Post on 16-Jan-2017
Digital StrategyJordan Ann Segasser
Goals
• Expand the use of social media such as blog and Instagram•Create a search engine optimized
brand•Measure effectiveness using CPM•Update online content to increase
trafficking
Social Media• Create a blog environment• Transform Instagram to a
more shop-able muse site
Website
• Try to cut down on number of tabs to create a simpler
look
Search Engine Optimized
Competition
YouTube Muse
• YouTube muse blog to show product and inspiration like The Lo Down
High Fashion Muse
• Create an everyday muse to embody the brand like @oscarprgirl
Muse Blog & Inspiration
• Create a muse inspiration blog & YouTube site like Cupcakes and Cashmere to post all things Louis Vuitton
Monitoring
• Follow CPM on Instagram, monitor blog traffic & referral traffic• 500 visits a day in first month, 1,000 in second• Increase referral by 20% in first quarter• Increase e-mail database to 5,000 contacts in
first 6 months
Budgeting Blog• $150 per post
• Research & time pay• Estimate $500 a week• $6,000 in first quarter
• If you reach CPM & following goal increase to $10,000 in second quarter