Welcome

Pablo Caceres

10+ years in Digital Marketing

Regional Sales Director at Emarsys

El Poder de la Información Aplicado al Comercio Minorista

El Desafío

Producto

Contacto

EngagementData

Mensaje

Tiene que:•Entender la Data•Tomar Decisiones•Crear Contenido•Eviarlo a la persona correcta•Enviarlo en el tiempo correcto•Medir•Optimizar•Probar•Re-enviar •…..................

Messaging customers from separate platforms, with disparate data

creates a disconnected customer experience.

Age: 32Repeat customer

2 items in cart 2 hours ago1 item not available: handbag

DISCONNECTED CUSTOMER EXPERIENCE

$

SYNCHRONISED CUSTOMER EXPERIENCE

Unified Customer ProfileUnified Deployment Platform

Self Learned PredictionsLifecycle Profiling

Predictive Cross Channel Recommendations

Sarah

A common retailer challengeWhat retailers want

Canales – Personalización Automatizada 1 a 1

Frequency Optimization

Language Optimization

Location Affinity Reminder Optimization

Email PushSMS Social Audience Exchange

Website

Send Time Optimization

Incentive Matching

Channel Cost Optimization

Content Optimization

Big Data can createintimate moments whenhumans & machines collaborate.

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