Post on 17-Feb-2017
a brandactivationcompany
A BRANDING ACTIVATION COMPANY
who we are
PT Footbal Momentum is a newly launched
Brand Activation company, operating
under the umbrella of ‘Sports Revolution’
and REVOSPORT branding.
Already operating in Malaysia, the
company has expanded its operations into
Indonesia to provide a comprehensive
range of innovative Football based
customer engagements and activation
solutions for clients using International and
Local football assets as the marketing
platform.
o World Football Legends
o INDONESIA SUPER LEAGUE / DIVISI
UTAMA
o LIDI Competition (Liga Desa Indonesia)
o Licensing and endorsements (Image
Rights)
o Merchandising
o Road-show and on ground Activation
Programs
o Sports memorabilia and signed
merchandise
o Grass Roots Training
o Sports based international Travel
Packages
A BRANDING ACTIVATION COMPANY
Football Legends events can be as large as a made for TV tournament featuring famous
players from all the top European clubs – formats include 6 a side indoor tournament ;
the new 20/20 concept with 11 a side teams playing 20 minutes each way, both
providing up to 3 hours of content, and the traditional 11 a side stadium based match-
ups. In recent years the events have grown reaching over 300 million homes/ 1.2 billion
viewers per event via Local and Global Television.
Or as intimate as very exclusive ‘dinners’ with key clients or customers for acquisition or
retention as well as ‘meet and Greet’ appearance for wider consumer engagement.
As part of Brand activation strategies, any of these events / Football Legend personal
appearances or image rights my be appropriate.
football legends
A BRANDING ACTIVATION COMPANY
football legends
A BRANDING ACTIVATION COMPANY
brand activation
STADIUM EXPERIENCE
ASIA’S LARGEST SCREEN
Sports Revolution has experience of successf
ully hosting football viewing parties, and can t
ailor the event to suit your activation needs an
d
requirements.
With our many pro active football skills tests,
games, Football Legend personal appearance
s you can pick and choose exactly what you
want to go into your event to deliver a succes
sful and memorable viewing party and custom
er
engagement event.
A BRANDING ACTIVATION COMPANY
Product purchase oriented roadshows in Shopping complex and
Universities etc, are a great way to get consumers to participate and
engage with YOUR brand.
brand activationROADSHOW
A BRANDING ACTIVATION COMPANY
LATEST FOOTBALL SIMULATORS BRING
THE BEAUTIFUL GAME AND THE BRAND
TO LIFE FOR THE CONSUMER.
Everyone participates in the
REVOSPORT GoalStriker Experience’
even the Football legends, but not
everyone can win the fantastic prizes on
offer.
Present a ‘proof of purchase’ and then
win that fantastic prize you’ve always
wanted, a trip to Old Trafford, meet a
World Football Legend or a fabulous
signed piece of football memorabilia.
brand activationROADSHOW
A BRANDING ACTIVATION COMPANY
REVOSPORT have many compelling Football Skill tests that engage
and immerse consumers in the Brand experience through product
purchase based competitions
brand activationCONSUMER ENGAGEMENT
A BRANDING ACTIVATION COMPANY
brand activation
TRAVEL PACKAGES
REVOSPORT provides travel solutions to
brands and consumers. For many fans, a trip to
an EPL ground and game is a once in a lifetime
opportunity, and by offering high quality
packages, REVOSPORT allows brands to have
the chance to give away great prizes whilst also
satisfying the demands of individuals in an ever
changing and more transient society.
With Trips to World Cup, Premier League and
most sporting events find out how we can
create some fantastic competitions for your
brand.
A BRANDING ACTIVATION COMPANY
brand activation
Perfect for prizes, signed jerseys and memorabilia are also available for
consumers and competition winners. Each signed jersey is shipped direct
from source and comes with EPL badges and certificate of Authenticity.
REVOSPORT can provide merchandise from many star players in the EPL
and around Europe!
SIGNED MERCHANDISE
activationcompany
a brand
A BRANDING ACTIVATION COMPANY
plan your brandWHAT IS YOUR BRAND?
A BRANDING ACTIVATION COMPANY
BASRI
Source : Badan Sepakbola Rakyat Indonesia 2014
REACHING OVER 100,000 VILLAGES NATIONWIDE
A BRANDING ACTIVATION COMPANY
FROM KAMPOENG TO SENAYANTeams compete from Kampong to Kapmpong, up
through the various levels of local, city, county and
then Provincial finals to decide who plays at GBK
National stadium Senayan.
IMPLICATIONFootball and its side activities has become push factor
and stimulus for consumers to buy related products.
all to winone prestigioustrophy
A BRANDING ACTIVATION COMPANY
FOOTBALL
The National team
may not of achieved
international rank,
but football still the
Largest participation
and viewership of any
other sports in the
country.BASKETBALL
2nd Best in South-East
Asia. Fan base is not
as wide as Football or
Volley ball, and
Badminton but is
growing.
