Unilever R&D Case Study Championship

Group Name

1873—

The KNORR Company begins selling soup mixes1948—

the products are reduced from 30 to 5-10 minutes and aluminum pouch are applied.2000—

KNORR products are sold in 87 countries around the world.

‖ Which steps is critical for a successful launch of bouillon product

Our group think that launch is critical!History of Knorr

Monitor trade feedback

Release to the market

Consumer complaints

NOW The share of market

> 80%

Advertise the features of Bouillon

Release to the market

Highly accepted by consumers

Monitor trade feedback

Consumer complaints

Spicy？Unnourishing？

Inconvenient？

Salty？announcement

Price

Display areaHelp to make our bouillon

better and better