Post on 11-Apr-2017
Does Advertising Work?Presentation by Erica Johnson
It depends…
Why does advertising work?
When does advertising work?
When it’s backed by research
What was on the front page of the newspaper two days ago?
What company used the slogan “Where’s the Beef?” back in 1984?
When does advertising work?
When it “sticks”
Why does advertising work?
Because it taps into our emotions
Why does advertising work?
Because it makes us want the best
Why does advertising work?
Because it helps us to develop and express our identities
What we buy is who we are.
“What we share is who we are. People aren’t simply projecting identity, they’re creating it.”