VOLLEY BALL
Our national team
has no worldwide
achievement here but
has relatively wider
fan base than
Basketball.
BADMINTON
Very large fan
base/enthusiast but,
still does not come
close to football.
despite having a big
international
exposure &
achievements.
“Football is by far the the most popular sport in Indonesia.
According to the Nielsen research, 54% of Indonesians
identified themselves as “a football fan”, the highest
percentation in Asia Pasific. The second highest percentage
worldwide, behind Brazil”
STEVE MITCHELL
Managing Director Nielsen Consumers
(Source: mix.co.id)
54% INDONESIANS ARE FOOTBALL FANATICS
A BRANDING ACTIVATION COMPANY
Belonging
Frustration
Anticipation
EuphoriaAspiration
Excitement
Nostalgia
CHARACTER OF FANS
Fans
Sponsor &
Partners
Media &
Merchandise
From
Kampong
pitches
to
Stadiums
Teams
Players
COMBINING ALL VARIOUS RESOURCES TO
REACH OUR CLIENTS GOAL
SETTING UP OBJECTIVE BY
UNDERSTANDING THE CHARACTER OF THE
FANS
UNDERSTANDING THE
FANS TO REACH
OBJECTIVES THROUGH
VARIOUS RESOURCES
A BRANDING ACTIVATION COMPANY
what makes LIDISUCH A GOOD OPPORTUNITY
A BRANDING ACTIVATION COMPANY
LEVEL 1
Kecamatan
1 Feb – Mar 2014,
Played in local Kampung
leagues all across
Indonesia.
132 Matches x 4,592
Kecamatan
Total Matches
606,144
GRAND FINAL
20th Dec 2014
3rd Place :
Lost PF-1 vs Lost PF-2
Grand Final :
Winner PF-1 vs Winner
PF-2
Total: 2 Matches
LEVEL 2
Kabubatan
apl – jun 2014
24 matches x462
Kabubatan /Kota
Total Matches 11,088
LEVEL 3
Provincials
Jun- August
12 clubs per Kabubaten
462 Kabubaten/Kota
Total Matches
5,544
PROVINCIAL FINALS
Nov 28-Dec 14th
1 Province: 8 cities
Similar to the World cup
format with games
played in groups of 4
across 8 cities in Jawa
Barat
2014 to be held in
Cirebon Kota
Majelenka
Bekasi
Karawang
Total: 52 Matches
LIDI SEASON 2014
COMPETITION FORMAT
maximize brand engagementFROM KAMPOENG TO SENAYAN
A BRANDING ACTIVATION COMPANY
LIDI 2015
MARKETING
SPECTRUM
LIDI TITLE SPONSORSHI
P (Naming Rights)
LIDI PARTNERS
LIDI SPONSORS
(Type/Category)
LICENSING PROGRAM
OPPORTINUTY
1. LIDI 2015 TITLE SPONSORSHIP
Highly exclusive marketing assets,
The highest level sponsorship spectrum.
4-layer competition cycle/season,
exclusive for SINGLE: NAMING RIGHTS
Sponsorship.
2. LIDI 2015 PARTNERS
Exclusive marketing assets.
Next highest sponsorship level.
Only limited partners available.
4. LIDI 2015 SPONSORS
For National Reach, available for
max 8 sponsors
3. LICENSING OPPORTUNITIES
For range of products that helps/support/promote
the competition &/or contribute to the
fan/community experience
– (fan engagement, creativity, innovation, superior
quality)
SPONSORSHIP/PARTNER OPPORTUNITIESMARKETING SPECTRUM
A BRANDING ACTIVATION COMPANY
1. LIDI TITLETITLE SPONSORSHIP PROGRAM
1. NAMING RIGHTS
SINGLE highly
exclusive Brand
association with the
competition that
attaches sponsor to
all aspect of its visual
promotions collateral.
2. LOGO EVENT
Usage of EVENT
LOGO (Competition
Mark) with
SPONSOR/BRAND
on all promotions
collateral.
3. A-BOARD
Most Exclusive and
most frequent
appearance of Brand
logo on the best
sports promotion
space in the field &
during match.
4. PRESS
CONFRENCE
Exposure of
competition mark with
Sponsor on all press
conference, special
events and
conference backdrops
A BRANDING ACTIVATION COMPANY
1. LIDI TITLETITLE SPONSORSHIP PROGRAM
5. PLYERS JERSEY
Sponsor Brand with
competition mark
exclusively exposed
on ALL Players
Jersey at all LIDI
related matches.
