Módulo: SOCIAL MEDIA MARKETINGProfesor: MATIAS PATERLINI Programa en Negocios 2013

www.tienda54dos.com

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SOBRE ESTA PRESENTACIÓN

• Contarles quién soy y qué hago

• Marketing, Publicidad, Comunicación, E-commerce 101

• Ejemplos y casos de estudio

• Herramientas en la web

• Preguntas

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TRAYECTORIA

• Facebook PMD (solo 90 en el mundo y el único de Latam)

• 5 años desarrollando aplicaciones sobre Redes Sociales

• 25 empleados, + de 300 aplicaciones lanzadas

• + 10K clientes, + 10M Usuarios

• 2 compañías construidas sobre redes sociales

• Escritor del libro Vidas Conectadas (Editorial Vida). Speaker

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Our Clients

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SOCIAL MEDIA MARKETING

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¿PARA QUÉ HACEMOS MARKETING?

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PARA OBTENER UN RESULTADO

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EL QUE NO SABE A DONDE VA, NO LLEGA A NINGÚN

LADO

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¿QUÉ TIPO DE RESULTADOS BUSCAMOS?

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CONSEGUIR NUEVOS CLIENTES

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HACER BRANDING

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GENERAR VENTAS

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MANTENER NUESTROS CLIENTES

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CONVERSIÓN

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ESTRATEGIA

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¿Y LA PUBLICIDAD QUÉ ES?

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UNA HERRAMIENTA

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OTRAS HERRAMIENTAS

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COMMUNITY MANAGEMENT

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PROMOCIONES

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JUEGOS

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CONCURSOS

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¿SIRVE INVERTIR EN SOCIAL MEDIA?

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SO.... NI....

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SI NO MEDIS, NO

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SI NO SIMPLIFICÁS, NO

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SI NO TARGETEAS, NO

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¿DESARROLLO VS.

PUBLICIDAD?

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DESARROLLO +

PUBLICIDAD

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MASA CRITICA

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EJEMPLO CONVERSE

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ALCANZANDO TU PÚBLICO OBJETIVO

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QUIERO MÁS LIKES!!!

QUIERO MÁS ME GUSTA!!!

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TENER MÁS LIKES DE LOS QUE NECESITÁS PUEDE

SER PELIGROSO!

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LA REGLA DEL 1 AL 15% DE REACH PROMEDIO

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CUAL ES EL BENEFICIO DE LAS REDES SOCIALES CON

RESPECTO A LA PUBLICIDAD TRADICIONAL?

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LA SEGMENTACIÓN

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DIFERENCIA CON GOOGLE ADWORDS

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EMBUDO

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MODELO TRADICIONAL

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RADIO, TV, GRAFICA

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MODELO DIGITAL

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PÁGINAS WEB, FOROS, BLOGS, SEGMENTACIÓN

GEOLOCALIZADA

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MODELO SOCIAL

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FACEBOOK, MOBILE ADS, COMUNIDAD

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MODELO 360º

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