Post on 06-Apr-2018
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EBU TECHNICAL - your reference in media technology and innovation
EBU - European Broadcasting Union
75 Active EBU members from 56 countries
45 Associate members around the world
470 TV channels and 904 Radio channels
more than 200 million TV households and 600 million viewers every weekmore than 60 million people visit EBU members web services every day
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EBU TECHNICAL
Developments in
broadcasting technologies
Information Meeting on Developments in Broadcasting
WIPO World Intellectual Property Organisation
Lieven Vermaele
Director EBU TECHNICAL
European Broadcasting Union
8/3/2019 Sccr Im Ge 09 Presentation 4
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EBU TECHNICAL - your reference in media technology and innovation
Innovation
Innovation happenshappens
In devices (mobile phones, PDA, i-pod, PC, )
In networks (broadband, 3G, DVB-H, )
In services (on demand, interactive, breaking news, podcast )
Innovation createscreates
Competitive markets
New economic models
New content, concepts and advertising models
New (alternative) players or bring them together
New offer or a better deal (service, price) for the consumer
Innovation causescauses
important changes in our eco-systems/value chain
an (r)evolution and cannot be stopped
As long as you are in control of new (techn) implementations,
you can control the (r)evolution (teletext, digital radio, CD)
Today, BC org are less in control (mobile, Ipod, P2P, iPTV, Broadband)
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EBU TECHNICAL - your reference in media technology and innovation
From broadcasting to media organisatons
Marketyesterday
Markettomorrow
C
ross-&
Multimedia
organisations
Traditional
organisations
New
media services
i-Player, i-pod,
Broadband media, ...
New non-linear
programming
radio & TV
Expanded
linear programming
radio & TV
(more choice &quality)
Current
linear programming
radio & TV
(one-to-many)
Broadcasting organisations evolve to (multi-)media organisations
and are (cross-)active in all media services on different platforms
more
control
more
choice
& quality
more
services
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EBU TECHNICAL - your reference in media technology and innovation
intentional use:
wallpaper, lean backward, surprise me
interactivity: easy, simple, low
screen: large, HDTV, home cinema (high quality)
rich and multimedia content
intented for shared usage
intentional use:
Lean forward, brief/surprise me
(inter)activity: high
screen: medium
rich multimedia and interactive content
mainly for personal (deeper) usage
intentional use: good companionship, interact, briefme
interactivity: high
screen: small
content mainly for ad hoc usage
Shared context
Mobile context
Personal context
Media usage context (network + platform)
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EBU TECHNICAL - your reference in media technology and innovation
Area of media services and media context
1 2 3
4 5 6
7 8 9
LINEAR
(audio-visual mat)
NON LINEAR
(audio-visual mat)
MULTIMEDIA
(data, text, pictures, game)
MEDIA- SERVICES
ME
DIA-CONTEXT
SHARED
(lean backward)
PERSONAL
(lean forward)
MOBILE
(on the move)
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EBU TECHNICAL - your reference in media technology and innovation
Triple playin content and in context
1 2 3
4 5 6
7 8 9
LINEAR
(audio-visual mat)
NON LINEAR
(audio-visual mat)
MULTIMEDIA
(data, text, pictures, game)
MEDIA- SERVICES
ME
DIA-CONTEXT
SHARED
(lean backward)
PERSONAL
(lean forward)
MOBILE
(on the move)
Media companies:
a integrated media service via onebrand
media experienceadapted/presented for everycontext
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EBU TECHNICAL - your reference in media technology and innovation
Media organisations grow ...
1 2 3
4 5 6
7 8 9
LINEAR
(audio-visual mat)
NON LINEAR
(audio-visual mat)
MULTIMEDIA
(data, text, pictures, game)
MEDIA- SERVICES
ME
DIA-CONTEXT
SHARED
(lean backward)
PERSONAL
(lean forward)
MOBILE
(on the move)
Media companies expected by tgepublic to be active on all platforms:
Different services
Different networks
Different devices
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EBU TECHNICAL - your reference in media technology and innovation
Total media experience ... total value
Morgan Stanley tech reports . Source: CBS Sports Interactive
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EBU TECHNICAL - your reference in media technology and innovation
Mature media services high customer valuevalue of investment versus protection of service
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EBU TECHNICAL - your reference in media technology and innovation
Multi channel and multi-platform delivery
Most important
devicesTraditional
Media TV
Analogue cable/terr
Broadband DSL/Cable,
FM analogue Radio
PC
Multi-purposedevices
Multi-
and cross-media
offer
TV
Analogue Cable
Broadband Cable
FM analogue
Radio
PC
iDTV
HDTV
PCTVGSM
Game Cons
Digital Cable
ADSL/Broadband TV
VDSL
GPRS
UMTS/3GDAB
Satellite, Others: PDA,
From
Towards
Traditional channel
Multi-Channel
Media content will be delivered via different technologies (=channels) to differentdevices (=platforms). The media users expect that this content (brand) will be
accessible continuously and via interoperable devices.
