201304 pr thinkvenezuela-inboundmktg.v.0.2.esp
description
Transcript of 201304 pr thinkvenezuela-inboundmktg.v.0.2.esp
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6 PASOS Y 6 TIPSpara una correcta estrategia de
Inbound Marketing“
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Pescar en lugar de cazar“”
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Paso #1Crear una correcta estrategia“
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Cuáles son los objetivos
Con quién estamos hablando
Cómo podemos ayudar?
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Tip #1Ser el primero en Google
NO es un objetivo!
Subtip#1: no confundan las tácticas con las estrategias
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Táctica“seguros para vehículos”
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Primero en Google
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Primero en Google
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Paso #2 Crear y mantener un sitio web bonito y
eficaz“
”
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?“bancos con acceso móvil”
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Tip #2
Como crear o agregar contenido
visible y funcional
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Seguros
CasasCaracas
ValenciaPersonas
Empresas
Vehículos Carros
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Seguros
CasasCaracas
ValenciaPersonas
Empresas
Vehículos
Carros
Motos
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SEGUROS PARA MOTOS
Asegurar la moto
Presupuesto online seguro moto
Comparar precios seguros moto
Compañías de seguro motos
Prespuesto seguros moto
Seguros de moto
Mejores precios seguro de moto
Seguros de moto barato
Cotizar seguro de moto
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SEGUROS PARA MOTOS
Asegurar la moto
Presupuesto online seguros moto
Comparar precios seguros moto
Compañías de seguro motos
Prespuesto seguro moto
Seguros de moto
Mejores precios seguro de moto
Seguros de moto barato
Cotizar seguro de moto
INFORMACIONES
COMPARACION DE PRECIOS
COTIZACIONES Y PRESUPUESTOS
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Seguros
CasasCaracas
ValenciaPersonas
Empresas
Vehículos
Carros
Motos
Informaciones
Comparación de precios
Cotización presupuesto
$$$
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Paso #3Amplificar el mensaje“
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34.000 búsquedas/segundo99% del web está indexado
85% del market share
Oportunidades
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Oportunidades
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¿Por dónde empiezo?
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Embudo de adquisición
Tip #3 ¡Usa tu estrategia de palabras clave!
INFORMACIONES
COMPARACION DE PRECIOS
COTIZACIONES Y PRESUPUESTOS
SEOBlog Redes SocialesPasapalabra
SEOEmailBlog / Redes Sociales
Google AdWords / PPCSEOEmail (rented l ists)
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Paso #4 Cosechar informaciones útiles“
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¡Llega rapidamente al punto!
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Tip #4 ¡Prohibido enamorarse!
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- 30% Porcentaje de rebote
+ 50% Acciones Sociales
+ 230% Interacciones !
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CONSTANT BETA βPLAN DO
CHECKACT
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Paso #5Show me the money!“
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¿Y la Multicanalidad?
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Tip #5 Un solo Marketing
OFFLINEMARKETING
ONLINEMARKETING
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OFFLINE
ONLINEMARKETING
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Paso #6 Medir Todo“
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Google Analytics
Woopra
Piwik
Facebook Insights
Followerwonk
…
P.D. ¡Olvídense de Alexa,
please!
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Tip #6 El “qué” y el “por qué”
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MedirTODO
Convertir contactos
en clientes
Convertir Tráfico
encontactos
Generar tráfico
Crear un sitio
eficaz
Crear una Correcta
estrategi
a
1 2 3 4 5 6
ResumenTodos los 6 pasos
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1 Extra Tip
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“La simplicidad es la mejor forma de sofisticación”Leonardo Da Vinci
“”
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Graciaswww.paoloramazzotti.com
www.digitools.it
Y en todas las redes sociales me encuentran buscando
PaoloRamazzotti