Post on 06-Jul-2018
8/17/2019 Horarios Nobres 5edicao Estudo Completo
1/19
COMO ESCOLHER
UMA FERRAMENTA
DE MÍDIAS SOCIAIS?VERSÃO GESTÃO PÚBLICA
5ª edição
8/17/2019 Horarios Nobres 5edicao Estudo Completo
2/192IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASILIDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASILIDEAS.SCUP.COM . @SCUP . FACEBOOK/SCUPBRASIL 22
Os dias que antecedem o final de semana não são mais o momento preferido para
interagir na maior rede social do mundo. Nesta edição, quinta e sexta-feira perderam oposto para terça e quarta, responsáveis, cada uma, por 15,9% do volume de menções.
O pico de menções também seguiu essa linha e foi na segunda feira das 21h às 22hcom 808.451.posts.
T O T A L D E P O S T A G E N S : 8 6 . 5 5 1 . 6 9 2
Comparativo com a média de postagens
coletadas ao longo de todos os dias
IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASIL
http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/
8/17/2019 Horarios Nobres 5edicao Estudo Completo
3/19IDEAS.SCUP.COM . @SCUP . FACEBOOK/SCUPBRASIL 23
OS HORÁRIOS NOBRES DAS REDES SOCIAIS: 5ª EDIÇÃO
IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASILIDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASIL
Porcentagem de postagenscoletadas por cada dia da semana
Média de postagens coletadasem cada dia da semana
http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.com
8/17/2019 Horarios Nobres 5edicao Estudo Completo
4/19IDEAS.SCUP.COM . @SCUP . FACEBOOK/SCUPBRASIL 24
OS HORÁRIOS NOBRES DAS REDES SOCIAIS: 5ª EDIÇÃO
IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASIL
http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.com
8/17/2019 Horarios Nobres 5edicao Estudo Completo
5/19IDEAS.SCUP.COM . @SCUP . FACEBOOK/SCUPBRASIL 25
OS HORÁRIOS NOBRES DAS REDES SOCIAIS: 5ª EDIÇÃO
IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASIL
http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.com
8/17/2019 Horarios Nobres 5edicao Estudo Completo
6/19IDEAS.SCUP.COM . @SCUP . FACEBOOK/SCUPBRASIL 26
OS HORÁRIOS NOBRES DAS REDES SOCIAIS: 5ª EDIÇÃO
IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASIL
http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.com
8/17/2019 Horarios Nobres 5edicao Estudo Completo
7/197IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASILIDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASILIDEAS.SCUP.COM . @SCUP . FACEBOOK/SCUPBRASIL 27
Apesar do final de semana ter uma queda no volume de menções, o domingo a noite
aparece como um dos momentos preferidos pra tweetar.
Começando às 16h, horário dos jogos de futebol, o número de postagens cresceexponencialmente até as 23h. Na sexta feira o movimento é contrário, afastando osusuário da rede social a partir das 19h.
T O T A L D E P O S T A G E N S : 7 8 . 7 8 7 . 3 5 4
Comparativo com a média de postagens
coletadas ao longo de todos os dias
IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASIL
http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/
8/17/2019 Horarios Nobres 5edicao Estudo Completo
8/19IDEAS.SCUP.COM . @SCUP . FACEBOOK/SCUPBRASIL 28
OS HORÁRIOS NOBRES DAS REDES SOCIAIS: 5ª EDIÇÃO
IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASILIDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASIL
Porcentagem de postagenscoletadas por cada dia da semana
Média de postagens coletadasem cada dia da semana
http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.com
8/17/2019 Horarios Nobres 5edicao Estudo Completo
9/19IDEAS.SCUP.COM . @SCUP . FACEBOOK/SCUPBRASIL 29
OS HORÁRIOS NOBRES DAS REDES SOCIAIS: 5ª EDIÇÃO
IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASIL
http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.com
8/17/2019 Horarios Nobres 5edicao Estudo Completo
10/19IDEAS.SCUP.COM . @SCUP . FACEBOOK/SCUPBRASIL 210
OS HORÁRIOS NOBRES DAS REDES SOCIAIS: 5ª EDIÇÃO
IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASIL
http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.com
8/17/2019 Horarios Nobres 5edicao Estudo Completo
11/19IDEAS.SCUP.COM . @SCUP . FACEBOOK/SCUPBRASIL 211
OS HORÁRIOS NOBRES DAS REDES SOCIAIS: 5ª EDIÇÃO
IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASIL
http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.com
8/17/2019 Horarios Nobres 5edicao Estudo Completo
12/1912IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASILIDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASILIDEAS.SCUP.COM . @SCUP . FACEBOOK/SCUPBRASIL 212
A rede social foi a que mais cresceu em número de postagem, com um volume de
235% a mais em comparação a 2013.
O padrão da rede social de ser mais ativa nos finais de semana se mantém, com umpico de menções nas sextas, das 19h às 20h, com 45151 menções.