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EBU TECHNICAL - your reference in media technology and innovation
Different networks to reach the public (New: broadband)
IPTV over DSL compared with DVB-S and DVB-C
12
linear IPTV and IPRadio
Voice-phone
ARD
DSL-
head end IPTV
DVB-S
Broadband-
cable-
head end
Distribution
DVB-C
Broadband-InternetWWW
+
DSL-Access
Satellite
DSLAMPoP
IPTV IPRadio
Multicast
Unicast WDR November 2008,Technology and
InnovationManagement
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EBU TECHNICAL - your reference in media technology and innovation
IP/Broadband based media services
Managed & Un-Managed solutions
13Source: www.openiptvforum.org
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EBU TECHNICAL - your reference in media technology and innovation
Consumer Access to Internet Content on/for the TVDifferent devices come to the market
PC-centric Vertical operators
Windows Media
Extender
Desktop PC
+
Media Center
Software
+
Media CenterPC
for the living room Multi-play bundles
HD on-demand PVR functionality
Media Guide
Local content
Differentiators
+ Flexible platform
+ Processing power- Complicated
- Costly
+ Television focused
+ Managed Service- Closed system
- Limited offer
- Monthly subscription charge
CE-centric
Integrated
Philips NetTV
Sonys Bravia Link
ActiVila in JapanDedicated-device approach
Vudu
Xbox 360
Game consoles
PS3
TiVoApple TV
+ Easy experience
+ Cost effective
+/- (semi-) open system
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EBU TECHNICAL - your reference in media technology and innovation
What is P2P (Peer-to-Peer)?
P2P is a distribution network
using the users infrastructure
each userreceives and
transmits segments to other
users
Users must allow to use their
machines storage,
processing power and
upload capacity
Both linearand on-demandservices over the internet
real time video/audio streaming
file downloading
WDR November 2008, Technology and Innovation Management 15
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EBU TECHNICAL - your reference in media technology and innovation
P2P ease to use roles?
16
Seeder of
media file
1. break down
into pieces
x..a.x..0.
2. SHA1- Hash of
pieces and source
Tracker-Server organises and updates
sources (Peers) of the Torrents
3. Torrent-file
with metadata
and Hashs
2 kB
4. Transfer of Torrent- file via
Mail, Webserver orRSS
6. Download
of 1st Piece
WDR November 2008, Technology and Innovation Management
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EBU TECHNICAL - your reference in media technology and innovation
P2P- legal usage
P2P usage by broadcasters
P2P assisted Live-Streaming
Octoshape: DW-World, TVE - Televisin Espaola, ESC 2008,
EBU Media Portal
P2P based on-Demand Streaming respectively Download:
- BBCs iPlayerP2P usage by content aggregators
P2P supported Live-Streaming:
Zattoo (Belgium, Denmark, Germany, France, UK, Norway,
Switzerland, Spain)
Miro combines a Software based open content guide with RSSand BitTorrent (BT): platform forvideo podcasts from NBC, PBS,
NRK,
17
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EBU TECHNICAL - your reference in media technology and innovation
P2P illegal usage
Music was my first love ... but others follow
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EBU TECHNICAL - your reference in media technology and innovation
P2P illegal usageMedia types: traffic volume content type (Germany, BitTorent)
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EBU TECHNICAL - your reference in media technology and innovation
Future outlook
Bandwidth growth
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EBU TECHNICAL - your reference in media technology and innovation
Future outlook
Subscriber growth
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EBU TECHNICAL - your reference in media technology and innovation
Future outlook
Performance growth
more performant systems arrive in the home
professional tools enter and can be run at home
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EBU TECHNICAL - your reference in media technology and innovation
Future outlook
Storage growth
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EBU TECHNICAL - your reference in media technology and innovation
Conclusions
Today, unlawful copying and redistribution of broadcasts can be done
more easier by anybody without special technical knowledge
New technologies and services to improve the consumption of
broadcasts will be developed only if the broadcasters'
investments therein are adequately protected
Broadcasters need effective protection against any unauthorized
retransmission of their broadcasts, i.e. via any platform, and be it
simultaneously, deferred, or only partly
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EBU TECHNICAL
Thank you
Lieven Vermaele