Post on 20-Aug-2015
Soluciones para los nuevos Canales Online y Móvil y nuevas estrategias Fast Data de venta
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Paco Bermejo, Responsable de Generación de Negocio en Retail
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Trends in Retail
Global Expansion
Targeting & Personalization
BusinessEmpowerment
The DigitalConsumer
ContentExplosion
RegulatoryCompliance
OperationalOptimization
EnvironmentalAwareness
CloudServices
ChannelConvergence
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The Digital ConsumerEngage Customers Consistently Across Web and Mobile Channels
• In-context editing, authoring, & preview of website for different device types
• Manage mobile site plan/navigation structures in Contributor UI
• Use same templates for mobile & desktop or customize for mobile specific pages
• Supports HTML-5 / responsive design• WSDT manages mobile templates• Leverages full Sites targeting capabilities• Detect incoming devices and render device
optimized site
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• Create blogs and enable user-generated content (UGC) such as comments, reviews, ratings and polling
• Facilitate social participation by enabling visitors to log in with their Facebook, Twitter or Google IDs out-of-the-box
• Enable users to share content they like with Facebook and Twitter out-of-the-box
• Extend social sharing and log in to 30+ social networks
• Utilize UGC such as ratings or reviews to dynamically drive the content of your site
Channel ConvergenceEncourage Interaction Through Social Computing
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Targeting and PersonalizationPersonalize the Experience with Rules-Based Targeting
• Empower marketers to employ rules based targeting and personalization
• Define attribute-based segments
• Assign content recommendations to target to customer segments
• Supports implicit (behavioral) and/or explicit (known) segmentation
• Enables granular targeting based on membership in multiple segments
• Easily tag and query content for use in targeting efforts
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Content ExplosionEmpower Business Users with Intuitive Authoring Tools
• Enable marketers and line-of-business teams
• Simplify site creation and management
• Reduce reliance on IT for day-to-day site maintenance
• Simply drag-and-drop text, images, videos, social computing components and more, right into the context of a page
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Global ExpansionCost-effectively Grow Your Online Presence to Meet Global Needs
• Scalable dynamic delivery of personalized content
• Re-use digital assets & other content across multiple sites
• Streamlined multisite management
• High performance delivery of rich media driven sites
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Value Proposal: Real Time in Retail
Operational Optimization
• Logistics tracing• Design and manufacturing• Price optimization• Inventory and stock management• Operational intelligence (M2M)• Market analysis
Customer Experience
• Multi-channel• Buying trends and patterns• Recommendations• Loyalty• Brand Reputation
Innovation
• Customer, supplier and product segmentation • Offers personalization• Campaign Design• Mobile PoS
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Value Proposal: Real Time in Retail
Optimización Operacional
• Big Data• Event Processing• Extreme Performance• Data Integration• Advanced Analytics• Business Processes
Experiencia de Cliente
• Websites• eCommerce• CRM• CRM Loyalty• Social Relationship Management
Innovación
• Mobility• Mobile Point-of-Service• Real-time Decisions• Fast Data
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Value Proposal: Shops in Real TimeReal Time Architecture
• #1 Application Server: WebLogic Server• Fast integration patterns: OSB and Coherence
Solution based on market leader technology
• Different shop topologies• Thin PoS with Store-and-Forward client• Reliable messaging
Flexible and Reliable
• Shop messaging• Central services and stores messaging• Database for offline selling• Deployment of PoS infrastructure• End-to-end administration (lifecycle, monitoring)• High performance messaging platform
FINANCIALSERVICES
Oracle’s Value
ProposalSOLUTION
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Complex Event Processor
No SQLDatabase
In-Memory Data Grid
Alerts & Human Actions
Business Processes & Decisioning
BusinessApplications
Oracle Fast Data
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Real-time Location-Based OffersTier 1 Global Bank
Objectives
Customer profile enrichment with Big Data Capture credit card POS and merchant data with
event processor Determine geo location of POS and nearby bank
wholesale customers Leverage real-time decision engine to generate
offer to mobile device
Solution
Increase revenue through real-time, location based offers
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Oracle WebCenter
CUSTOMERSMARKETERS
PORTALCONTENT SITES
CUSTOMERSEND USERS
DEVELOPER
KNOWLEDGEWORKER
ADMINISTRATOR
ENTERPRISECONTENT
MANAGEMENT
WEB EXPERIENCE MANAGEMENT
PORTALS
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New: Oracle WebLogic Server & Oracle Coherence
Deep Integration with Oracle Database 12c– Oracle Multitenant– Oracle Rapid Application Cluster (RAC)
Real-Time Data Refresh: Live Events viaOracle GoldenGate Hotcache
Built-In Scalable Support for WebSockets
Oracle Database 12c
Oracle Cloud Application Foundation
CoherenceIn-Memory Data Grid
WebLogic Server
ApplicationsApplications
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New: Mobile Development Framework
Build Once, Run on Any Platform Phones & Tablets, iOS & Android Native Container on Each Platform Device Access via Cordova Disconnected: SQLite with Encryption
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New: Mobile Development Environment
Declarative, Visual Development 50+ Visual UI Components Customizable via Metadata Extensible with Java Develop, Test, Package, Deploy
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Service and Data IntegrationA2A
SERVICE INTEGRATION
DATA INTEGRATION
MobileCloud
Data QualityBulk Data / ETLReal-time Replication
Big Data
Database
Apps
Legacy
B2B
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Oracle Fusion Middleware
User Engagement
Identity Management
Business Process Management
Content Management Business Intelligence
Service Integration Data Integration
Development Tools
Cloud Application Foundation
Enterprise Management
Web Social Mobile
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