective is to help companies expand globally and accelerate their growth. The program is led by professor Ken Morse, director of the MIT Entrepreneurship Center.
22@ Barcelona: Social6 22@ Barcelona: Social6
Space of personal relationSpace of personal relation
22@ Space ofPersonal Relation
22@Talent
• International Community: IN22@ • 22@Districte Digital
For the professionals For the neighbours
y @• Access to education• Relationship spaces• Networking: 22@Update Breakfast,…• 22@Voluntariat
@ g• Actions of direct communication• Support to initiatives of the district • 22@Staying in company
Increase of the belonging feelingCreation of the community 22@
Pride to work/live in 22@Pride to work/live in 22@
Q & A7 Q & A7
Citizens ProjectsCitizens Projects
• Virtual Memory of the Sant Martí District’s elders
• 22@FP
22@Staying in company22@Districte Digital
District s elders• New multimedia classrooms• Computer recycling network• Families on line• Discovering Sant Martí District
• 22@Becat• MITSpain• 22@MBA• 22@Master/22@Degree
Sponsorship and participation in the neighborhood activitiesDirect communication actions
Citizens needs analysisy
www.22barcelona.comwww.22barcelona.com