6. REFEREES
JERSEY
Sponsor Brand
competition mark
exclusively exposed
on ALL Referees
Jersey at all LIDI
games
7. KAMPOENG….TO
Usage of EVENT
LOGO (Competition
Mark) with
SPONSOR/BRAND
from grass roots …
8. WEB BANNER
Usage of EVENT
LOGO (Competition
Mark) with
SPONSOR/BRAND on
all online and mobile
inventory
A BRANDING ACTIVATION COMPANY
1. LIDI TITLETITLE SPONSORSHIP PROGRAM
9. STADIUM BRANDING
TO Usage of
EVENT LOGO(Competition Mark)
with SPONSOR/BRAND on all
promotions collateral @GBK
A BRANDING ACTIVATION COMPANY
2. LIDI PARTNERSOFFICIAL PARTNERS - CATEGORIES(Title and co-sponsor get automatic exclusive partner status)
BEVERAGE/
SOFT DRINKMINERAL WATER SNACKSENERGY DRINK
MOTORBIKE AUTOMOTIVE/CARBANKS MEDIA PLATFORM
A BRANDING ACTIVATION COMPANY
2. LIDI PARTNERSOFFICIAL PARTNERS - CATEGORIES(Title and co-sponsor get automatic exclusive partner status)
INSURANCE TELECOMMUNICATIONTIME KEEPERGAME PUBLISHER
HOTELSPORT APPAREL CARRIER
A BRANDING ACTIVATION COMPANY
2. LIDI PARTNERSOFFICIAL PARTNERS - PROGRAM
OFFICIAL LOGOCOMPETITION
AWARDSPECIAL EVENT MERCHANDISE
YOUTH
COACHING
EDUCATION
OUTREACH
PAYMENT
CARD
OFFICIAL
BALLPULSA
A BRANDING ACTIVATION COMPANY
3. LIDI LICENSINGOFFICIAL LICENSING PROGRAM
Licensing opportunities for range of
products that helps/support/promote
the competition &/or contribute to the
fan/community experience’
– (fan engagement, creativity,
innovation, superior
quality)
A BRANDING ACTIVATION COMPANY
3. LIDI SPONSOROFFICIAL SPONSOR PROGRAM
‘MOSQUITO’ / DENGUE / health
education while you support your local
team.
Best LIDI Junior Soccer Team, to have a
complete day coaching session with EPL
Football Legend and Enjoy Best skills &
tricks with complete game plan strategy to
be a winning Team!
VIP TICKETS to LIDI GRAND FINALS FOR
100 LUCKY WINNERS
Get the chance to WIN VIP TICKETS for
your family and friends and witness the
LIDI Final at GBK. Travel and
accommodation included.
KAMPOENG ENGAGEMENT
COACHING SESSIONS
WIN VIP TICKETS
A BRANDING ACTIVATION COMPANY
LIDI NATIONAL FINALS
Qualification : 28 Nov - 02 Dec 2014
8 Cities in West Java, the cities are :
Majalengka, Kuningan, Cirebon Kota, Cirebon Kabupaten,
Subang, Karawang, Bekasi/Tambun, Purwakarta.
Round of 16 : 04 Dec - 07 Dec 2014
4 Cities (To Be Confirmed)
Quarter Final : 09 Dec 2014
2 Cities (To Be Confirmed)
Semi Final : 11 December 2014
1 City (To Be Confirmed)
Final : 13 December 2014
GBK Senayan, Jakarta
Date set for the BASRI/LIDI Conference is around
November 2014
Grand Final at GBK on 13 December 2014
The format is 3 & 4th and 1st & 2nd
sponsorship/partnership opportunityLIDI NATIONAL FINALS AND GRAND FINAL AT GBK
A BRANDING ACTIVATION COMPANY
LIDI 2014
FINALS
MARKETING
SPECTRUM
LIDI TITLE SPONSORSHI
P (Naming Rights)
LIDI PARTNERS
LIDI SPONSORS
(Type/Category)
LICENSING PROGRAM
OPPORTINUTY
1. LIDI FINALS TITLE SPONSORSHIP
Highly exclusive marketing assets,
The highest level sponsorship spectrum.
4-layer competition cycle/season,
exclusive for SINGLE: NAMING RIGHTS
Sponsorship.
2. LIDI 2014 FINALS PARTNERS
Exclusive marketing assets.
Next highest sponsorship level.
Only limited partners available.
4. LIDI 2014 FINALS C0-SPONSORS
For extensive coverage and reach,
including Press conference and LIDI
Seminar coverage. Preferential rates
for 2015 competition.