T O T A L D E P O S T A G E N S : 5 . 3 6 9 . 0 7 1
Comparativo com a média de postagens
coletadas ao longo de todos os dias
IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASIL
http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/
8/17/2019 Horarios Nobres 5edicao Estudo Completo
13/19IDEAS.SCUP.COM . @SCUP . FACEBOOK/SCUPBRASIL 213
OS HORÁRIOS NOBRES DAS REDES SOCIAIS: 5ª EDIÇÃO
IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASILIDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASIL
Porcentagem de postagenscoletadas por cada dia da semana
Média de postagens coletadasem cada dia da semana
http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.com
8/17/2019 Horarios Nobres 5edicao Estudo Completo
14/19IDEAS.SCUP.COM . @SCUP . FACEBOOK/SCUPBRASIL 214
OS HORÁRIOS NOBRES DAS REDES SOCIAIS: 5ª EDIÇÃO
IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASIL
http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.com
8/17/2019 Horarios Nobres 5edicao Estudo Completo
15/19IDEAS.SCUP.COM . @SCUP . FACEBOOK/SCUPBRASIL 215
OS HORÁRIOS NOBRES DAS REDES SOCIAIS: 5ª EDIÇÃO
IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASIL
http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.com
8/17/2019 Horarios Nobres 5edicao Estudo Completo
16/19IDEAS.SCUP.COM . @SCUP . FACEBOOK/SCUPBRASIL 216
OS HORÁRIOS NOBRES DAS REDES SOCIAIS: 5ª EDIÇÃO
IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASIL
http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.com
8/17/2019 Horarios Nobres 5edicao Estudo Completo
17/1917IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASILIDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASILIDEAS.SCUP.COM . @SCUP . FACEBOOK/SCUPBRASIL 217
Sobre o estudo
O Horários Nobres - 5ª edição foi realizado para analisar os períodos de maiormovimento durante o ano de 2014 de três redes sociais: Facebook, Twitter e Instagram.Desenvolvido com base em 170.708.117 posts monitorados pela ferramenta do Scupem 2014, o estudo identificou o comportamento da audiência em cada canal socialseparado por dias das semana, horários e um comparativo entre essas duas variáveis.Na análise desta edição 50,7% dos posts analisados foram do Facebook, 46,1% doTwitter e 3,2% do Instagram.
Sua importância
Os dados e análises apresentadas no estudo mostram o aumento de publicações noúltimo ano e a tendência é que esse número continue crescendo. Em 2014, foram 97%mais posts nas redes sociais do que em 2013. Na última edição foram mais 86 milhõesde posts analisados, enquanto esta edição somou mais de 170 milhões.
Esse aumento mostra que os feeds estão cada vez mais cheios e, por isso, é muito
difícil prender a atenção dos usuários. Isso se torna ainda mais complicado quandoo conteúdo não é de um amigo na rede social, e sim de uma marca. Mapear quaisos dias e horários de destaque é essencial para conseguir entender e conhecer ocomportamento dos usuários nesses canais e, assim, pensar em estratégias maiseficazes de relacionamento.
Vale lembrar, no entanto, que o estudo é um panorama geral dos três canaisanalisados, mas cada tipo de público tem um comportamento diferente nas redessociais. Por isso, é importante identificar, conhecer e analisar a sua audiência específicana hora de criar e aplicar seu plano de marketing de conteúdo.
IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASIL
O que aprendemos?
http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://www.facebook.com/ScupBrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/
8/17/2019 Horarios Nobres 5edicao Estudo Completo
18/1918IDEAS.SCUP.COM . @SCUP . FACEBOOK.COM/SCUPBRASIL
Sobre o Scup
O Scup é a ferramenta líder em monitoramento, gestão e análise de mídias sociaisque contribui para que empresas conheçam a fundo seu mercado de atuação,consumidores e concorrentes, gerando insights para os negócios, e construarelacionamentos profundos com seus públicos de interesse. Há 5 anos em atuação,o Scup está presente em três continentes e atende uma em cada quatro das 100maiores e melhores empresas da revista Exame, tendo mais de 900 clientes e 35 milusuários cadastrados. Com mais de 70 colaboradores apaixonados por inovação,é a única tecnologia na América Latina certificada, ao mesmo tempo, pelo Twitter e
pelo Facebook. Para construir melhores práticas em redes sociais e contribuir para odesenvolvimento da área, o Scup compartilha conhecimento por meio de eventos econteúdos disponibilizados no Scup Ideas.
http://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttp://ideas.scup.com/http://ideas.scup.com/https://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttps://twitter.com/scuphttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/facebook.com/scupbrasilhttp://localhost/var/www/apps/conversion/tmp/scratch_2/ideas.scup.comhttps://www.facebook.com/ScupBrasilhttps://twitter.com/scuphttp://ideas.scup.com/
8/17/2019 Horarios Nobres 5edicao Estudo Completo
19/19
T E S T E G R Á T I S
http://scup.com/pt/signup?utm_source=ebook&utm_medium=CTA_teste_gratis&utm_campaign=Horarios_Nobres_2015&utm_content=estudohttp://scup.com/pt/signup?utm_source=ebook&utm_medium=CTA_teste_gratis&utm_campaign=Horarios_Nobres_2015&utm_content=estudo