3. LICENSING OPPORTUNITIES
For range of products that helps/support/promote
the competition &/or contribute to the
fan/community experience
– (fan engagement, creativity, innovation, superior
quality)
SPONSORSHIP/PARTNER OPPORTUNITIESMARKETING SPECTRUM FOR LIDI 2014 NATIONAL FINALS AND GRAND FINAL
A BRANDING ACTIVATION COMPANY
LIDI 2014
FINALS
MARKETING
SPECTRUM
LIDI TITLE SPONSORSHIP
USD 50,000
LIDI PARTNERS
USD 25,000
LIDI SPONSORS
USD 20,000
LICENSING PROGRAM
OPPORTINUTY
1. LIDI FINALS TITLE SPONSORSHIP
Highly exclusive marketing assets,
The highest level sponsorship spectrum.
4-layer competition cycle/season,
exclusive for SINGLE: NAMING RIGHTS
Sponsorship.
2. LIDI 2014 FINALS PARTNERS
Exclusive marketing assets.
Next highest sponsorship level.
Only limited partners available.
4. LIDI 2014 FINALS C0-SPONSORS
For extensive coverage and reach,
including Press conference and LIDI
Seminar coverage. Preferential rates
for 2015 competition.
3. LICENSING OPPORTUNITIES
For range of products that helps/support/promote
the competition &/or contribute to the
fan/community experience
– (fan engagement, creativity, innovation, superior
quality)
SPONSORSHIP/PARTNER OPPORTUNITIESRATE CARD FOR LIDI 2014 NATIONAL FINALS AND GRAND FINAL
A BRANDING ACTIVATION COMPANY
LIDI FINALS PRES CONFERENCE (NOV 25, 2014)OFFICIAL LIDI FINALS AND PARTNER LAUNCH WITH
GIANFRANCO ZOLA AND DENNIS WISE
Major Press conference being held at
Galora Bung Karno stadium: Word
Football legend and Chelsea FC’s all
time #1 Legend Gianfranco Zola and
also Chelsea and England legend
Dennis Wise will be hosting the LIDI
2014 Finals launch to the Nations
Media on 25th November.
As well as introducing details about
the Finals and ALL of the new
sponsors and partner programs will
also be Introduced and given significant visibility. A youth coaching session will also be taken by
Mr Zola and Wise.
A BRANDING ACTIVATION COMPANY
1. LIDI TITLETITLE SPONSORSHIP PROGRAM
1. NAMING RIGHTS
SINGLE highly
exclusive Brand
association with the
competition that
attaches sponsor to
all aspect of its visual
promotions collateral.
2. LOGO EVENT
Usage of EVENT
LOGO (Competition
Mark) with
SPONSOR/BRAND
on all promotions
collateral.
3. A-BOARD
Most Exclusive and
most frequent
appearance of Brand
logo on the best
sports promotion
space in the field &
during match.
4. PRESS
CONFRENCE
Exposure of
competition mark with
Sponsor on all press
conference, special
events and
conference backdrops
A BRANDING ACTIVATION COMPANY
1. LIDI TITLETITLE SPONSORSHIP PROGRAM
5. PLYERS JERSEY
Sponsor Brand with
competition mark
exclusively exposed
on ALL Players
Jersey at all LIDI
related matches.
6. STADIUM BRANDING
Sponsor Brand
competition mark
exclusively exposed on
ALL Referees Jersey at
all LIDI games
7. KAMPOENG….TO
Usage of EVENT
LOGO (Competition
Mark) with
SPONSOR/BRAND
from grass roots …
8. ALL
COLLATERALS
Usage of EVENT
LOGO (Competition
Mark) with
SPONSOR/BRAND on
all online and mobile
inventory
A BRANDING ACTIVATION COMPANY
2. LIDI PARTNERSOFFICIAL PARTNERS – PROGRAM FOR THE NATIONAL AND GRAND FINAL
OFFICIAL LOGOCOMPETITION
AWARDSPECIAL EVENT MERCHANDISE
YOUTH
COACHING
EDUCATION
OUTREACHPULSA
A BRANDING ACTIVATION COMPANY
3. LIDI SPONSOROFFICIAL SPONSOR PROGRAM AND PARTNER PROGRAMS
FOR FINALS AND GRAND FINAL
‘MOSQUITO’ / DENGUE / health
education while you support your local
team.
Best LIDI Junior Soccer Team, to have a
complete day coaching session with EPL
Football Legend and Enjoy Best skills &
tricks with complete game plan strategy to
be a winning Team!
VIP TICKETS to LIDI GRAND FINALS FOR
100 LUCKY WINNERS
Get the chance to WIN VIP TICKETS for
your family and friends and witness the
LIDI Final at GBK. Travel and
accommodation included.
KAMPOENG ENGAGEMENT
COACHING SESSIONS
WIN VIP TICKETS
THANK YOU - 2014